CEO声誉受哪些因素影响:理论与实证

以目前国内外实证研究中常用的媒体曝光率作为CEO声誉的代理变量,分别从CEO个人特征、企业经营特征、公司治理和企业社会责任承担情况四个方面选取变量来研究CEO声誉的影响因素.实证结果发现,在控制了行业和年度的影响后,CEO薪酬、企业规模、高管持股比例与CEO声誉显著正相关;处在经济发达地区以及董事长与CEO两职合一的企业的CEO声誉更高.此外,对公司进行聚类分析后,社会责任指标体系中的企业对国家贡献率和企业对员工贡献率两个指标也与CEO声誉显著正相关.     

承销商声誉与企业IPO盈余管理——基于深圳中小板市场的实证研究

文章以2004-2007年间在我国深圳中小板上市的647家IPO企业为样本,对承销商声誉与企业IPO盈余管理之间的关系进行研究。通过运用修正的琼斯模型和多元回归方程,研究发现声誉高的承销商没有发挥更强的抑制作用且承销商承销的IPO企业数量越多,其越有可能与企业的盈余管理相联系。     

试论中小零售企业的声誉管理

声誉管理对促进我国中小零售企业的发展具有很强的理论与现实意义。引入声誉管理，对改善中小零售企业的经营管理必要且可行。声誉管理分决策，执行和监控三个过程，是具有声誉分析，声誉决策，声誉投资和声誉监控四个功能有机统一的运行机制。在经历声誉管理过程后，便可以确立一定的企业声誉。     

国有企业高级经理人政治声誉、市场干预与企业债务融资

以2007年~2011年中国国有控股上市公司为研究对象,实证研究了国有企业高级经理人政治声誉对企业融资能力的影响,研究显示,企业绩效与政治声誉显著正相关。进一步分析了在政府对市场干预的条件下对政治声誉与企业融资能力关系的影响,结果发现,国有企业高级经理人政治声誉对企业融资能力仍有显著的正向影响,且企业所处地的政府干预指数越大,政治声誉对企业融资能力的正向作用越小。     

对我国企业加强声誉管理的思考

声誉管理是被我国企业长期忽视的一个管理领域。文章阐述了企业声誉和声誉管理的必要性 ,指出了企业声誉管理存在的若干问题 ,并对如何在公众和企业之间建立起相互信任关系 ,进而实现声誉管理目标提出了若干对策建议。     

浅析我国上市公司独立董事声誉激励机制

独立董事的工作动力主要源于两个方面:企业内部的薪酬激励机制和企业外部的声誉激励机制。但由于薪酬机制与独立董事之间存在"激励悖论",因此,声誉激励机制成为促使独立董事勤勉尽职的重要激励机制。本文通过分析声誉激励机制作用原理,对运用声誉激励机制完善我国上市公司独立董事制度提出建议。     

对我国企业加强声誉管理的思考

声誉管理是被我国企业长期忽视的一个管理领域。文章阐述了企业声誉管理的必要性，指出了企业声誉管理存在的若干问题，并对如何在公众和企业之间建立起不相互信任关系，进而实现声管理目标提出了若干对策建议。     

承销商声誉对企业IPO机会影响的实证研究

以我国2006-2011年期间的企业IPO申请为样本,研究承销商声誉是否更有助于企业得到IPO机会,发现承销商声誉对公司的IPO机会存在显著影响,承销商声誉越高申请IPO的公司越可能通过股票发行审核委员会（简称发审委）审核。即在中国实行核准制的保荐制制度下,承销商声誉对IPO机会发挥着积极作用。     

发行中介声誉与IPO抑价——基于我国A股市场的实证研究

不同声誉的发行中介是否会对IPO抑价产生不同影响,在国内还缺乏经验证据。通过实证研究得到如下结论:在单独考虑承销商声誉或者会计师事务所声誉与上市公司IPO抑价率的关系时,承销商声誉与IPO抑价率之间的关系并不显著,而会计师事务所声誉表现出与IPO抑价率显著的负相关关系;在将承销商声誉与会计师事务所声誉综合考虑时,研究发现,发行中介联合声誉与IPO抑价率之间呈现显著的负相关关系,说明"发行中介声誉假说"在我国证券市场逐步产生作用,所以,促进我国发行中介构建优良声誉是十分必要的。     

企业家声誉会影响民营企业商业信用融资吗

基于信号传递理论,以２００７—２０１３年１２３家深市中小板上市公司为样本,研究了企业家声誉对商业信用融资的影响。研究发现：民营企业的企业家声誉与企业商业信用融资显著正相关,并且企业家声誉的正向变动（由无到有）有助于企业商业信用融资。     

声誉激励：公务员激励机制的新思维

有效的激励与约束机制能够解决公务员的败德行为,声誉激励是其中一个有效的制度安排.在国内外学者研究的基础上,建立一个简单的博弈模型,研究发现公务员声誉激励机制必须满足具有长远预期、完备的信息传播渠道等四个条件,同时根据现阶段我国公务员声誉激励失效的原因,有针对性地提出了完善公务员职务晋升制度、充分发挥公务员声誉激励等政策建议.     

Customer-based corporate reputation of a service firm: scale development and validation

Although corporate reputation has attracted significant attention among marketing scholars, current measures of it do not adequately capture the perceptions of the most important stakeholder group, customers, and often overlook its relationship to important customer-outcome variables. In this article, we identify dimensions of customer-based corporate reputation and develop scales to measure these dimensions (Study 1). Based on comprehensive validation procedures across three service firm types, we found support for a five-dimensional scale with the following dimensions: Customer Orientation, Good Employer, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In Study 2, using a second sample, we validate our scale and examine its relationship with important customer-outcome variables—customer satisfaction, loyalty, trust, and word of mouth. Most of the reputation dimensions were strongly associated with important outcome variables, with a few exceptions. We discuss the results with reference to the marketing implications.

声誉溢价是否总是存在?——来自淘宝网的实证研究

通过搜集淘宝网上Nokia N97手机的600个交易样本,就卖家声誉对商品价格的影响进行了实证研究。研究发现,卖家累积的声誉值与"声誉溢价"之间存在"型关系:在声誉建立的初始阶段,声誉值增加"溢价"减少;只有当声誉值累积到一定程度,声誉效应才会显现,即随着声誉值的增加,"溢价"效应开始显现。但是声誉对价格的影响较弱。卖家获得的差评对价格有十分显著的负面影响。研究还发现,网络交易中的声誉评价可能存在"噪声",从而导致声誉体系无法有效发挥作用。     

Building corporate associations: Consumer attributions for corporate socially responsible programs

Corporate social responsibility (CSR) is often used as a key criterion in gauging corporate reputation. This research examined the influence of consumers’ attributions on corporate outcomes in response to CSR. Researchers and managers have considered consumers’ beliefs about CSR initiatives to be simplistic, serving either economic ends or reflecting sincere social concerns. The results of two studies established that consumers’ attributions were more complex than traditionally viewed, mirroring many of the motives ascribed to companies by managers and researchers. Rather than viewing corporate efforts along a self- or other-centered continuum, consumers differentiated four types of motives: self-centered motives that are strategic and egoistic and other-centered motives that are values driven and stakeholder driven. Consumers responded most positively to CSR efforts they judged as values driven and strategic while responding negatively to efforts perceived as stakeholder driven or egoistic. Attributions were shown to affect purchase intent as well as mediate the structure of an offer. Pam Scholder Ellen (pellen@gsu.edu) is an associate professor of marketing at the Robinson College of Business at Georgia State University. Her research focuses on perceptual biases in the way consumers respond to marketplace offers, particularly in the public policy arena. In addition to theJournal of the Academy of Marketing Science, her research has been published in theJournal of Consumer Research, theJournal of Public Policy & Marketing, theJournal of Consumer Affairs, and theJournal of Retailing. Deborah J. Webb (dwebb@westga.edu) is an assistant professor of marketing at the Richards College of Business at the University of West Georgia. Her research interests include consumers’ responses to prosocial corporate behaviors, marketing and society issues, and donation behavior. Her research has been published in theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Public Policy & Marketing, theJournal of Consumer Affairs, andMarketing Education Review, among others. Lois A. Mohr is a retired associate professor of marketing from the Robinson College of Business at Georgia State University. Her research interests focus on consumer responses to corporate social responsibility and services marketing. She has published in theJournal of Marketing, theJournal of Retailing, theJournal ofBusiness Research, the Journal of Public Policy & Marketing, theJournal of Consumer Affairs, and theJournal of Services Marketing.     

基于声誉理论的区域旅游合作“声誉信息系统”构建

中国在区域旅游合作方面已取得了一定成就。然而,实践中＂合而不作＂、违约等现象却屡见不鲜。以声誉理论为基础进行合作效应分析,构建了以实现合作完全信息化和规避违约行为为目的的＂声誉信息系统＂。该系统以合作主体声誉信息为核心,通过网络、会议等传播途径,使合作主体的各类信息能无障碍地在区域旅游合作者之间有效传递,一定程度上避免了＂匿名社会＂合作中不完全信息下所带来的违约现象。     

外部压力能促进企业履行环境责任吗？——基于中国转型经济背景的实证研究

近年来,环境问题受到管理者和研究者的普遍关注,引导和管制企业履行环境责任已成为一个亟待解决的重大议题。文章基于利益相关者理论和制度理论,研究发现利益相关者压力和制度压力对企业环境责任具有显著的正向影响,伦理领导对利益相关者压力、制度压力与企业环境责任的关系具有中介作用,利他性价值观和绿色创新正向调节了伦理领导与企业环境责任的关系。研究结论有利于促进管理者对企业环境责任与企业财务绩效的融合,提升企业声誉和竞争力,可为政府制定政策和对企业进行环境责任监管提供帮助。     

Brand portfolio, corporate image, and reputation: Managing brand deletions

Brand portfolio management addresses, among other issues, the interrelated questions of what brands to add, retain, or delete. A small number of brands in a firm’s brand portfolio can often have a disproportionately large positive or negative impact on its image and reputation and the responses of stakeholders. Brand deletions can be critical from the standpoint of a firm being able to free up resources to redeploy toward enhancing the competitive standing and financial performance of brands in its portfolio with the greatest potential to positively affect its image and reputation. Against this backdrop, the authors focus on the organizational and environmental drivers of brand deletion propensity, the predisposition of a firm to delete a particular brand from its brand portfolio. The authors propose a conceptual model delineating the drivers of brand deletion propensity and suggest directions for future research, including the related concept of brand deletion intensity. Rajan Varadarajan (varadarajan@tamu.edu) is Distinguished Professor of Marketing and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interest is in the area of strategy. His research on strategy has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, theAcademy of Management Journal, theStrategic Management Journal, and other journals. Rajan served as editor of theJournal of Marketing from 1993 to 1996 and theJournal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the editorial review boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Marketing, theJournal of Interactive Marketing and other journals. He is a recipient of a number of honors and awards, including the Academy of Marketing Science Distinguished Marketing Educator Award (2003), the American Marketing Association Mahajan Award for Career Contributions to Marketing Strategy (2003), and the Texas A&M University Distinguished Achievement Award in Research (1994). Mark P. DeFanti (mdefanti@tamu.edu) is a doctoral student in marketing at Texas A&M University. He received his M.B.A. from The University of Texas at Austin and his B.A. from Amherst College. His current research interests include brand portfolio management, corporate name changes, and business-to-business branding. His teaching interests include advertising, brand management, and marketing strategy. Paul S. Busch (p-busch@tamu.edu) is a professor of marketing in the Mays Business School at Texas A&M University. He received his Ph.D. from Pennsylvania State University. His research has been published in theJournal of Marketing, theJournal of Marketing Research, Decision Sciences, theJournal of Business Research, andBusiness Horizons. He serves on the editorial review boards of theJournal of Business-to-Business Marketing, theAsian Journal of Marketing, andMarketing Management. His research interests include buyer-seller relationships, business-to-business branding, and brand portfolio management. His teaching interests include promotional strategy and new product development.     

我国企业社会资本的文化解构

对企业社会资本的现代性转变成为当前我国企业与国际接轨所面临的重要课题.众多研究表明,制约社会资本的基本内容是信任、规范和网络等文化因素.分析发现,我国在传统儒学基础上建构起来的企业文化在市场经济条件下日益显出它的不足.因而提升企业社会资本应进行当代企业文化建设,从跨文化角度构建企业社会资本的增值模式和形成机制,促进企业诚信、规范与网络文化与经济全球化相适应.     

公司丑闻、声誉机制与董事会重构

本文以2003～2008年受到证监会处罚的上市公司作为研究样本,实证研究了声誉机制对公司董事会构成的影响.我们发现这些公司董事会的构成在丑闻发生前后有明显变化,尤其是董事会中独立董事所占的比例显著增加.回归结果显示,独立董事的比例与声誉惩罚之间存在显著相关性,表明发生丑闻的公司为了重建企业声誉和挽回投资者的信心,会通过...