The Sustainable Tourism Development in Hong Kong: An Analysis of Hong Kong Residents’ Attitude Towards Mainland Chinese Tourist

This study examines the local residents’ attitudes towards the Mainland Chinese tourists visiting Hong Kong and identifies both the extrinsic and intrinsic factors influencing these attitudes. Results showed that Hong Kong residents perceive Mainland Chinese tourists very positively due to their important role in Hong Kong’s economic development. However, it is undeniable that their negative and dissatisfactory attitudes are also very apparent. Based on the findings, Hong Kong residents can be defined as “ambivalent supporters,” and the negative impact of this attitude on tourism development in Hong Kong is becoming very influential. In the long run, how to change local residents from “ambivalent supporters to “ardent supporters” needs to be addressed in order to ensure the healthy development of Hong Kong inbound tourism.     

Recreational specialization and ecologically responsible behaviour of Chinese birdwatchers in Hong Kong

Birdwatching is a popular nature-based recreational activity that has millions of participants worldwide. Hong Kong is an important birdwatching destination in Southeast Asia, and the number of birdwatchers visiting Hong Kong has steadily increased in recent decades. This study investigated the influences of recreational specialization on the pro-environmental attitudes and ecologically responsible behaviour of Chinese birdwatchers. Questionnaire surveys were conducted in Hong Kong, and 387 completed questionnaires were collected. The results of structural equation modelling indicate a direct positive association between the birdwatchers’ specialization and pro-environmental attitudes and an indirect positive association between their specialization and ecologically responsible behaviour. These findings suggest that understanding birdwatchers’ specialization is essential for predicting birdwatchers’ behaviour when visiting ecologically sensitive destinations. Birdwatcher specialization levels could be used to formulate visitor management strategies at birdwatching sites and to mitigate visitor impacts on avian species.     

Mainland Chinese residents' perceptions and motivations of visiting Hong Kong: Evidence from focus group interviews

Focus groups were employed to identify Mainland Chinese residents' perceptions, motivations and perceived behavioral inhibitors of visiting Hong Kong. Three group discussions were conducted in Beijing and two groups in Guangzhou, with a total of 36 participants. Results showed that Mainland Chinese residents perceived Hong Kong mainly as a shopping destination. Accordingly, their most prominent visitation motivation to Hong Kong was shopping. Other motivations identified from the group interviews were knowledge enhancement, curiosity, family togetherness and kinship enhancement, sightseeing, experiencing different culture and lifestyle, and visiting friends and relatives. In addition to time and money as the most salient perceived behavioral inhibitors, language, complexity of getting travel documents, and improper accommodation supplies were perceived as inhibiting factors for Mainland Chinese residents to visit Hong Kong. Based on the results, implications on destination management and marketing were discussed.     

Tourist expenditures in Guangzhou, PR China

Tourism took on a new and crucial role in regional development and modernization in PR China with the introduction of the ‘Open Door Policy’ in late 1978. For the first time, the tourist expenditure patterns in the ‘Southern Gateway to China’, Guangzhou, are presented. Per capita tourist expenditure of Hong Kong and Macao Chinese is estimated to be much lower than that of a foreign tourist visiting the region, but the gross contribution is still significant to Guangzhou's tourist industry. Also previous per capita expenditure estimates of Hong Kong residents visiting PR China are suggested to have been overstated by 130% to 300%.     

Politics and tourism promotion: Hong Kong’s myth making

By using “crisis of identity” as background, this study analyses how post-colonial Hong Kong relies on myths that are grounded in its complex, centuries-old socio-cultural political heritage to convey through tourism an identity different and separate from that of China. This qualitative inquiry, which relies on both online and printed promotional documents reinforced by primary data collected through in-depth interviews, proposes an explanation of the symbolic representation of tourism through four sequential myths. The article concludes that Hong Kong exploits its colonial past to create an identity that enhances its “local Chineseness” with a Western flavor and positions the territory to assume an increasingly hybrid identity to avoid being just another Chinese city.     

Motivations and experiences of Mainland Chinese medical tourists in Hong Kong

Medical tourism has been developing very rapidly in recent years and Hong Kong has emerged as a new medical tourism destination. The purpose of the study is to explore the motivations and experiences of a sample of medical tourists in Hong Kong and hence semi-structured in-depth interviews were conducted with obstetric patients from Mainland China. The findings indicate that one of the most important reasons for their traveling to give birth in Hong Kong was to avoid China’s ‘One Child’ policy. Variations in staff attitudes were also found among different hospitals and even in the same hospital. The findings also suggest that perceived discrimination by the medical tourists emerges in the form of less favourable service and less information sharing.     

Why immigrants travel to their home places: Social capital and acculturation perspective

This paper presents an inductive analysis of the meanings and dynamics of immigrants' travel to their places of origin from the perspective of social capital and acculturation. The narratives from in-depth interviews with 20 informants with different backgrounds vividly portray the dynamic and subjective life experience of the Mainland Chinese immigrants in Hong Kong. The results thematically (re)presents their experience in terms of the “horizontal and vertical changes in social capital and its effects on travel decisions and acculturation, its influence on travel decisions, the effects of social capital on acculturation, and the influence of constraints on immigrants' travel.” Quintessentially, the inductive analysis sheds light on the meanings and dynamics of the immigrants' travel to their home places. For future studies, observations from this interpretive approach could be augmented by empirical testing and measurement of the interrelationships among social capital, acculturation, constraints, and travel decisions pertinent to Mainland Chinese immigrants traveling from Hong Kong to their places of origins.     

The Past,Present, and Future of Hospitality and Tourism Higher Education in Hong Kong

SUMMARY

Hospitality and tourism management programmes are widely available in Hong Kong. At present, there is no official publication on the history and development of higher education in hospitality and tourism management in Hong Kong. This paper aims to review the history and current status of hospitality and tourism higher education in Hong Kong, focusing on the programmes offered at sub-degree, degree, and post-graduate degree levels, and to explore future directions for its development.     

Analysis of Blogs and Microblogs: A Case Study of Chinese Bloggers Sharing Their Hong Kong Travel Experiences

Blogs and microblogs became popular in recent years among people who would like to share their travel experiences online. This is a phenomenon which marketers are interested in but know very little about. This exploratory study analyzes blog and microblog contents created by mainland Chinese visitors sharing their Hong Kong experiences, with the objective of gaining insights into how bloggers communicate their travel experiences and how this could help market a destination. Three hundred blog posts and 300 microblog posts are analyzed. Research results indicate a generally positive image of Hong Kong as a destination among the mainland Chinese bloggers. The study also profiles the bloggers by their usage pattern and identifies opportunities for using the social media for destination marketing purpose. While the case study is about Hong Kong, the research method and blogging patterns identified would also apply in other destination situations.     

Destination Image of Taiwan From the Perspective of Hong Kong Residents: Revisiting Structural Relationships Between Destination Image Attributes and Behavioral Intention

Destination image plays an important role in how tourists make their travel and purchase decisions. This study examines the perceived image of Taiwan as a travel destination from the perspective of Hong Kong residents. The Hong Kong outbound tourism market is important for Taiwan. Using a self-completed questionnaire, this research examines the destination image of Taiwan among 213 Hong Kong residents. The results indicate that affective image is a stronger predictor of travel intention than cognitive image. Affective image also plays a mediating role in the relationship between cognitive image and behavioral intention. Hence, affective image is an important intangible quality for today’s destinations.     

Trip destinations, gateways and itineraries: the example of Hong Kong

Trip itinerary data present analytical problems because of the great diversity of routes that travelers follow and the varying significance of destinations along those routes. Most of the models that have been proposed to deal with this complexity have focused either on the total number of travelers from one country to another, or on the overall pattern of entire trips. An alternative and complementary approach is to examine the relative location of a destination within the larger itinerary pattern. Depending on their location within the overall trip itinerary, places can exhibit characteristics of one or more destination types: Single Destination, Gateway Destination, Egress Destination, Touring Destination, or Hub Destination. Data collected on international air travelers to Hong Kong exhibited the first four of these five patterns. Taiwan and Singapore residents primarily used Hong Kong as a Single Destination for short break shopping holidays and for business. US and Australian residents were the most likely to use Hong Kong as a trip Gateway and as a Touring Destination, especially as the Gateway for a trip to China, but Hong Kong also served as a Gateway for trips to destinations in East and Southeast Asia and, for US residents, to Australia. Residents of China were more likely to use Hong Kong as a trip Egress Destination than were others. Hong Kong has traditionally considered itself primarily as a ‘gateway to China’ and an ‘Asian travel hub’. Hong Kong, and other destinations, could benefit from being more aware of their role as an Egress Destination and of their relationships with destinations that travelers visit before and after their arrival.     

A pilot study of the co-creation experience in traditional Cantonese teahouses in Hong Kong

The dying out of traditional foodways calls for urgent attention from local culinary sources to sustain cultural identity. This study aims to examine how the remaining traditional Cantonese teahouses have survived in modern society and how they have an irreplaceable value in the minds of the locals. In addition, the study examines how the Cantonese teahouses draw the attention of tourists as a symbolic cultural attraction in Hong Kong. Using a qualitative approach, 2 experienced managers and 10 customers (including locals and tourists) were interviewed. The findings suggest that the co-creation experience of traditional Cantonese teahouses is irreplaceable as it represents the local culture in Hong Kong. Such culinary culture also provides a unique and memorable food experience in the minds of both locals and tourists for various reasons such as customer interaction, yum cha culture, and the local lifestyle.     

海峡两岸暨香港导游管理体制比较与启示

导游管理体制规定着导游资源配置的基本原则和方式方法。文章采用比较研究方法,依据大陆与香港、台湾现行导游管理法规条文,对海峡两岸暨香港导游管理体制模式进行了系统对比和分析。研究发现,海峡两岸暨香港导游管理因所处社会发展阶段、所依托旅游业发展模式不同,形成各具特色的发展路径和模式。其中,香港特区政府将导游职业管理权限赋予完全市场组织,政府只在立法与执法层面发挥作用;我国台湾地区主管部门导游管制强调采用市场方式,同时特别注重各主管部门间的分工协作,形成"协同治理"的管理模式。由此提出建议,大陆导游管理体制改革要强化市场机制主体地位,淡化行政管制措施,以及大力培育导游协会等中介组织,促进导游走职业化发展道路。     

Virtual MICE Promotion

ABSTRACT

Hong Kong and Singapore have been the leading cities for hosting MICE in Asia. Every year, thousands of events are held, both by local and international organizers, in Singapore and Hong Kong. Despite the significant economic contributions of MICE to a local economy, hospitality and tourism literature seldom analyzes Hong Kong and Singapore in terms of MICE promotion. The absence of published articles is particularly true in the context of virtual promotion. This paper reports on a study examining events promotion in the Web sites of the Hong Kong Tourism Board and the Singapore Tourism Board. The paper also analyzes the performance of the official Web sites in providing useful site selection information to event organizers and meeting planners. Empirical results of a content-based analysis indicate that the information provided by the Singaporean Web site is more comprehensive than its Hong Kong counterpart.     

Backpackers in Hong Kong – motivations,preferences and contribution to sustainable tourism

This paper examines the backpacker market in Hong Kong, in terms of profile, motivation, preferences, and contribution to sustainable tourism development. The purpose is to provide an understanding of this market to help in marketing and promoting services and products that meet backpackers’ needs as part of expanding Hong Kong’s target market. Currently, Hong Kong relies on tourists from mainland China and recent reports reveal the issue of social conflicts between mainland tourists and Hong Kong residents. Based on a survey of backpackers in youth hostels and hiking trails in Hong Kong, this study revealed that backpackers are pushed by the search for new ideas and pulled by the uniquefood culture of Hong Kong, preferring to experience such a unique food culture in a traditional setting. Moreover, they are less likely to spend on international brands in Hong Kong as part of promoting sustainable tourism development.     

Home visit and community‐based tourism: Hong Kong's family insight tour

Formal and informal visitor welcome programmes have been identified as providing a positive step in promoting cross‐sociocultural relations and communication. Several countries now operate such programmes. Since 1990, Hong Kong has successfully operated a formal community visitor welcome programme, known as the Family Insight Tour’. This tour programme is a joint initiative offered by the Hong Kong Tourist Association (HKTA) and the Hong Kong Housing Authority. It offers tourists the chance to visit the public housing estates in Hong Kong where approximately 55% of the population lives. The tourists are able not only to visit the homes and social services provided for residents, but also afforded the chance to meet and interact with a local family. The tour has become so successful that demand from tourists now far outstrips the limited number of places the HKTA is able to offer. The paper examines the rationale behind such tours, looks at the HKTA tour in detail, and presents limitations and issues relating to the operation of the programme.     

The comparative analysis of Hong Kong as an international conference destination in Southeast Asia

The purpose of this study was to analyze the competitiveness of Hong Kong as an international conference destination in Southeast Asia. Survey questionnaires were sent to the conference end-users, organizers, and venues in Hong Kong and Singapore to study the limitation of holding a large conference in Hong Kong, and the importance and satisfaction of site selection criteria for holding conferences in Hong Kong and Singapore. The pair mean t test was used to compare satisfaction differences on the selection criteria in Hong Kong and Singapore. The ANOVA analysis was conducted to identify the selection criteria perceived differently by end-users, organizers and venues. The finding showed that Hong Kong was perceived as less competitive than Singapore as an international conference destination. The study suggested that Hong Kong must overcome its weaknesses and develop competitive advantages to maintain itself as an ideal international conference destination in Southeast Asia.     

The Perceived Destination Image of Hong Kong as Revealed in the Travel Blogs of Mainland Chinese Tourists

This study investigated travel blogs as a manifestation of the travel experience, along with the destination image of Hong Kong from the perspective of tourists from mainland China. Recently published blog entries were selected and analyzed using content analysis. Empirical results indicated that the overall perceived destination image of Hong Kong was positive, with particular strengths in transportation, the harbor, and outlying islands. The major weaknesses of Hong Kong as a travel destination were the price of meals outside hotels, rooms in five-star hotels, and the quality of cosmetics and skincare products. This article has implications for policymakers and practitioners with regard to making use of travel blogs to gather authentic visitor comments on Hong Kong.     

The Relationship Between Demographic Characteristics and Socialization Outcomes Among New Employees in Hong Kong Hotels

Abstract

High turnover among new hotel employees has become a major concern for Hong Kong hotel managers. Previous studies have shown that the demographic characteristics of employees are related to their subsequent behavior and attitude. However, there is little vigorous discussion on new employees in particular. This study examines the relationship between the demographic characteristics of new employees and their socialization outcomes in the Hong Kong hotel industry. Its findings show that there are significant differences between the effects of certain demographic characteristics on job satisfaction, organizational commitment and turnover intentions. Some recommendations for maintaining new employees' productivity and minimizing turnover intentions are made for hotel managers' consideration.     

The secondary crisis communication of Occupy Central on Weibo: A response to Denis Tolkach

This is a response to the rejoinder by Tolkach (2018) to Luo and Zhai's (2017) paper (“I will never go to Hong Kong again” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott). The authors recognize Tolkach's suggestion on academic debates but hold different opinions to his arguments. Thus, further clarification is provided to Tolkach's two main concerns: the impact of Occupy Central on Hong Kong tourism and sentiment analysis of censored material. This response emphasizes that Luo and Zhai primarily discussed the secondary crisis communication and public emotions that arose in the Chinese social media over the events in Hong Kong, and not the events themselves. Additionally this rejoinder provides more information on Tourism between mainland China and Hong Kong, the environment of Chinese social media, and academic research progress in mainland China. It also advocates an “empathetic understanding” in cross-cultural academic dialogue.