Training and research in Switzerland

The Institute of Tourism and Transport Economy at the St Gall Graduate School of Economics, Law, Business and Public Administration, University of St Gallen, Switzerland.     

Tourist accommodation price setting in Australian strata titled properties

Strata title units (dwelling complexes in which individual units are owned by small investors) represent the vast bulk of Australian self-catering tourism units. In many areas, such as Australia's Gold Coast, strata title owned properties have overtaken hotels as the most popular form of tourist accommodation (Warnken, J., Russell, R., Faulkner, B., 2003. Condominium developments in maturing destinations: potentials and problems of long term sustainability. Tourism Management 24, 155–168).     

Training plans,manager's characteristics and innovation in the accommodation industry

This paper explores the effect of training plans and managerial characteristics on innovation activity in the hospitality sector. This sector is featured by being labor-intensive so the examination of employment and managers skills deserves attention in order to determine the level of quality and competitive advantage in the provision of services. The data in the paper comes from a questionnaire administered to hotel managers in a representative sample of hotels in the Balearic Islands, a leading tourist destination. Results suggest that training plans positively affect innovation-related decisions and the extent of their implementation; however, managers should have more than experience to manage the innovation change, specifically skills and capabilities.     

Management models and differential agency challenges arising in Australian multi-titled tourism accommodation properties

This paper reports the interview findings of a study designed to appraise differential agency challenges arising between unit owners and resident managers in three distinct types of strata titled tourism accommodation (STTA) operation. The three distinct contexts of STTA management delivery investigated are: 1) management service provision by small independent owner-operators in a single STTA apartment complex, 2) management service provision in strata titled hotels, and 3) management service provision by organizations that manage multiple STTA apartment complexes. Using the four dimensional agency theoretical framework developed by Lambert (2001), it has been found that the potential for agency challenges appear to be greatest in the context of an STTA complex managed by a small independent owner-operator.     

Commercial hospitality in restaurants and tourist accommodation: Perspectives from international consumer experience in Scotland

This study investigates international consumer perceptions of their restaurant dining and hotel accommodation experiences to identify the common core elements of hospitality in commercial settings. A qualitative approach was adopted to explore the deep-rooted reactions, feelings, and perceptions of consumers. The empirical data are based on semi-structured interviews with 20 international postgraduate students in Scotland. The data analysis specified five categories of perceived commercial hospitality, including: interpersonal interaction, psychological connection, openness to different cultures, sensation satisfaction, and perceived value. Additionally, this study proposed a model of commercial hospitality for interpreting the dynamic and interactive relationships among different components. Complex hospitality experience relies primarily on customer emotional and social values. Several strategies based on perceived value and cultural differences were also developed to cater to various customer needs.     

Tourism and the refugee crisis in Greece: Perceptions and decision-making of accommodation providers

This paper focuses on the tourism impacts of the 2015–16 refugee crisis in Greece. It examines the implications of the related publicity for the perception of Greece and the expected reaction of inbound tourists; the way refugees are regarded from a security and cultural aspect; the interaction between refugees and host communities; and the decisions made by the Greek tourism accommodation sector to face the crisis. Using fuzzy-set Qualitative Comparative Analysis the paper employs a nationwide survey of 811 tourism accommodation managers. The results reveal three configurations explaining the decisions of respondents characterised by refugee-centric orientation; the emphasis on the visitors-locals nexus; and the host communities' behavioural impact on tourism. The paper also compares asymmetric with symmetric analysis highlighting the suitability of the former when dealing with complexity. The modelling exercise also steps forward from fit to predictive validity. The findings contribute to both managerial and methodological aspects of tourism.     

Inherent complexity: Disability,accessible tourism and accommodation information preferences

Studies have identified constraints with the way that accessible accommodation information is documented and marketed. Yet, no research has investigated the criteria that people with disabilities determine as ‘important’ to selecting accommodation and their preference for presenting this information. This paper presents the results of a survey (n = 566) to determine the relative importance of room selection criteria through the development of a 55-item Hotel Accessibility Scale. Four information formats were then presented to ascertain the preferences of the respondents. The results suggest that while sociodemographic variables offered some insight into criteria selection, the most significant explanation for criteria selection and information preferences were the dimensions of disability and level of support needs. The preferred format of accessible accommodation information provision was based on a combination of textual, floorplan and digital photography. The management implications suggest that detailed information provision using this format has benefits for accommodation stock yield and social sustainability.     

A review of the nature and growth of multi-titled tourism accommodation complexes

The growth of multi-titled tourist accommodation (MTTA) complexes represents a significant addition to our conventional conception of forms of short-term accommodation. MTTA complexes are assuming a variety of forms and appear to be proliferating in many parts of the world. This study investigates the international growth of MTTA, with particular emphasis attached to the Australian experience. It also outlines the nature of the new MTTA paradigm, advances a typology of MTTA organisations and identifies the factors accounting for the increased incidence of MTTA.     

Tourist attitudes towards an accommodation tax earmarked for environmental protection: A survey in the Algarve

Tourist taxes have become increasingly popular worldwide in addressing environmental problems associated with tourism. This paper studies tourist attitudes towards an accommodation tax earmarked for environmental protection in the Algarve, the most important Portuguese tourism destination. A Chi-squared Automatic Interaction Detecting Algorithm (CHAID) is used to segment tourists according to their willingness to pay. This method allowed us to divide respondents into six segments. The dominant one, labelled “typical sun and beach tourists”, shows a low willingness to pay the earmarked accommodation tax. In contrast, the receptivity to this measure is above average in three segments, termed according to their main characteristics as “environmental steward tourists”, “nature oriented tourists” and “frugal tourists”.     

Understanding second home owners who do not rent—Insights on the proprietors of self-catered accommodation

The objective of this study was to understand the actual self-concept and the concept of second homes as well as the behaviour of second home owners who do not let their properties. Low utilisation of these homes and apartments by the owners has led to heavy economic and social costs. So far, academic research has strongly focused on (1) quantity and quality of second homes (rented and non-rented), (2) on distribution systems and intermediaries as well as (3) on holiday home customers. However, research on the owners themselves has been scarce and sketchy. Using a self administrated questionnaire for the collection of the data and the following discriminant analysis, lifestyle patterns were discovered. Results from 1045 non-renters in the Alpenarena area of Switzerland, indicate that the level of letting of second homes depends on when the second home was purchased and on the owner's age. Owners’ self-concepts and concepts of their second homes also varied with age. The findings are used to suggest strategies and incentives to encourage owners to let second homes.     

Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland

While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of prior research, but also provide some new insights by exploring customer orientation and innovativeness simultaneously and revealing how these factors impact upon the performance of the Swiss hotel industry. In the light of existing literature, limitations and future research directions are subsequently addressed.     

Budget traveler accommodation satisfaction: The case of Yogwans during the 2002 FIFA World Cup Korea/Japan

The preference attributes of budget-conscious travelers have been researched in detail, since the budget segment is important to the hotel industry. Special events, where budget-conscious travelers are major patrons and a huge volume of rooms is needed for a specific period, require accommodation alternatives. Yogwans, Korean-style hotels, have historically been utilized as such an accommodation alternative during special events in Korea. This study of the 2002 World Cup found that budget-conscious travelers were generally not highly satisfied with yogwans. Using a factor analysis technique, this study also identified five factors that were considered important for choosing to stay at yogwans. Finally, multiple regression analysis was then applied to examine the relative importance of each of these factors in influencing the overall satisfaction level of yogwan use. In order of importance, room quality, external quality, value, staff service quality, and accessibility were significant factors in determining the overall satisfaction level of yogwans. This study recommends that accommodation alternatives for budget-conscious travelers should match the needs of specific customers during special events by considering the unique attributes of the event and classifying attributes into fixed and variable categories.