Community differences in business births and business growths

The published literature relating to the location of a business tends to support two different kinds of theories: (1) that business locations are selected to minimize costs; or (2) that decision-makers select locations because of personal preferences. This study attempts to find explanations as to why certain communities have grown faster than others, and to provide a model for the location decision of a start-up business.We find a negative correlation of two entrepreneurship measures to environmental factors that are usually considered to be desirable, i.e., health care and the environment, climate and terrain, recreation, and low crime. We find a weak correlation between community attitudes and the entrepreneurship measures. We also find a positive correlation of entrepreneurship with a high number of college graduates; a negative correlation when a high proportion of the population is over age 65.Population mobility and low unemployment are also positively correlated with the measures, but those factors seem at least as likely to be results as to be causes of business births and business growth.We believe that start-ups are vital for any community that wishes to grow, therefore the location decision of start-up businesses seems important. We propose a model of the location decision of a start-up, a model that emphasizes the individuality of the decision maker and the specific success requirements of the business. The driving force behind a start-up can be a decision-maker's desire for personal gain, a problem that begs a solution, or a solution that is looking for a problem. In some cases, the reason for starting a business will dictate its location. In other cases, success requirements of the business will dominate. We believe that researchers can gain a true understanding of the location decision only by considering both the preference of the decision-maker and the requirements of the specific business.     

Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation

Marketers have traditionally evaluated products and practices on the basis of whether something could be sold. It is also important to evaluate products and practices from a societal perspective, “Should a product be sold?” The first idea reflects a managerial orientation and what must be done to sell a product; the second idea reflects a societal orientation and the impact of selling a product. In relation to the second idea, the societal marketing concept was introduced in 1972. There has been little advancement in our understanding of a societal orientation since that time. The current study presents a conceptualization of a societal orientation based on a review of literature and qualitative interviews. The construct was conceptualized as “attention to the long-term well-being of individuals and society at large by enhancing positive impacts from and reducing negative effects associated with production and consumption of a product.” Five domains comprising a societal orientation are proposed: physical consequences, psychological well-being, social relationships, economic contribution, and environmental consciousness.     

Fertility,intergenerational transfers and economic development

This paper develops a model of endogenous growth where agents are altruistic and value both the utilities of their parent and of their children. Individuals endogenously choose the number of their children, and arbitrate between financing education, leaving them some bequest and offering some gift to their parents. We establish the existence of three types of long run regime. Starting from a low level of human capital, an economy converges towards a stationary state associated with a constant output per worker, a high level of fertility and ascendant transfers. If the initial level of human capital is not too low, another stationary state jointly exists with a lower level of fertility and no transfer. Finally, starting from a high level of human capital, the economy experiences a steady growth of output per worker associated with a low fertility level and descendant transfers. We then assume that an economy is initially in the stationary underdevelopment regime with ascendant transfers, and we study the power of different policies to push the economy toward the growth regime. We successively consider a fertility control policy, an education subsidies policy, and the introduction of a pension system for the elderly.     

Fear Of Missing Out Scale: A self-concept perspective

Fear of missing out (FOMO) is an emerging topic in consumer psychology. However, the theoretical foundations of FOMO are underdeveloped and extant FOMO scales confine the construct to the context of social media. Without a theoretical foundation and a new FOMO scale, the future development of research on this promising phenomenon is limited. This article provides a new conceptualization of FOMO and a new FOMO scale. Using self-concept theory, the authors propose that FOMO is an emotional response to perceived psychological threats to one's self-concept. Because the self-concept involves a private and a public self, FOMO involves two dimensions: a personal FOMO and a social FOMO. Accordingly, a new scale was developed. The results of four studies support the validity and reliability of the two-dimensional scale. This new conceptualization and scale will enable consumer researchers to examine FOMO in a broader set of contexts, test the relationship between FOMO and related constructs, and develop a nomological network around the construct.     

Price and quality decisions in a vertically-differentiated supply chain with an “Online-to-Store” channel

Because of the prevalence of “Online-to-Store (OS)” channel, customers can purchase differentiated products online and pick up in-store. We develop a Stackelberg game-theoretic model to study the impact of an OS channel on quality levels, demands, prices, and profits of a manufacturer and a retailer in a supply chain. We assume that the retailer acts as a Stackelberg leader, and the manufacturer acts as a Stackelberg follower. The manufacturer produces and sells two products with vertically-differentiated quality levels to the retailer who in turn sells the products to customers through a Store channel, an Online channel, or an OS channel. The retailer incurs a handing cost if the OS channel is available, and consumers bear a shipping cost and a transaction cost when the products are purchased from the Online and Store channels, respectively. We find that the manufacturer should reduce both products’ quality levels and wholesale prices, whereas the retailer can increase the selling prices for a relatively small shipping cost and a not too small handling cost. When the products are available both online and in-store, however, the quality levels, wholesale prices and selling prices might increase for a small shipping cost and a not too small handling cost. Compared to the case in which both products are available online only with the OS channel, adding the Store channel is always beneficial for both parties. The intuition behind these results hinges on the trade-off between the handling cost and the increased market demand for the retailer. Moreover, the quality levels, the wholesale prices of both products, and the selling price of the low-quality product would decrease, while the selling price of the high-quality product increases for a sufficiently low transaction cost and a not too small shipping cost.     

Strategic IMC: From abstract concept to marketing management tool

Although integrated marketing communication (IMC) has progressed towards mid-range maturity level, its full-scale adoption has been impeded by a lack of consensus on its defining constructs. The purpose of this study is to move from abstraction to define the construct of strategic integration (SI) and develop this into a management tool, thus making an important contribution to both the theory and practice of IMC. Drawing from both IMC and strategic management literature, the construct of SI is operationalised into a number of key factors and a well-cited management model, Fuchs' ‘integration valuator’ is explored as the starting point of a measurement tool for IMC. To do this, a Delphi study invites the scrutiny of an expert panel of world-leading IMC researchers and practitioners. The panel validated the model construction process, redefined overarching constructs and key factors with a high degree of consensus, supported a process measure, suggested a weighted evaluation measure and recognised the importance of developing such a measure. They delivered clear and consistent imperatives guiding model development. The result is a measure of SI that evaluates organisational proficiency and diagnoses the integration of IMC campaigns. It also advances theory by providing a better understanding of the construct of SI.     

An evaluation of the effects of Colour Me Beautiful on women's shopping habits

The research presents a case study about the way that women make decisions about colour and dress prior to, and after a visit to an image consultancy, Colour Me Beautiful. It specifically asks to what extent women feel they have benefited from such a consultation in relation to the fashion system and the experience of shopping. The first section argues that the interviewees, prior to a consultation, had adopted a narrow and restricted mode of decision‐making in relation to clothes and colour due to a variety of social and personal reasons. The second section explores the processes by which the majority of interviewees began to gain confidence and a renewed interest in selecting clothes after a colour consultation. Such a ‘technology of the self’ enabled the respondents to ‘play’ with the fashion system, in a way that they had not felt able to do before. In particular the mechanisms of expertise and meaning were central to this process of change.     

Developing a Continuous Improvement Philosophy in a Marketing Organisation: An Examination of Key Events

This paper examines the process of quality improvement in a service and marketing organisation. This commenced with a number of disparate quality initiatives before the strategic business planning process indicated the need for a more structured approach. This two stage approach and the difficulties it caused are described. The company has faced a number of problems in the introduction of TQM, including a lack of senior management understanding of TQM and involvement, departments failing to follow through agreed actions and objectives, lack of support to teamwork and a failure to match up improvement projects to the skills and resources in the project teams.     

高新技术企业综合评估系统研究

对高新技术企业的评估是一项非常重要的工作,因为它直接关系到对高新技术企业投资的成功与否。根据我国实际情况,结合国内外已有的研究成果,运用AHP法建立高新技术企业评估指标体系,并且利用模糊数学建立高新技术企业综合评估模型,旨在较好地解决对高新技术企业评估的问题。     

正义感：构建和谐社会的重要因素

正义感是人类以实现正义为目的的一种美好情感,是人的一种最基本的道德情操。一个以正义感调节的社会,人民幸福,社会稳定有序。和谐社会是一个制度正义的社会。制度正义既以正义感为前提,又以正义感为当然表征。因此,和谐社会亦是一个充满正义感的社会。在当前,正义感的培养显得格外重要和紧迫。对于道德教育来说,这既是挑战,又是机遇。     

Competition in Markets and Competition for Markets

This paper builds on a distinction that is sometimes made between competition in a market and competition for a market. Competition for a market refers to the struggle to create a new market, or to erect a new standard, and it is usually associated with the process of innovation that brings new displacing technologies to market. Competition in a market is the conventional view of competition, and concentrates on the actions of incumbents and imitative entrants in well-established markets. The paper reviews some of the issues that competition for markets raises for anti-trust policy makers, and then asks whether competition for a market is a perfect substitute for competition in a market.     

The separateness-connectedness self-schema: Scale development and application to message construction

Two studies were conducted to assess separateness-connectedness (SC) as a new message variable and as a new individual difference variable in advertising. Study I began the process of developing a Separateness-Connectedness scale based on a sample of 140 college students (97 Westerners and 43 non-Westerners, 81 males and 59 females) attending a midwestern university. The 9-item, 2-factor scale revealed good reliability and construct validity. The structure of the overall model was then successfully tested on a new sample by confirmatory factor analysis. In Study II an experiment assessed whether the separateness/connectedness self-schema would moderate the effect of using either a connected or a separated advertising appeal on consumers' attitude toward the ad. As predicted, a significant interaction effect was found. The results revealed that individuals with a separate self-schema preferred a separated advertising theme, and individuals with a connected self-schema preferred a connected advertising theme. Implications for advertising managers, the studies' limitations, and future research directions are also discussed. © 1997 John Wiley & Sons, Inc.     

Employee References: Between the Legal Devil and the Ethical Deep Blue Sea

An employer asked to provide a reference for a former or departing employee is confronted with a number of complex legal and ethical concerns. The issue of references is always controversial, involving a balance of employers' fears of legal liability, interests in providing relevant information to prospective employers, and concerns for fairness to former employees. Recently this topic has been the focus of new attention as the result of a court decision holding a former employer legally liable for wrongs committed by a former employee in a new job. In that case, the former employer had provided a positive reference while neglecting to note certain negative aspects of the former employee'sperformance. This paper addresses legal and ethical aspects of the reference dilemma and incorporates responses of human resource professionals to the question of ethical reference policies and practices.     

The American executive and Colombian violence: Social relatedness and business ethics

Three models of the response of American managers both to the violence of Colombian society and to the demands made by the Colombian narcotrafficker are identified: (1) conflict, (2) compartment, and (3) complementarity. The foundations of the models and their managerial consequences are decribed. Finally, the concepts underlying complementarity lead to social relatedness, both a new model of the business and society relationship and a guide for business ethics.John Barnett, associate professor of business administration at the University of New Hampshire, combines an industrial background as a management consultant and as a venture capitalist with a career as a business educator. He is a certified public accountant and a co-founder of Corroboree, a center for self-learning through service and study.     

Born globals: A cross-country survey on high-tech start-ups

The paper empirically investigates what drivers affect the decisions of high-tech start-ups to internationalize from the outset, and their degree of born-globalness. The empirical data have been obtained from a cross-country survey on internationalized high-tech start-ups operating in the ICT and electronics sectors. The present findings show that the presence of a small domestic market and the scalability of the product put on sale have a positive effect on the probability of a start-up internationalizing from its inception. We have also observed that the niche strategy and the network relationships built up by the entrepreneur are key drivers for both an early internationalization and the scope of international expansion. The experiential knowledge and international commitment of an entrepreneur, as well as the diversity of team competences and organizational flexibility of a firm, have a significant impact on a born global's degree of born-globalness, although it is not a fundamental precondition for early internationalization.     

Is user panel research the best way of assessing ease of use?

Abstract This article describes a user panel study using a mixture of research methods. The aim was to test the ease of use of consumer goods by using a consumer panel in a laboratory setting. The results of the tests are not of interest here, but our evaluation of the applied methodology is discussed. After presenting some findings from a literature search, a number of advantages and disadvantages are discussed. The conclusions point to a tension between the reliability and validity, the effects of repeated testing, the high investments needed and the excellent results obtained. We consider our approach as a good method of assessing the ease of use of consumer products, but the findings could be tested in a more quantified design, taking into account the need for retesting, the number of panel members required, the influences of learning effects and the loss of panel members and disturbances due to the reactions of panel members.     

How do interorganizational and interpersonal networks affect a firm's strategic adaptive capability in a transition economy?

This paper examines the effects of a firm's interorganizational network characteristics and a CEO's interpersonal network ties on a firm's strategic adaptive capability in a transition economy. Using a unique survey dataset of 250 Chinese firms, the paper focuses on the compositional diversity of a firm's interorganizational network and the structural holes in a CEO's interpersonal network. The results show that an interorganizational network that is diverse in composition and an interpersonal network that is rich in structural holes have significantly positive effects on a firm's strategic adaptive capability in China's transition economy. However, a negative interaction effect occurs between interorganizational network diversity and interpersonal network structural holes. The results suggest that managers simultaneously consider both the individual and joint effects of interorganizational and interpersonal network characteristics when developing firm strategies.     

Why should I believe this? Deciphering the qualities of a credible online customer review

Online customer reviews have been shown to have a powerful impact on the sales of a given product or service. However, the qualities of a ‘credible’ online customer review are still subject to debate. Existing research has highlighted the potential influence of a range of factors on the credibility of an online customer review, but relies heavily on quantitative methods and a ‘top down’ approach. In turn, this can reduce our understanding of the influence of these factors into merely discerning whether one pre-determined factor is more influential than another is. This paper adopted a ‘bottom up’ thematic analysis of individual qualitative interviews with a purposeful sample of consumers who regularly utilised online customer reviews. The findings uncovered a range of factors that influenced the credibility of an online customer review that were attached to a reader’s personal experience and to the content of a specific review, and inferred the existence of a reciprocal relationship between the constructs of review helpfulness and review credibility.     

Heterogeneity and the dynamics of technology adoption

We estimate the demand for a videocalling technology in the presence of both network effects and heterogeneity. Using a unique dataset from a large multinational firm, we pose and estimate a fully dynamic model of technology adoption. We propose a novel identification strategy based on post-adoption technology usage to disentangle equilibrium beliefs concerning the evolution of the network from observed and unobserved heterogeneity in technology adoption costs and use benefits. We find that employees have significant heterogeneity in both adoption costs and network benefits, and have preferences for diverse networks. Using our estimates, we evaluate a number of counterfactual adoption policies, and find that a policy of strategically targeting the right subtype for initial adoption can lead to a faster-growing and larger network than a policy of uncoordinated or diffuse adoption.     

OPTIMAL DIVIDEND PAYMENTS WHEN CASH RESERVES FOLLOW A JUMP‐DIFFUSION PROCESS

We consider a model in which a firm faces two types of liquidity risks: a Brownian risk and a Poisson risk. The firm chooses a dividend policy to maximize shareholder value. We characterize the optimal firm value and we show that the optimal dividend policy is a barrier strategy: the firm keeps cash inside when the cash reserves level is less than a critical threshold and pays cash in excess of this threshold. We also analyze the problem of insurance against the Poisson risk. We find that it is optimal for the firm to buy full insurance when its cash reserves are above a critical threshold and not to insure otherwise.