服务型理念背景下儿童友好型社区建设现状及改进建议探究——以成都市新都区“树袋熊的家”为例

社区建设是现代城市管理的重要一环,服务型理念在公共管理中不断得到深化,但目前许多社区在儿童服务方面做得尚不完善。而随着"双独二孩""开放二孩"等政策的相继出台,我国新出生人口数增多,这对社区的儿童服务工作提出了更高的要求,"儿童友好型社区"概念相继被投入实践。从搜集到的儿童友好型社区资料入手,通过到成都市新都区新桂东社区的"树袋熊的家"实地调研,进一步探究儿童友好型社区的建设现状、可供借鉴的方法、存在的问题,并基于此,从管理事务、活动设计、宣传事务三个方面提出了针对国内儿童友好型社区建设的可推广的完善建议。     

高校共青团社区志愿服务工作困境及创新路径研究

自党的十八大在报告中提出"要加强基层社会管理和服务体系建设,增强城乡社区服务功能",这几年我国高校共青团的社区志愿服务工作得到了大力的推进,越来越多的大学生投入到了社区志愿服务工作中。然而,社区志愿服务工作同时也面临着许多现实问题和困境,高校和社区都应总结经验,创新模式,健全机制,保障社区志愿服务工作的长效发展。     

社区人力资源管理存在的问题及对策

社区是社会经济生活中的重要组成部分,社会担负着一个社会区域的生活性管理工作。在现代人的生活中,很多具体而细致的生活细节,都离不开社区的管理和工作,社区已经成了人们生活依赖的重要部门。社区工作繁琐细致,范围广、规模大、时间长,社会工作人员的日常性事务较多,在特殊时期特殊事件上,还有担负了政策的宣传和任务的执行和落实。社区人力资源管理是社会建设发展中的大事,社区人力资源管理的模式和方向,能够从根本上影响社会的基础性工作,是社会建设发展中必须要面对的问题。做好社会人力资源管理是实现社区管理升级发展的重要任务。     

创新管理争一流服务——浦东新区由由社区管理中心

上海浦东新区由由社区管理中心隶属于浦东新区花木镇，紧靠南浦大桥旁，占地57万平方米，人口近三万，是上海较早的社区管理服务机构。多年来，由由社区管理中心在城市建设管理、社区服务、社区稳定、社区文化和社区人员再就业方面做出了突出的贡献。     

浅谈国外社区建设及其启示

社区建设在我国还处于起步阶段，相比之下国外社区建设已经发展到成熟的阶段，妻专景过介绍新加坡、日本、美国和加拿大四国社区建设特点，为我国社区建设，构建我国和谐社区发展提供经验借鉴。     

企业社区责任的需求分析

企业社区责任包括三个维度：企业必须承担的社区责任、企业应该承担的社区责任、企业选择承担的社区责任。企业社区责任的需求主要受到社区受企业影响的程度、社区容忍度、社区反应程度、社区自治水平、社区居民的企业社会责任意识等因素的影响，这些因素对社区责任不同维度产生的影响程度是不同的。     

高校社区文化建设问题初探

高校社区作为一个由高校师生构成的特殊社区，其文化建设必须以高校资源作为载体并体现其优越性，它主要体现了社区中居民的精神风貌、道德水平、价值取向等多个方面。所以本文首先对高校社区文化进行分类，通过分类介绍物质文化、制度文化、行为文化和精神文化，提出建设社区文化的四个方向：优化物质文化、深入精神文化、提高行为文化、完善制度文化。     

论社区网络文化建设——一个亟待关注的问题

目前，在我国的社区文化建设中，社区网络文化建设仍是一个盲点。在互联网走入人们日常生活的今天，及时开展社区网络文化建设意义十分重大。它不仅关乎到社区家庭关系、邻里关系和代际关系的健康发展，同时也是社区建设的一项重要内容。目前的社区网络文化建设需做好互联网知识培训、网络价值观宣传、网络规则制订和社区网吧管理等工作。     

社区报在中国的初期实验与未来发展

新世纪8年，中国社区报走过艰难曲折的探索历程。中国城市化进程的不断加速，中心城市社区和二线城市人群的重构组合，促进了社区建设日益成熟、社区读报需求显现？截至目前，国内主流报业和社会各方面借鉴国外经验栽培的社区报实验品不下数十种。以文汇新民联合报业集团的介入为标志，中国社区报实验的序幕已经拉开。     

社区学院服务特色研究

社区建设是现代社会建设重要的领域，社区教育是社区建设的重点之一，承载社区教育主要功能的社区学院是社区教育的主要基地，社区学院的建设要体现其教育服务的特色，为社区普罗大众提供多层次、全方位的各类教育是社区学院服务大众的核心所在。     

非交易类虚拟社区中涉入、共创价值和行为意向的关系研究

在非交易类虚拟社区背景下,本文运用文献研究和焦点小组访谈定性研究提出共创价值的维度,包括实用价值、享乐价值和用户资产等三个维度。根据服务主导逻辑理念和流体验理论,本文构建涉入、共创价值、流体验及行为意向之间影响关系模型并提出相应假设。研究结果表明,涉入对实用价值、享乐价值和用户资产均产生显著的正向影响,感知愉悦对口碑和重复使用意向具有显著的正向影响,感知愉悦在共创价值和行为意向的关系中具有部分中介效应作用。     

Drivers of brand community engagement

Brand community engagement is evolving as a prominent relationship marketing variable that yields promising outcomes for the firms. Drawing upon the relevant premises of social exchange theory, this paper proposes a theoretical model portraying the role of online brand community based benefits (experience based and self-esteem based) and the community relationship investment in predicting the levels of brand community engagement.Data collected through a survey questionnaire technique from 925 members of the firm created online brand communities was employed to test the measurement and structural theory using confirmatory factor analysis and structural equation modeling respectively. The empirical results reveal that the customers’ experiential and self-esteem based benefits drive their brand community engagement. The perceived community relationship investment of the members also drives their brand community engagement positively. The sequential structural model also supported a positive impact exerted by brand community engagement on brand community commitment and brand loyalty. Additionally, it is observed that the focal brand ownership moderates the effect of community benefits and community relationship investment on brand community engagement.This study contributes to the nascent academic research on online brand communities and to the existing understanding of the brand community managers in managing customer engagement in online brand communities, thereby of profound theoretical and managerial relevance.     

Social versus psychological brand community: The role of psychological sense of brand community

In the quest for building long-term successful brands, many marketers have become increasingly interested in how to create and foster successful communities of brand users. The appeal of such an approach to relationship marketing lies in the recognition that members of brand communities tend to exhibit favorable brand-related behaviors and intentions. Research examining the social influence and creation of such social relationships among admirers of a brand has revealed substantial insights about the social processes that underlie customers' involvement in brand communities. Curiously, the psychological underpinnings of a customer's perception of community with other users of the brand remain unexplored. We offer the perspective that the observable, core components of brand community outlined in previous research may represent markers of social brand communities, while psychological brand communities may be characterized by an unobservable, psychological sense of community that could precede, or even work in lieu of, social interaction.     

在线品牌社群成员参与程度对其社群认同的影响——产品类型和品牌熟悉度的调节

文章根据互动和非互动划分社群成员参与程度的高低，通过两个实验探究了在不同产品类型和品牌熟悉度的情境下，在线品牌社群成员参与程度对其社群认同的影响差异。研究发现：对于搜索品，社群参与程度较低时，其社群认同更强；对于体验品，社群参与程度较高时，其社群认同更强。另外，对于低熟悉度品牌，产品类型的调节作用仍然存在。但对于高熟悉度品牌，无论是搜索品还是体验品，社群参与程度较高时，其社群认同更强。最后，文章为企业在线品牌社群管理提出了营销建议。     

江苏省社区老龄服务需求调查分析

本文根据 10 11份调查问卷统计结果 ,分析了江苏省老人和潜在老人的社区服务需求 ,从中发现人们对多种新型的社区服务需求非常强烈     

网络社区环境下企业营销分析

网络社区环境下企业营销存在的问题是暴力营销帖、营销信息遭质疑、即时沟通有待提高。为有效解决这些问题,企业应实施话题营销策略,提高企业的社区关注度,增加用户对企业的认知度;通过意见领袖评价企业产品的质量特性以及不同产品间的优缺点,对用户消费行为发挥导向作用;配备专门的社区营销人员,及时对社区舆论进行引导,传播产品信息,引导用户的消费观;企业应借助或建立恰当的广告平台,在不同的社区内投放不同的广告,创建新型的广告模式,从而有效提升企业营销效果。     

Determinants of Commitment in an Online Community: Assessing the Antecedents of Weak Ties and Their Impact

Research argues that participants contribute to online communities because they have developed commitment to that community. Even relatively light commitment—“weak ties”—can make an impact on community participation. We hypothesize and empirically verify that users’ reading activity is an important factor in creating commitment. In doing so, we support and contextualize the Theory of Weak Ties through the investigation of weak “readership ties.” Our research formulates both of these constructs, readership ties and commitment, as part of a larger model that identifies perceived site asset value as an important antecedent for readership ties and, thus, commitment. The empirical investigation draws on survey data from 144 members of the Slashdot community. We find all of our hypotheses confirmed, indicating that all types of site assets (community members, knowledge, and technology) increase perceived site value, and that, in turn, increased perceived site asset value leads to more active usage and higher commitment, thus demonstrating the impact of weak ties.     

The influence of social capital on local retail patronage in an urban setting

Local retail stores are currently facing intense competition from both online retailers and large chain stores. An understanding of local retail store patronage (i.e., patronage of retail stores in one's own community) is essential to the survival and growth of local retailers. Drawing on Social Capital Theory, we theorize and show with store-level survey data the influence of social capital (community attachment and reciprocity) on local retail store patronage in a large urban setting. We find that the impact of social factors differs for residents within the community compared to those outside of the community. We also demonstrate the importance of social factors in comparison to non-social factors. These findings contribute to the literature by extending the impact of social capital on local retail store patronage beyond rural settings, providing insight into urban consumers' decision to patronize local retail stores, and highlighting the impact of community boundaries. These findings also generate practical recommendations for local merchants and stress the importance of building reciprocal relationships with local customers as well as varying communications across community boundaries.     

Finding critical success factors for virtual community marketing

Previous studies have identified critical success factors related to using virtual communities as a marketing channel. These studies have followed two research trends that connect the virtual community to actual purchasing. One is finding relationships between the operational elements of a virtual community and members’ intent to purchase and the other is finding relationships between characteristics of virtual community members and their intent to purchase. The model for this study reflects both trends. In addition, the model reflects research related to factors of customer satisfaction and the measurement of marketing success in terms of sense of community and loyalty. Conclusions from this research have been verified empirically with survey data collected from 292 virtual community members representing nine profit-oriented virtual communities. This study confirms that operational elements of a virtual community and characteristics of virtual community members affect the success of virtual community marketing. It is also confirmed that perceptions of usefulness, trust, and commitment toward the virtual community are important intervening effects. However, not all factors studied in the model were found to be significant in relationship to successful virtual community marketing. The analysis of the results from this study should be helpful to practitioners who use virtual communities as a marketing channel.     

社区医药需求调查与供应链管理

社区卫生服务作为关系到群众切身利益的公共服务备受关注,为了了解社区卫生服务机构的现状,我们进行了社区医院和社区居民调查,根据调查分析了社区医药需求状况,在调查分析的基础上探讨社区医药供应链管理的难点和重点。