JBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing

ABSTRACT

Purpose: This article documents the contributions of David T. Wilson to the field of business-to-business marketing in general and his contributions as founding editor of the Journal of Business-to-Business Marketing (JBBM).

Methodology: In-depth interviews were conducted with David T. Wilson’s doctoral students to discuss the impact he had on their education in business-to-business marketing and in their personal lives. The list of dissertations, which Dr. Wilson chaired, co-chaired, or served on committee, was compiled through the cooperation of libraries at Texas A&M University and The Pennsylvania State University. This list was verified through ProQuest, a global information-content and technology company that provides solutions, applications, and products for libraries. Further, information in this article was derived from a literature review of David’s early JBBM editorials and scholarly articles, as well as those of the current sitting editor.

Findings: Results of this research demonstrate David T. Wilson’s long-term commitment to the field of business-to-business marketing over his 33-year career at The Pennsylvania State University. His influence is demonstrated through his research, teaching, and service related to business-to-business marketing.

Research implications: David T. Wilson’s vision for JBBM was to position it as a theoretical journal with an international editorial review board and a global impact, including handing the editorial reigns over to David Lichtenthal, the current sitting Editor since 1995 and Wilson’s 16^th doctoral student out of a career total of 38.

Practical implications: It is the responsibility of the editorial review board to understand the journal’s past to help guide the future. Therefore, understanding the contributions of David T. Wilson, as the founding editor, to JBBM and the field of business-to-business marketing is useful to scholars and managers alike. This understanding provides a valuable historical context.     

BOOK REVIEWS

Books reviewed in this article: Bergman, Abraham B. (editor), Political Approaches to Injury Control at the State Level Bourdet, Yves (editor), Internationalization, Market Power and Consumer Welfare Ellickson, Robert C., Order Without Law: How Neighbors Settle Disputes Haus, Leah A., Globalizing the GATT, The Soviet Union's Successor States, Eastern Europe, and the International Trading System Levy, David M., The Economic Ideas of Ordinary People: From Preferences to Trade Shelton, Beth Anne, Women, Men and Time: Gender Differences in Paid Work, Housework and Leisure Thornton, Mark, The Economics of Prohibition     

BOOK REVIEWS

Book reviewed in this article Moschis, George, Consumer Socialization: A Life-Cycle Perspective Sapolsky, Harvey (editor). Consuming Fears: The Politics of Product Risks Lee, Stewart and Mel Zelenak, Personal Finance for Consumers Penz, G. Peter, Consumer Sovereignty and Human Interests     

Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor

Being an editor of the Journal of Advertising (JA) provides a unique perspective into the publishing process and the field of advertising. In this article I have tried to offer a glimpse of what I learned from this experience. It reveals what I learned (mostly from mistakes I made) about the review process. It also provides some thoughts about how to be a good reviewer. The second part of the article takes a broader view of how the field of advertising research has developed, what might be missing, and how we can expand its development in the future.     

The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research

In this article, I provide some thoughts that guided my decision making while I was editor of the Journal of Advertising (2003–2006). Specifically, I reflect on the definition of theory and how it has been and should be used in the advertising discipline. In particular, I attempt to distinguish between weaker (contextual) and stronger (universal) theories and present my views on how future research in advertising can proceed in developing useful theories within this domain.     

BOOK REVIEWS

Books reviewed in this article: Andreas, Carol, Meatpackers and Beef Barons: Company Town in a Global Economy Bowlby, Rachel, Shopping with Freud Folbre, Nancy, Who Pays for the Kids? Gender and the Structures of Constraint Frank, Dana, Purchasing Power: Consumer Organizing, Gender, and the Seattle Labor Movement, 1919–1929 Jakle, John A. and Keith A. Sculle, The Gas Station in America Krebs, Dagmar and Peter Schmidt, editors, New Directions in Attitude Measurement Lyon, David, The Electronic Eye: The Rise of Surveillance Society McPherson, Michael S., Morton Owen Schapiro, and Gordon C. Winston, editors, Paying the Piper: Productivity, Incentives, and Financing in U.S. Higher Education Morse, Richard L. D., editor, The Consumer Movement: Lectures by Colston E. Warne Parcel, Toby L. and Elizabeth G. Menaghan, Parents' Jobs and Children's Lives Poterba, James M., editor, International Comparisons of Household Saving Rubin, Rose M. and Bobye J. Riney, Working Wives and Dual-Earner Families Whiteley, Nigel, Design for Society     

BOOK REVIEWS

Books reviewed in this article Baker, Dean, editor, Getting Prices Right: The Debate Over the Consumer Price Index Blau, Francine D. and Ehrenberg, Ronald G., Gender and Family Issues in the Workplace Gross, Karen, Failure and Forgiveness: Rebalancing the Bankruptcy System Profozich, David M., Managing Change with Business Process Simulation Rubin, Rose M. and Michael L. Nieswiadomy, Expenditures of Older Americans Weiss, Lawrence D., Private-Medicine and Public Health: Profit, Politics, and Prejudice in the American Health Care Enterprise     

BOOK REVIEWS

Book reviewed in this article McCracken, Grant, Culture and Consumption Johnson, Donald E., Larry R. Meiller, Lorna Clancy Miller, and Gene F. Summers, (editors), Needs Assessment: Theory and Methods Theil, H. and K. W. Clements, Applied Demand Analysis: Results from System-Wide Approaches Hawthorn, Geoffrey (editor), The Standard of Living: The Tanner Lectures, Clare Hall, Cambridge, 1985. Keilman, Nico, Anton Kuijsten, and Ad Vossen, (editors), Modelling Household Formation and Dissolution.     

BOOK REVIEWS

Books reviewed in this article Alwitt, Linda F. and Thomas D. Donley, The Low-Zncome Consumer: Adjusting the Balance of Exchange Apple, Rima D., Vitamania: Vitamins in American Culture Becker, Gary S., Accounting for Tastes Citro, Constance F. and Robert T. Michael, editors, Measuring Poverty: A New Approach, Washington Critchlow, Donald T., Studebaker: The Life and Death of an American Corporation Garvey, Ellen Gruber, The Adman in the Parlor: Magazines and the Gendering of Consumer Culture Goodwin, Neva R., Frank Ackerman, and David Kiron, editors, The Consumer Society, Volume 2: Frontier Issue in Economic Thought de Grazia, Victoria, editor, The Sex of Things: Gender and Consumption in Historical Perspective Preston, Ivan L., The Great American Blowup: Puffery in Advertising and Selling Schansberg, D. Eric, How Poor Government Policy Harms the Poor Stokowski, Patricia, Riches and Regrets: Betting on Gambling in Two Colorado Mountain Towns Swartz, Thomas R. (editor) and Kathleen Maas Weigert, America's Working Poor Weems, Robert E., Jr., Black Business in the Black Metropolis: The Chicago Metropolitan Assurance Company, 1925–1985     

BOOK REVIEWS

Book reviewed in this article Wills, Robert L., Julie A. Caswell, and John D. Culbertson, (editors), Issues After A Century of Competition Policy Sethi, S. Prakash, Handbook of Advocacy Advertising: Concepts, Strategies, and Applications Samli, A. Coskun (editor), Marketing And The Quality of Life Interface Rauniker, R. and C.-L. Huang, eds., Food Demand Analysis: Problems, Issues, and Empirical Evidence Forbes, J.D., The Consumer Interest: Dimensions and Policy Implications Posner, Richard A. Economic Analysis of Law     

BOOK REVIEWS

Book reviewed in this article: Bogart, Leo, Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers Brobeck, Stephen J., The Modern Consumer Movement: References and Resouces Bryant, W. Keith, The Economic Organization of the Household Gray, Bradford H., The Profit Motive and Patient Care: The Changing Accountability of Doctors and Hospitals Leichter, Howard M., Free to Be Foolish: Politics and Health Promotion in the United States and Great Britain Ritzer, George, editor, Frontiers of Social Theory: The New Synthesis Wuthnow, Robert, Acts of Compassion: Caring for Others and Helping Ourselves Young, Brian M., Television Advertising and Children     

Accounting as Applied Ethics: Teaching a Discipline

In this article it is argued that there are notable parallels between all of the different strands within ethics on the one hand, and accountancy on the other that, in teaching, can be drawn upon to enhance students’ understanding of the latter. Accountancy, part of economics, draws on utilitarian ethics, but not solely so. Accounting, in addition, draws on deontological and communitarian strands in ethics. The article suggests that the teaching of accounting – especially to non-economists – would benefit substantially from highlighting and developing these parallels. Wilfred Dolfsma is both an economist and a philosopher, and holds a Ph.D. in the former from Erasmus University. He is attached to the Erasmus University, Rotterdam at the Business School, as well as MERIT, University Maastricht. He is currently fellow at the Netherlands Institute for Advanced Study. He is corresponding editor of the Review of Social Economy (Routledge). He has co-edited Globalization Social Capital and Inequality (2003, with Charlie Dannreuther), Understanding the Knowledge Economy (2006, with Luc Soete) and Ethics and the Market (2006, with Jane Clary and Deborah M. Figart).     

Whiskey: marketplace icon

Brands are potent and efficient vehicles to diffuse and reproduce ideologies. This article revisits over a decade of research on Jack Daniel’s as an iconic brand, and provides a behind the scenes look at the process of researching cultural brands. It describes whiskey as a marketplace icon that reflects particular cultural ideologies, and updates the Jack Daniel’s story in the context of the craft liquor movement. Iconic brands, cultural icons, and marketplace icons are discussed. Further distinctions between iconicity at the category, segment and brand level are made. The article is transcribed and edited from an interview with Consumption Markets & Culture editor Jonathan Schroeder in June 2015.     

Corporate giving: A look at the arts

The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. The arts are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented. Bette Ann Stead is Professor of Marketing at the College of Business Administration of the University of Houston. Previously she was Assistant Professor at Lamar University, Beaumont, Texas. She is the editor of Women in Management,Prentice-Hall, Inc. (1985) and wrote several articles in the Library Quarterly, Business Horizons, Academy of Management Journal, IEEE Transactions on Engineering Management,and Vital Speeches of the Day.     

BOOK REVIEWS

Books reviewed in this article: Dangler, Jamie Faricellia, Hidden in the Home: The Role of Waged Homework in the Modern World Economy DiGaetani, John Louis, editor, Money: Lure, Lore, and Literature Foxall, Gordon R. and Ronald E. Goldsmith, Consumer Psychology for Marketing Hendry, Leo B., Janet Shucksmith, John G. Love, and Anthony Glendinning, Young People's Leisure and Lifestyles Hoy, Suellen, Chasing Dirt: The American Pursuit of Cleanliness King, Gary, Robert 0. Keohane, and Sidney Verba, Designing Social Inquiry: Scientific Inference in Qualitative Research Lewis, Alan and Karl-Erik Warneryd, editors, Ethics and Economic Affairs Mahoney, Margaret M., Stepfamilies & the Law Moore, R. Laurence, Selling God: American Religion in the Marketplace of Culture Myers, Greg, Words in Ads Noguchi, Yukio and David A. Wise, editors, Aging in the United States and Japan: Economic Trends Xardel, Dominique, The Direct Selling Revolution: Understanding the Growth of the Amway Corporation     

BOOK REVIEWS

Book reviews in this article Baxter, J. L., Behavioral Foundations of Economics Bearden, William O., Richard G. Netemeyer, and Mary F. Mobley, editors, Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research Bruner, Gordon C. II, and Paul J. Hensel, Marketing Scales Handbook: A Compilation of Multi-Item Measures Bird, Edward J., The Welfare Cost of Income Uncertainty: A Nonparametric Analysis of Households in the United States and Western Germany Holbrook, Morris B., Daytime Television Game Shows and the Celebration of Merchandise: The Price is Right Huffman, Wallace E. and Robert E. Evenson, Science for Agriculture: A Long-Term Perspective Klapp, Merrie G., Bargaining With Uncertainty: Decision-Making in Public Health, Technological Safety, and Environmental Quality Lebergott, Stanley, Pursuing Happiness: American Consumers in the Twentieth Century Levenstein, Harvey, Paradox of Plenty: A Social History of Eating in Modern America Liebhardt, William C., editor, The Dairy Debate: Consequences of Bovine Growth Hormone and Rotational Grazing Technologies Reifner, Udo and Janet Ford, editors, Banking for People: Social Banking and New Poverty, Consumer Debts and Unemployment in Europe—National Reports Stroble, Frederick R., Upward Dreams, Downward Mobility: The Economic Decline of the American Middle Class     

A New Threat to the Freedom to Advertise

The International Journal of Advertising regularly receives four times as much material as it has space to publish. The retiring editor explains the peer review and other selection procedures used to determine which articles will be accepted or rejected for publication, together with some guidelines to help intending authors improve the chances of getting their submissions accepted.     

BOOK REVIEWS

Book reviews in this articles: Anderson, Elizabeth, Value in Ethics and Economics Frazier, Howard S. and Frederick Mosteller, editors, Medicine Worth Paying For: Assessing Medical Innovations Johnson, Norman, editor, Private Markets in Health and Welfare: An International Perspective Lebergott, Stanley, Consumer Expenditures: New Measures and Old Motives Payson, Steven, Quality Measurement in Economics: New Perspectives on the Evolution of Goods and Services Schulz, James H., The Economics of Aging     

A Tribute to Our Founding Father,Professor Bernard J. “Bud” LaLonde

This editorial pays tribute to the founding editor of the Journal of Business Logistics, Professor Bernard J. “Bud” LaLonde, who passed away recently. Professor LaLonde's influence on the field—and the individuals that compose it—is immeasurable. We reflect on his career, achievements, and motivations for creating JBL. Further, we attempt to build on his proud legacy with an introduction of articles featured in the current issue.     

The Role of Ethics Institutionalization in Influencing Organizational Commitment,Job Satisfaction,and Esprit de Corps

Given increasing ethical problems in business, many organizations have tried to control these problems by institutionalizing ethics such as by creating new ethics positions and formulating and enforcing codes of ethics. In this study, the impact of implicit and explicit forms of institutionalization of ethics on job satisfaction, esprit de corps, and organizational commitment for marketing professionals is investigated. Additionally, the influence of organizational socialization, ethical relativism, and age relative to each of the above organizational climate constructs is examined. Results indicate that at least one of the forms of institutionalization of ethics is a significant determinant of all three organizational climate constructs. However, while organizational socialization is a significant determinant of all three organizational climate variables, relativism is only significant in determining organizational commitment (in a negative direction) and age is only significant in determining job satisfaction. Scott John Vitell is Phil B. Hardin Professor of Marketing and Chair of the Marketing Department at the University of Mississippi. He received his Ph.D. in Marketing from Texas Tech University. He has published more than 100 journal articles. His recent publications have appeared in the Journal of Retailing, the Journal of Business Ethics, the Journal of Marketing Theory and Practice, the Journal of International Marketing, International Business Review and the Journal of Macromarketing, among others. He serves on the Editorial Board of the Journal of Business Research. Anusorn Singhapakdi is Professor of Marketing and Marketing Area Coordinator at Old Dominion University. He has published more than 50 journal articles. He has also received recognition for his publications from a number of academic journals including the Journal of Business Research, International Marketing Review, Marketing Education Review, and the Journal of the Academy of Marketing Science. He serves on the Editorial Boards of␣the Journal of Macromarketing and the Journal of Marketing Education. He is a section editor for Applied Research in Quality of Life and has served as a guest editor for the Journal of Business Ethics.