Consumer perceptions of best practice in food risk communication and management: Implications for risk analysis policy

As a consequence of recent food safety incidents, consumer trust in European food safety management has diminished. A risk governance framework that formally institutes stakeholder (including consumer) consultation and dialogue through a transparent and accountable process has been proposed, with due emphasis on risk communication. This paper delivers actionable policy recommendations based on consumer preferences for different approaches to food risk management. These results suggest that risk communication should be informed by knowledge of consumer risk perceptions and information needs, including individual differences in consumer preferences and requirements, and differences in these relating to socio-historical context associated with regulation. In addition, information about what is being done to identify, prevent and manage food risks needs to be communicated to consumers, together with consistent messages regarding preventative programs, enforcement systems, and scientific uncertainty and variability associated with risk assessments. Cross-cultural differences in consumer perception and information preferences suggest a national or regional strategy for food risk communication may be more effective than one applied at a pan-European level.     

The economic implications of using HACCP as a food safety regulatory standard

This article discusses the nature and role of Hazard Analysis Critical Control Point (HACCP) as a food safety control system and, in particular, its role as an element of public food safety regulation. The notion of efficiency in food safety regulation is discussed and related to the nature of food safety controls. It is suggested that, if appropriately applied, HACCP is a more economically efficient approach to food safety regulation than command and control (CAC) interventions. The economic implications of HACCP are discussed with reference to estimates of the costs and benefits, in particular for the food industry. Finally, the use of HACCP as an international trade standard and the facilitation of trade in processed food products is considered.     

Policies and practices for aquaculture food safety in China

There are growing concerns over the safety of aquaculture food products from China, which supplies 70% of the world’s farmed fish food. We present a comprehensive literature review, supplemented with qualitative data obtained from interviews with experts in the field, to examine the policies and practices designed to ensure the safety of food produced by the Chinese aquaculture industry. The food safety system has many parts that are administered by different governmental organizations with poor coordination among them. The system apparently operates as two entities: one for products destined for the export market and based largely on the requirements of importing countries, and the other with lower standards and levels of enforcement for domestic market products. The top-down approach focuses more on the end product rather than the production practices. There are several indications that regulations pertaining to antibiotic use are not being followed. Recent events have brought the issue of overall food safety to the attention of the Chinese public and the Government is acting positively towards addressing deficiencies of the system. Chief among these is the Food Safety Law which comes into effect in June, 2009. But the central government must work in concert with provincial and local authorities to improve the infrastructure for inspecting and tracking food from farms to the end consumers to ensure a greater degree of safety of aquatic food for the Chinese population.     

The impact of the European Novel Food Regulation on trade and food innovation based on traditional plant foods from developing countries

The stringent food safety assessment for novel foods required by the European Union’s Novel Food Regulation (NFR) places a high burden of proof on those bringing traditional food products to the EU market not consumed in the EU prior 1997. The regulation has emerged as a non-tariff trade barrier for heritage foods from developing countries that are viewed as “exotic” from the EU perspective. We show how the regulation has discouraged investment in supply chains and market development, and how this negatively affects income generation and rural poverty alleviation in developing countries. Focusing on plant-derived foods, this paper proposes to recognize traditional exotic foods in current EU law as a food category sui generis with food safety evidence requirements being proportionate to the risks they may pose. We argue that development activities promoting export food chains must increasingly accommodate legitimate food safety concerns about neglected food species in project design and seek to generate data to enhance regulatory acceptance in target markets.     

食品安全监管的横向和纵向配置--食品安全监管的国际比较与启示

本文从行政监管和社会管制的角度研究了食品安全监管权的横向和纵向配置，系统地比较分析了发达国家食品安全监管体制的特点、经验和教训及近年来的改革趋势；并在分析我国现行食品安全监管体制存在问题的基础上，提出食品安全监管系统性改革的建议。     

Can food safety shortfalls disrupt ‘Ag for Nutrition’ gains? Evidence from Eid al-Adha

The international health community has stressed the need to raise consumption levels of animal-source foods in developing countries. Development programs based on so-called ‘agriculture for nutrition’ strategies emphasize the importance of smallholder livestock production to achieve these goals. While much of the literature has highlighted the high nutritional potential of such foods, little attention has been paid to infrastructural deficiencies for handling and processing animal-source foods, particularly meat. Such shortfalls in food safety have the potential to counteract some health gains, especially if renewed efforts to increase animal consumption are not combined with improved processing capacity. The spike in meat consumption among Muslims worldwide on Eid al-Adha provides a natural experiment to test the extent to which such food safety concerns are justified. Meat processing on this holiday often exceeds the capacity of formal slaughter and processing infrastructure, and thus provides an excellent opportunity to observe the implications of a rapid intensification of meat production and consumption across several countries. Using Demographic and Health Survey (DHS) data from countries in Africa and Asia, we estimate the impact of this holiday on the incidence of diarrheal illness among children. Eid al-Adha provides a plausibly exogenous source of variation in home or informally sourced meat consumption among Muslims, a natural comparison group (Non-Muslims) and independence from seasonal influences (the holiday follows the lunar Islamic calendar). We find that relative to non-Muslims, diarrhea morbidity increases for Muslim children following Eid al-Adha by 18 percent. No such similar increase is found on Eid al-Fitr, a similarly important Muslim holiday without extensive home slaughter. These findings reinforce the importance of food safety concerns in livestock sector interventions.     

Produce growers’ cost of complying with the Food Safety Modernization Act

Small and medium size growers using both conventional and sustainable farming practices have expressed concern that compliance with the Produce Rule implementing the Food Safety Modernization Act will be prohibitively costly. We use data from an original national survey of fruit and vegetable growers to examine that contention. In particular, we analyze how expenditures on food safety practices required by the Produce Rule vary with farm size using a double hurdle model to control for selectivity in both using food safety practices and reporting expenditures. We find that expenditures per acre decrease with farm size. We also find some evidence that growers using sustainable farming practices spend more than conventional growers on many food safety practices. We use our estimates to quantify how the cost burden of compliance varies with farm size. We then explore the policy implications of exemptions to the Rule by simulating how more stringent exemption thresholds for farm revenue and share of direct sales might affect the cost burden of each food safety practice on farms at the threshold.     

Implications of mandatory labeling of GM food in India: Evidence from the supply side

We assess the supply-side economic implications of introducing a strict mandatory labeling policy for genetically modified (GM) food in India as proposed in 2006. We apply our analysis to the case of cottonseed oil and soybean oil, two products that would be the first affected by such regulation. We find that GM food labeling would generate adjustment and implementation costs and consumer benefits would not always be visible and would highly depend on the degree of enforcement.     

The impact of food safety standards on processed food exports from developing countries

This paper examines the impact of food safety standards on processed food exports in developing countries. A panel data econometric analysis of processed food exports in developing countries was undertaken. The Sanitary and Phytosanitary Standard (SPS) is incorporated into the model to capture the impact of food safety standards. The empirical model shows that food safety standards imposed by developed countries could impede processed food exports from developing countries. This could emerge because practically, SPS is less transparent than tariffs or quotas. There is an ample room for developed countries to tweak the standards stronger than necessary to achieve optimal levels of social protection, and to twist the related testing and certification procedures to make their competing imports more competitive. In addition, limited supply-side capacity of developing countries, especially in terms of resources, manpower as well as institution, constrains the countries to overcome food safety standards. Because of the potential benefits that could emerge from imposing food safety standards such as a reduction in transaction costs and trade friction, developing countries should view SPS not just as a trade barrier but also as an opportunity to upgrade quality standard and market sophistication. Supply-side capacity in developing countries needed to be improved, especially upgrading agriculture sector. Multilateral efforts are also needed to mobilize additional financial and technical assistance to help redress constraints in developing countries in meeting the required food safety standards imposed by developed countries.     

Food safety regulation: an overview of contemporary issues

This article discusses a number of issues that are influencing the evolution of food safety regulation in developed and, to a lesser extent, developing countries. Whilst not definitive, it aims to highlight those factors which are considered crucial to an understanding of contemporary food safety controls in both the public and private spheres. These issues include criteria applied to assess the need/justification for food safety regulation, relationships between public and private food safety control systems, alternative forms that public food safety regulation can take, strategic responses to food safety regulation, and the trade implications of national food safety controls. The article serves as an introduction to these issues, which are discussed at greater length in the other papers that make up this special issue of Food Policy.     

Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand

Food safety systems in emerging markets are currently facing a transformation period, becoming more stringent because of an increasing demand for safer food. Consequently, policy makers need to find strategies to increase food safety while giving the industry time to improve their performance. In Thailand, policy makers have adopted the strategy of upgrading food safety standards gradually. Government and private food safety brands and labels were introduced onto the market but little is known whether Thai consumers have preferences for them or not. This study is aimed at evaluating Thai consumers’ preferences for food safety labels and brands on fresh produce, using a surveyed based on discrete-choice experiments. A sample of 350 Thai consumers was surveyed in Bangkok and Nonthaburi in 2013. Quota sampling according to the shopping outlets and convenience sampling methods were adopted. Two hundred respondents were recruited at fresh-food markets and 150 respondents were recruited at supermarkets. We found that consumers are willing-to-pay more for both government led food safety label and private brands, but that there is high heterogeneity in their preferences. The high degree of social desirability for food safety labels confirms that food safety labelling policy should be supported. However, the provision of information and credibility are vital in order to mitigate the risk of consumer deception by self-claimed labels.     

Small is beautiful: firm size,prevention and food safety

Food safety crises have led governments to increase food firms’ responsibility by asking them to voluntarily implement prevention efforts. In this article, we explore the relationship between food firms’ size and their level of prevention efforts. We show that when cross-contamination between units is unlikely, small firms undertake greater prevention efforts than large firms. But when cross-contamination between units is possible, the effort-size curve is an inverted U-shape. Using these results, we discuss food safety laws in Europe and in the US, which differ in how they deal with the size of food firms’ operations.     

The implementation mechanisms of voluntary food safety systems

The recent food scares have been the motivation for voluntary programmes on food safety being promoted by public authorities and voluntarily implemented by food operators. In this article, we take into account the nature of the contamination risk to investigate the complementarities between private and public mechanisms for those voluntary systems to be implemented by a firm. We show two main results. First, when the firm directly markets its products to consumers a strong mandatory threat is a sufficient condition to implement voluntary systems whatever the risk of contamination. In contrast, when the mandatory threat is weak voluntary systems should be more implemented in industries where the risk of food contamination is low (pesticide residue) than in industries where the risk of contamination is high (pathogenic contamination). Second, when the risk of food contamination is low and the firm is embedded in a supply chain where the retailer can impose its own safety system, a well-designed penalty contract will induce a voluntary implementation whatever the mandatory threat.     

Do Court Decisions Drive the Federal Trade Commission’s Enforcement Policy on Merger Settlements?

Mergers are generally conglomerate in nature with only minor (if any) horizontal overlaps. Under U.S. law, an enforcement agency may challenge any anticompetitive aspect of the merger and the consequent delay associated with litigation would impose costs on the firm. These costs may give the enforcement agency “leverage” to extract a settlement even when the firm would prevail in court. This paper explores whether the FTC’s decisions to challenge transactions approximate the case law. We find that the representative enforcement regimes of the FTC and the courts are remarkably similar, although the FTC credits efficiencies, while courts consider buyer sophistication as a mitigating factor.     

反垄断与政府管制理论与政策研究新进展——“反垄断与政府管制：理论与政策”国际研讨会观点综述

反垄断法要得到有效执行需要建立科学的反垄断实施体制和法律责任体制,而且还需要科学地解决反行政垄断的执法体制问题。政府管制的前提是科学界定政府作用空间。行政垄断和不适当的价格管制通常会降低市场绩效,恶化社会福利。因此,有效管制的核心是政府职能的科学定位与建立有效的管制机构体制.并需要建立有效的公共治理结构以实现管制决策的科学化和民主化。现有的行政体制是制约垄断行业改革和导致行政垄断的根本原因.政府行政体制改革应成为反行政垄断和深化垄断行业改革的重点。     

Food risk communication: Some of the problems and issues faced by communicators on the Island of Ireland (IOI)

In this paper we consider the findings of a number of interlinked pieces of research, both qualitative and quantitative, that have investigated aspects of food risk communication on the island of Ireland. These findings are set in the context of international risk communication research. The findings are examined using the three basic elements of a simple communications framework: the message sender; the channel through which the message is communicated and the receiver of the message. The barriers to effective communication are examined and special reference is made to the barriers affecting the communication of domestic food safety risk. Barriers identified include personal, infrastructural and message related factors, such as lack of interest, lack of appropriate facilities and conflicting messages. Based on an evaluation of the views of the scientific community and the public, we make suggestions on how future food safety communications could be tackled to better address the identified barriers. Both suggested long and short term policies are considered in the context of a heterogeneous public and scientific community. Short term suggestions provide an opportunity to address the challenges faced by those who are currently exposing themselves to a high level of domestic food safety risk. The long term suggestions reflect on the underlying barriers impacting on public domestic food safety practices.     

Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou,China

Many food regulations focus on test/measurement indicators, such as hazard analysis and critical control points (HACCP) and traceability, etc. Other than these indicators, the food industry uses various cues such as product origin as indicators of product quality. However, in an environment where consumers’ confidence in food safety is low due to frequent food safety scandals, little is known about the efficiency of these test/measurement indicators and cues. This paper used the primary data collected in Zhengzhou (China) to estimate consumers’ preferences for test/measurement indicators and a new cue of “own farm” for milk powder. Our results show that country of origin is the most important cue attribute, followed by price and own farm. The importance of test/measurement indicators such as organic, traceability, and HACCP certification is relatively low. Also, the individual parameter estimates show that consumers’ preferences for test/measurement indicators currently in the market are weak and fragile. Interestingly, price has an inverse-U-shaped relationship with consumer utility, implying that Chinese consumers may perceive low-price milk powder as low quality. The results of this study provide important insight for regulatory authorities and the food industry to develop more effective policies and programs to improve consumer preferences for milk powder.     

Institutional variety in communications regulation. Classification scheme and empirical evidence from Austria

In recent decades, major regulatory reforms have changed the role of the state in the liberalised and convergent communications sectors of developed economies worldwide. The central characteristics of this transformed statehood in communications are, inter alia, a rising importance of independent national regulatory agencies (NRAs) and a growing reliance on alternative modes of regulation, i.e. self- and co-regulation. While the advent and activities of NRAs are often analysed in current literature, the institutional variety and regulatory contributions of private actors through self- and co-regulation are largely neglected. This article contributes to closing this research gap. A newly developed classification scheme of regulatory modes makes it possible to grasp the numerous and often intertwined contributions of both state and private actors. Furthermore, a case study of Austrian regulatory institutions active in the convergent communications sector demonstrates the potential of this new analytical tool and provides an in-depth analysis of various kinds of self- and co-regulation, which have substantially increased in communications regulation in Austria in the past decade.     

浅析现阶段我国食品安全问题

民以食为天,食以安为先。然而现阶段我国食品安全问题比较严重,已经严重影响到了人民群众的健康和生命安全乃至我国经济的发展。本文概述了食品安全的内涵,分析了现阶段我国食品安全存在的主要问题,旨在通过对该问题的研究说明此问题的严重性和紧迫性,从而引起社会各界的广泛关注和思考,促进该问题的逐步解决。