湖北省利用外商直接投资规模战略：理论与实证研究

在湖北省经济发展中,利用外商直接投资规模作为一个经济变量与相应的外资结构等配置是密切相关的。本文主要采用主成分分析、ADF分析与格兰杰因果检验等方法,从1986～2008年期间湖北省利用外商直接投资规模的变动状况入手,对比研究同期其他省份的利用外资规模状况,从规模的四个层面展开了实证研究,确定了湖北省利用外商直接投规模合理水平,并为相关政策的制定提供了有力的理论与实证依据。     

Postservice Recovery Customer Satisfaction in Indian Retail Banking: Scale Development and Validation

The construct of postservice customer satisfaction with respect to Indian retail banking has been studied. Furthermore, the development and validation of the postservice recovery customer satisfaction scale in Indian retail banking is detailed. The scale development process was carried out over three stages (item generation, scale purification, scale validation) and comprised of conducting depth interviews and focus groups for item generation and three separate phases of data collection, involving a total of 851 individual respondents. The data provide evidence for face, content, discriminant and convergent validity, dimensionality, reliability, and generalizability of the customer satisfaction scale in Indian retail banking.     

基于核主成分分析的二次雷达脉冲信号初始特征提取

针对二次雷达脉冲信号的特征选择与分类问题进行研究,提出了一种基于核主成分分析(KPCA)的初始特征提取方法。根据二次雷达脉冲信号的特点,首先经过数据整编、预处理,获取样本的初始特征参数;然后利用KPCA方法对特征参数进行主成分组合,以消除信号特征间的相关性和压缩特征向量的维数,最后利用聚类工具进行分类。数学分析和可视化实验结果都表明这种分析方法是有效的。试验还表明,KPCA在特征选取方面性能优于PCA。     

Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development

This study conceptualizes the consumers' engagement with social media activation campaigns, which are important tools in improving the interactions between brands and consumers. We offer a comprehensive definition of this construct and discuss the nature and dimensionality of it. Further, this paper reports the development and validation of a 12‐item scale for measuring the aforementioned construct. This scale development process comprises four studies. Study 1 begins by generating a pool of items and then employs both a panel of experts and some Instagram users to examine the content validity of the items. To validate the scale, this paper carries out several online surveys in subsequent studies. Study 2 uses exploratory and confirmatory factor analysis (CFA) to remove the problematic items and evaluate the dimensionality of the construct. In Study 3, we conduct iterative CFAs to purify the scale and reassess the psychometric properties of the scale. Study 4 uses structural equation modeling to test the nomological validity. Our analyses reveal that consumers' engagement with social media activation campaigns is a second‐order construct encompassing three first‐order dimensions (cognitive, emotional, and behavioral engagement). The results also support the reliability, content validity, convergent validity, discriminant validity, known group validity, and nomological validity of the engagement scale.     

Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products

In this study it is shown that clusters of products can be found through the application of exploratory Mokken Scale Analysis to ownership patterns of products offered by a financial services provider. Found clusters contain products that are often owned in combination, in order to satisfy all the facets of a so-called generic need. In this paper it is proposed that RFM-variables specific for such clusters are more useful for the purpose of predicting the response to a mailing than generalized RFM-variables.     

Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

The objective of the study is to validate the Consumer Ethnocentric Tendencies (CET) scale in Mozambique and to explore its dimensionality. The study was carried out using a questionnaire-based survey to collect data from 273 respondents in Mozambique. A back-translation technique was applied in combination with a pilot study to verify the quality of the instrument in the Portuguese language. The study results showed that Mozambican consumers surveyed were moderately ethnocentric and that the CET scale demonstrated a four-dimensional structure.     

Conceptualising market orientation in non-profit organisations: definition,performance, and preliminary construction of a scale

Abstract

This paper applies Narver and Slater's (1990 Narver, J. and Slater, S. 1990. The effect of a market orientation on business profitability. Journal of Marketing, 54(2): 20[Crossref], [Web of Science ®] , [Google Scholar]) conceptualisation of market orientation to non-profit organisations. The study constructs a reliable and valid scale of the market orientation in non-profits in order to test the relationship between non-profits' market orientation and their performance outcomes in the context of a developing country. We surveyed 211 Indian non-profits and received 102 usable responses. We used principal axis factoring with oblique rotation to analyse the data. The scale was tested for its dimensionality, reliability, and various validities. The findings show a positive link between non-profits' market orientation and their performance in the context of a developing country. Market-oriented non-profits were found to be more effective in achieving their organisational mission, beneficiary satisfaction, and peer reputation than those that were less market oriented.     

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in the retailing environment and help marketers decide on the level and type of aesthetics for the different segments in the target market/s and also the different type of retail stores. We used 3 focus groups, 8 individual interviews, and 891 surveys to develop, purify, and validate the 9-item Likert type scale. We also provide evidence for dimensionality, reliability, and validity. The scale could be used by academicians and practitioners alike, and could replace single items to measure the concept.     

我国各省市高新技术发展水平比较分析

综合利用主成分分析法和因子分析法两种评价方法,并运用SPSS软件,对我国31个省市的高新技术发展水平进行排序和分类,以期为各省市发展高新技术产业提供决策依据。     

开放条件下制造业价值链攀升的影响因素研究——基于江苏制造业行业面板数据的分析

开放条件下的制造业地区专业化、企业规模、外贸出口对其价值链攀升具有不同的影响和作用。文章以江苏制造业为例,利用主成分分析测度行业价值链攀升状况,进而运用静态、动态面板数据模型考察制造业行业的地区专业化水平、企业规模、外贸出口对其价值链攀升的作用机理。研究发现：企业规模的壮大有助于制造业价值链攀升,制造业价值链攀升与地区专业化、企业规模三者之间存在长期的均衡关系,但地区专业化对制造业价值链攀升并无明显的促进作用,长期看,外贸出口并不能实现制造业攀升价值链的目标。此外,制造业各行业对总体截距的偏离还具有劳动、资本和知识技术密集型产业倒置的现象。     

传媒集团规模扩张的经济学分析

自20世纪90年代中期以来,传媒集团化的热潮从西方席卷而来。我国传媒业实行集团化改革后,传媒集团的规模迅速扩张,这也引发了学界的一些探讨。本文阐述了传媒集团规模扩张的三种类型,并运用经济学的工具从需求和成本两方面因素分析了传媒集团的规模决定,进而得出我国传媒集团规模扩张的经济学动因,说明了导致传媒集团规模扩张无效率的原因,最后指出何为适度规模。     

基于主成分分析的我国城市经济指标研究

城市经济的发展对我国现代化进程有巨大的推动作用，经济指标是城市发展水平的重要标志。列举了城市的20个主要经济指标，并通过主成分分析对这些指标进行了分析．提出了能够反映整个城市发展状况的3个主成分，并赋予了这些成分新的解释，最后得出结论并提出政策建议。     

用边际分析法确定财政分配规模模型的探讨

“边际分析法”是确定财政分配规模的一种科学方法。在对几种确定财政分配规模的传统方法进行批判的基础上．论证了边际分析法对于确定财政分配规模的科学合理性，探讨了运用边际分析法确定财政分配规模的修正模型，该模型对更为科学合理地确定财政分配规模有一定的参考意义。     

中国城市现代化水平的综合评价

采用多元统计分析中的主成分分折方法,从反映城市综合现代化水平的指标体系提炼出六个互不相关的主成分,对国内51个典型城市的现代化水平给予综合评判。然后采用聚类分析方法对其分类,用以找出各类城市的优势和差距,便于针对性地制定提高其现代化水平的对策。     

钢铁行业相对效率的DEA实证分析

通过应用数据包络分析法(DEA)对2007年中国A股上市公司11家代表性钢铁公司的相对效率进行实证分析,结果表明:8家公司的规模效益不变,本钢板材规模效益递增,规模效益递减的只有2家公司。根据经济学上的3阶段生产理论,最佳的生产阶段应该在规模效益递减阶段。我国钢铁行业处于经济学上的最佳生产阶段的公司不多,还不到样本总数的20%,而处于不变规模效益的公司则占到样本总数的70%以上,说明我国钢铁行业还有很大的发展潜力。     

基于主成分分析的国内超市上市公司财务评价

运用主成分分析法,构建主成分综合模型,以2008年国内超市上市企业的财务数据为基础,进行分析影响超市企业经营和财务状况的主要成分发现,我国超市行业上市企业中,综合排名靠前的,在某个单项的排名上却不理想,如偿债能力或资产管理效率等;在某个单项排名靠前的,则在综合排名时靠后。说明了我国上市企业要全面提升竞争能力,就必须注重长短期偿债能力、盈利能力、成长能力和资产管理效率等各方面因素。这一科学客观的评价方法,解决了传统财务分析方法的重复评价和主观赋权问题,在当今信息时代起着越来越重要的作用。     

钢铁行业相对效率的DEA实证分析

通过应用数据包络分析法（DEA）对2007年中国A股上市公司11家代表性钢铁公司的相对效率进行实证分析,结果表明：8家公司的规模效益不变,本钢板材规模效益递增,规模效益递减的只有2家公司。根据经济学上的3阶段生产理论,最佳的生产阶段应该在规模效益递减阶段。我国钢铁行业处于经济学上的最佳生产阶段的公司不多,还不到样本总数的20%,而处于不变规模效益的公司则占到样本总数的70%以上,说明我国钢铁行业还有很大的发展潜力。     

Development of a sustainable consumption measurement scale

Sustainable consumption has been recognized since the 1990s; however, advances in the studies have been modest and have not yielded significant breakthroughs. The urgent need to adopt sustainable consumption has been emphasized by consumers, practitioners, and researchers, but despite efforts by social and government agencies, progress in relation to adoption remains insufficient. The multivariate nature of sustainable consumption is one reason for this insufficient progress. Previously developed literature-based instruments have been univariate or limited in their dimensions and inadequate for measuring the phenomena they purport to measure. Hence, in this study, we develop a measurement scale to address this gap. The scale encompasses dimensions relevant to contemporary society and is informed by prior research and primary data. Data were collected through in-depth interviews with sustainability specialists, a nominal group technique with engaged consumers, a survey of 255 students, and a survey of 808 consumers from diverse regions of Brazil, all resulting in a heterogeneous sample. The final data analysis included an exploratory factor analysis and a confirmatory factor analysis, which resulted in a final model that comprised eight dimensions: activism, personal sacrifice, communitarianism, environmental concern, healthy food, perceived consumer effectiveness, search for information, and social concern. Of these dimensions, personal sacrifice, environmental concern, and social concern are the archetypes of the present generation. The variables of these dimensions have not been accounted for in previous scales, making our new scale more comprehensive and contributing to a better understanding of sustainable consumption. This new comprehensive scale will aid future studies in sustainable consumption, contributing to a better understanding of this construct. We expect that this scale will help improve the monitoring of the progress made in sustainable behavior and the assessment of management practices of sustainable consumption. Future studies should be carried out to validate the dimensions in different cultural contexts.     

我国商业银行竞争能力统计分析

运用主成分分析法 ,对商业银行竞争能力进行综合评价与分析 ,指出银行规模、盈利性、流动性、安全性是影响商业银行竞争力的决定因素 ,只有这些因素的有机结合和互相平衡 ,才能集中体现商业银行核心竞争力。我国四大国有商业银行虽然规模大 ,具有垄断地位 ,但其垄断性的规模不是在市场竞争中形成的 ,而是由计划经济体制历史原因形成的。因此 ,亟待进行改革并采取相应策略增强国有商业银行核心竞争力     

Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market

This research extends customer lifecycle models to include a post-termination stage that bridges the dissolution stage of a consumer–brand relationship with a potential recovery stage. Drawing from 43 depth interviews with former customers of a car brand, this study relies on grounded theory and triangulation to explore consumer responses in the post-termination stage and finds evidence for both negative and positive customer responses after dissolution. The authors combine qualitative techniques with categorical principal component analysis (CATPCA) to explore the dimensionality of post-termination responses and extract relationship-related and termination-related response dimensions. They use these dimensions to identify four distinct post-termination customer clusters, which differ systematically with the customer's termination reasons, as demonstrated through a series of exact logistic regressions. In addition to providing evidence of a post-termination stage, this study offers implications for customer relationship management.