我国企业战略联盟浅析

本文对我国企业建立战略联盟的意义进行了论述,梳理我国企业建立战略联盟的历程,结合我国企业战略联盟的现状,指出目前我国战略联盟存在的问题,并提出了相应的建议对策。     

基于跨国联盟的企业国际化战略选择探讨

在经济全球化的背景下,我国企业面临着来自全球范围的竞争。中国企业走向国际化战略已成为一种必然趋势,是企业发展到一定阶段的必然选择。我国企业要构建自身核心竞争力,进行国际化经营,应从建立战略联盟入手。首先阐述了战略联盟对企业国际化的影响,然后分析了我国企业发展战略联盟的可能性和面临的挑战,在此基础上提出了我国企业发展战略联盟的战略选择。     

论中国企业战略联盟的发展

战略联盟是指两个或两个以上的企业间或特定事业与职能部门间,为了实现共同目标和各公司的战略目标,通过公司协议或联合组织等方式结成在一起的网络式的经营联合体。战略联盟作为企业一种新的战略方式其形成既有来自企业外部的原因,也有来自企业内部的原因。我国企业应大胆选择战略联盟这种战略,弄清建立战略联盟应着重考虑的问题,以便成功地建立战略联盟,提高我国企业的国际竞争力。     

进出口战略联盟——入世后我国国有外贸企业竞争战略探讨

建立进出口战略联盟是当前跨国经营企业的重要竞争战略,是经济全球化、国际竞争日趋激烈及网络经济迅速发展背景下企业求生存、求发展的重要对策,在入世后将有可能受到重大冲击的预期下,建立进出口战略联盟应成为我国外贸企业采用的竞争战略.文章还进一步分析了进出口战略联盟的模式及建立进出口战略联盟的关键措施.     

区域性中小房地产企业战略联盟机制研究

通过对房地产行业区域性中小企业自身情况的研究,分析我国中小型企业建立战略联盟的必要性,提出了企业联盟机制,解决了区域性中小型房地产企业战略联盟组建的问题。     

论我国企业与跨国公司联盟的战略转移

20世纪80年代以来,越来越多的跨国公司建立起多种形式的战略联盟,90年代以后,战略联盟逐步向纵深化发展。面对跨国公司战略联盟的发展,我国入世后受到的冲击将会更大。本文着重分析世界跨国战略联盟的发展特征、跨国公司新特点和我国的实际情况,认为我国有条件的企业应与跨国公司建立契约式战略联盟。     

战略知识联盟的发展及其对策研究

随着企业对战略联盟与知识管理认识的提高,许多企业已经开始探索两者之间的融合。在分析战略联盟与知识管理相融合的新趋势的基础上,探讨了企业战略知识联盟的内涵,提出了我国企业在建立战略知识联盟时应注意的问题及策略。     

战略联盟驱动机制及构建策略

随着全球经济一体化进程的不断加快,企业战略联盟这一特殊的组织形式日益为企业管理理论和实践所关注。本文在阐述战略联盟的含义和分析战略联盟动因的基础上,探讨了国内企业建立战略联盟时应着重注意的几个方面,以期提高我国企业的国际竞争力。     

我国第三方物流企业战略联盟存在问题与对策

建立战略联盟是第三方物流企业适应市场竞争,促进企业发展的必然选择。本文结合物流产业的结构现状提出了第三方物流企业战略联盟面临的一些问题,并针对这些问题给出了一些建议和对策,借此为我国第三方物流企业建立战略联盟提供一些帮助。     

关于我国企业建立跨国战略联盟的思考

目前,我国企业仍处于跨国经营的初级阶段,参与国际分工的水平还比较低.我国企业国际化进程,提高企业参与国际分工的能力.企业自身要构建核心竞争力,选好联盟形式,应从建立跨国战略联盟入手,加快制定好跨文化管理战略,加强对联盟的监管;政府部门要为此创造宽松务件,并大力推进企业实施跨国联盟战略.     

Affects of alliance entrepreneurship on common vision,alliance capability and alliance performance

The underlying theoretical argument of our study concerns that value from alliance knowledge may be created not only through exploitation and augmentation of the existing organizational knowledge base, but more through entrepreneurial actions in accessing and integrating key strategic resources that exist in the alliance relationship. In this view, our study investigates the role of alliance entrepreneurship with its effects on common vision, alliance capability and alliance performance in penetrating into the foreign markets. This study develops and empirically tests a model that specifically focuses on (1) to what extent alliance entrepreneurship relates to developing a common vision between alliance and organizational knowledge, (2) to what extent alliance entrepreneurship relates to the alliance capability and alliance performance respectively, and (3) to what extent barriers to alliance knowledge acquisition and learning orientation moderate the relationship between alliance entrepreneurship and alliance capability.Based on a sample of 100 ICT firms, findings of our study reveal a positive and significant affect of alliance entrepreneurship on common vision, alliance capability and alliance performance. However, more significant support is received for the relation between alliance entrepreneurship and alliance capability through moderating interaction effects of barriers to alliance knowledge acquisition and firm level learning orientation.     

论高等教育发展中的联盟战略

联盟战略是高等教育发展的重要创新,但目前还存在着战略规划水平有限、实施方式单一、联盟战略定位不准、缺少联盟基础平台、忽视对整体功能的发挥等问题。为了保证联盟战略的成功实施,促进高等教育的科学发展,就应在明确联盟战略所处环境的基础上,提高联盟参与主体的素质以构建综合联盟,系统分析联盟战略的环境以构建柔性联盟,强化沟通协调以构建联盟共享平台,缩小联盟发展差距以实现联盟整体功能的优化。     

竞争性战略联盟的结构选择模式研究

竞争性战略联盟是由竞争对手组建的企业战略合作关系,竞争性联盟分为规模型和互补型两种类型。研究联盟结构选择问题时,应注意到竞争性战略联盟中同时存在竞争与合作这一对反向作用力,选择恰当的治理结构有助于维持两者的平衡,因此,联盟结构模式的选择对竞争性联盟尤为重要,是保证联盟平稳运行并创造价值的主要途径。     

战略联盟营销理念的演进分析

战略联盟这一概念自提出以来,它就成了管理学界和企业界关注的焦点和热点问题。本文试从市场营销理念的视角探讨战略联盟的演进发展,深入阐述企业联盟、顾客联盟和积分联盟的实现形式及作用,以揭示战略联盟在经济社会发展和市场经营环境变化中不断演进的客观规律。     

How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?

Social alliance is defined as the collaboration between for-profit and nonprofit organizations. Building on the insights derived from the resource-based theory, we develop a conceptual framework to explain how socially entrepreneurial nonprofit organizations (SENPOs) can improve their social alliance performance by adopting strategic alliance management routines. We test our framework using the data collected from 203 UK-based SENPOs in the context of cause-related marketing campaign-derived social alliances. Our results confirm a positive relationship between social alliance management routines and social alliance performance. We also find that relational mechanisms, such as mutual trust, relational embeddedness, and relational commitment, mediate the relationship between social alliance management routines and social alliance performance. Moreover, our findings suggest that different types of social alliance motivation can influence the impact of social alliance management routines on different types of the relational mechanisms. In general, we demonstrate that SENPOs can benefit from adopting social alliance management routines and, in addition, highlight how and when the social alliance management routines–social alliance performance relationship might be shaped. Our study offers important academic and managerial implications, and points out future research directions.     

Do firms with more alliance experience outperform others with less? A three‐level sigmoid model and the moderating effects of diversification

Whether firms with more alliance experience perform better than those with less and whether the alliance strategy interacts with diversification strategy to shape firm performance are two critical but underexplored questions. To address these queries, this study develops a three‐level sigmoid framework built upon a marginal analysis that contrasts alliance benefits and alliance costs, and considers the moderation of diversification that often closely works with the alliance in shaping firm performance. Empirical results obtained from firms in two alliance‐populated industries support first that the alliance experience‐performance relationship is S‐shaped in that the linkage is negative to alliance novices, positive to alliance experts, and negative again to alliance overusers; and second, that the shape of this sigmoid curve varies systematically between high‐ and low‐diversified firms. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

知识资源与企业技术联盟的一般界定

企业技术联盟是建立在企业间知识资源组合的基础上,知识是企业技术联盟产生超额利润的关键资源。在了解企业技术联盟的知识特性的基础上深入剖析企业技术联盟与其他联盟形式的联系与区别,以及企业技术联盟的形式与知识特性、知识获得途径的关系。     

How to improve the performance of R&;D alliance? An empirical analysis based on China’s pharmaceutical industry

The separation of science resources and the manufacturing industry in China has given rise to R&;D alliances between R&;D institutes and sponsoring enterprises. As a result, R&;D alliance of various types has become a main route of technology innovation in China. Drawing upon relevant literature on R&;D alliance management, this research empirically explores the impacts of relationship pattern, control strategy chosen by sponsoring enterprises, and alliance members’ continuity expectation on alliance performance. Results show that motivation-based alliance control approaches, including proper allocation of alliance control rights, sustained strengthening of alliance members’ continuity expectation, and enhancement of mutual relationship and friendship among alliance members, are more effective than process or outcome control approaches for improving alliance performance.     

An evolutionary perspective of opportunism in high-technology alliance: the evidence from South Korean companies

Adopting an evolutionary perspective, we introduce an alternative approach to the opportunism in strategic alliance where the accumulated risks during alliance operation lead to opportunism in alliance. To examine this process, a total of 358 employees from South Korean firms in the high technology sector completed a survey on opportunism in strategic alliance, measuring each firm's perceived risks on the relational and operational issues in alliance and their antecedents and outcomes. Key results show that perceived risks on the relationship between alliance partners cause a passive type of opportunism, whereas perceived risks both on the relationship between alliance partners and on the achievement of alliance objectives cause an active type of opportunism. Specifically, cultural difference showed the largest influence on relational risks, whereas issues in equity involvement showed the largest influence on performance risk. Based on the findings, theoretical and practical implications on the opportunism management in strategic alliance are discussed.     

A process leading to strategic alliance outcome: The case of IT companies in China,Japan and Korea

Although theories and research have provided valuable information on strategic alliance, it still seems difficult for practitioners to overview the process and subsequent outcomes of strategic alliance in a single frame. This is because the conditions of alliance are different from one alliance to another, which makes it difficult for practitioners to apply existing research findings to their own cases. One of the ways to overcome such difficulties in practical application would not be focusing on alliance processes with unique or idiosyncratic features of each alliance but instead focusing on elements that exist in most alliances. To find out the process that leads to the outcome in strategic alliance that is easily applicable for practitioners, the current study measured the behavioral direction and relational outcomes of strategic alliance based on benefit and risk perception in information technology (IT) companies in China, Japan and South Korea. Results show that firms set the direction and the intensity of their participation in alliance based on benefit and risk perception. Specifically, while perceived benefits promoted active participation in alliance, perceived risks increased protective participation in alliance. Also, these behavioral directions predicted the relational outcome in strategic alliance such that while active behavioral orientation predicted commitment to the relationship with the partner firms, protective behavioral orientation led to dissolution of the relationship. The present study provides useful insights for strategy associates, and evoke more various and detached academic approaches in the field of strategic alliance discussions.