基于说服知识应用的消费者购买决策行为研究

说服知识模型的提出从全新的角度诠释了消费者的信息处理过程,突出了消费者在决策中的主动性和应变力.文章阐述了说服知识的内涵,分析了说服知识在消费者购买决策中的应用导向及应用表现,在此基础上探讨了消费者如何应用其说服知识判别销售人员的真诚性,进而做出合理的购买决策.     

归因风格与消费者购买决策

研究归因风格与消费者购买决策的关系是一个崭新的课题。本文笔者摒弃传统从社会、经济、文化、习俗、心理等方面因素来研究消费者的购买决策行为，而试图从消费者的归因风格对购买决策的影响着手进行粗浅的探讨。     

商家回复在负面评论对消费者购买决策的影响中的调节效应研究

该文以大众点评网428家在线餐饮商户为研究样本,运用实证分析法研究了在线负面评论与消费者购买决策的关系,并重点分析了商家回复对负面评论内容评分与消费者购买决策关系的调节效应。研究结果表明,负面评论内容评分、负面评论者专业度与消费者购买决策呈正向相关,且星级评论者影响力度较一般评论者显著,负面评论星级评分、负面点评率与消费者购买决策呈负向相关;商家回复对消费者购买决策呈正向调节,回复策略与回复质量则呈负向调节,且有回复、精神型回复、长篇幅回复较无回复、物质型回复、短篇幅回复更显著。企业应该高度重视在线负面评论的消极影响,充分利用恰当的、及时的商家回复与消费者互动,再辅以其他积极的补救措施,将负面评论转化为正面口碑,以赢回负面情绪的消费者和吸引更多潜在的消费者。     

试用装捆绑促销对消费者决策的影响

捆绑试用装的促销形式是近年来颇为流行的促销方式之一,但这种促销方式尚未得到研究者应有的关注.基于捆绑促销理论,将试用装纳入捆绑促销研究范畴,通过三个实验探讨了试用装捆绑促销对消费者购买决策的影响及其心理机制.研究结果表明,捆绑试用装降低了消费者的购买意愿;该效应受到捆绑产品溢出效应的中介作用,消费者对试用装的低吸引力评价溢出到对主产品的评价,从而导致消费者购买意愿下降.消费者整体性思维模式对这一效应具有调节作用,对于整体性思维倾向较高的消费者,捆绑试用装促销对购买决策的消极影响更大.研究结果扩充了捆绑促销研究,为营销管理者设计捆绑促销方案提供了理论指导.     

产品伤害中时间与社交距离对消费者购买决策的影响

基于心理距离理论,以果汁和手机伤害为例,分析研究产品伤害中,时间与社交距离对消费者购买决策的影响。实验一的结果表明,时间与社交距离都为近时,产品伤害对消费者的购买决策的影响程度最大,二者都为远时,影响程度最小;在实验二中引入伤害程度后发现,伤害程度在时间距离对购买决策的影响中起到调节作用,但在社交距离与购买决策间的调节效应不显著。     

网络在线评论对消费者购买决策影响的实证研究——基于用户心理依附模式

网络评论为电商产品口碑传递发挥着重要作用,很大程度上影响着消费者购买意愿。文章以在线评论为研究对象,构建纳入消费者心理依附模式这一要素的购买决策模型,并提出相应的假设,通过实证研究进行了修正和检验。最终得出影响消费者购买决策的主要价值类因素以及心理特征在购买决策中的影响作用。     

论消费者购买决策与网络团购营销策略

随着电子商务的迅猛发展,B2C网络购物成为拉动经济发展的一个重要领域,而最近几年在国内兴起的网络团购风潮更是吸引了数以千计的商家和数以亿计的消费者参与其中,增长速度和发展潜力受到了各界的关注.网络团购与普通的购物方式以及普通网络购物有何区别,团购消费者在参与网络团购过程中经历了怎样的购买决策过程,一系列的决策环节是如何促使消费者具有更大的消费动力和购买热情的,这些都可以以传统的消费者购买决策为基础加以分析和研究.对购买决策过程进行分析,团购企业便可以利用对消费者购买决策过程的理解更好的开展团购业务,促进团购业务获得更大的成功,同样能够促使团购行业更加有序健康的发展.     

在线评论对消费者购买决策的诱导作用——基于解释水平理论

随着网购人群的不断增长,在线评论作为一种新兴的网络交流平台如何影响消费者作出购买决策这一问题受到越来越多的关注.通过结合解释水平理论,本文探讨了不同内容的在线评论对消费者购买决策的诱导作用.此研究将有助于电商企业对在线评论进行管理以及帮助消费者作出理性购买决策.     

孤独营销对“空巢青年”购买意愿的影响分析——以赣州市为例

在孤独经济迅速发展的背景下,基于消费者购买决策理论,采用定量研究的方法,以赣州市805名“空巢青年”为调查对象,探讨孤独营销对“空巢青年”购买意愿的影响。研究结果表明,个体感受到的孤独感越强,其消费意愿越强烈。企业应针对消费者购买决策的各个环节做出不同的营销策略,积极关注孤独感消费心理。     

基于复杂性科学的消费者购买决策系统及其复杂性

消费者购买决策系统是复杂性系统,文章从复杂性科学的角度分析了消费者决策系统及其复杂性,构建了通过复杂性科学来分析消费者购买决策系统的一种新模式、新方法。     

Monitoring as a partially observable decision problem

Monitoring is an important and costly activity in resource management problems such as containing invasive species, protecting endangered species, preventing soil erosion, and regulating contracts for environmental services. Recent studies have viewed optimal monitoring as a Partially Observable Markov Decision Process (POMDP), which provides a framework for sequential decision making under stochastic resource dynamics and uncertainty about the resource state. We present an overview of the POMDP framework and its applications to resource monitoring. We discuss the concept of the information content provided by monitoring systems and illustrate how information content affects optimal monitoring strategies. Finally, we demonstrate how the timing of monitoring in relation to resource treatment and transition can have substantial effects on optimal monitoring strategies.     

从认知科学到经济学:情绪介入经济决策的内在机理研究

认知科学中情绪研究的兴起和发展改变了人们对情绪介入经济决策的传统认识。文章在梳理认知科学关于情绪介入决策的基础上,从权变的视角分析了情绪介入决策的权变因素,并阐述了认知科学对情绪介入经济决策研究的渗透和影响。文章认为认知科学对经济学的影响表现为:在研究视角上,可以从认知科学的信息加工视角理解情绪介入经济决策的内在机制;在研究层次上,经济决策的研究从行为层进入到认知心理层和脑神经层;在研究方法上,认知科学的行为实验和脑功能成像技术等方法被运用到经济决策的研究中;在研究模型上,经济学家发展了一些基于具体情绪的决策模型。文章在认知科学的基础上构建了经济学情绪—理性互动决策的概念模型。     

Real-time decentralized information processing and returns to scale

We use a model of real-time decentralized information processing to understand how constraints on human information processing affect the returns to scale of organizations. We identify three informational (dis)economies of scale: diversification of heterogeneous risks (positive), sharing of information and of costs (positive), and crowding out of recent information due to information processing delay (negative). Because decision rules are endogenous, delay does not inexorably lead to decreasing returns to scale. However, returns are more likely to be decreasing when computation constraints, rather than sampling costs, limit the information upon which decisions are conditioned. The results illustrate how information processing constraints together with the requirement of informational integration cause a breakdown of the replication arguments that have been used to establish nondecreasing technological returns to scale. November 24, 1999; revised version: March 14, 2000     

Real-Time Decentralized Information Processing as a Model of Organizations with Boundedly Rational Agents

This paper studies the properties of real-time decentralized information processing as a model of human information processing in organizations. Real-time decentralized processing—which models the computation of decision rules in a temporal decision problem by members of an organization—captures both the cost of computation in terms of the members' time and the constraints imposed by computational delay on the use of recent information. Unlike a batch processing model, it has no single measure of delay because decisions are computed from data of heterogeneous lags. Furthermore, decentralization does not unambiguously reduce delay, because processing a message precludes processing current data.     

Consumer choice and information : New experimental evidence

Many laws and regulations aimed at safeguarding consumers deal with the amount and kind of product information that consumers receive. Implicit in these regulations is the belief that consumers can make use of the appropriate information, provided only that it is made available. Recently a number of authors have argued that consumer decisionmaking is subject to consistent biases, suggesting poor purchase decisions may result even with access to the relevant information. Indeed some critics have argued that consumers may be subject to information overload so that they may make worse decisions with extra information than without it. The experimental results presented in this paper address some of these issues. The results suggest that untrained people can use simplifying strategies in quite complicated decision problems. Also, while information overload clearly can occur, the subjects in our experiments appeared able to ignore unnecessary or unwanted information.     

农业资源高效利用决策支持系统的属性信息与属性数据管理--以宁津县为例

本文以宁津县为例,研制了农业资源高效利用决策支持信息系统的一部分－属性信息与属性数据管理信息系统,提出了系统结构设计与数据库设计,对用户需求进行了扼要分析,并论述了系统的特点。这一新技术可以为地方建立农业资源高效利用决策支持系统服务。     

论财务会计信息的局限性

在企业的经营过程中,无论是企业管理当局,还是外部利益各方,他们所需要的信息包括会计信息和非会计信息。会计信息是企业最重要的信息源泉,是企业管理当局和外部利益各方作出决策的重要依据。但财务会计信息并不能涵盖企业全部的重要信息,由于财务会计本身的缺陷以及非会计信息的重要性,使财务会计信息的使用具有一定的局限性。     

The Decentralization of Information Processing in the Presence of Interactions

We propose a model of organizational decision making, in which information processing is decentralized. Our model incorporates two features of many actual organizations: aggregation entails a loss of useful information, and the decision problems of different agents interact. We assume that an organization forms a portfolio of risky assets, following a hierarchical procedure. Agents' decision rules and the organization's hierarchical structure are derived endogenously. Typically, in the optimal hierarchical structure, all agents have one subordinate, and returns to ability are at least as high at the bottom as at the top. However, these results can be reversed in the presence of returns to specialization.     

企业成本信息系统有效性的检验与评价

企业的成本信息系统对企业管理者的经营决策至关重要,如果企业的成本信息系统无法解释利润高低的理由,或者不能有效提供成本问题的答案,那就说明企业的成本信息系统不能满足正常决策管理的需要,需要进行检验并尽可能对其进行整合.从企业成本信息系统的检验内容、企业成本信息系统的问题表现、有效成本信息系统应有的特征和影响成本信息系统有效性的因素等几个主要方面分别作了一些讨论与评价.     

Financing,reputation and information disclosure quality in the Chinese market

In this article, we propose a theoretical model based on the reputation theory and hypothesize a positive relation between the information disclosure quality and the company’s refinancing decision. We collected data from the listed companies, which refinances in Shenzhen main board and SME board during 2006–2012, as a panel sample, and tested the hypothesis empirically. The results indicate that there exists a significant positive correction short-term relation between refinancing decision and the information disclosure quality, but in the long term the relationship between the information disclosure quality and refinancing decision is not significant.