The impact of perceived benefits and risks on current and desired levels of outsourcing: Hotel managers’ perspective

The purpose of this paper was to investigate the interactions between perceived benefits and risks of outsourcing and outsourcing adoption from the hoteliers’ perspective. Data were collected from 123 hotels in Egypt using a list of 32 hotel activities. Results revealed that managers’ perceived benefits of outsourcing had a direct positive effect on the current level of outsourcing, while indirect effects on the desired level of outsourcing. Interestingly, results confirmed the mediating role of current outsourcing between managers’ perceived benefits and the desired outsourcing. However, the perceived risks of outsourcing had a nonsignificant moderating effect. The findings provide implications for both theory and practice.     

The Effect of Technical and Functional Quality on Guests’ Perceived Hotel Service Quality and Satisfaction: A SEM-PLS Analysis

Numerous models on perceived service quality are discussed in literature besides SERVQUAL including technical and functional quality model. Functional quality attributes have been well studied but studies about technical quality attributes are rather limited. This article aims to integrate existing frameworks and propose antecedents towards perceived service quality and resulting customer satisfaction. A total of 204 questionnaires were collected from the guests staying at hotels in Malaysia. Partial least squares (PLS-SEM) method was employed to test the proposed relationships. Findings from the study support the significant relationship between functional quality, technical quality, overall perceived service quality and guest satisfaction. Furthermore, the first order constructs on the designated second order constructs support that both functional quality and technical quality as second order reflective constructs with five and three first order dimensions respectively. Practical implications and limitations of the study are discussed in detail.     

Environmental certification schemes: Hotel managers’ views and perceptions

This paper contributes to research into environmental certification schemes in the hospitality industry, by discussing three objectives of such schemes: (1) promote the implementation of sustainability practices in the hospitality industry; (2) increase profitability; and (3) provide more accurate information to guests. This paper provides a first insight into the perception of managers towards certification schemes. Interviews with 21 London managers from a range of star-rated hotels, and an analysis of 196 websites of London hotels, indicates that these objectives are not all achieved. It is discussed how certification schemes provide knowledge to hoteliers and helps against claims of ‘greenwash’. The effect of certifications on profitability, however, is questioned, and due to limited communication of certifications by hotels, certifications are failing to provide guests with more accurate information. Implications, recommendations and limitations of the research are discussed.     

The Value of Service Robots from the Hotel Guest’s Perspective: A Mixed-Method Approach

Service robots (SR) are increasingly valued and embraced; they are here to stay. Research on collaborative intelligence to better understand robotic-human partnerships is scarce. To bridge that gap this study aimed to examine the value of SR from the guest’s perspective, thus gain a deeper understanding of the co-value creation process in the context of full-service hotels. A mixed-method design was used to capture the depth and breadth of perceived value of SR. Study 1 is a qualitative study probing consumers’ sense making regarding SR. Study 2 used structural equation modeling to test the hypotheses derived from Study 1. Results indicate that perceived privacy, functional benefits of SR, and robot appearance positively influence consumers’ attitude towards adoption of SR. Functional benefits and novelty had an impact on the individuals’ anticipated overall experience. Attitude and anticipated overall experience, in turn, enhanced consumers’ acceptance of SR. Implications, limitations, and future research are discussed.     

Making an Album: Rap Performance and a ‘CD Track Listing’ as Performance Writing in The Beat of Boyle Street Music Programme

Abstract

This paper uses performance as a means of conceptualizing and writing leisure research. This research reports on a three‐year arts‐based ethnographic study of a music‐making programme conducted with Aboriginal young people in Edmonton, Canada, and explores young people's rap music performances. I especially make note of how the research narrative may be represented as a kind of performance text – in this case, as a CD track listing. I contend that this type of representational performance writing offers an accessible and compelling way of retelling the stories of the people involved in the research. Performance writing additionally calls attention to issues of what leisure researchers choose to include in written representations of our studies, how we listen, and how we respond to the performances voiced through research practices.     

Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition,Emotion, and Sensory Experiences in Airline Lounges

This study investigated the relationships among cognition, emotion, sensory, well-being perception, satisfaction, word-of-mouth, and intention to revisit airline lounges. Results of the structural analysis revealed that travelers’ overall perceptions of well-being were more dependent on the cognitive and sensory dimensions of the lounge experience, and cognitive evaluation was more influential than sensory evaluation in enhancing this perception of well-being. Our results indicated that travelers’ perceived well-being with regard to the airline lounge experience induced high levels of satisfaction. Moreover, it was identified that this perception of well-being was not enough to generate travelers’ positive word-of-mouth, but it did ensure their repatronage.     

Organizational support versus supervisor support: The impact on hospitality managers’ psychological contract and work engagement

Considering perceived organizational support (POS) and perceived supervisor support (PSS) at the same time and understanding which one is more critical receives little attention. A scenario-based experimental design was conducted to examine the influences of high PSS & low POS and low PSS & high POS on hospitality employees’ psychological contract (PC) and work engagement. The results show that managers experience both psychological contract breach (PCB) and lower work engagement under these two imperfect situations. Furthermore, managers have relatively higher PCB and lower work engagement under the situation of receiving lower PSS than receiving lower POS. Finally, it was found that PCB has a more negative influence on managers’ work engagement when receiving lower PSS. Theoretical and practical implications based on the results are discussed.     

Green Marketing: Hotel Customers’ Perspective

Green marketing should appeal to the needs and desires of environmentally concerned customers. The aim of this study was to investigate hotel customers’ perceptions of hotels’ green marketing strategies. A questionnaire containing 30 statements was used to gauge respondents’ perceptions of different hotel green marketing strategies. Using exploratory factor analysis to identify interpretable orthogonal factors, five factors were identified and interpreted: (1) Green Partnership; (2) Development of Green Products and Services; (3) Genuine Green Products and Services; (4) Higher Price for Green Products and Services; and (5) Credibility of Green Promotion. Independent t-tests and one-way analysis of variance were conducted to examine significant differences between hotel customers’ ratings of the importance of the identified factors according to demographic variables. This is one of the first research studies to examine green marketing in the hotel industry. The discussion of the findings includes some practical implications to help hotel marketers implement more effective green marketing strategies.     

Hotel work-family support policies and employees' needs,concerns and Challenges—The Case of Working Mothers’ maternity leave experience

Based on in-depth interviews conducted with working mothers in the U.S. hotels' industry, the current research developed a process model depicting working mothers’ maternity leave and transition experiences under the current framework of maternity leave and other family and work support policies. Drawing on prior theories and interview findings, our research elucidates the process of how female hospitality professionals cope with challenges and strive to navigate post-maternity life while re-adapting to their professional roles and work-life balance. The model developed from our interview findings brings to light the pivotal role maternity leave and other family support policies play in enabling or inhibiting hospitality working mothers to re-adapt during the post-maternity life stage. Based on such findings, we provide discussions on the theoretical and managerial implications as well as future research agendas related to this topic.     

Hotel Theming in China: A Qualitative Study of Practitioners’ Views

Facing increasing competition, many hotels have adopted “theming” as a marketing strategy. Although still in its fledgling stage, hotel theming has already gained popularity in the growing Chinese hotel market. This study conducted focus group discussions to understand the concepts behind hotel theming in China. Respondents were 41 practitioners from the Chinese hotel industry, who were enrolled in an executive graduate program. Data revealed that hotel theming has four analytical dimensions, namely, the current state, perceived facilitators, inhibitors, and future prospective for developing such strategy in China. Results showed that the specific traits of the Chinese hotel market are highly important for the success of hotel theming in the given context.     

Motivations behind Consumers’ Organic Menu Choices: The Role of Environmental Concern,Social Value,and Health Consciousness

This study aimed to examine underlying motivations of consumers’ intention to visit a restaurant featuring organic menu items and willingness to pay (WTP) for organic menu items. In particular, this study incorporated environmental concerns, social value, and health consciousness as key motivators. An online survey was conducted with a self-administered questionnaire, and a total of 473 responses were analyzed using structural equation modeling. The results showed that environmental concern was the strongest predictor of WTP, followed by social value and health consciousness, whereas health consciousness was the most influential factor on intention to visit, followed by social value and environmental concern.     

Performing: Hotel room attendants’ employment experiences

Performing is a socio-psychological process of defining self as a room attendant and finding dignity in the course of completing daily tasks while interacting with other social actors—guests and hotel employees—on hotel stages. The grounded theory of performing emerged from qualitative research, informed by socialist-feminist critical theory and qualitative social constructivist grounded theory. Forty-six room attendants working in one of five participating 5-star hotels located in South East Queensland, Australia, were interviewed. Performing has ramifications for tourism service provision, specifically, hotel praxis and the need for greater acknowledgement of room attendants as a community of value, possessing practical knowledge that could be used to improve daily operations, enhancing guest interactions and tourism service experiences.     

Satisfaction measures with monetary and non-monetary components: Hotel’s overall scores

Hotel scores are critical indicators of satisfaction. However, the diversity of methodologies for calculating these indicators leads to notable differences. To explore such discrepancies, this study investigated the differences when monetary and non-monetary components are included in the measures of satisfaction. The empirical test conducted on over 26,000 hotels revealed that exclusively using non-monetary components in satisfaction measures (e.g., arithmetic mean of non-monetary attributes) leads to higher values than using monetary measures of satisfaction (e.g., value for money). The deviations between attribute performance and its expected value explained the difference between both satisfaction measures. In addition, the attributes to which people seem to be monetarily sensitive are “comfort,” “staff,” and “services.” This study provides a tool for decision-makers to identify the best method for communicating the hotel’s satisfaction measures via its position in the market and attributes that require reinforcement.     

Leader–Member Exchange (LMX) and Frontline Employees’ Service-Oriented Organizational Citizenship Behavior in the Foodservice Context: Exploring the Moderating Role of Work Status

This study identified the direct and indirect effect of leader–member exchange (LMX) on frontline employees’ service-oriented organizational citizenship behaviors (SOCB) targeting customers and co-workers in the foodservice context. Service-role ambiguity was proposed as a partial mediator in the conceptual model. The moderating effect of work status was also explored in this study. Data were collected from 452 frontline employees, working in 31 different foodservice establishments. All five proposed hypotheses were supported, highlighting the effect of LMX on service role clarity (or ambiguity) and the SOCB. A multiple-group structural equation modeling analysis showed that the effect of LMX on SOCB was higher among part-time employees, compared to full-time employees. One implication of the study findings is that part-time employees should also be treated as a valuable asset to the foodservice organization.     

The Role of Touristsʼ Value Perceptions in Behavioral Intentions: The Moderating Effect of Gender

ABSTRACT

In this study, the effect of tourists? perception of value on behavioral intentions, as well as the moderating effect of gender on the relationship between value perceptions and behavioral intentions was examined. A multidimensional value structure was used to investigate not only the functional components of value perceptions but also the hedonic value components, such as social value and emotional value. According to the findings, the most effective value dimension of revisit intentions of tourists is emotional value, whereas the most effective dimension of their recommendation intentions is social value. Moreover, it was found that the effect of behavioral price value perceptions on revisit intention was more of a determinant for males, whereas the effect of quality value perceptions on revisit intention was more of a determinant for females.     

Call Center Employees’ Intent to Quit: Examination of Job Engagement and Role Clarity

Call centers have become a valuable resource for hotels in managing customer experiences and relationships, yet they have also developed a reputation for being a stressful job which has made it a significant challenge to retain employees. Given high turnover rates among call center employees, it is important for hospitality firms to understand the factors influencing their intentions to quit. This study focuses on job engagement and role clarity to examine hotel call center employees’ intent to quit. The survey results of call center employees at a large resort hotel suggest that job engagement significantly influences the hotel call center employees’ intent to quit after accounting for job satisfaction and organizational support. Role clarity, however, is not related to intent to quit. Managerial implications and recommendations for increasing employee job engagement are discussed.     

Crafting and testing a central precept in service-dominant logic: Hotel employees’ brand-citizenship behavior and customers’ brand trust

Employees play an important role in hotel service branding. Their enactments of positive brand-supportive behaviors help nurture positive customer–brand relationships. This study explores the relationship between employee perceived organizational support, brand citizenship behavior, and customers’ perceptions of brand trust. Two questionnaire surveys were carried out in high-contact hotel service firms collecting employee and customer data by matched-questionnaires. The results of the study indicate that brand-citizenship behavior consists of three components: willingness-to-help, brand enthusiasm, and propensity for further development. Propensity for further development has a significant direct positive effect on the other two components, and the other two components both have significant direct positive effects on customer's brand trust. Employee-perceived higher levels of organizational support increase performance of brand citizenship behavior. The study includes empirical findings, contributions to theory, limitations, and direction for future research.     

The Role of Airline Travelers’ Pre-Recovery Emotions during the Service Recovery Process

This study examines (1) the relationships between airline travelers’ casual attribution (stability and controllability), pre-recovery emotions, post-recovery emotions, and overall satisfaction; and (2) analyzes the mediating effect of pre-recovery emotions on the relationship between causal attribution and post-recovery emotions. Theoretical hypotheses were derived based on a literature review, and to empirically test the hypotheses, data were collected from 210 airline travelers in Malaysia. These respondents were airline travelers who experienced some service failure and relevant service recovery within the past year. According to the results, the two dimensions of casual attribution both influenced pre-recovery emotions. Pre-recovery emotions were significantly related to positive and negative post-recovery emotions, and post-recovery emotions were significantly related to overall satisfaction. In addition, pre-recovery emotions moderated the relationship between casual attribution and post-recovery emotions. These results have important practical implications.