团购业务运作模式的新探索

网上团购运动是近年来兴起的一种新型消费和营销模式。笔者对当前网上团购活动主要业务运作模式的特点与不足进行了深入分析,并对今后网上团购业务运作模式的发展进行了初步探索,提出了网上团购型组织应在传统经营模式基础上增加个性业务形式,积极发掘新的赢利增长点,降低经营风险。     

网络团购中的博弈分析

网络团购作为一种新兴的电子商务模式,由于其模式易模仿、准入门槛低,近年来已获得快速发展,并且在一定程度上改变了人们的消费模式,近两年网上团购更是成为人们日常生活中不可缺少的一种消费方式。然而团购网站良莠不齐严重影响了网络团购的健康发展。本文基于博弈理论,通过对网络团购不存在惩罚情况下的一次交易和多阶段交易以及存在惩罚机制的博弈分析,提出了促进我国网络团购健康快速发展的相应举措。     

浅谈网上团购

网上团购是近年来新兴的一种消费模式，本文通过对这一新型消费模式的概述，从团购方法、常见运作模式、优势和存在的问题这几方面对网上团购进行简单介绍，以便其能得到更多消费者的认识和认可，得到更充分发展。     

团购网站发展现状研究

团购作为一种新兴的电子商务模式,因其低价、自由、具有个性化等优势已成为最流行的一种购物形式。随着网络团购的火爆发展,团购网站也暴露出其潜在的许多问题,这给团购行业的健康发展造成了很大的威胁。本文分析了我国团购网站运营模式,阐述了团购网站的发展现状及现存的主要问题,并对团购网站未来的发展趋势进行了展望。     

网上团购研究综述

在梳理国内外现有文献的基础上,简要评述了网上团购的发展状况,总结了网上团购的研究成果。在深入剖析现有文献的基础上,探讨了网上团购未来的研究发展方向。     

“团”之战

团购网站是O2O的一种商业形式，也是目前O2O应用最广泛的一种形式。诞生四年间，对于一个传统企业来说，可能还处在发展初期，对于传统行业更是如此，但在这段时间里，我国的团购行业却经历了从初生、高速发展、巅峰、衰退、整合等诸多阶段。     

大学生网上团购用户购买意向的影响因素分析

本文分析了影响大学生网上团购用户购买意向的因素,根据大学生消费类型,指出我国大学生网上团购购买意向的现状、趋势以及大学生网上团购发展所面临的主要困境,并探讨了推动我国网购团购发展的策略。     

我国旅游团购模式研究

互联网的迅速发展不仅催生了网络团购,也改变了中国消费者的购买习惯和方式。随着网络团购的蓬勃发展,旅游团购也开始出现并迅速发展。本文对我国旅游团购的模式进行观察,归纳总结得到我国旅游团购的三种模式,即自发旅游团购模式、网络营销旅游团购模式、商业旅游团购模式,并通过比较发现这三种模式的优缺点,以促进和指导我国旅游团购的发展。     

后团购时代团购网站发展策略研究

团购网站是2010年风靡我国的一种新兴电子商务模式,凭借其简单的盈利模式和显著的商业价值,赢得消费者、商家和资本市场的广泛关注.文章论述了目前国内团购网站五种基本商业模式,并对其发展优劣势进行了分析,最后提出了后团购时代团购网站在差异化竞争、加大推广和提升服务质量等方面的发展策略.     

试谈酒店团购营销方式

伴随电子商务的发展,团购成为人们时兴的网上购物方式。借助去哪儿、艺龙和携程等在线旅游网站以及拉手网、窝窝网和糯米网等电子商务网站,酒店团购已成为各大商家不可忽视的网上营销方式。作为一种新型的在线营销模式,网络酒店团购尚不成熟,还需经历市场挑战与考验     

中国移动业务通过大学生团购市场改善团购行业发展状况

团购网站疯狂扩张的浪潮日渐平息,进入了所谓的"寒冬"。笔者就团购行业出现的问题结合大学生团购市场的调查与分析结果,从行业生态角度探讨改善团购行业现状的方法,提出了将中国移动即时通讯(飞信)业务、3G网络运营业务、手机支付平台应用于大学生团购市场,并以大学生团购市场为突破口对团购行业进行改革,探索一种有利于消费者、商家以及第三方平台的行业发展新模式。     

基于电子商务平台网络团购模式研究

随着电子商务的迅猛发展，网络团购的出现，产生了一种新型电子商务模式“B2T”，FtpBusinesstoTeam。网络团购很清晰的商业模式很快得到商家和用户的认可。网络团购电子商务平台，是商家有效的营销平台，是用户买到物美价廉很最要的途径。组建网络团购门槛很低，国内团购呈现爆炸式的增长，有少数几家网络团购企业逐渐稳定成熟，但大部分网络团购面临着激烈＼残酷的竞争。有些企业缺乏市场调查和分析，比较盲目。本文对网络团购模式和市场运作进行了深入分析和研究。希望为一些网络团购企业有一定指导作用，对网络团购健康发展有所帮助。     

团购视角下B2C电子商务企业网络营销策略探讨

网络团购在赢得企业和消费者青睐的同时,也面临着诸多的问题。文章在分析现有团购模式缺陷的基础上,探讨了B2C网站开设团购的优势,并从设立专业商品固定团购频道、利用微博和SNS进行推广、多种途径提高用户忠诚度、开展C2B模式、高度重视售前、售中、售后服务、确保品质前提下走低价策略、建立信用评价机制等7个方面提出了B2C网站的团购营销策略。     

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Customer lifetime value (CLV) measurement is challenging as it requires forecasting customers' future purchases. Existing stochastic CLV models for this purpose generally make the following assumptions: 1) purchase behavior of customers can be described by purchase frequency and the average monetary value of transactions, 2) customers keep the same purchase behavior pattern over time, 3) purchase frequency and monetary value are independent, and 4) customers are active during a limited period of time after which they permanently defect. We develop a new stochastic model that relaxes these four assumptions. First, in addition to the number of transactions and its monetary values, we also model purchase incidence decisions (i.e. whether or not to purchase). Second, our partially hidden Markov truncated–NBD-GG (PHM/TNBD-GG) model allows dynamic purchase patterns, dependence between purchase frequency and monetary value, and customers to become active after a few periods of temporary inactivity. Validation of our model on two datasets demonstrates that if assumptions 1 to 4 of existing stochastic models are violated our model produces more accurate forecasts of future customer behavior.     

In green consumption,why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK

Green consumption is evolving and has received much attention from retailers and academic. Previous studies reveal a gap among green purchase intention and green purchase actual behaviour under different cultural contexts. This intention-behaviour gap is unresearched in the green consumption context. Therefore, our examination seeks to plug this gap by exploring the mediating role of implementation intention and the moderating role of action self-efficacy, environmental knowledge, coping self-efficacy, and green value on the link among intention and behaviour in two different cultural contexts. Data were gathered from two different countries (i.e., Saudi Arabia and UK) consumers who are familiar with green consumption. We analysed our data using structural equation modelling to test the suggested model. The findings revealed that implementation intentions fully mediate the relationships between purchase intentions and purchase behaviour. They also indicated that action self-efficacy, environmental knowledge, coping self-efficacy, and green value moderate the association between intention and actual behaviour. Moreover, results indicated that the influence of green purchase intentions and implementations intentions on green purchase behaviour was stronger in the UK sample than in Saudi Arabia sample. This paper provides managers and retailers with meaningful implications that show how to convert green purchase intentions into green purchase behaviour within different cultural contexts.     

公共服务采购:政府与民间互动的桥梁

对于公共服务,政府同样面临自身生产抑或市场采购的选择.随着公共财政改革的推进,公共服务采购的份额将不断提升.当前我国公共服务的采购份额过低,覆盖范围狭窄,种类单一,相关研究滞后.通过鼓励民间组织参与服务采购和"跨部门"服务采购预算体系的构建,将会改变公共服务的垄断供给结构,实现民间组织发展与预算效率提升的"双赢"目标.     

Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

This research investigates the consumer purchase intention of products with geographic indications (GIs) based on a sample of 351 valid responses in three representative regions that are well known for their GIs of navel orange brands. Drawing on theories of consumer-brand relationship, social identity or consumer identification with the brand, and psychological ownership, our empirical results support our research hypotheses. Specifically, it is found that consumers tend to have a higher purchase intention for hometown GI brands than for non-hometown GI brands. Meanwhile, the impact of brand origin, that is, hometown versus non-hometown GI brand, on consumer purchase intention of GI products is found to be mediated by consumer identification with the GI brands. In addition, psychological ownership moderates the impact of hometown GI brands on purchase intention in that high psychological ownership enhances the impact of brand origin on purchase intention, whereas low psychological ownership negates this effect. Theoretical contributions and managerial implications are provided.     

中国当前的通货膨胀及采购方略

近年来,在我国当前的通货膨胀及采购方略中,我国经济从通货紧缩走出后呈加速状态,已进入通货膨胀周期。本轮通货膨胀有我国国内经济原因,也有明显的成本输入特征。所以,在通货膨胀周期里,进行何种采购的方略尤为重要。     

Images,reviews, and purchase intention on social commerce: The role of mental imagery vividness,cognitive and affective social presence

Images and textual reviews are central to social commerce sites. But little is known about the mechanism by which image quality and type of textual review (with personal experiences versus facts) impact consumer purchase intention on a social commerce page. We address this knowledge gap and use the stimulus-organism-response (S–O-R) framework to develop our conceptual framework. We hypothesize that image quality and type of textual review impact purchase intention through imagery vividness that functions as a stimulus. Further, imagery vividness impacts purchase intention positively in the social commerce context through social presence. Specifically, the effect of imagery vividness on purchase intention is likely to be serially mediated by cognitive social presence and affective social presence. We collect data by conducting two experiments using a social media post regarding fashion apparel for middle-aged women on Instagram and find support for our thesis.     

The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention

There is growing evidence indicating that background music has a significant impact on consumer purchasing behavior. However, there is limited research on the placement of background music in live streaming commerce. This study conducted a single-factor experiment with three conditions (playing during purchase phase, continuous playing, and control group) to investigate the effects on arousal, consumer memory, and purchase intention. Results show that live streaming with background music increase consumer's purchase intention and arousal. Specifically, background music playing during purchase phase leads to higher purchase intention and consumer memory than continuous playing. Continuous playing induces higher arousal than background music playing during purchase phase. Process measures reveal that playing during purchase phase (vs. continuous playing) reduces arousal, thus enhancing consumer memory and leads to higher purchase intention. Continuous playing, however, induces arousal but impairs consumer memory, subsequently leading to lower purchase intention.