Strategy for Entering the US Retail Market

China has set aggressive goals to increase the production of branded textile and clothing goods. According to a circular published by the Ministry of Commerce and six other government industries in June, China is determined to foster a number of internationally recognized name brands by 2010. The circular     

The Australian Vows to Supply “Better Cotton” As a Brand Strategy

For many years, the image of the Australian is deeply stamped as wool producer in the minds of the Chinese textile people, stuffed withwild scope of prairie and proud scenery of grasslands where Marino and other fine-wool sheep breeds are raised. For this simple and realistic reason, Australia has maintained a natural partnership with China for its huge export growth of scoured wool to this textile giant with 3.5 million wool spindleage. This business tie was further extended to Chinese cott…     

An Investigation of Market Entry Strategy Selection: Exporting vs Foreign Direct Investment Modes—A Home-host Country Scenario

A critical issue for firms considering conducting business overseas is the choice of market entry mode. The two most widely options are exporting and foreign direct investment. This study examined a number of factors which have been suggested in the literature as important determinants of the choice between these two entry modes. Key factors examined included international business experience, immigrant effect, service requirements, and market size. The study employed a logistic regression analysis method to examine the market entry mode decisions of 124 New Zealand firms operating in a single foreign market (Taiwan). Significant factors identified included product type and proxy experience (firms' experience with Japan), and an immigrant effect which impacted on the choice of FDI mode.     

“Blue Ocean Strategy” Makesthe “High-yield Hero”——Shaoxing Hongtai Knitting Clothing Making Co.,Ltd.

Blue ocean strategy is a strategy centering on innovation and emphasizing a brand-new market space and business opportunity without competition.