The Effects of Audience Knowledge on Message Processing of Editorial Content

Marketing communications practitioners of modern enterprises recognize that creating mediated messages to audiences is a strategic communication to be leveraged, not simply managed. This study investigates how audiences' knowledge structures affect their message processing of editorial content. A set of laboratory experiments finds support for the proposed hypotheses in the domain of subjective and objective knowledge and message processing of editorial content. While audiences' objective knowledge determines how much elaboration they actually are able to perform, their subjective knowledge facilitates general thoughts. Audiences' knowledge structures direct how they process received messages while objective knowledge rather than subjective knowledge predicts audiences' conation; high levels of objective knowledge have a detrimental impact on audiences' purchase intents.     

A Resource-Based Approach to Strategy Analysis in Small-Medium Sized Enterprises

Few articles have been published that specifically deal with how to support strategic analysis and management in small-medium sized enterprises (SMEs). In the last decade, however, literature on strategic management has paid considerable attention to the resource-based theory, which seems to fit well the needs of owners and executives of SMEs. The objective of this article is twofold: (i) to present a resource-based view of an SME's sustainable competitive advantage; (ii) to propose an approach to strategy analysis based on such a view.     

The financing of alliance entrepreneurship

It is popular nowadays for entrepreneurial firms to advance their entrepreneurship outside their boundaries through alliances. This paper studies how the financing of entrepreneurship changes in strategic alliances. We model a financially constrained entrepreneur and a deep-pocket incumbent developing an innovative product through a strategic alliance, which generates externalities on the incumbent. We find that i) in contrast to traditional theories, the entrepreneur's financial constraint can be tightened by an increase in his endowment; ii) an outside investor is introduced as a third party to deal with the free-riding agency problem; and iii) the externalities have a significant effect on the design of financial claims in the alliance contract, and the incentive-compatible financial instruments are consistent with empirical observations.     

The Uptake of Sustainability Reporting in Australia

In this paper, we identify and discuss how sustainability reporting has spread throughout the Australian business community over the past twenty years or so. We identified all Australian business organisations that have produced a sustainability report since 1995, and we undertook an interview survey with managers of reporting companies. By incorporating a wide range and large number of reporting companies, we offer insights beyond those obtained from traditional report content analysis and from close analyses of singular case-study organisations. We reveal that sustainability reporting has deepened in a few high-impact industries, and it has spread to a small number of firms in a wide range of low-impact industries. We tested whether there were any relationships between the drivers of reporting and the experiences of different types of reporting firms. Many of the relationships we observed were not as clear or as consistent as expected. Sustainability reporting is, however, of strategic importance to reporting companies. Given the small number of reporters in Australia, we raise the possibility of strategic differentiation as a key driver of reporting behaviour and suggest further studies to explore institutional fields that may be shaping sustainability reporting practice.     

Cultural variation in response to strategic emotions in negotiations

This research examined how culture influences the effectiveness of the strategic displays of emotions in negotiations. We predicted that in cross-cultural negotiation settings, East Asian negotiators who highly regarded cultural values that are consistent with communicating respect as humility and deference would be more likely to accept an offer from an opposing party who displayed positive as opposed to negative emotion. With a sample of East Asian MBA students, the results of Study 1 confirmed this prediction. Study 2 results replicated this finding with a sample of Hong Kong executive managers and also found they were less likely to accept an offer from a negotiator displaying negative emotion than Israeli executive managers who did not hold humility and deference in such high regard. Implications for strategic display of emotions in cross-cultural settings are discussed.     

Strategic Behavior in Contested-Pile Methods for Fair Division of Indivisible Items

Most fair-division procedures are modeled on cake-cutting procedures such as “I cut, you choose”. The inputs are players’ choices, which are assumed to reflect preferences but not fully reveal them; the output is a division that is in some sense fair. However, it seems likely that decision makers sometimes behave insincerely, that is, they make choices that are not consistent with their true preferences. For example, strategic—as opposed to sincere—behavior may be aimed at taking advantage of information about an opponent’s preferences, which most fair-division procedures assume is not available. We focus on contested-pile procedures, a class of procedures for the fair division of indivisible items between two players, related to the alternation procedures proposed by Brams and Taylor (The win-win solution: guaranteeing fair shares to everybody. W. W. Norton, New York, 1999). We use computational models to assess the performance of these procedures under both sincere and strategic behavior. We show how available information about preferences can interact with strategy to shape outcomes. Our results indicate that strategic behavior, although it often changes outcomes, may not make them less efficient or less fair. Furthermore, our investigation suggests that how information about the opponents preference is processed does not have a strong impact, in that a conceptually simple strategy often outperforms a more elaborate one.     

The Sustainability Balanced Scorecard: A Systematic Review of Architectures

The increasing strategic importance of environmental, social and ethical issues as well as related performance measures has spurred interest in corporate sustainability performance measurement and management systems. This paper focuses on the balanced scorecard (BSC), a performance measurement and management system aiming at balancing financial and non-financial as well as short and long-term measures. Modifications to the original BSC which explicitly consider environmental, social or ethical issues are often referred to as sustainability balanced scorecards (SBSCs). There is much scholarly discussion about SBSC architecture and how it can be designed to relate performance dimensions, strategic objectives and the logical links among these elements. To synthesise the widely scattered research findings and publications on the SBSC, we conducted a thematic analysis based on a systematic literature review containing 69 relevant articles spanning a period of two decades. We found that sustainability-oriented modifications of the BSC architecture are motivated by instrumental, social/political or normative theoretical perspectives. Moreover, these modifications can be mapped with a typology of generic SBSC architectures. The first dimension of the typology describes the hierarchy between performance perspectives and strategic objectives and how it is related to the organisational value system. The second dimension describes how sustainability-related strategic objectives are integrated into SBSC performance perspectives and how this is related to corporate sustainability strategy. This study contributes to the development of the emerging SBSC literature and practice and, more generally, to research on corporate sustainability performance measurement and management. We conclude with a research agenda and implications for management.     

A Perspective on Marketing Planning and Its Essentiality for the Entrepreneurial Restaurateur

ABSTRACT

The objective of this paper is to demonstrate the essentiality of a marketing plan for a small restaurant and offer a framework for its development. Though much has been written on the subject of strategic marketing and marketing planning, little is directed specifically to the entrepreneur operating an independent restaurant establishment. The purpose of this paper is to help bridge this gap. Sample marketing plan excerpts are presented and discussed at the conclusion of the paper demonstrating how the process can be implemented.     

Managing Channel Profits: The Role of Managerial Incentives

The existing literature has examined how manufacturers can enhance profits by employing specific channel structures and channel coordination mechanisms. In this paper, we examine the implications of strategically designed managerial incentives for channel performance in a duopoly. We first analyze how equilibrium outcomes (especially manufacturer profits) are altered when the manufacturers provide their channel managers with strategically designed incentives. Following that, we examine how optimal channel structure decisions are altered when manufacturers provide their managers with strategic incentives, i.e., we examine how strategic incentives moderate optimal channel structure decisions. In contrast with the existing literature, we find that an asymmetric channel structure with one manufacturer employing a profit-maximizing retailer and the other integrated manufacturer providing strategic incentives for the channel manager in charge of pricing, is an equilibrium outcome under certain conditions. We then compare how the implications of strategic incentives differ from those of channel structure decisions and channel coordination initiatives, and discuss when and why strategic incentives yield superior outcomes from the manufacturer’s perspective. Our results shed light on the sparsely researched role of managerial incentives in the channel context.     

Managerial Resource Allocation and International Performance

Abstract

The “global village” phenomenon has resulted in an increase in the number of articles devoted to examinations of international marketing strategy and, importantly, to its impact on international performance. Notably, previous research has examined the impact of standardization (versus adaptation) and the content of marketing strategies on performance. There is little empirical work on the relationship between the resource devoted to international operations and the success achieved in these operations. Given the important performance implications of this relationship, the research reported here adds to this limited body of research. First, it uses three measures of resources allocated to international operations, including international strategic planning, an underutilized construct in international research. Second, it includes two performance dimensions: objective and subjective (satisfaction). Third, it examines the relationships between allocated resources and the two performance dimensions. Finally, it examines these relationships in Israel, thus extending the generalizability of previous research. The relationship is tested with data from Israeli respondents to a mail survey. The results are used to generate international research and managerial implications.     

Developing Information Systems to Support Flexible Strategy

The literature on strategic applications of information technology(IT) and strategic information systems (SIS) contains a number of "classic" success cases. These systems are successful in terms of one particular strategy framework, but there is evidence that the demands placed upon SIS are changing. Changes in the business environment and in the rate of development of technology have created a requirement for more flexibility in the strategic process. This must be supported by a "new generation" of SIS that integrate with flexible infrastructures to provide long-term effective support for a flexible business strategy. This article looks at the changing nature of the strategic: process and examines a framework that has potential to assist in these aims. A number of techniques are analyzed to assess their capability for identifying strategic applications of IT. Finally, a way of providing a flexible IS/IT infrastructure relevant to the development of a flexible SIS is discussed.     

The role of organizational justice and social interaction in mitigating the negative effects of high-performance member retailers on strategic integration

Drawing on resource-based view, social exchange theory, and organizational justice theory, this study tests the link between high-performance member retailers (HPMRs) and strategic integration to retail buying groups, and the mediation and moderation of social integration and organizational justice, respectively. Using structural equation modeling, we analyze data from 241 independent retailers participating in retail buying groups in Japan. Results reveal that although HPMRs are negatively associated with strategic integration, they also increase strategic integration via enhanced social interaction with other member retailers. Additionally, organizational justice by buying group headquarters weakens the negative link between HPMRs and strategic integration. The study newly shows how member retailers’ past performance characteristics, the role of buying group headquarters, and member retailers’ interactions affect strategic integration to retail buying groups. The findings contribute to resource-based view, social exchange theory, and organizational justice theory by examining how retail buying groups can encourage HPMRs’ strategic integration using social interaction and organizational justice as boundary conditions. Practical and theoretical implications are described.     

Strategic leadership across cultures: Current findings and future research directions

Research on strategic leadership has proliferated for a long time. However, very little work has been conducted to investigate this issue from a cross-cultural perspective. To fill this gap, we first review recent findings on strategic leadership in different cultural backgrounds. Then, based on the upper echelons theory, we summarize what researchers have found regarding the effects of personal characteristics of strategic leaders on firm performance in terms of observed personal experience, personality, values, cognitive style, and leadership behaviors. Furthermore, we generate some future research directions focusing on concepts, theories, and also methodological issues of strategic leadership across cultures. We consider how research across different cultures will enrich our understanding of strategic leadership and unfold the “black box” of why and how strategic leaders have positive effects on firm level performance. Finally, practical implications for managers are considered.     

The role of retentions in how marketing managers change their strategic orientation

This study looks at how a marketing organization changed its strategic orientation in response to environmental factors, and at the influence of retentions on the change effort. Retentions are defined , here as the concepts and mental models used by marketing managers when trying to respond to environmental changes. The influence of retentions on strategic orientation and factors affecting how retentions change are studied in the context of how a bank trust department responded to the deregulation of the financial services industry between 1982 and 1984. The dominant retentions held by managers both before and after deregulation are presented, and the events that contributed to the change of the retentions are examined. The results suggest that retentions prior to deregulation focused on external sources of influence and were associated with a defender strategic orientation. Retentions after deregulation, once the organization's strategic orientation stabilized, focused on critical resources and competitors and were associated with an analyser orientation. The adoption of the new retentions lagged deregulation by several years, and the transition did not match the steps prescribed by the marketing and strategic management literature. Instead, the transition took place through an iterative sequence of behaviours and evaluations more characteristic of the organizing model (Weick 1979). Managers changed their retentions incrementally by enacting small changes, evaluating the outcomes of their behaviour, and letting the outcomes redefine their retentions.     

战略引资会降低银行风险承担吗？--基于中国商业银行的实证研究

基于异质性视角构建动态面板数据模型,对战略引资与银行风险承担行为之间的关系进行估计,结果表明,战略引资有利于中资银行引进先进的理念和风险控制技术,完善公司治理机制,对银行风险承担具有显著抑制作用;不同银行对战略引资会作出异质反应,随着资本充足率的提高,战略引资对银行风险承担行为的抑制效果增强。因此,加快落实与境外战略投资者的长期深层次合作是后金融危机时代中国商业银行的重要议题。     

Decision and information systems for strategic planning

Most modern organizations are concerned with how well their strategic planning systems guide the organization. The authors hold that effective strategic planning can be carried on only through the development and implementation of a strategic planning decision and information system (SPDIS). The concept suggests that strategic planning, the management information system, and the organizational structure and management processes are so interdependent that one subsystem cannot be effectively implemented without making appropriate changes in the others. The authors discuss the five critical elements of the SPDIS, recognizing the operational inter-dependence of the subsystems, focusing on support of the strategic decision-making aspect of the manager's job, and emphasizing the role of the manager.     

Strategic Investigations of Water Conflicts in the Middle East

Comprehensive strategic analyses are carried out for three connected water conflicts that occurred along the Euphrates River in 1975, 1990, and 1998. The objective is to gain insight into the causes and resolutions of these disputes, and to learn how similar situations can be effectively managed in the future. All three conflicts involve Turkey, the upstream country of both the Euphrates and Tigris Rivers, and one or both of Syria and Iraq, which lie downstream. The analysis will demonstrate the importance to conflict resolution of coalitions and of third-Party interventions.     

Bridging Industrial Segmentation Theory and Practice

Purpose: Segmentation is seen today as a core concept within mainstream marketing. While industrial segmentation has received considerable attention within academic literature, there have been many reports on companies having problems using, applying, and implementing the principles of segmentation. Authors criticize the literature on segmentation for giving too little attention to implementation, providing marketers little help and guidance on how to make segmentation work in a practical environment. This article addresses some of these problems.

Methodology/Approach: The objective of this article is to design a process with methods and activities for segmentation by building on action research case study data from a large Danish industrial company.

Findings: Along with important considerations, this article presents the process of segmentation using a build-up approach based on qualitative market data. The process is practical and easily approachable for companies. The purpose behind segmentation is strategic—identify target segments and facilitate the planning of future product offers. It is argued that segmentation should be dedicated to the purpose and context of the company. This case illustrates how the company adapted segmentation theory to their particular needs.