Paralanguage and social perception in computer‐mediated communication

It is widely held that computer‐mediated communication (CMC) filters out many of the social and affective cues associated with human interaction with consequent effects on communication outcomes and the medium's suitability for interpersonal tasks. The relationship between paralanguage and social perception in CMC in different social contexts is investigated in two experiments. In Study 1, it was hypothesized that there would be significant differences in subjects’ perceptions of anonymous communicators as a function of the paralinguistic content of the electronic mail messages they received. Subjects read three sets of messages containing different types of paralinguistic cues and a fourth set of control messages. They also completed a set of person‐perception rating scales in respect of each message sender. The hypothesis was supported for both novice electronic mail users and for experienced users drawn from a large telecommunications organization. In Study 2, subjects participated in group discussions over a CMCS under four conditions, manipulated in a 2 × 2 between‐subjects design. The salience of the task group was either high or low, and subjects were either de‐individuated (physically isolated and visually anonymous) or individuated (physically copresent and visually identifiable). From social identity theory, it was hypothesized that de‐individuated subjects for whom group identity had been made salient would evaluate users of paralanguage more positively than when group salience was low, in accordance with a social attraction response associated with perceptions of group identity. The hypothesis was supported. The results suggest that paralanguage is one means by which social information is communicated in CMC and that the meaning of paralinguistic marks is dependent on the group or individual context that is pre‐established for the communication. The studies, therefore, question earlier assumptions that the social context is dramatically reduced or eliminated in this medium. The implications of contextual effects for the use of CMC by work groups in organizations are discussed.     

Interpersonal Influence Goals and Computer-Mediated Communication

Computer-mediated communication (CMC) systems have become ubiquitous in organizations worldwide. However, much remains to be learned about actual use of these systems and of how the CMC channel might affect a variety of factors important to communication. Interpersonal influence goals are one set of factors that have been reported in the general communication literature to be important predictors of the content and characteristics of messages. Our study applied an influence goals model to study how system features are used in CMC. We found the model to be robust within the CMC context and that several goal types within the model are significant determinants of CMC system feature usage.     

Jobs on the wire: In search of the perfect labor market

The Internet as the most recent development in communication technology might dramatically reduce transaction costs and thereby lead to the emergence of a nearly perfect market. This would have drastic implications for labor markets and the social security system. In the first part of the paper, the influence of the Internet on transaction costs is examined. It is shown that the Internet will not necessarily lead to a decrease of transaction costs. Therefore, it is not clear whether the Internet will promote a perfect labor market. Moreover, it is shown that an outsourcing to the Internet will only take place for certain jobs which can be easily standardised. The second part of the paper shows what an Internet‐based labor market may look like. To show this, the model of monopolistic competition is used. A result of these considerations is that an increased outsourcing to the Internet may lead to a kind of association of freelancers. This revised version was published online in June 2006 with corrections to the Cover Date.     

Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization

This study examined the effects of family communication patterns (FCP) on adolescent consumers' decision‐making styles and influence in family purchase decisions. Two underlying dimensions of FCP (concept‐orientation and socio‐orientation) were measured separately for mother–child communication and father–child communication and regressed on adolescents' use of the selected decision‐making styles and influence in purchase decisions involving durable products and nondurable products for their own use. Results show that only mother–child communication patterns have significant associations with adolescents' decision‐making styles and family purchase influence. Specifically, mothers' concept‐oriented communication was positively linked to children's use of utilitarian decision‐making styles (e.g., careful and deliberate decision making) and social/conspicuous decision‐making styles (e.g., recreational and hedonic decision making) as well as to children's influence in family purchase decisions involving both durable and nondurable products for themselves. On the other hand, mothers' socio‐oriented communication was linked positively to children's use of undesirable decision‐making styles (e.g., confusion by overchoice) and negatively to children's influence in family purchase decisions. This study also investigated the presence (or absence) of a same‐gender effect in the relationships between parent–child communication orientations and children's consumer socialization outcome. If present, a same‐gender effect would be indicated by a greater influence from the same‐sex parent's communication orientations on the adolescent's decision‐making styles and influence in family decisions relative to that of the opposite‐‐ sex parent's communication orientations. Comparisons of the two gender‐group regression results revealed no systematic pattern that suggests the presence of such an effect. © 2009 Wiley Periodicals, Inc.     

Systems for finding people

Finding a previously unknown person with the skills and knowledge to answer a question or perhaps to collaborate with is an effective use of a computer‐mediated communication (CMC) system. This article discusses two aspects of systems for finding people, system architectures, and organizational implications.

The architectures considered are special interest groups, centralized servers, and decentralized systems. The organizational implications are the value to organizations of people‐finding systems, management incentives for individuals to participate in them, and participation in the absence of apparent incentives.

The deployment and improvement of people‐finding and other CMC systems will bestow a marginal advantage upon cooperative individuals and organizations with cooperative cultures. As a result, CMC may marginally alter organizational and human nature, nudging us in the direction of a time when nice guys finish first.     

Investigating CSR communication in SMEs: a case study among Danish middle managers

This paper seeks to analyse small‐ and medium‐sized enterprise (SME) managers' representations of corporate social responsibility (CSR) and CSR communication in a corporate communication perspective. The basic question is: how strategic is CSR communication in SMEs? Corporate communication and CSR theories are used to establish an ideal typology of CSR concepts informing an analysis of qualitative data in the form of interviews with three middle managers in two Danish SMEs. A CSR communication model published earlier by the authors is challenged from a SME perspective. Results from an Internet‐based questionnaire survey of 1071 SMEs pave the way for the analysis. Our analysis shows that SME managers clearly have an inside‐out approach to CSR, with a strong emphasis on the internal (corporate culture) dimension. However, SMEs and/or SME managers tend not to communicate externally about the CSR activities of the company. Based on these findings, the paper argues that CSR communication in SMEs is challenged by the global economy and is under revision. The contribution of the paper is to provide an insight into SMEs' present stage in relation to a possible future approach to strategic CSR communication. The paper also reminds us that SMEs have no interest in turning their local and authentic practice into a forced marketing and branding exercise, leaving them with an artificial picture of who they are and strive to be in the future. They should keep on acting locally but force themselves to think globally.     

Computer‐mediated communication requirements for group support

This article presents an overview of the historical evolution of computer‐mediated communication (CMC) systems within the context of designing for group support. A number of examples of design features to support specific group tasks are illustrated. The result of this is the synthesis of a number of observations on the assumptions and goals for the design of CMC systems. An emphasis is placed on the advantages offered groups by asynchronous support of the communication process, self‐tailoring of communication structures by users and groups, and the integration into the communication system of other computer resources and information systems. The systems that have been developed recently at New Jersey Institute of Technology (EIES2, TEIES, and Personal TEIES) are used to illustrate the translation of design objectives into specific features and functions.     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

Computer ownership and home usage: the case of Malaysia

The multi‐functionality of computers and the increased accessibility of the Internet have created a demand for computers at home which was previously concentrated in offices. Using the Heckman two‐step model and by combining socioeconomic factors and insights from Becker's theory on allocation of time in the household with information system theories, it was found that: (i) household allocation of resources; (ii) age and gender; and (iii) household social environment are significant in determining computer purchase decisions and its extent of usage in households in Malaysia, a developing information, communication and technology country. Responses collected from 500 computer users were used in the study. Unlike most household technologies, the results also suggested that despite the multi‐functionality of computers, it was perceived as a technology that facilitates the consumption process more than the production process.     

The digital divide experienced by older consumers in smart environments

The continuing transition of the Internet from wired to mobile has facilitated changes in Internet use. By focusing on older consumers as a potentially disadvantaged group, this study examines whether smart environments have the potential to bridge the digital divide. Data were derived from an analysis of the 2013 South Korean Information Divide data set (n = 2386 for those 60 years and older; n = 5841 for those under 60 years). The existence of a digital divide in the smart environment was verified by comparing younger and older South Koreans; this showed that continuing consumer education is needed to enhance older people's experience and skills regarding information and in its use of communication technology. The digital divide was measured based on three aspects: accessibility, competence, and usage. In smart environments, gaps in accessibility and competence between the age groups increased whereas the gap in information usage decreased. Compared with the personal computer‐based environment, members of both groups in the smart environment exhibited increased usage levels with regard to social relationship services, while the gap between the groups with regard to use of convenience services was reduced.     

Investigating young adults' use of Internet credit services: A reflective-impulsive dual-process model

While Internet credit services are proliferating fast, they bring serious debt problems, especially to young adults, and further result in negative psychological and social issues. The present study aims to investigate the influential factors underlying the usage of Internet credit services among young adults. Particularly, a dual-process model is proposed by integrating both the reflective and impulsive decision-making process. While the reflective process is modelled based on the theory of planned behaviour, the impulsive process is manifested by examining the antecedents of impulse to use Internet credit services, including immediate gratification, materialism, and self-control. A survey was administered among young adults and 992 valid questionnaires were collected. PLS-SEM methods were applied to analyse the data. It was revealed that the reflective decision-making process exerts significant influence on young adults' usage of Internet credit services, and the impulsive process plays important role in impacting people's usage of Internet credit services among the lower income group. In addition, immediate gratification and materialism were found to positively affect the impulse to use, whereas self-control was identified as an inhibitor of impulse to use Internet credit services. Implications of the finding are discussed at the end of the paper.     

Factors Affecting the Adoption of the Internet in the Public Sector

ABSTRACT

Research in the area of electronic marketing has focused considerable attention on consumers' and advertisers' perceptions of the Internet as a marketing communication medium. Whilst such research has been undertaken mostly in the private sector, it is important to recognize, and attempt to understand, the growing number of public sector organizations that have an Internet presence. Results of a study of the perceptions of managers in public sector organizations of the Internet as a marketing communication tool are reported. Findings suggest that decision makers in the public sector who feel that there is a need for their organizations to have an Internet presence, are more inclined to adopt the Internet as part of their marketing communications program. Furthermore, they are more likely to feel that use of the Internet will improve their overall marketing effectiveness. It is also interesting to note that the perceived complexity of using the Internet has a significant effect on both the adoption of and attitude towards the Internet as a marketing communications tool. This suggests that there is still some uncertainty amongst public sector organizations as to the usefulness of the Internet in marketing their services.     

The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications

Despite the growth of the Internet, one area that has not really been discussed is the elderly's use of the Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth consideration. However, seniors cannot be defined simply by their chronological age, but by their cognitive age. This paper discusses the impact of cognitive age of a national random sample of American elderly consumers on their Internet use. The results suggest that those seniors with a younger cognitive age use the Internet more than those seniors with an older cognitive age. Additionally, seniors with a younger cognitive age have more social contact off‐line (but not online) than those seniors with an older cognitive age. Finally, in terms of demographic variables, chronological age is positively associated with cognitive age and women report a younger cognitive age than men. These results suggest that for policy makers interested in increasing the participation of seniors, they can utilize the Internet to reach those who are younger in terms of cognitive age; however, they will not be able to reach all seniors in this manner and they need to utilize the Internet as a complementing media to their traditional communication sources.     

International Web Development

Abstract

Throughout the world, use of the Internet is growing exponentially and bringing mankind closer together. The Internet has become a powerful force in people's lives bringing information from around the globe to the tip of one's fingertips, changing the way the world purchases products and services, and creating new means of communication and media. The possibilities created by the Internet would seem limitless. Unique to each region of the world though is the degree to which the Internet has been adopted and is being utilized. The progression of Internet development has been shown to occur in three stages: acquisition of Web literacy, Web use as an information medium, and Web use for purchasing goods and services. In each of the following geographical regions, North America, South America, Africa, Europe, Middle East, Asia and Oceania, countries can be described as existing in one of these stages. A sampling of the countries within each region analyzes how and to what degree the people of that nation utilize the Internet and who provides the services offered, what services are offered, and obstacles presented in offering those services. Furthermore, the role the Internet plays in commerce, and the extent to which the government of that country has taken in regards to its polices in either regulating and/or promoting the Internet is examined. The factors have been shown to be important in Web development. Today the United States is at the forefront of Internet use and technology; however, it will not be long before that position is challenged by Japan and other countries in Europe and Asia as the Internet becomes more pervasive across the globe.     

An attribute-based model of quality satisfaction for Internet self-service technology

Many factors may contribute to consumers' satisfaction with Internet shopping, but the issue has rarely been addressed from the perspective of customer participation. Drawing on the attribute-based model, this article examines the attributes important for consumer satisfaction with Internet-based self-service technology (ISST). In addition, the current study argues that the importance of the attributes in determining consumers' satisfaction would vary as a function of their readiness to adopt technology. A survey was conducted to collect data from experienced users of online travel agencies or bookstores. The results based on 459 participants show that efficiency, ease of use, performance, perceived control and convenience are attributes having significant impacts on users' satisfaction with ISST. This study also identifies three consumer segments among ISST users based on their scores on technology-readiness drivers and inhibitors. As predicted, the importance of each attribute at determining user satisfaction varies across the three segments. Finally, implications for managers and researchers are discussed.     

海事卫星通信系统VoIP技术的应用分析

随着VoIP技术的发展，VoIP技术结合卫星通信网络的应用越来越广泛。Inmarsat卫星系统是地球同步轨道系统，网络传播时延大，卫星VoIP电话的语音通信是否可行值得研究。结合VoIP关键技术和海事卫星通信语音通信应用场景，探讨了基于Inmarsat卫星网络实现VoIP技术的方案，并分析出此方案下VoIP系统通话过程的单向时延为350 ms，低于ITU G.114的400 ms的要求。在实际使用环境中进行了测试和验证，结果表明，基于Inmarsat网络下实现VoIP的方案是可行的。该方案实现复杂度低，可以方便地实现Inmarsat网络与地面电话网之间的互联互通，也可以为我国自主研制的宽带卫星通信系统实现VoIP技术提供参考。     

A‐pool: An agent‐oriented open system shell for distributed decision process modeling

An agent‐oriented open system shell, A‐Pool, for distributed decision process modeling in the Internet domain is presented. Unlike most decision support systems, A‐Pool provides a testbed for modeling and understanding the cognitive aspects of distributed decision processes themselves rather than for domain‐specific problem solving. This is achieved with a pool of virtual agents and a pool of cognitive maps of the agents at each A‐Pool node. The virtual agent scheme extends object‐oriented programming to the Internet domain and supports different communication and collaboration protocols with virtual communities, virtual sessions, and virtual conferences. The cognitive map scheme supports perspective sharing and various conflict integration and resolution strategies through cognitive map composition, derivation, and focus generation. Thus each A‐Pool node provides an architecture for modeling interdependencies and for ensuring global coherence; in addition, the communication is asynchronous and the control is distributed, allowing a large degree of autonomy and the examination of various thoughts and social protocols involved in strategic planning in an open system environment. Basic ideas are illustrated with a running example.     

OMNI-实现空间通信系统标准化的新思路

世界500强跨国公司具有显著技术优势,500强企业的战略调整有利于我国利用大型跨国公司投资促进技术进步。吸收500强跨国公司投资是我国促进技术进步和产业升级的重要措施。但是吸收大型跨国公司投资既有促进技术进步的作用,又有技术垄断的负面影响。吸收大型跨国公司的竞争性投资有利于营造竞争环境,打破技术垄断,并将我国国内产业竞争推进到国际竞争的前沿。     

Deception and its Detection Under Synchronous and Asynchronous Computer-Mediated Communication

As part of an ongoing research program investigating features of computer-mediated communication (CMC) that affect deception and its detection, an experiment was conducted to test the impact of synchronicity on communication processes, credibility assessments, deception detection, and team performance. At issue is whether various forms of CMC enable or deter successful deception. Synchronous (real-time) CMC was hypothesized to foster more involvement and mutuality during communication, more credibility for team members, and hence less detection of deception when it was present. Team performance was hypothesized to suffer under deception due to deceivers capitalizing on synchronous communication to build their credibility. Two-person teams conducted a decision-making task in real time (synchronous) or over the course of several days (asynchronous). In half of the pairs, one party was asked to be deceptive. The results indicated that participants in the synchronous mode were more involved, perceived more mutuality, and viewed their partners in a more favorable light, than participants in the asynchronous mode. Deceivers portrayed themselves as somewhat more credible than truthtellers. However, they were not perceived as more persuasive than truth-tellers. Participants in the deceptive condition made poorer decisions than participants in the truthful condition. Implications for CMC and future study are discussed.