Exploring the Relationships Between Hotel Management Courses and Industry Required Competencies

ABSTRACT

Recently, higher education in Taiwan for the hospitality industry has grown dramatically. However, hospitality education is still considered a relative newborn in comparison with other programs. To develop effective programs, it would be appropriate to investigate competencies that influence career success in the hotel industry and the courses that nurture those important competencies.

A researcher-developed survey instrument was used to collect data from 200 industry professionals. Instrument reliability and validity were reported. The results revealed the competencies relating to communication and adaptability most influenced career success. Moreover, Finance/Marketing/Personnel Management, Foreign Languages, and Communications & Quality Management curriculum dimensions were significantly related to competencies of “communication skills & adaptation to environmental changes.”     

An Empirical Approach to Identifying Cross-Cultural Modifications to International Hospitality Industry Sales Training

Abstract

This study uses six of Wilson's (1995) “success” variables in long-term buyer-seller relationship development to analyze whether relationship marketing concepts can be applied globally in hospitality sales training programs. It looks at the cross-cultural differences that exist between various regions of the world (i.e., North America and Asia) in the way buyer-seller relationships are perceived by hotel salespersons. This study found differences in the importance given to the “success” variables do exist across international boundaries. Recognition of the differences can provide assistance to hospitality industry marketers in designing and modifying sales training programs focused on developing long-term buyer-seller relationships.     

Skills and Competencies Needed for the Hong Kong Hotel Industry

ABSTRACT

The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service, Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital, but views on the value and the type of training vary amongst the stakeholders. This study of the views of hotel human resources managers revealed that they considered that people who were interested in developing their career in the hospitality industry must be prepared to start at the bottom. The hotel human resources managers strongly believe that employees must have a positive service-mind and commitment to the industry with a certain degree of working experience. Employers perceived these were important components to success for every member of staff, rather than having a good educational background. Such qualifications will raise the status of the hotel industry in general and enhance the status of the service providers as professionals.     

The Future of Internet Based Training in the Lodging Industry

ABSTRACT

It has become clear in recent years that the Internet has dramatically affected all aspects of hotel operations. Although the Internet has been primarily used as a medium for marketing and communications, it has the potential to reshape the way in which many other vital operations are performed, such as the distribution of training programs. The proliferation and popularity of the Internet now makes it possible to separate trainees and trainers by both time and location. This study examines expert's predictions of using Internet based training and identifies its benefits, drawbacks and barriers to entry in the lodging industry. The findings of the study have direct implications for hotel operators, training professionals, and technology vendors for their future training plan, budget, technology inputs, and product development.     

Quality and Pricing in the Hotel Industry

Abstract

Quality is a price determinant in most products. However, establishment of a quality evaluation for the consumer is not an easy proposition. In the hospitality industry, fortunately, room quality evaluation and price information are readily available for consumers from published consumer guides. The Mobil Travel Guide is one of the more popular sources of hotel information available to consumers. The Mobil Travel Guide awards “stars” based on the level of quality their investigators deem appropriate. To investigate the relationship between quality and price in the hospitality industry, this study analyzes hotel managements' pricing behavior before and after a quality rating change by the Mobil Travel Guide. Data is gleaned from the Guide in several provinces and states in Canada and the United States from the relatively stable economic growth period of 1991 through 1999. The results reveal that hotel organizations raised prices before gaining a “star” and lowered prices before losing a “star.” The study concludes with a discussion of the implications of this pricing pattern.     

On-Job Training—A Critical Human Resources Challenge in China's Hotel Industry

Abstract

The strategic role of human resources function in China's hotel industry is more important than ever before. An increasing number of hotels begin to recognize its significance of such role in sustaining growth in the competitive hotel marketplace. This study focuses on the on-job training aspect of the human resources by first identifying the major problems faced by the industry. The underlying factors of the problems are then investigated; and possible solutions are recommended. The discussion is in the context of five stakeholders in the on-job training function of China's hotel industry. They include hotel employees, hotel management, government agencies, universities, and non-university training institutions.     

The Implementation of Saudization in the Hotel Industry

Saudi Arabia's localization policy, “Saudization,” aims to decrease reliance on expatriate workers, but it has been more successful in the public sector than in the private sector. This study explores the issues involved in effectively implementing the policy in the hotel industry in Saudi Arabia, specifically four- and five-star hotels. Tourism professionals, HR professionals, and hotel managers were interviewed and hotel managers and employees surveyed. The research specifies criteria for the effective implementation of Saudization and identifies the issues involved in implementing this policy in four- and five-star hotels. It makes recommendations, which could assist in implementing the policy effectively in the hotel industry.     

Multidimensional Scaling Analysis in the Determination of Hotel Quality Dimensions–Patagonia,Argentina

ABSTRACT

The purpose of this study is to identify and select quality dimensions for high category hotels in Neuquén and Bariloche, Patagonia, Argentina.

The research starts with a battery of 28-quality indicators that was obtained from in-depth interviews with hotel managers, and guest surveys carried out in both locations.

Through a structured interview by filling cards, the research team finds out the dimensionality that groups the hotel service quality items. Multidimensional scaling and hierarchical cluster analysis are used to explore the items grouping pattern and to define resulting quality dimensions. An empirical content validated scale for the construct “perceived service quality in hotels” is attained. Its three dimensions are “Physical support and hotel general services quality,” “Room quality” and “Employee service quality.”     

Future Issues in Sales,Marketing, and Revenue Management in Greater China: What Keeps You Up at Night?

ABSTRACT

“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?” This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.     

The Effect of Length of Stay on Travelers' Perceived Satisfaction with Service Quality

SUMMARY

Consumer satisfaction related to service quality during the vacation experience is of paramount importance to the travel and tourism industry. This study tests empirically the effects the number of nights spent on a vacation have on the levels of satisfaction recent travelers report for three service aspects of the travel destination: perceived satisfaction with tourism service providers; perceived “freedom from defects” of tourism services; and perceived reasonableness of the cost of tourism services. Differentiation in satisfaction scores between “short-term visitors” (i.e., those who stayed from one to six nights) and “long-term visitors” (i.e., those who stayed seven or more nights) were examined. Significant differences between the two groups of visitors were present for (1) perceived satisfaction with industry professionals delivering the service experience at the travel destination, (2) perceived satisfaction with “freedom from defects” of the actual services at the destination, and (3) perceived reasonableness of the cost of services at the travel destination. Suggestions for how tourism industry professionals can make use of this information are presented.     

Introducing Environmental Management in the Hotel Industry

Summary

The hotel industry in Jamaica, like so many other tropical destinations, markets itself on the “3-Ss”-sea, sun, and sand. Hotels ring the north coast of the island in four main resort areas (i.e., Negril, Montego Bay, Ocho Rios, and Port Antonio). Located in sensitive coastal ecosystems, most of Jamaica's hotels face the challenge of reducing the environmental impact of their operations while meeting the increasing demand of a growing tourism industry.

This article presents a case study of the introduction of environmental management practices and systems in the hotel industry in Jamaica over the past 3 years to provide an answer to the environmentally sustainable tourism challenge. It describes the programmatic approach, the results at both the property and industry level, and the lessons learned in replicating the approach to other tropical tourism destinations in the Caribbean and Latin America.     

Hospitality Programs in Korean Graduate Schools

ABSTRACT

This study compared student, academy, and industry views of graduate school-level curriculum issues in hospitality programs. Research findings revealed that with regard to reasons for student's entry into graduate programs, the academy placed higher importance on raising the academic background through the obtaining of a master's degree than did students and industry groups while students put higher emphasis on networking with industry people than the other two groups. However, students expressed less interest in the “benefit of promotion in the workplace” variable than did the other two groups. With respect to competencies needed by graduate students, industry placed higher importance on leadership, company loyalty, and service-mindedness than did the other two groups. This study concludes with a discussion of the implications of these findings for graduate curriculum development.     

The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information

ABSTRACT

This study examined the relationship between German tourists’ trust perceptions and their intention to book a sustainable hotel, pioneering a new quantitative approach to sustainable tourism marketing. Data came from 300 respondents who participated in an online survey. Respondents were given a digital brochure to read containing information about a “fictitious” three-star beach hotel in Portugal, before completing a questionnaire that measured inter alia their intention to book this sustainable hotel. Both individual “general trust” (perception of others’ trustworthiness) and “specific trust” towards the fictitious hotel in the brochure were measured. The survey also evaluated respondents’ perceptions about the usefulness of the information in the brochure. Multiple regression analysis of the data indicated that general trust, trusting the hotel and perceived usefulness of the brochure were positively and significantly related to booking intentions. An interaction between general trust and perceived usefulness was also observed. This means that the higher the perception rate about the brochure's usefulness, the higher general trust was for booking intentions and vice versa. The practical implications of the results suggest that tourists could be motivated to book a hotel if its sustainability attributes and amenities were communicated in a trust inspiring way in marketing material.     

“Just trained to be a chef,not a leader”: A study of head chef practices

ABSTRACT

Hierarchical manners and taxing work complicate the picture of the restaurant industry, a sector in great need of personnel. There is little scientific research on daily work in restaurants. Through interviews and observations in restaurant kitchens, three head chef practices were detected: “Master the materiality” is a stipulation for leading kitchens, but does not imply leadership aspirations; “show and guide” is teambuilding through which standards are reinforced by the presence of leaders while allowing coworkers some freedom; and “overview and foresight” involves nonhierarchical supervision by head chefs during service. These practices make sense to head chefs as they enhance product quality and their reputations as professionals. The study points to a horizontal leadership in the restaurant industry and a possible new order for growth and development.     

The Senior Travel Market

Abstract

Demographically, the senior market segment is the fastest growing travel segment in the United States. While existing as one of the most influential groups of leisure travelers, they are often forgotten in the world of hotel marketing, advertising, and overall design of the hotel itself. This study examined the “Do's & Don'ts” of the senior market, as well as the importance seniors hold on service attributes, hotel layout, and building design. Findings are derived from literature reviews and observations. In addition, personal interviews were conducted to compare what hotel employees thought was an important need to the seniors in contrast to what the senior travelers thought was. Recommendations were made to assist hotel companies in attracting the senior market ranging from lifestyle advertising to building guestrooms with particular amenities.     

An Analysis of Hotel Employees' Motivation Using Kovach's Ten Factor Model

Abstract

Human resource professionals in the hospitality industry are faced with many challenges when it comes to attracting and retaining employees. Understanding what motivates employees may help to meet some of those challenges. This research employed Kovach's Ten Factor Model to analyze the motivators of a diverse work force in a large hotel in a major southeastern U.S. city.     

The Debate Regarding Profitability

Abstract

Our research note explores a debate in the hotel industry regarding the relationship between hotel RevPAR and profitability, a debate around which there is a great degree of “noise.” Using a sample of 1,954 actual hotels for which both top line and bottom line indicators were available for the same year, we conclude through our statistical analyses that while hotels with higher revenue, and particularly higher room revenue, have a higher NOI in dollars, they do not necessarily have a more profitable business model in terms of NOI percentage. Also, we present brand level analyses.     

Categories of Participants Based on Their Expectations of Instructor-Led Training

SUMMARY

Trainees' expectations of training are important considerations in the development of training programs, yet a lack of research exists to understand the expectations of trainees as they relate to various training delivery methods. To investigate the underlying dimensions or factors that determine trainees' expectations in instructor-led training sessions, 164 surveys were collected from attendees at six different hospitality industry instructor-led training sessions. Utilizing a factor analytic procedure, the following five dimensions of trainees' expectations were identified: courtesy, entertainment, climate, tangibles, and relevance. These expectations of training dimensions were then used to cluster analyze trainees into three groups: “the good-timers,” “the high hopes,” and “the serious students.”     

Role of destination competitiveness and national corruption in hotel performance: A study of developing economies of Central America

ABSTRACT

The objective of this study was to investigate the relationship between destination competitiveness (DC), national corruption and hotel performance (HP). A panel data analysis was applied to the Central American region. The results reveal that corruption has an impact on DC and HP. Such findings are important for the region as many of the countries are battling high levels of corruption while developing tourism industry. In addition, DC was found to have a unidirectional impact on HP. These findings provide a number of theoretical and managerial implications, reinforcing the role of a “shadow” economy and the importance of tourism.