Dynamics of contention in the gig economy: Rage against the platform,customer or state?

Protest in the gig economy has taken many forms and targets (platforms, customers and state officials). However, researchers are yet to adequately account for this diversity. We use a European survey of Upwork and PeoplePerHour platform workers to investigate worker orientation towards different forms of protest. Results reveal that worker anger, dependence and digital communication shape contention in the remote gig economy. Support for collective organisation is associated with anger at platforms as well as their dependence on the platform and communication with other workers. Individual action against clients is associated with anger and communication but not dependence. Support for state regulation is associated only with anger but not dependence or communication. We conclude that the relational approach entailed by Mobilisation Theory can aid explanation in the gig economy by shedding light on the dynamic process by which solidarity and dependence alter the perceived cost/benefits of particular remedies to injustice.     

Workers of the Internet unite? Online freelancer organisation among remote gig economy workers in six Asian and African countries

This article presents findings regarding collective organisation among online freelancers in middle‐income countries. Drawing on research in Southeast Asia and Sub‐Saharan Africa, we find that the specific nature of the online freelancing labour process gives rise to a distinctive form of organisation, in which social media groups play a central role in structuring communication and unions are absent. Previous research is limited to either conventional freelancers or ‘microworkers’ who do relatively low‐skilled tasks via online labour platforms. This study uses 107 interviews and a survey of 658 freelancers who obtain work via a variety of online platforms to highlight that Internet‐based communities play a vital role in their work experiences. Internet‐based communities enable workers to support each other and share information. This, in turn, increases their security and protection. However, these communities are fragmented by nationality, occupation and platform.     

Always on across time zones: Invisible schedules in the online gig economy

This study investigates work schedules in online labour markets, operating in 24/7 mode across spatial borders and time zones. Focusing on largely hidden and invisible work of freelancers such as searching for jobs and communicating with clients, the study documents how platforms put pressures and constraints on freelancers’ time through the mechanism of task allocation. We use data on 241,582 timestamped messages posted by 29,759 unique users in 4082 contests on a leading Russian‐language freelance platform to reveal how freelancers’ efforts to get a job make them work nonstandard hours, including evenings, nights and weekends. Freelancers have to be responsive and adapt their schedules to clients’ needs. Freelancers who live in time zones which differ from their clients are particularly disadvantaged, working a greater proportion of nonstandard hours. The findings emerging from the study contribute to current debates on the gig economy and a new time‐work discipline.     

Making gigs work: digital platforms,job quality and worker motivations

Technology has driven new organisations of work and employment relationships, rendering changes that would have been unimaginable just a decade ago. The rise of digital platforms has not only enabled new forms of work activity but also transformed the way workers find new opportunities. This development, referred to as gig work, is distinct from traditional employment in that it is mediated through online platforms. While we can somewhat objectively designate traditional job characteristics as ‘good’ or ‘bad’, designating gig work itself as ‘good’ or ‘bad’ overlooks the fact that workers are inclined to evaluate the quality of their jobs according to their own individual needs, priorities, backgrounds and other circumstances—even if those jobs are objectively the same. Unlike previous scholarship on gig work, which has viewed job quality largely from a platform-focused perspective, this article takes a worker-centric approach and provides a typology of gig workers. The typology demarcates how gig work is used and indicates key attributes that differentiate how workers approach such jobs. Moreover, the typology reveals heterogeneity in gig workers’ motivations, characteristics and intentions. Consequently, platforms with ‘bad’ job quality characteristics can still offer work that some workers will see as ‘good’ and vice versa.     

Uberizing the Legal Profession? Lawyer Autonomy and Status in the Digital Legal Market

The online gig economy has disrupted many occupations in the past decade, but only more recently has it had an impact on professional fields. The recency of this trend indicates a need for understanding the impact of the online gig economy on professional workers. Using interview data from lawyers who work on one of China's most successful online legal service platforms, this study finds that supplementary income and flexibility are the two major motives for lawyers to work online. Nevertheless, when working online, lawyers face lower intra-professional status and lower professional autonomy. Despite its growth, the digital legal market is imposing a minimal threat to the traditional legal market due to the lack of interference in labour supply and demand between these two markets.     

In search of meaningful work on digital freelancing platforms: the case of design professionals

Growth of the platform economy has been accompanied by critiques of the fragmented, isolated and precarious nature of the employment it offers. Yet, little is known about how creative freelancers perceive the meaning of work on the platforms. Based on 40 interviews with freelancers, clients, platform owners and industry experts, this paper reveals that most freelancers are concerned about how operating through the platform, and their dependence on it, is undermining the meaningfulness of their work. Freelancers find that the platforms are eroding both the manifest (i.e. monetary) and latent (i.e. non‐monetary) meaning of their work although they are mostly concerned about the latent element of meaning. The analysis reveals that the small group of freelancers who pursue meaningful work and earn a sustainable income on platforms are those with strong entrepreneurial orientation.     

Of crowds and talents: discursive constructions of global online labour

Online platforms not only serve to exchange information and goods but increasingly also service work provided by the self‐employed. The emergence of crowdsourcing of paid work has created a global market for online labour where services can be fully acquired and provided irrespective of location via platforms such as upwork.com or freelancer.com. Drawing on a content analysis of the websites of 44 globally operating platforms, this study has investigated the discursive construction of this new type of labour market. The findings show that platforms address the online workforce in different ways, for instance, as workers or freelancers. Contrary to their blanket characterisation as an anonymous crowd in previous academic debate, in most cases, online workers are forced to present themselves as talented experts to distinguish themselves from the mass of competitors. The control over online labour that these platforms exercise challenges existing conceptions of professionalism and self‐employment.     

Flexibility in the gig economy: managing time on three online piecework platforms

Gig economy platforms seem to provide extreme temporal flexibility to workers, giving them full control over how to spend each hour and minute of the day. What constraints do workers face when attempting to exercise this flexibility? We use 30 worker interviews and other data to compare three online piecework platforms with different histories and worker demographics: Mechanical Turk, MobileWorks, and CloudFactory. We find that structural constraints (availability of work and degree of worker dependence on the work) as well as cultural‐cognitive constraints (procrastination and presenteeism) limit worker control over scheduling in practice. The severity of these constraints varies significantly between platforms, the formally freest platform presenting the greatest structural and cultural‐cognitive constraints. We also find that workers have developed informal practices, tools, and communities to address these constraints. We conclude that focusing on outcomes rather than on worker control is a more fruitful way to assess flexible working arrangements.     

Actions in phygital space: Work solidarity and collective action among app-based cab drivers in India

This study delineates the microprocesses of solidarity development and the subsequent collective actions of gig workers in India amidst multiple structural constraints. Using netnography, semi-structured interviews and direct observation, we show how digitally naive app-based cab drivers amalgamate physical and digital spaces, construct a phygital space free of managerial gaze and leverage it to bond and bridge, create webs of care and share and resist multiple oppressive forces, individually and collectively. Thus, we broaden the conceptualisation of worker agency beyond labour-management antagonism and extend the extant literature on solidarity development and resistance in gig work by identifying a spatial enabler, phygital free space and the expansive role of relationship-based commitment. Relationship-based commitment not only functions as a membership mobiliser but also helps mobilise collective resistance when interwoven with an external threat-based identity created through injustice framing.     

Safeguards against Opportunism in Freelance Contracting on the Internet

Based on a large sample of 5,756 Russian‐speaking freelancers from an international online labour market, this study provides rare quantitative evidence of the external labour market where freelancers act under constant threat of client‐side opportunism. We explore how the formalization of agreements, social embeddedness and mode of communication are associated with the incidence of opportunism and further possibilities of resolving problems caused by agreement violations. Social ties and face‐to‐face contact appear to be better safeguards against opportunism in freelance contracting, which is largely informal. The study has important implications for the debates about non‐standard work, online labour markets and job quality in the new economy.     

‘It's like,instant respect’: Coworking spaces as identity anchoring environments in the new economy

As employment relationships become more tenuous, as work grows increasingly virtual and as professional reputations circulate across online platforms, coworking provides individuals across various work arrangements with shared workspaces oriented towards sociability, visibility and convenience. Our study explores how coworking spaces also enable individuals to shape their professional identities while providing other important attributes of work to help it feel embodied and grounded. Drawing from interviews and surveys of members of a large coworking chain across the United States, we find that coworking spaces serve as identity anchoring environments. We find that many workers use material elements of the space to ground their professional identities in three ways: evidencing professional credibility, enacting a common ethos and energising connections with others. More broadly, we also find that coworking operators package and sell the physical, spatial and symbolic aspects of work to help certain workers signal their professional selves.     

Controlling space,controlling labour? Contested space in food delivery gig work

The article investigates the control of the platform labour process by means of the digital production of space and how workers resist it. The segment of German platform‐mediated food delivery is examined via qualitative interviews and auto‐ethnography. It is shown how the platforms create different spaces to efficiently coordinate and control mobile delivery gig work. Steered by geolocalisation and geofencing, the couriers operate autonomously in spatial corridors defined by the platforms. The agency of the riders is thus limited, but they are occasionally able to undermine the platforms’ spatial control and reinterpret it. The article shows that space is a central but contested instrument for controlling labour.     

The gender pay platform gap during the COVID-19 pandemic and the role of platform gender segregation in Australia

Progress towards pay equity between men and women in the Australian economy stalled during the COVID-19 pandemic, highlighting once again the gendered impact of the pandemic. However, little is known about the impact of the pandemic on the gender pay gap in the platform economy. Drawing on data from an Australian survey of platform workers (n = 947) during the early months of the pandemic (2020), this research investigates how the pandemic impacted the gender pay gap across different platform types—care, delivery and driving, microwork, and marketplace—and the platform economy overall. The findings show that the gendered segregated nature of platform work compounded by the uneven impact of the COVID-19 pandemic on particular types of platform work increased the pay gap between men and women. This research also sought to examine the mechanisms behind the gender pay gap, finding that human capital differences and platform gender segregation largely explain the gender pay gap on platforms in Australia. There was an association between parenthood and earnings, but this is moderated by human capital and platform type, suggesting that differences in earnings amongst parents are explained by these factors. The research finds that the gender gap across the platform economy increased by five percentage points, indicating that the gendered impact of the COVID-19 pandemic also affected the platform economy.     

Disrupting the Disruptors or Enhancing Them? How Blockchain Reshapes Two-Sided Platforms

The importance of platform-based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two-sided business models, enabling companies to act not just as builders and owners of assets, but also as orchestrators of external resources. Management research has, therefore, focused increasingly on the unique aspects of this model. At the center of a two-sided platform there is a platform provider that enables a transaction between the sides, reducing the relative transaction costs. However, in recent years, a new technology emerged that challenges some of the underlying assumptions of this model: the blockchain. Blockchain enables the creation of a peer-to-peer network that is able to authenticate transactions, upon which applications and services may be built. It allows users to conduct transactions without the need for a central platform. We explore how blockchain technology reshapes two-sided platforms, focusing in particular on the role of the platform provider. The research is based upon multiple case studies, using an inductive approach to explore this emerging phenomenon. Our findings show there is a significant shift in the role of the central player that links the two sides of a transaction using blockchain. We frame this as a shift from a “platform provider” to a “service provider,” leveraging the blockchain as a Platform-as-a-Service. Our work examines the peculiarities of this model, unveiling new dynamics in these businesses. Specifically, we show that different variables must be considered to classify two-sided platforms using blockchain. Furthermore, the essential characteristics of two-sided platforms must also be enlarged. For example, traditional platform theories emphasize the importance of cross-side network externalities in creating value. In blockchain-enabled platforms however, we show the use of “tokens” play a key role in creating different types of externalities between the two sides.     

Online,on call: the spread of digitally organised just‐in‐time working and its implications for standard employment models

This article questions whether the dominant policy discourse, in which a normative model of standard employment is counterposed to ‘non‐standard’ or ‘atypical’ employment, enables us to capture the diversity of fluid labour markets in which work is dynamically reshaped in an interaction between different kinds of employment status and work organisation. Drawing on surveys in the UK, Germany, Sweden and the Netherlands that investigate work managed via online platforms (‘crowdwork’) and associated practices, it demonstrates that crowdwork represents part of a continuum. Not only do most crowd workers combine work for online platforms with other forms of work or income generation, but also many of the ICT‐related practices associated with crowdwork are widespread across the rest of the labour market where a growing number of workers are ‘logged’. Future research should not just focus on crowdworkers as a special case but on new patterns of work organisation in the regular workforce.     

Theorising labour unrest and trade unionism in the platform economy

The article develops a novel conceptualisation of labour unrest and trade unionism in the platform economy, extending current understandings in two ways. First, we situate platform work historically, in the longue durée of paid work under capitalism. Secondly, we introduce a consideration of social structure into debates on union practices often framed in terms of agency. Building on Silver and the Webbs, we highlight the importance in platform work of associational power over structural power; legal enactment over collective bargaining; and geographical over workplace unionism. While mainly a theoretical article, we draw on empirical evidence from research into platform work over five years, comprising interviews, case study, observation and documentary analysis. We conclude that platform labour unrest and unionism bear marked similarities with 19th century forms rather than the 20th century models that often dominate industrial relations perspectives. Consequently, unions organising platform workers should consider adapting their approach accordingly.     

A path to value creation for foreign entrepreneurs

Research summary : Firms founded by foreign entrepreneurs constitute an influential and growing part of the world economy. Yet, the existing research has given little consideration to the strategies of foreign entrepreneurs beyond their decisions to start a firm. In this article, we address this gap by examining how foreign entrepreneurs may bring value to their firms as firm managers. We argue that foreign owner‐managers may benefit their firms by having access to home‐country resources. We demonstrate that, compared to hired local managers, foreign owner‐managers reduce firms' operating costs by disproportionately hiring home‐country labor when this labor is more cost‐efficient. This effect is larger for labor‐intensive industries and for entrepreneurs from less wealthy countries. Managerial summary : Foreign entrepreneurs represent an important part of the world economy. Yet, we know little of how foreign entrepreneurs manage their firms. In this article, we examine whether foreign entrepreneurs and domestic managers hire different employees. We find that when foreign entrepreneurs manage their firms personally, they hire a larger number of foreign workers, and such workers are cheaper and more productive than the local labor. Conversely, domestic managers tend to hire local employees, despite their higher relative wages. Foreign owner‐managers are particularly valuable in labor‐intensive industries and when their home‐country labor is inexpensive. Copyright © 2015 John Wiley & Sons, Ltd.     

Valuing Stakeholder Governance: Property Rights,Community Mobilization,and Firm Value

Research summary : While research has shown that good stakeholder relations increase the value of a firm, less is known about how specific types of stakeholder governance affect firm value. We examine the value of one such governance mechanism—community benefits agreements (CBAs) signed by firms and local communities—intended to minimize social conflict that disrupts access to valuable resources. We argue that shareholders evaluate more positively CBAs with local communities with strong property rights and histories of institutional action and extra‐institutional mobilization because these communities are more likely to cause costly disruptions and delays for a firm. We evaluate these arguments by analyzing the cumulative abnormal returns associated with the unexpected announcement of 148 CBAs signed between mining companies and local indigenous communities in Canada. Managerial summary : With firms across many industries facing escalating costs associated with social conflict, new tools are emerging to help firms mitigate these risks by seeking the support of the local communities in which they operate. Community benefits agreements (CBAs) are contracts in which a community provides consent for a new investment in return for tangible benefits, such as local hiring and revenue sharing. We argue that although CBAs are costly for the firm, they are particularly valuable when communities can cause costly disruptions and delays for a firm. Our study of investor reactions to the announcement of 148 CBAs signed between mining companies and local indigenous communities in Canada shows that investors value more CBAs signed with communities with strong property rights and histories of protest. Copyright © 2017 John Wiley & Sons, Ltd.     

Power resources for disempowered workers? Re-conceptualizing the power and potential of consumers in app-based food delivery

Consumers play an integral role in the labor process of app-based food delivery services through their consumption behaviors and performance ratings of workers. Some therefore see them as a potential ally of workers, whereas others view them as beholden by capital. This quantitative study uses power resource theory and a Rasch model to appraise consumers' understandings and attitudes toward working conditions in this segment of the “gig” economy. Drawing on two surveys of 1820 Australian consumers, we find that consumers are a potential yet heterogenous coalitional power resource who may align with workers on certain entitlements like minimum wages.