Travelers’ parasocial interactions in online travel communities

This study explores whether, through parasocial interaction (PSI), trust in other travel community users drives travelers’ satisfaction with those communities as well as their travel experiences. It further examines the moderating effect of the quantity of contact with the communities. A total of 334 responses from travel community users were collected in South Korea. The results suggest all trust dimensions (competence, benevolence, and honesty) are significant in developing PSI, predicting community satisfaction and travel satisfaction, while quantity of contact has a positive moderating effect only on the relationship between PSI and travel satisfaction. Theoretical and managerial implications are also discussed.     

Empowering the traveler: an examination of the impact of user-generated content on travel planning

ABSTRACT

In order to understand the role of user-generated content (UGC) in travel planning, this study integrates Psychological Empowerment with the Technology Acceptance Model (TAM), to develop a model of UGC-enabled empowerment and its impact on intention to use UGC when making travel plans. Survey data from 268 backpacker tourists revealed that perceived empowerment and perceived usefulness are significant drivers of attitude and intention to use UGC for travel planning. The findings provide the travel industry with a better understanding of how travelers’ perceptions of and use of UGC is empowering them to take greater control of the travel planning process.     

EDITORIAL

Abstract

This study examines the use of environmental forecasting during the strategic planning process in private city clubs. Key internal and external environmental factors were identified that impact city clubs and the club industry. Strategic planning practices and influencing factors were studied in four city clubs, in North Carolina and South Carolina, utilizing the qualitative research method of structured personal interviews, and the survey method of quantitative research. Numerous factors influenced the strategic planning process of three clubs, including consultants, employees, board members, trade associations and trade reports. One club, which did not conduct strategic planning, is struggling to survive. Environmental issues influencing these clubs were: technological, social, and economic. Each club's business was significantly affected by the business climate of the city in which it resides.     

An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia

Good management of tourist destinations can be enhanced by understanding the movement patterns of visitors. Different itinerary types and the concept of distance decay have been explored but there has been little application to within-destination movements or, more broadly, to protected areas. Coastal marine parks offer a challenging location for such research given the connectivity between the water and adjacent land components. The aim of the study was to describe, and quantify, within-destination movement patterns of visitors travelling for recreation throughout Ningaloo Marine Park, in north-western Australia, using various modes of travel. Data were collected using 1208 site-based interviews over a 12-month period. Results revealed visitors were highly dependent on the road network and, once at their accommodation, more than a third did not travel any further to participate in recreation. Conversely, some sites had such a strong attraction that respondents, especially first time and international visitors, travelled long distances for recreation at these sites. These findings contribute to a small, but growing, body of research on within-destination patterns. Such information is essential for protected area planning and to help managers efficiently allocate their often-limited resources.     

How to catch their attention? Taiwanese flashpackers inferring their travel motivation from personal development and travel experience

Backpackers first appeared in the seventeenth century. The twenty-first century has witnessed the rise of a new backpacker subculture given the changing times: one that is closely related to technology use is called flashpackers. The research discussed in this article explores the relationships between travel experience, personal development, and travel motivation of flashpackers. The study uses convenience sampling taken in the lobby of Taiwan Taoyuan International Airport. A total of 400 questionnaires were issued and 375 valid questionnaires were recovered; the rate of return was 93.8%. The results of this study are the following: (1) there are differences between travel experience and travel motivation for Taiwan’s flashpackers; (2) there is a relationship between personal development and travel experience of Taiwan’s flashpackers; (3) there is a correlation between personal development and travel motivation for Taiwan’s flashpackers; and (4) personal development moderately affects the relationship between travel experience and travel motivation for Taiwan’s flashpackers. This study contributes to the tourism industry by enhancing direct targeting of customers, and it provides hospitality and travel agency managers with the means to determine appropriate marketing strategies for flashpackers.     

Exploring Family Roles in Purchasing Decisions During Vacation Planning

Abstract

Family decision making not only has been an interesting subject to consumer behavior researchers but also has served as a valuable source in shaping marketing strategies adopted by the tourism and hospitality industry. However, little research has been devoted to understanding the roles of family members in the decision-making process during vacation planning. This paper attempts to provide further understanding on the nature and the importance of family roles played in making travel purchase decisions. The authors conceptually reviewed past studies to explore different roles played by the core family members in the decision-making process and developed research propositions along with a conceptual model regarding family vacation planning. Relevant marketing implications were discussed and unique research methods were also recommended for further study.     

A latent class approach to examining migrant family travel behavior

Despite numerous studies suggesting the presence or absence of children influence family vacation travel, there has been little focus on migrant families. Latent class analysis was used to create empirically derived travel behaviour clusters of Western professional migrant families with and without children based on their motive to move, self-concept and how they construct a sense of home in the Hong Kong and Macau Special Administrative Regions of China. The analysis identified six distinct classes. Three groups were families without children and the rest were those with children. Each segment has markedly different travel behavior patterns with differences in demographic and migration characteristics also apparent. Implications for tourism management and future research are discussed.     

Ethical travel decisions travel agents and human rights

This paper explores the ethics of selling tourism products for destinations that have known major human rights issues. The study uses the moral intensity framework to analyze the ethical decisionmaking of New Zealand travel agents. Qualitative interviews reveal support for all aspects of the framework. In particular, agents’ judgements are strongly influenced by their perceptions of how their decisions impact upon their clients. In contrast, uncertainty surrounds the probability and magnitude of consequences of their decisions for destination communities. Strong social, cultural, legal, and economic links between the agent and the more proximate stakeholders mean that ethical decisions commonly favor these stakeholders.     

What do customers expect of travel agent–customer interactions? Measuring and improving customer experience in interactions with travel agents

ABSTRACT

The purpose of this study is to explore what customers expect of travel agent–customer interactions by developing a scale of customer service experience; further, a framework to demonstrate how to improve customer service experience derived from interactions with travel agents is proposed. The results indicate that the indirect effect of travel agent interpersonal competencies on word-of-mouth is not through cognitive customer service experience but rather through affective customer service experience. Also, the indirect effect of travel agent professional competencies on word-of-mouth is not through affective customer service experience but rather through cognitive customer service experience.     

A study of pre-trip use of travel guidebooks by leisure travelers

Travel guidebooks are one of the information sources used by tourists. This study applies and extends the information needs model proposed by Vogt and Fesenmaier to examine what Hong Kong residents specifically required from their pre-trip use of guidebooks. In-depth interviews were conducted with 15 leisure travelers, and 402 questionnaires subsequently distributed. A factor analysis is employed to show that as well as the five original needs from the model (functional, hedonic, innovation, aesthetic and sign needs), five more needs can be identified. These are itinerary improvement, travel partner, quality information, personal interest, and security needs. Functional needs are found to be the dominant factor and sign needs the least significant. The results of independent t-test and one-way ANOVA reveal that the importance placed on different needs varies according to age, education, income, planned destination, mode of travel, length of trip, number of visits and travel companions. The study makes recommendations for how travel guidebooks can better appeal to these needs and capture the attention of potential users.     

Managing business travel: Developments and dilemmas in corporate travel management

Work organizations today often depend on communication and interaction between persons working in geographically dispersed locations. As a consequence, business travel has increased considerably over the past few decades, and large companies and public authorities often employ travel managers to implement efficient travel routines. The present paper investigates the professional practice of travel management. Using interviews, policy documents and existing literature, it examines recent developments in this field and identifies a number of dilemmas and challenges that travel managers experience in their attempts to control travel behaviour and travel costs in their organizations. These dilemmas occur in travel managers’ relations with other stakeholders in the business travel process - travellers, senior managers, suppliers, and travel agents. An additional dilemma concerns the role of ‘virtual meetings’ (via telephone, video or the Web) and their potential to serve as substitutes for or complements to travel and face-to-face meetings.     

Automation in the travel industry

The travel industry world wide has often found itself the guinea-pig for innovations in information technology; yet at the same time it is an industry highly suited to, and in need of, the advantages that technology can bring. Ron Booth, who is proprietor of a travel agency in Liverpool and Chairman of the Technology Committee of the Association of British Travel Agents, discusses the impact of automation on the travel agent.     

Use of The Internet for Trip Planning: A Generational Analysis

With recent developments in social media and mobile computing, little is known regarding how different travel segments within the general traveler population actually use the Internet for travel planning. In particular, this study examined various aspects of Internet use among four generational groups including the Silent Generation, Baby Boomers, Generation X, and Generation Y over a six-year period. Findings show a high adoption rate of the Internet among all generations but there are important differences related to information search, trip planning activities, and websites used for online booking. This study provides a timely analysis of information technology use for travel planning and offers meaningful insights for the development of communication strategies for destinations and tourism businesses.     

Causality between business travel and trade volumes: Empirical evidence from Hong Kong

The study employed the Engle‒Granger vector autoregressive model to investigate the causality relationship between business travel and trade volumes among Hong Kong and Mainland China, Taiwan, and the United States (US) from 2002Q1 to 2012Q4. This study presented evidence that a long-run equilibrium relationship (cointegration) between Hong Kong and the US. Additionally, the US showed bidirectional causality between the two time series variables; however, business travel does Granger-cause trade volumes for the case of Mainland China and Taiwan. The concept of the linkage between business travel and trade volumes was demonstrated in this study. Significantly, this study is expected to benefit Hong Kong policy makers by enabling better planning to attract and understand the fluctuations in international business visitors from its three key trading partners.     

The frictions of slow tourism mobilities: Conceptualising campervan travel

This paper discusses the materialities of campervan travel as a relatively ‘slow’ form of tourism mobilities. The research is based upon qualitative research with campervan owners and users in the UK. Previous research has emphasised notions of freedom associated with campervan travel and how it has developed its own subculture. However, we seek to move beyond this to examine the frictions of socially and physically embodied practices of campervan travel in order to address the call for more multi-sensory understandings of tourism mobilities. In our discussion of campervan travel, mobility is understood as intensities of circulations, uncertainties and relational affects where different aspects of friction are central. We conclude by discussing the campervan in relation to wider aspects of slow travel.     

Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country

This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a conceptual framework that extends the technology acceptance model. Using competing models the study examines the relationship between e-commerce adoption, perceived benefits, perceived barriers and environmental pressures. The results indicate that environmental pressures significantly affect the perceived benefits and barriers of e-commerce adoption, in addition to having an indirect effect on adoption behaviour. Insights are provided into the nature of relationships between the key factors that determine e-commerce adoption and the extent to which they can be used to develop effective strategies for SME travel agent re-intermediation in the global travel market. Implications are identified for practice and government policy in relation to the use of e-commerce in SME travel businesses in developing countries.     

Directional bias in vacation travel

Vacation travel between regions is usually asymmetrical. This causes a problem when one tries to use a gravity model to forecast inter-regional travel. Although researchers have adopted strategies for coping with this problem, none of these strategies adequately resolve the complication of asymmetrical flows. This paper presents a measure of directional bias that accounts for unequal flows between two regions, and applies it to inter-provincial flows in Canada for the years 1968 to 1978. The directional bias appears to be stable over the period considered, and the index can be easily incorporated into forecasting models. Its use will allow researchers to add greater precision and power to their predictive models.     

Factors influencing visitor travel to festivals: challenges in encouraging sustainable travel

This paper examines how visitor travel-mode choices to festivals are formed and how sustainable travel could be encouraged. The empirical analysis focuses on Hay Festival of Literature and Arts using semi-structured interviews with visitors. Themes and topics explored through the interviews were informed by theories of travel behaviour. Findings highlight a range of external and internal factors influencing visitor travel-mode choices, which are closely interrelated. External factors reflect environmental elements related to the location and type of overnight accommodation, festival location, travel time and quality of public transport services. Internal factors include autonomy in travelling different routes and times, travelling with young children, cost of travel and physical-health and mobility issues. An additional internal factor was routine use of the car and extension of this behaviour when travelling to the festival. Based on the consolidation of the empirical findings, this paper also proposes a new theoretical framework for capturing a more comprehensive understanding of event related travel decisions. To encourage further sustainable travel, festival organisers and policy makers should not only focus exclusively on travel time and cost but consider a wider array of factors that are unique to festivals and their geographic locations.     

Are small travel agencies ready for digital marketing? Views of travel agency managers

Digital technology provides new communication and distribution channel for both consumers and suppliers of travel services. Internet enables the travel agencies to adopt digital marketing to attract, inform and serve the travellers. However, in developing countries, the adoption of internet and digital marketing is slow. This study therefore finds it imperative to explore the triggering factors and perceived challenges of digital marketing by travel agencies - an entity whose perspectives do not find much place in the published academic literature. The qualitative study reveals the popular and trusted digital platforms used by the travel agencies. It also presents the factors that inhibit or assist the use of digital marketing by travel service managers.     

Food tourist segmentation: Attitude,behavioral intentions and travel planning behavior based on food involvement and motivation

This study assessed attitudes, intentions, and travel planning behavior for potential food tourists. Using two-step cluster analysis, respondents were segmented into three groups based on food involvement and motivation. These clusters had high, moderate, and low food involvement and motivation levels, respectively. Findings suggest moderate motivation and involvement food tourists are the largest group, but high motivation and involvement food tourists should be pursued by practitioners. They have the most positive attitudes and strongest intentions to consume local cuisine. Further, high motivation and involvement food tourists are most likely to select a destination based on the availability of food-related activities.