网游十年眺望手游未来/手机游戏的潜力与瓶颈

2009年,中国网络游戏全面启动的第十个年头。所经十年的发展,中国网游走过了它的快速膨胀期,也缔造了不少辉煌,它接下来面临的挑战将是如何实现可持续发展。与之相比,手机游戏的未来还充满着更多的未知,3G的到来无疑让我们对这份未知有了更多的期许。     

关于手游未来的迷局猜想

生活节奏加快,人们需要花很多时间浪费在各种路途上,而没有太多时间在固定的地方使用固定的设备（电视、电脑）,这就催生了包括手机在内的系列可以提供娱乐应用的手持终端设备的蓬勃发展。     

Change: the name of the game.

The purpose of this article is to argue that the game of management involves dealing fundamentally with the element of change and that the key to winning the game is to keep it as simple as possible. The author divides change into four basic categories: 1) Planned Past Change, where everything went as expected; 2) Unplanned Past Change, where something happened that was not anticipated; 3) Planned Future Change, meaning indications show that some action should be taken; and 4) Unplanned Future Change, where the possibility of the unplanned exists. He feels that managing tools exist to deal specifically with the last three types of change, and they are useful only to the extent that they simplify the tasks of management. The author says, "So much of what we call management research consists in making it difficult for managers to manage. Keep it simple, keep the change in perspective."     

Does China change the game?

Business Economics - It is vastly overdone to suggest that China changes the game. The challenges posed by the Chinese economy will not disappear because the U.S. puts pressure on them. The swing...     

Generic drugs: the stalling game

Sweetheart deals and patent extensions keep lower-cost generic drugs from consumers.     

The game plan for aligning the organization

Better-aligned operational and strategic plans and a better balance of supply and demand bring tangible benefits to firms. However, functional departments in firms often operate without vertical and horizontal alignment. The outcomes are delays and amplification of the information flow, suboptimal corporate plans, uncoordinated reactions within the business, insufficient operational flexibility, and discrepancies in supply and demand. Sales and operations planning (S&OP) can circumvent these negative consequences and align the organization. Our multi-method research develops a holistic S&OP maturity model that firms can use for the assessment of their internal S&OP processes and shows the pathway to an integrated S&OP approach for the achievement of a better-aligned organization. We present a case study of a medium-sized, Swiss-based pharmaceutical company that has recently implemented S&OP to highlight why companies implement S&OP, the prerequisites and roadblocks encountered during implementation, and the benefits envisioned and achieved. Finally, we reveal the great relevance of the topic by means of a questionnaire survey which shows that organizations’ current S&OP performance is underdeveloped and that many improvements are indispensable to enjoy all benefits associated with the alignment process.     

Globalization and the ‘confidence game’

We show that governments in developing countries have an incentive to play the “confidence game” — wherein the need to win the confidence of the international capital market ‘can actually prevent a country from following otherwise sensible policies and force it to follow policies that it would normally consider perverse’. This incentive arises because of a combination of a ‘conformity bias’ and ‘good news bias’ in governmental decision making in an open economy, which results in inefficient outcomes which increases rather than decreases the threat of devaluation. While institutions that encourage greater transparency and the public revelation of information, may often mitigate this inefficiency, on some occasions increased transparency may even exacerbate the inefficiency.     

手机游戏刚刚上路

2009是中国网络游戏全面启动的第十年。历经十年的发展，中国网游走过了它的快速膨胀期，也缔造了不少辉煌，它接下来面临的挑战将是如何实现可持续发展。与之相比。手机游戏的未来还充满着更多的未知，如果没有3G，或许我们这份对手游未来的期许就不会有现在这么强烈。     

供应商与制造商间的议价博弈分析

本文以供应商与制造商间的合作关系为研究对象,利用轮流出价的议价博弈模型,分析了供应商与制造商间在谈判中的议价策略,为供应商和制造商在报价竞争中提供可操作的决策支持,确保供应商和制造商双方的利益,从而形成巩固的合作伙伴关系.     

现代企业管理中内部制衡的博弈分析

一个良好的企业,除了本身拥有的硬性资源外,还需要优良的管理水平这些软性资源,企业才能成长壮大.也才能守住企业自己的天下.本文针对现代企业的特点,引进制衡博弈的管理手段,来进行企业的管理.实现企业的良性运行.本文首先明确了现代企业管理中制衡博弈的内涵,分析了制衡在现代企业管理中的凡对博弈关系,提出了推进制衡博弈在现代企业中运用的一些措施.     

Corporate governance in emerging economies: Understanding the game

Corporations now face the oftentimes daunting task of integrating the interests of multiple stakeholders. The general intent behind this multiple stakeholder focus has been to ensure that corporations operate for the benefit of society as a whole, with corporate governance in the oversight role for all activities. Our research suggests doing business in an emerging economy is confounded by the fact that rules, regulations, and marketplace expectations of the home market do not apply. Due to their evolving nature, the environments in emerging economies are uncertain and complex. Governance is not just an oversight issue related to making the most appropriate decisions. Instead, responsible governance in emerging markets entails governing bodies understanding the characteristics of the unsettled environment in which the company is, or will be, operating. Four major characteristics (demographic trends, technological development, natural resources, and political/legal unease) of emerging economies have led to significant challenges and stormy passage with respect to governance. The continual evolution and understanding of these factors must, of necessity, shape a company's governance process in the developing marketplace.     

手机游戏的潜力与瓶颈

手机游戏,包括手机网游,在3G来临时代越来越引起众多创业者以及投资者的关注和热议。但事实上,我们可以看到很多相互矛盾的信息,一方面有光明的未来,另一方面还存在突破的瓶颈。所以,从一定意义上说,手机游戏的未来取决于现有瓶颈的解决。     

Examining the intersection of race and gender in video game advertising

Women and racial/ethnic minorities account for a growing percentage of video game players in the USA. The economic future of the video game industry may, in part, depend on the industry's ability to adapt marketing efforts to appeal to the growing female and racial/ethnic markets. Contrary to these efforts, however, is advertisers' reliance on stereotypes in advertisements to quickly establish a common understanding and wide appeal to a mass audience. This study investigates how race and gender intersect in the stereotypical character depictions used to market video games to consumers. A systematic content analysis was carried out of 383 US magazine advertisements of console, mobile, and PC video games. Stereotyping and intersectionality literatures were used as theoretical guides for this research. Findings reveal that the marketing of video games in the USA upholds some longstanding media stereotypes of minorities and women, including that of the White male hero, submissive sexualized female, Asian ninja, and deviant Black male. The potential social and economic implications of the video game industry's reliance on character stereotypes for the marketing of video games are discussed.     

大股东合作与竞争关系的一个博弈分析

公司治理文献对所有者与经营者和大股东与中小股东之间的利益冲突进行了广泛分析 ,但缺乏对大股东之间合作与竞争关系的研究。利用博弈理论 ,本文对大股东合作与竞争的可能性进行了理论分析。分析表明 :对于最大化自己收益的大股东而言 ,对长期收益和控制权潜在收益考虑得越多 ,则他们之间进行合作的可能性也越大 ,而相互竞争或不合作的可能性越小。所以 ,对于上市公司和宏观管理机构而言 ,鼓励大股东进行真诚合作并防止他们通过合谋而损害中小股东利益是十分必要的。     

网游十年，论起WOW

2009年4月16日,美国暴雪和网易公司宣布,在中国大陆地区《魔兽世界》现有运营权协议在6月到期后．将其独家运营权授予网易旗下美联公司,为期三年。6月后《魔兽世界》不再由九城运营。《魔兽世界》运营商的变更在行业内引起巨大的震动．同时也再次激发了国人对于中国网络游戏产业发展之路的思索。