中国化马克思主义青年观及其当代价值

中国共产党人在中国革命、建设和改革的历史征程中,对中国的青年问题有了深入的理解,构成了中国化马克思主义青年观,并成为我们认识青年和开展青年工作的思想底蕴。这不仅为革命和建设时期中国共产党的青年工作提供了理论准备,而且对今天正确认识青年和开展青年工作具有重要价值。     

青年工作可持续发展面临的问题和思考

近年来,青年工作可持续发展面临的问题越来越突出,已经成为了当今人们普遍关注的影响社会问题。可持续发展就是人类、资源、环境以及发展之间的相互协调和相互持续发展的过程,着重强调发展的整体向、协调性、持续性和发展性,要保持长远的利益、发展的利益和眼前利益、短期利益之间相互协调和统一。青年工作可持续发展对青年发展和成长有非常重要的作用和意义。本文结合我根据可持续发展的相关理念,着重分析了当前形势下我国青年工作可持续发展面临的问题,针对出现的问题提出自己的解决方案,希望能更好的帮助当代的青年工作者,实现其可持续发展。     

毛泽东关于青年教育的论述及其现实指导意义

青年是国家之精华，民族之至宝，世界之未来，社会之希望。毛泽东热爱青年，关心青年，引导青年，把希望寄托在青年身上。他教育青年要树立正确的政治观、人生观、实践观、历史观和成才观。毛泽东同志对青年问题的精辟论述和卓越思想，不仅丰富和发展了马克思主义的理论宝库，而且对21世纪的青年工作仍具有重大的指导意义。     

对当代青年思想道德教育的思考

青年是社会发展的希望,他们的思想道德素质直接关系着社会主义建设者和接班人的质量和整个社会的建设。加强青年思想道德建设是当今社会主义建设一个不容忽视的问题,必须准确把握青年的思想道德状况,努力探索青年思想道德建设的新理念、新思路、新途径,为构建和谐社会,做出积极贡献。     

新媒体下高校“青年之声”网络平台使用情况调研分析——以辽宁省高校为例

在新媒体盛行的时代下,团中央推出的高校"青年之声"网络平台应运而生。随着在全国高校循序的推广中,在使用过程中也发现了一些存在的问题。本论文以辽宁省高校学生对于"青年之声"网上平台的使用情况的调研数据为基础,分析目前青年学生对于"青年之声"网络平台的使用情况以及使用过程中存在的问题,进一步增强"青年之声"平台在高校大学生群体中的利用率,真正达成"反映青年呼声、回应青年诉求、维护青年权益、服务青年成长"的宗旨。     

对当代青年思想道德教育的思考

青年是社会发展的希望,他们的思想道德素质直接关系着社会主义建设者和接班人的质量和整个社会的建设.加强青年思想道德建设是当今社会主义建设一个不容忽视的问题,必须准确把握青年的思想道德状况,努力探索青年思想道德建设的新理念、新思路、新途径,为构建和谐社会,做出积极贡献.     

从消费与认同的关系分析青年消费

近年来,青年消费问题日益突出并波及整个社会的消费与生产领域。学者们已经从很多方面探寻了原因并提出许多建设性的意见和解决措施。本文从消费与认同的相互关系分析了青年消费问题,并提出相应的解决青年消费问题的建议。     

国有企业青年员工思想政治工作研究

国有企业对青年员工思想政治工作存在认识不够等问题.要把握以人为本等原则,通过加强制度建设和教育引导,创新工作方式等加强青年员工思想政治工作,以充分调动青年员工积极性、主动性和创造性,提升企业核心竞争力.     

新时代高校青年学生文化自信的培育路径

"青年兴则国家兴,青年自信则国家自信"。坚定青年学生文化自信,是事关新时代高校人才培养和意识形态安全的大问题。培育青年学生文化自信,要以凝聚人心、完善人格、培育人才为目标,抓根本、突重点、强关键,通过改革体制机制、深化理论研究、突出教育引导、开展主题活动、加强社会实践等多种途径,激发青年学生对党、国家和民族的自信,加强传统文化、革命文化、先进文化自信,坚定价值观自信。     

论新媒体视域下的高校青年自组织的建设

高校青年自组织是和谐校园建设的前提。理清新媒体视域下高校青年自组织的实质内涵。深入分析新媒体视域下的高校青年自组织的认识误区和当前新媒体视域下的高校青年自组织存在的问题,提出相应措施,从而引导高校青年自组织在新媒体下发展。     

Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?

It has been 25 years since the publication of a comprehensive review of the full spectrum of sales-performance drivers. This study takes stock of the contemporary field and synthesizes empirical evidence from the period 1982–2008. The authors revise the classification scheme for sales performance determinants devised by Walker et al. (1977) and estimate both the predictive validity of its sub-categories and the impact of a range of moderators on determinant-sales performance relationships. Based on multivariate causal model analysis, the results make two major observations: (1) Five sub-categories demonstrate significant relationships with sales performance: selling-related knowledge (β = .28), degree of adaptiveness (β = .27), role ambiguity (β = −.25), cognitive aptitude (β = .23) and work engagement (β = .23). (2) These sub-categories are moderated by measurement method, research context, and sales-type variables. The authors identify managerial implications of the results and offer suggestions for further research, including the conjecture that as the world is moving toward a knowledge-intensive economy, salespeople could be functioning as knowledge-brokers. The results seem to back this supposition and indicate how it might inspire future research in the field of personal selling.     

Consumer motivation: A developmental self concept approach

Self theory is reviewed and then operationalized as three modes of the self concept—“actual,” “expected,” and “ideal.” Results support hypotheses concerning agreement across subjects for self concept modes within personality and products and services categories, individual consistency among self concept modes, and developmental directionality over time.     

Identifying critical problems for mutual cooperation between the private and public sectors: A marketing perspective

The study presented in this article is an application of “futures research.” One objective is to identify some of the more pressing future world-wide problems that require the combined effort of both the government and the private sector to reach a solution. A second objective is to suggest ways in which marketers can become more involved in the solution of them. Prominent problem clusters of particular importance to marketers, including “Social Values,” “Social Institutions,” and “Resources” were uncovered by this research. The authors hope that this article will stimulate marketing research in each of these areas.     

Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann

This article is a tribute to the late Richard Normann, whose call for a “service logic” (Normann, Reframing Business: When the Map Changes the Landscape, Wiley, Chichester, p. 99, 2001) both parallels and enriches service-dominant (S-D) logic (Vargo and Lusch, J. Mark, 68:1–17, 2004a). Like Vargo and Lusch, Normann shifted the focus of the offering from an output to a process of value creation and perceived the firm as an organizer of this process, with the customer as a co-producer, rather than a receiver of value. He also argued that offerings are “frozen knowledge,” similar to Vargo and Lusch’s contention that the basis of exchange is applied operant resources (service) and suggested that the ‘dematerialization’ of resources increases their ‘liquidity’, which allows increased “density” for value creation. Thus, he suggested that firms need to “reframe business”—rethink the logic of value creation—to reveal opportunities in reconfiguring the value constellations of which they are part. This tribute explores these and other similarities and differences between Normann’s work and the evolving S-D logic.     

Performance congruence and value congruence impact on sales force annual sales

The separate and joint impact of performance congruence (similarity between salespeople and their sales managers) and value congruence on annual sales are investigated in a field study. Two hundred thirty-nine salespeople and their sales managers from several industries participated in the study. A significant association was found for separate and joint associations between performance congruence and value congruence and annual sales. More specifically, the more similar salespeople and their sales managers are regarding performance congruence measures, “identifying new prospects” and “setting up an initial appointment” and personal values, “warm relationships with others,” and “sense of belonging,” the higher annual sales.     

Service-dominant logic: continuing the evolution

Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.     

Who are your successful salespeople?

Utilizing a systematic sample of 200 sales managers selected from manufacturing and wholesaling firms listed in the Dun and BradstreetMillion-Dollar Directory, a survey was conducted to determine whether or not a general profile of “successful” salespersons and another profile of “unsuccessful” salespersons could be constructed. A seven-point semantic differential scale was used to obtain ratings by sales managers of salespeople on each of twenty-four personal attributes. Profiles of “successful” and “unsuccessful” salespersons were found which showed large differences in ratings on the twenty-four personal attributes. Using factor analysis, a reduced set of personal characteristics was determined to predict “successful” and “unsuccessful” salespersons.     

Why “service”?

“Service-dominant logic” appears to have found resonance in the marketing community since its introduction as the evolving, “new dominant logic” in the Journal of Marketing (Vargo and Lusch 2004a, Journal of Marketing, 68, 1–17 (January)). But, on occasion, so has the question of whether the concept “service” captures the essence of the new logic. This article addresses the role of “service” as the heart of value-creation, exchange, markets, and marketing, as well as its considerable implications for research, practice, societal well-being, and public policy. The purposes are both to clarify the issues and to foster the continuing dialog around the service-dominant logic for marketing, as well as for other disciplines.     

中期财务报告准则的比较分析

为完善和发展我国的会计准则 ,通过对财政部颁布的《企业会计准则——中期财务报告 (征求意见稿 )》与《国际会计准则第 34号——中期财务报告》的比较分析 ,提出了有关会计信息质量、成本与效益、会计信息可信度等方面的看法与建议。     

Marketing information systems—The problem of system usage

Much literature has been devoted to singing the praises of present and potential computer utilization in marketing. Highly touted are “total information systems,” “on-line, real-time systems,” and “simulation-based systems.” One would be led to believe that each company has devoted or should be devoting its moneys and energies to the design and implementation of such sophisticated computer-based marketing information systems. Yet recent evidence has indicated a lack of enthusiasm-indeed, in some cases antagonism exists toward information systems in marketing. One reason for this disillusionment has been low usage of existing marketing information systems by marketing management. System utilization holds the key to a favorable return on investment in marketing information systems. This article explores many of the causes of infrequent to non-existent system usage and offers a plea and a plan for active elimination of this problem.