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1.
商业模式创新推动了企业发展,成功的商业模式是企业在竞争中获胜的保障。本文首先介绍了商业模式的概念和构成要素,然后基于要素创新的视角探讨了商业模式创新。并以传化物流公司为例,对传化物流的不同发展阶段进行相应的商业模式核心要素分析,从而得出以下结论:企业的发展过程是其商业模式构成要素的创新过程;一个成功的商业模式能够有效整合各项资源,使得各项资源得到充分利用,从而促进企业发展。  相似文献   

2.
企业的商业模式水平是决定企业价值的最主要因素,商业模式创新是企业实现变革性增长的主要依靠.成功的企业都是以一个有效的商业模式为支撑,并且持续地进行着商业模式创新,对企业的商业模式进行重塑.本文在文献研究的基础上,对商业模式的构成要素进行了梳理和总结,提出了商业模式重塑的诱因及其关键步骤.  相似文献   

3.
商业模式创新可以使企业获取卓越的竞争优势,明晰商业模式创新的机理及路径是企业进行商业模式创新的关键。近年来,商业模式创新的相关研究越来越深入,但仍有待形成一个完整的理论体系。本文以商业模式及商业模式创新的概念为基础分析了其构成要素,从构成要素的视角探讨了企业商业模式创新的本质,进而分析了企业商业模式创新的机理。本文又从原始创新、诱发创新、模仿创新三个方面研究了企业进行商业模式创新的路径,提出了我国企业进行商业模式创新的建议:快速响应市场变化,及时调整自我定位;不断进行改进创新,充分发掘自身潜能;完善企业商业逻辑,创新企业价值体系。本文为企业剖析商业模式提供了新的视角,也为企业进行商业模式创新提供了理论支持。  相似文献   

4.
商业模式创新是企业生存和发展的基石,对企业可持续竞争优势的形成发挥着重要作用。随着互联网技术的发展,传统商业模式已不适应新的竞争环境,零售企业纷纷进行转型升级,依靠商业模式创新形成新的发展模式。本文首先梳理了商业模式和商业模式创新的相关文献,然后选取盒马鲜生这家标志性零售企业为案例,分析盒马鲜生独特的商业模式创新路径,以期为同行企业其他零售企业的商业模式创新提供借鉴和参考。  相似文献   

5.
文章从商业模式的概念界定入手,分析了商业模式概念的各相关要素及商业模式应该遵循的一些基本原则,进而对商业模式的核心问题进行探析,总结出企业在商业模式创新过程中应该采取的一些基本战略,为企业能在激烈的市场竞争环境中脱颖而出提出建议.  相似文献   

6.
陈涛 《商界》2011,(12):107-107
我想和大家探讨一下商业模式要最终成功,应该如何在企业里面沉淀下来。我认为最值得大家关注的,是商业模式植根于一家企业后,这家企业的DNA土壤能否最终孕育出成果,并且持续地发展下去。  相似文献   

7.
本文就商业模式的内涵以及本质、构成要素与实现途径进行了分析描述。研究明晰了企业商业模式的架构路径与核心要义,指明了企业如何实现其商业模式的架构以及商业模式创新的重要性,有助于商业模式的理论完善以及企业实践。  相似文献   

8.
零售企业商业模式要素组合实证分析   总被引:1,自引:0,他引:1  
在竞争剧烈的零售业中,零售企业要想争得一席之地就需要独特的商业模式,不可模仿的竞争优势,以及模式要素的有效组合。本文对沃尔玛的商业模式要素以及模式之间的相互关系进行分析,并从中探讨沃尔玛的商业模式。  相似文献   

9.
商业模式研究文献综述:兼论零售商业模式   总被引:2,自引:0,他引:2  
基于对商业模式研究的文献检索,对商业模式的概念、要素和类型及有关零售商业模式研究进行了文献综述。结果发现尽管商业模式概念很多,但反映的多是企业价值创造的基本逻辑;商业模式要素围绕着价值创造体系和价值获取体系,以及与这两个体系有关的价值网络所组成的,商业模式类型划分也反映商业模式的价值创造逻辑。  相似文献   

10.
冯晴 《商》2012,(17):17-17
企业竞争的最高形态商业模式关系企业的兴衰成败。虽然国内外专家学者取得一定成果,但大都缺乏后续研究支持。那么,企业如何拥有一套成功的商业模式以更好的适应信息化发展的今天呢?本文通过商业模式的概念、商业模式的要素类型、商业模式发展的核心战略等几个方面对企业商业模式的发展研究进行总结。  相似文献   

11.
The authors aimed to investigate business undergraduates’ cognition toward entrepreneurship; in particular, they examined four entrepreneurship skills. Data consist of questionnaire responses obtained from 668 undergraduates attending universities in two different Arab countries. The study used a logistic regression to gauge the effect of delivering four entrepreneurial skills on entrepreneurship cognition. The results reveal that business students perceive the four entrepreneurial skills as key elements for starting their own business.  相似文献   

12.
While business networks and relationships in international and industrial marketing studies are explored extensively, relationships between firms and socio-political actors are rarely been studied. This paper addresses this gap and examines how MNCs manage their relationship with socio-political organizations. The study builds from the proposition that business firms, besides their actions in business market, have to manage their socio-political market. The study aims to develop a theoretical view that is based in business networks and contains the three concepts of legitimacy, commitment and trust. The proposition is that business firms behave proactively towards the actors in the socio-political environment which is related to their business goals. The three conceptual elements will enable us to understand more deeply the varieties in the firms' managerial behavior. Two cases test the concept in the model — those of Daewoo Motor Company (a South Korean MNC) and the Swedish MNC, Vattenfall. The study will contribute towards deeper understanding of socio-political market and how firms manage their socio-political relationships. The conclusions describe the theoretical and managerial implications.  相似文献   

13.
With the advances of the roles of business stories in marketing, two issues remain unclear: How do consumers evaluate story elements on services? Do usefulness and affect mediate the relationships between business story elements and brand attitude in services? Therefore, to answer these questions, this study conducted between-subjects experiments to investigate the roles of business story elements, usefulness, and affect in financial and restaurants services. The results indicate that the elements of authenticity, reversal, and humor are generally useful in engaging consumers’ usefulness and affect; besides, conciseness is useful in engaging consumers’ usefulness but is not for affect and brand attitude; finally, usefulness and affect are mediators of the relationship between business story elements and brand attitude. These findings provide a framework to design business story and investigate the mediation of usefulness and affect on the relationship between business story elements and brand attitude for services and practitioners.  相似文献   

14.
What might happen if business leaders across the globe viewed their work as a sacred calling in a religious sense? Might not the world be a far better place? This paper is an effort to stimulate debate and discussion on this topic. Concepts addressed include: (a) ethics in business, (b) ethical standards in business settings, (c) the role of law, (d) levels of corporate responsibility, (e) the role of religion in business ethics, (f) the idea of business as a calling in a religious sense, (g) the elements of modern corporate culture, (h) creating an ethical corporate culture, (i) demonstrating corporate social responsibility, and (j) providing servant leadership. The introduction to the paper shows how these concepts interrelate; its conclusion offers a challenge to business leaders to answer their call to business in the truest sense.  相似文献   

15.
This paper is an examination of the role of trust in the previous seven papers in this issue of the Journal. Trust and trustworthiness are briefly characterized; their importance in business itself and in business ethics is briefly described; and each paper is discussed in relation to how trust figures in the ethical issues it raises. The overall discussion brings out the need for further work on the nature of trust and on the elements in business, such as transparency, that apparently help to sustain it.  相似文献   

16.
Whether the nation of Israel has become a “light unto the nations” in terms of ethical behavior among its business community remains in doubt. To examine the current state of business ethics in Israel, the study examines the following: (1) the extent of business ethics education in Israel; (2) the existence of formal corporate ethics program elements based on an annual survey of over 50 large Israeli corporations conducted over 5 years (2006–2010); and (3) perceptions of the state of business ethics based on interviews conducted with 22 senior Israeli corporate executives. In general, and particularly as a young country, Israel might be considered to have made great improvements in the state of business ethics over the years. In terms of business ethics education, the vast majority of universities and colleges offer at least an elective course in business ethics. In terms of formal business ethics program elements, many large companies now have a code of ethics, and over time continue to add additional elements. Most respondents believed they worked in ethical firms. Despite these developments, however, there appears to be significant room for improvement, particularly in terms of issues like: nepotism/favoritism; discrimination; confidentiality; treatment of customers; advertising; competitive intelligence; whistle-blowing; worker health and safety; and the protection of the environment. When compared with the U.S. or Europe, most believed that Israeli firms and their agents were not as ethical in business. A number of reasons were suggested that might be affecting the state of business ethics in Israel. A series of recommendations were also provided on how firms can better encourage an ethical corporate culture. The paper concludes with its limitations.  相似文献   

17.
The ethnic-Chinese business is often characterised by a central role of the family both in the structure of the firm and in its corporate culture. This has political, social as well as cultural reasons. The centrality of the family in business has its advantages and disadvantages. On the one hand, it enables a fast, efficient and flexible process of decision-making. On the other hand, it often contradicts modern business professionalism. The younger generation of ethnic-Chinese business actors tend to preserve crucial elements of such family-centred characteristics. Yet, globalisation drives them to transform their business style, lessening its dependence on family resources and adopting more-modern professional ideas. Changes in current political situation, religious-cultural trend, demography and education contribute to making possible the transformation.  相似文献   

18.
中国商务谈判行为分析   总被引:1,自引:1,他引:0  
赵霞 《商业研究》2005,11(22):121-127
商务谈判是商务活动中的一个必不可少的组成部分。为研究中国商务谈判行为,以北京、温州和邯郸三个城市几十家企业102组商务模拟谈判为依据进行分析,数据结果揭示了中国商务谈判者的个人特征、谈判策略及谈判气氛等因素对谈判结果所产生的影响,以及这些因素之间的相互作用。  相似文献   

19.
This paper introduces various elements of the relationships between business organisations and practices and cultural values and behaviour with reference to the Asian and particularly the South-East Asian region. It then summarises findings on the perceptions and evaluations of British business people of the role of culture in doing business in Asia as these were revealed in a study conducted on behalf of the Department of Trade and Industry in 1992. A major conclusion is that British business people tend not to assign a significant role to culture and language and that the business community experiences problems in finding suitable materials on this dimension of their dommercial activities in Asia. The low priority given to cultural undertstanding presents a barrier to Britain's commercial success in this economically dynamic region of the world.  相似文献   

20.
移动互联网的迅猛发展给浙江零售企业带来了新的机遇和挑战。本文站在移动互联网的视角,分析了移动互联网对浙江零售企业的影响,提出相关发展策略,以期帮助浙江零售企业实现可持续发展。  相似文献   

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