Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue

Although virtual reality (VR) technology has been increasingly applied in the tourism industry, improving the VR experience of tourists remains a challenge. Based on two studies, this paper examines how gamification can improve the VR tourism experience through reducing tourism fatigue. Study 1 explores the relationship between gamification, tourism fatigue, and tourist satisfaction. The results show that tourists are more satisfied with a gamified, rather than non-gamified, VR tourism experience, and that motivational fatigue plays a mediating role between gamification and tourism satisfaction. Study 2 provides further evidence that four elements in gamification (challenge, feedback, reward, and leaderboard) can alleviate motivational fatigue and improve tourist satisfaction, with feedback playing the biggest role. The findings have valuable practical implications for VR experience providers, for destination practitioners in VR experience enhancement, and for the application of gamification to the VR tourism experience.     

Working leisure: entertaining guests in gated tourist resorts

In the contemporary tourism sector, entertainment is a particular type of service that is increasingly provided by specialised categories of tourist and leisure workers, such as (adventure) sport instructors, tour guides or reps, or ‘pub crawling’ cicerones. However, little attention has been paid so far to the complex intermingling between work and leisure that sustains the routine ‘working leisure’ practices of this ‘entertainment staff’. By building upon the Foucauldian concept of biopower and Hardt’s notion of affective labour, this article examines how entertainment is routinely generated as a service by tourist entertainers in an enclosed tourist resort in Italy. In particular, an in-depth qualitative analysis, combined with an account of a personal experience, was used to structurally frame tourist entertainers’ daily ‘playful working’ practices into three interrelated and functionally complementary dimensions: regimentation, hostessing and experiential rewards. The findings show that entertainment, and hence a successful tourist experience, is effectively (re)generated only when ‘working (through) leisure’ practices both constrain and gratify the workers. This result corroborates the ambivalence of entertainment as biopolitical affective labour that is a subjugating but also a liberating practice.     

Mobile technology and the tourist experience: (Dis)connection at the campsite

Mobile technology is playing an increasing role in the tourist experience and a growing body of tourism research has focused on this area. There is often an implicit assumption that tourists embrace mobile connectivity and relatively little research has explored the tourist experience of disconnection, whether purposeful or imposed by technological limitations. This study explores the desire for digital (dis)connection during camping tourism. Data compiled using interviews and a survey revealed that the tourist is not ‘always connected’ and up to 50% have some desire to disconnect. There is ambiguity about mobile technology use in tourism with dilemmas regarding the value of connectivity versus the desire to ‘get away from it all’. The analysis found digital engagement had a small effect on desire for disconnection however, patterns were not marked. The findings have implications for mobile technology solutions in tourism.     

Virtual reality tourism experiences: Addiction and isolation

This qualitative research note reports two neglected themes in research on virtual reality tourism experiences, i.e. its potentially addictive nature and temporary sense of isolation. Existing work on virtual reality tourism experiences has applied existing knowledge and theories and has solely tested how VR applications can positively mediate or moderate the tourist experience. This study adopted an inductive approach, analyzing contents of reviews and blogs, and consequently uncovered a temporary sense of isolation and the addictive nature of virtual reality as hidden themes within virtual reality tourism experiences. We stress the importance of further work on addiction and a sense of isolation in terms of their nature, role, and effects.     

Modelling perceived quality,visitor satisfaction and behavioural intentions at the destination level

Visitor perceptions of the quality of a tourist destination, satisfaction with their experience and the resulting behavioural intentions are vital for successful destination management and marketing. The purpose of our research is to explore the complex relationships between these constructs using structural equation modelling, whereby both formative and reflective constructs are included. The structural model was tested on a sample of 1056 visitors at four tourist destinations in Slovenia. The empirical validation of the conceptual model supports the research hypotheses. Destination attributes affect the perceived quality of tourist offerings, which positively relates to satisfaction as well as visitors' behavioural intentions. The link between satisfaction and behavioural intentions was also confirmed. These research findings contribute to a better understanding of which behavioural mechanisms and factors represent a viable basis for increasing customer retention at the level of individual providers as well as a destination as a whole.     

Examining the relationship between tourist motivation and satisfaction by two competing methods

The relationship between tourist motivation and satisfaction has a long history of research, but continues to show contrary results. Based on two surveys on tourists undertaking a rafting activity while on holiday, the current study compares two approaches classified here as the Classic and Performance methods to clarify the relationship between motivation and satisfaction. The results of the Classic model which assumes a direct relationship between motivation and overall satisfaction show that motivation is not a significant determinant of overall satisfaction, if it is measured before the experience. In the Performance model, post experience motivation evaluation is introduced as the determinant of overall satisfaction. The results supported this proposition. A comparison of the models also reveals that the Performance model outperforms Classic model in terms of explaining overall satisfaction.     

旅游企业社会责任对目的地形象及游客忠诚的影响研究

在旅游市场竞争日趋激烈的背景下,由旅游企业经营所引发的社会责任问题受到广泛关注,但学界关于旅游企业社会责任的影响研究还不够系统和深入.文章将旅游企业社会责任划分为6个方面,将目的地形象划分为认知形象和情感形象两个方面,并构建了旅游企业社会责任对目的地形象及游客忠诚的影响模型.实证研究表明,旅游企业社会责任在目的地形象及游客忠诚形成中发挥非常重要的作用,其中,经济责任、环境责任、游客责任、员工责任和法律责任对认知形象有正向影响,游客责任、员工责任和慈善责任对情感形象有正向影响;认知形象和情感形象不仅对游客忠诚产生直接影响,而且通过游客满意对游客忠诚产生间接作用.相比认知形象,情感形象对游客满意和忠诚的影响作用更大.     

Self-drive tourism attributes: influences on satisfaction and behavioural intention

Self-drive tourism differs from other types of tourism in many aspects, such as the importance of accessibility by roads and the attractiveness of multiple destinations along the way. Little research has investigated self-drive tourism attributes systematically. Moreover, the consequences of these attributes, namely, tourist satisfaction and post-visit behavioural intentions, have not been examined. This study aims to fill these gaps. The study is based on 377 observations collected in Xinjiang Province, China, which is a popular domestic self-drive tourism destination. Results show that two factors of self-drive tourism attributes explain the data well. Destination characteristics positively affect tourist satisfaction but driving conditions do not. Tourist satisfaction positively leads to the intention to recommend and revisit. This study contributes to the body of knowledge in the area of self-drive tourism and suggests implications to practitioners.     

The human dimensions of wildlife tourism in a developing country: watching spinner dolphins at Lovina,Bali, Indonesia

The number of cetacean watching tourism operations in developing countries has doubled in the past decade. Practices are typically unregulated and not informed by research, especially research into the human dimensions of the tourist experience. Dolphin watching tourism at Lovina, Bali, started in the late 1980s when local fishers formed self-regulating cooperatives. Up to 180 dedicated operators use small fishing vessels to carry passengers to watch dolphins close to shore. Most tourists come from western countries, although the industry also attracts Asian visitors. Most visitors are tertiary-educated. Tourist satisfaction ranges from low to medium. While there was no significant difference between the average satisfaction of western and Asian tourists, the associated variables were different. The satisfaction of western tourists was associated with encounter management, preferred number of boats and the number of dolphins seen. Encounter management was the only variable associated with the satisfaction of Asian tourists. Satisfaction was positively associated with willingness to recommend the tour: western respondents who felt neutral to very comfortable with their dolphin encounters were more likely to promote the tour. Better understanding of the tourist experience is crucial in designing sustainable marine wildlife tourism in developing countries; such research appears to be rare.     

Stress and emotions at work: An adventure tourism guide's experiences

Little research has identified issues faced by tour guiding professionals and investigations of tour guide experiences have been neglected in favour of tourist experience and behaviour studies. Even less research has focused on adventure guiding experiences and potential sources of stress and emotions in this context. Studies that have investigated adventure guide experiences generally focused on guide–client interactions and sociological accounts of these experiences. Due to these gaps in the literature, and the recognised potential of psychological theories to enhance studies of stress and emotions in tourism settings, this study explored stress and emotions resulting from employer–guide interactions in an adventure tourism context from a psychological perspective. Longitudinal autoethnographical data was recorded during a river guiding season in South America. A reversal theory framework guided data analyses of key motivational states, sources of stress, and resulting emotions. Analyses identified potential transactional sources of stress and negative emotions for adventure tourism guides, and motivational states associated with stress and emotional outcomes in the employer–guide relationship. Results are discussed in relation to psychological theory and stress and coping research. Recommendations for practice, that could alleviate stressful experiences between employers and guides, are also discussed.     

A decade of injury monitoring in the New Zealand adventure tourism sector: A summary risk analysis

Adventure tourism safety has received relatively little research attention despite the level of risk inherent in many adventure activities. In New Zealand, an absence of surveillance or monitoring of injury in the adventure sector has had important implications for the management of tourist safety. A series of studies conducted by the authors between 1996 and 2006 have sought to address this knowledge gap, with the aim of identifying the extent and nature of adventure tourism injury using a range of primary and secondary data sources. The paper reports on findings from a summary risk analysis of these studies, including evidence for the scale of the adventure tourism injury problem, and ranking of degree of risk for a range of factors for safety in adventure tourism participation. A conceptual model to assist risk management in the adventure sector is presented, and implications of findings for management and the adventure sector are discussed.     

A comparative analysis of international tourists’ satisfaction in Mongolia

The purpose of this study was to examine international tourism development in Mongolia in the last decade and analyze international tourists’ satisfaction of their travel experience with tourist attractions, facilities, services and prices. This study identified the demographic characteristics of international tourists from four regions: Europe, the US, Japan and other Asia/Pacific countries by surveying a sample of 530 visitors by air travel. Satisfaction level of international tourists from these four different regions were analyzed and compared to find regional similarities and differences. Recommendations were made for the Mongolian tourism authority to target efficiently its international tourism markets and improve tourism services in Mongolia.     

Identifying a destination’s optimal tourist market mix: Does a superior portfolio model exist?

Extant tourism research has used various portfolio model types to determine optimal tourist market mixes which simultaneously maximize total tourist expenditure and minimise the instability of international inbound tourism demand. We analyse the three portfolio models that have been applied in the tourism literature: two varieties of a levels model (that use the level of tourist arrivals, or bed nights to quantify tourist activity) and a growth rates model (that deploys the growth in the level of tourist activity). Applying these models using per capita expenditure in four distinctively different destination countries (Australia, Greece, Japan, and USA), we demonstrate that the Levels Model 1 is superior to the Levels Model 2 and the Growth Rates Model. It produces solutions that provide noticeably higher tourist expenditure with less instability of international tourism demand than the status quo. Theoretical contributions and practical implications for tourism policy makers and destination marketers are discussed.     

A quantitative valuation of tourist experience in Lisbon

The increasing value of tourist satisfaction for tourism promotion has led to a substantial increase in research into the process of measuring the satisfaction of tourists, and various approaches and theories have been developed.This paper proposes an Item Response Theory (IRT) approach to ensure the measurements of perceptions and satisfaction of tourists. Data were collected by means of a questionnaire administered to tourists who had visited Lisbon. The formulation of the IRT models allowed us to determine the influence of some demographic and travel behaviour characteristics on a number of given destination attributes. We also specified georeferenced IRT models to attain geographically differentiated measures of tourist satisfaction. The main findings from the models are compared and discussed.     

Destination Aesthetics and Aesthetic Distance in Tourism Experience

Given the paucity of scholarly attention to the aesthetic component of tourism experience, this research attempted to empirically explore the roles of destination aesthetic qualities and “aesthetic distance”, that is, the perceived difference between the aesthetic properties of a destination and those of a tourist’s home environment, in the tourist’s aesthetic judgment and vacation satisfaction. The results validated a six-factor structure of aesthetic qualities, namely locale characteristics, scope, upkeep, accord, perceived age, and shape. This research noted that when tourists evaluate their home environment more positively in terms of upkeep and scope than vacation environment, they tend to perceive a destination as less beautiful. Only aesthetic distance in scope of experiential features influences vacation satisfaction. Relevant practical implications are discussed.     

The impact of economic,social and environmental factors on trip satisfaction and the likelihood of visitors returning

Tourism is vital to the economy of many regions; however visitor numbers in some are stagnating. Using a novel approach, this case study of the Great Barrier Reef explores and quantifies risks to visitor numbers, utilising tourist survey data supplemented by objective data from secondary sources. Economic, social and environmental factors affecting trip satisfaction are identified, which itself is found to affect the likelihood of a tourist returning; the impact of changes on trip satisfaction and on repeat visits is then estimated. Linkages between tourism and other industries are clearly demonstrated; increased construction work, decreased water clarity and decreased perceptions of tourist safety are all estimated to significantly reduce likelihood of repeat visits and hence impact tourist revenues, placing the financial viability of the industry at risk. Future development within the region should be evaluated holistically, rather than industries such as tourism, construction, agriculture etc. each being developed in isolation.     

文化创意型旅游地游客满意度指数测评模型——以北京798艺术区为例

随着我国文化创意产业的快速发展,文化创意型旅游地成为我国一种新型的旅游目的地,测评其游客满意度指数有助于该类型旅游地的游客满意度提升和旅游业可持续发展。文章从游客期望、游客体验、游客评价、后旅游4个旅游活动阶段构建文化创意型旅游地游客满意度指数测评模型,并对典型文化创意型旅游地——北京798艺术区进行实证分析。研究结果表明：（1）798艺术区的游客总体满意度指数为3．6581,游客满意度指数最大的旅游活动阶段为体验阶段（1．7272）,而期望阶段和评价阶段的满意度较小,游客满意度指数最大的旅游因素和指标分别为旅游景观感知要素（0．9098）、文化创意景观（0．4448）;（2）基于测评模型和案例分析结果,分析文化创意型旅游地游客满意度的形成机理,并提出形成游客满意度主要因素为内部驱动因素（独特的文化创意景观、文化创意体验环境、科学有效的开发与管理等）和外部驱动因素（区域社会文化和经济发展水平、旅游地文化创意形象、创意旅游口碑、外部交通等）。     

传统旅游城市入境游客满意度评价及其期望-感知特征差异分析--以西安欧美游客为例

入境旅游是衡量一个国家或地区旅游实力和开放程度的重要指示器.本文选取西安欧美客源为研究对象,基于期望差异模型、花费-收获模型、服务绩效模型和标准模型对游客满意度做出测定和比较,并运用合图法(co-plot)分析西安欧美游客的期望和实际感知特点.结果发现:①期望差异和花费--收获模式与总体满意度显著相关,推荐率与游客满意度高度正相关,而重游意向与满意度联系不大.②根据游客期望和实际感知及两者差异值,西安旅游的相关指标分成八类,间接反映了西安旅游业发展特点.③西安欧美游客和国内游客对旅游六要素表现出不同的评价和满意度.最后提出了本文研究不足及今后研究中应弥补之处.