A Household Production Analysis Of Religious

A bstract Two conventional wisdoms are prevalent among churchgoers with regards to monetary contributions. One is that contributions of their time and money to their church are complementary. The other is that churches are in competition with other charitable organizations for church members'contributions. This study employs the household production model to test these conventional wisdoms. The first is supported (church members who contribute more money also contribute more time) while the second is rejected (churchgoers who contribute more to their church are also more generous to other charitable organizations). Policy implications include advising churches that wish to increase members'financial contributions to focus on increasing member involvement, and to jointly sponsor activities with nonreligious charitable organizations.     

Charitable bequest importance among donors to different types of charities

This paper explores differences in the self‐rated importance of charitable estate giving depending upon the type of charitable cause a person donates to during life. One theoretical motivation for lifetime giving is to personally enjoy benefits from improving a shared collective good. However, this motivation is not possible for bequests. Bequest transfers and resulting improvements occur after personal enjoyment of benefits is no longer possible. This paper hypothesizes that among donors to high personal benefit causes (those typically creating shared goods benefitting donors), interest in a charitable bequest (which offers no opportunity for receiving such benefits) will be relatively less than among donors to low personal benefit causes. In order to explore this, each charity type is categorized as providing high, low, or mixed personal benefits from shared collective goods. This hypothesis receives mixed support. Donors to international relief organizations, a low personal benefit charity type, do place a higher importance on charitable bequests than do donors to shared‐goods type causes such as neighborhood associations, service clubs, sports leagues, or “other” charities, including those focused on local public safety and crime. However, donors to arts organizations—a classic example of donors creating a shared good—have a relatively high interest in charitable bequests. One important exception to the exclusion of postmortem personal benefits could come from religious belief. Accordingly, donors to religious causes do place a higher importance on charitable bequests.     

Accuracy of self-reports on donations to charitable organizations

In this paper we assess overall accuracy in survey self-reports on giving to charitable organizations, direction of bias in self-reports, and the influence of this bias on relationships. We compare donations to one specific health charity reported in the Giving in the Netherlands Panel Study 2003 with donations recorded in the database (n =  191). We find that (a) reported donations are significantly higher than recorded donations; (b) reported amounts contributed are correlated very strongly with recorded contributions; (c) differences between amounts reported and amounts recorded are positively related to education, religious affiliation, and the tendency to social desirability, and negatively to household income. This suggests that effects of education are overestimated and effects of income and religious affiliation are underestimated using self-reports on donations rather than archival records.     

The "Sect Effect" in Charitable Giving: Distinctive Realities of Exclusively Religious Charitable Givers

A bstract .   An examination of the charitable giving behavior of 16,442 households reveals intriguing patterns consistent with the club-theoretic approach to religious sect affiliation. The club-theoretic model suggests that individuals with lower socioeconomic standing will rationally be more likely to align themselves with exclusivistic sects. Because sect affiliation is also associated with more obligatory religious contributions, this approach generates novel predictions not anticipated by standard economic models of charitable behavior. Traditional analysis of charitable giving can mask the "sect effect" phenomenon, as low-income giving is dwarfed by the giving of the wealthy. However, the application of a two-stage econometric model—separating the participation decision from the subsequent decision regarding the level of gifting—provides unique insights. Basic socioeconomic factors have significant and opposite associations with different categories of giving, calling into question the treatment of charitable giving as a homogenous activity and supporting the understanding of sect affiliation, and potentially religious extremism, as rational choice phenomena.     

The giving standard: conditional cooperation in the case of charitable giving

• In this study, we make a first attempt to investigate the mechanisms of conditional cooperation in giving outside experiments, using retrospective survey data on charitable giving (the Giving the Netherlands Panel Study 2005 (GINPS05, 2005 ; N = 1474)). Our results show that in the case of door‐to‐door donations, social information affects perceived social norms for giving and, through this perception, influences the level of actual donations. The effect of social information on actual door‐to‐door donations is fully mediated by perceived social norms for giving. Furthermore, we found empirical support for the giving standard hypothesis. People in different income categories donate roughly the same amounts in separate instances (they use the same social information), and as a result people in lower income households donate a higher percentage of their income to charitable organizations.

Copyright © 2010 John Wiley & Sons, Ltd.     

Charitable giving and cognitive ability

• This paper presents the first detailed examination of the relationship between cognitive ability and charitable giving using both cross‐sectional and longitudinal analysis. Data from a nationally representative, longitudinal survey of U.S. adults over age 50 indicated that higher cognitive ability—measured through a variety of cognitive tests—was associated with a higher probability of charitable giving, even after controlling for such intervening mechanisms as age, income, wealth, health, and education. This was true in comparisons both across different people at one point in time and within the same persons at different points in time. Understanding this relationship may affect the content and timing of appropriate charitable marketing approaches and help to explain other associations found in previous research on charitable giving.

Copyright © 2010 John Wiley & Sons, Ltd.     

Holier than thou: Investigating the relationship between religiosity and charitable giving

One's religiosity (or lack thereof) is the touchstone from which people view and interact with the world. The presumed positive impact of religiosity on charitable giving, however, may be an oversimplification. The present study takes a more nuanced approach to the subject and investigates the impact of 2 potential mediators (attitudes toward helping others, AHO, and attitudes toward charitable organizations) and 1 moderator (materialism) on the religiosity–charitable giving relationship. Study results suggest that religiosity has a positive effect on attitudes toward charitable organizations, AHO, and donating to charity. Religiosity was also found to have an indirect impact on charitable giving via AHO. Materialism interacted with AHO, such that the indirect effect of religiosity on charitable giving through AHO is attenuated as materialism increases. Implications of the present research for better understanding charitable giving are discussed.     

Charity Ratings

How do charitable donors respond to the third‐party ratings that signal the quality of charities? I investigate this question using a novel data set from Charity Navigator, which provides quality ratings for 5,400 charities. Because Charity Navigator prominently displays a charity's star rating which is assigned based on its overall rating, one can identify the causal impact of a one star increase in ratings on charitable contributions with a regression discontinuity framework that exploits the threshold values of the overall ratings. I find that in general, the third‐party ratings have a minor and often insignificant impact on charitable contributions received by charities. However, for relatively small charities, a higher rating leads to an increase in charitable contributions received. In particular, for these charities, I find that a one star increase in ratings is associated with a 19.5% increase in the amount of charitable contributions received. This result is robust under alternative model specifications and highlights the role of the third‐party ratings in not‐for‐profit markets.     

Segmenting university alumni using a person‐centered methodology

Higher education leaders in the United States increasingly rely on relationships with alumni to advance multiple institutional goals. Scholars have traditionally relied on variable‐centered approaches to understand associations among alumni experiences, personal attributes, and support behaviors. Departing from this tradition, this study draws on a person‐centered approach, latent class analysis, to segment groups of alumni by their non‐monetary support behaviors. We define non‐monetary support as engaging in actions outside of charitable giving that advance institutional objectives. Drawing on past literature, we conceptualize alumni non‐monetary support behaviors as falling into 4 categories: (a) volunteerism: charitable preferences, (b) political advocacy: social change preferences, (c) multimode engagement: charity and social change, and (d) disengagement: nonsupport. Relying on an alumni survey from a research‐intensive university in the United States, our analysis found support for a 4‐class model of alumni supporters and nonsupporters. These groupings include the classes of Political Advocates, Apolitical Recruiters, Super Engaged Alumni, and Disengaged Alumni. Using cross‐tabulation analysis, we explore attributes of each class by age, gender, and involvement in religious, political, and volunteer organizations in college. We find that groups of alumni exhibit the same patterns of engagement while they were students. For example, students who were engaged in political action in college are those who are likely to become Political Engagers as alumni. Students who volunteered in college and stayed clear of politics emerge as Apolitical Recruiters after college. Super Engaged Alumni are those who were engaged in multiple domains in college. Implications for advancement practice are discussed.     

Targeting wealthy donors: the dichotomous relationship of housing wealth with current and bequest giving

Identifying the charitable potential of current and prospective donors is a key component of successful fund‐raising, particularly in the areas of major gifts and planned giving. Previous research has provided support for the positive impact of two core financial factors, total wealth, and homeownership. Using data from the USA and Australia, this paper examines how the interaction of these two variables can generate negative effects on charitable giving. In particular, as the share of total wealth held in homeownership rises, both the likelihood and level of charitable giving falls. This relationship is consistent across current giving, planned bequest giving, and actual bequest giving and in both cross‐sectional and longitudinal models. These findings suggest that prospect research models incorporating asset type, as well as total wealth, may better predict likely donor potential. Copyright © 2011 John Wiley & Sons, Ltd.     

Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving

The importance of establishing a strong brand identity has been the focus for consumer brand managers for decades. Organizations develop and communicate a distinctive brand personality as a means of attracting consumers and cultivating long‐term relationships. While the concept of branding has gained recent attention as an important strategy for nonprofit practitioners, little empirical data exist on the role a charity's brand personality might play in attracting donors. A few recent studies of large national charitable organizations provide support that charities exhibit distinctive personalities. This study explores whether smaller, local scope charitable organizations, without the benefit of national brand recognition, also exhibit distinctive brand personalities and whether such brand personalities influence donors. Results from five charitable organizations, from four distinct categories of cause, find that brand personality traits that are both differentiating and relevant to donors influence charitable giving. The findings provide nonprofit practitioners with valuable insights for leveraging their brand's personality to turn donor awareness into commitment and establish a stronger market position. Copyright © 2013 John Wiley & Sons, Ltd.     

Do Business Executives Give More to Their Alma Mater? Longitudinal Evidence from a Large University

The novel contribution of this research is the examination of the gift‐giving patterns of alumni business executives of a large urban public university. Our results reinforce the earlier findings that male alumni in Greek social organizations gave more to their alma mater. New insights unique to this study are that alumni with the higher‐order executive job titles are more charitable. Further, the number of known other gift‐giving alumni and friends seems to positively impact giving. The national athletic championship wins are also significant positive drivers of alumni giving in the championship year, as well as in the succeeding nonchampionship year.     

Relational exchange in nonprofits: The role of identity saliency and relationship satisfaction

In practice and research pertaining to charitable giving, the emphasis has been on identifying the characteristics and motivations of donors, but few have asked why donors continue to support a particular nonprofit. This study examines the relationship between renewing donors and nonprofits and their impact on charitable giving levels using identity salience and relationship satisfaction as key mediators of nonprofit relational exchange. In a survey of 719 repeat donors in the United States, to a broad range of nonprofit organizations, identity saliency and relationship satisfaction are introduced as mediating constructs, and the results confirm that both constructs partially guide donor motivations and charitable giving. Theoretically, this suggests that the more a donor identifies with a nonprofit organization and the more satisfied the donor is in the relationship with the organization, the higher their intention to donate. This finding supports previous research in segmentation strategies and service‐dominant logic in the nonprofit sector. Managerial implications of this research include indication of a paradigmatic shift from relational exchange to transformational exchange (or value cocreation) in nonprofit organizations' approach to donor cultivation.     

Perceived value of charitable involvement: The millennial donor perspective

The importance of nonprofit relationship marketing continues to increase as organizations compete to attract and retain a younger loyal donor base. The purpose of this study is to examine the impact of six determinants of charitable giving on millennial donor's perceived value received from their involvement with the charitable organization. A conceptual model and accompanying research hypotheses are tested on a sample of millennials from the U.S_(n = 227). Structural equation modeling is used to test the relationships in the model. Results suggest that five factors have a positive effect on donor's perceived value. Social recognition is found to be the most important factor, followed by attitude towards and trust in the charitable organization and attitude towards helping others. To a lesser degree, tax benefits and mitigation of guilt are also found to have an impact on donor's perceived value from charitable involvement. Although this study is limited to the examination of millennials, practical and social implications are noted for all donors. Organizations must recognize that donors are influenced by a combination of extrinsic and intrinsic factors when evaluating their value from charitable involvement. Most of all, donors seek a degree of social recognition from giving, so organizations are encouraged to provide ways for millennial donors to display or share their charitable involvement.     

Religious Giving by Individuals: A Cross Denominational Study

Abstract Empirical research to date has provided some evidence on factors important to the determination of religious giving as well as to cross denominational differences in religious giving patterns. For example, regression based models of religious giving, typically utilizing data on congregations and congregational contributions, lend considerable support to the observation that Catholics contribute less in amount and as a share of income than do Protestants. A number of possible explanations for this difference can be offered. Two often cited reasons are: (1) a lower estimated marginal propensity to give out of income for Catholics than for Protestants and (2) the more formalized structure of the giving process found in Protestant denominations. Here data on religious giving by individuals of different denominations is used to estimate a single equation econometric model using (a) the least squares and (b) the Tobit techniques. The least squares results corroborate past findings regarding differences in the religious giving of Catholics and Protestants. Unlike past results, however, the Tobit results reported suggest that though income is a statistically significant factor in the religious giving for both groups and the marginal impacts are actually higher for Catholics than for Protestants.     

Are religious people more caring? Exploring the impact of religiosity on charitable organizations in a developing country

• The purpose of this study is to explore the impact of religiosity on reasons that individuals volunteer. Additionally, this study will investigate the pro‐social attitudes towards helping others and charitable organizations. This study focuses on Indonesia where religion plays an important role in daily life. The data were derived from a convenience sampling at a large private university in Surabaya, Indonesia (N = 258). The results showed that individuals with high intrinsic and extrinsic personal religiosity were more likely to have ‘other‐oriented’ reasons when performing philanthropic activities. Nonetheless, religiosity did not influence attitudes of individuals towards helping others. This study contributes to the debate regarding the effect of religious values on pro‐social attitudes in the context of a developing country. Furthermore, the study provides social implications for researchers, policy makers and practitioners operating in a developing country. This is one of the first few studies exploring the impact of religion on attitude towards charitable organization in Indonesia.

Copyright © 2014 John Wiley & Sons, Ltd.     

Feeling poor,acting stingy: the effect of money perceptions on charitable giving

In research on philanthropy, much attention has been given to the impact of the actual economic costs of giving. This paper argues that the perceived psychological costs of giving should also be taken into consideration when seeking to understand donations to charitable organizations. It is already known that people differ in their attitudes towards money, and that money attitudes are mostly independent from income, but these findings have been largely overlooked in the study of philanthropy and altruism. This paper seeks to rectify that omission by investigating the relationship between charitable giving and money perceptions. The analyses show that, regardless of the actual financial resources held by a donor, the size of their donations is negatively affected by feelings of retention (a careful approach to money) and inadequacy (people who worry about their financial situation). We conclude that an understanding of money perceptions is an additional important factor in the understanding of charitable behaviour. Fundraising professionals should not only select potential donors based on their absolute financial capacities but also take the potential donor's own financial perceptions into account when asking for donations. Copyright © 2011 John Wiley & Sons, Ltd.     

Similarities and differences of motivations of giving time and money: Giving to individuals versus humanitarian organizations in an emerging market

This paper provides the first empirically based study of the formal and informal money and time giving motivations together in an emerging market (Turkey) context. Drawing on empathy–altruism hypothesis and social exchange theory, this study aims to examine relationships between internal charitable motivations and the donation of money and time giving to individuals and humanitarian organizations in the context of a Turkish sample. Empathy and altruism, religious values, social impact, materialism, and conspicuous giving motivations are examined in this study. The results indicate that giving motivations change by giving type. Empathy and altruism motivations effect on all types of giving. Persons tend to be more motivated to give money and time interpersonally than through organizations. Furthermore, money and time given to individuals explained by more motivation in the context of a Turkish sample. Theoretical and practical implications of the results are considered, and future research opportunities are discussed.     

Charitable giving inside and outside the workplace: the role of individual and firm characteristics

Over the past several decades, charitable solicitations in the workplace have played an increasing role in the fundraising strategies of nonprofit organizations. Although many studies have examined the factors that influence overall charitable giving, very few studies have focused on giving when asked to donate in the workplace. This paper examines the determinants of charitable giving in and outside of the workplace in addition to the role of individual and firm-level characteristics. The study is based on one of the largest surveys of workplace giving including unique information on both workplace giving and overall charitable giving for 6000 employees in the USA. Specific factors uniquely influence charitable giving in the workplace. An employee's personal level of confidence in the nonprofit sector is strongly likely to influence workplace donations. At the firm level, an organization's size and industry also affect the presence of workplace campaigns and giving trends. Copyright © 2011 John Wiley & Sons, Ltd.     

Marketing expense and financial performance in arts and cultural organizations

Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund‐raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non‐donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.