Literature,cultural identity and the limits of authenticity: a composite approach

Although tourism scholarship has paid much attention to the concept of authenticity in relation to the homogenisation of tourism representation, this term has limits that curb its usefulness for analysing subtle interrelations of place, representation and identity. Some recent work has attempted to recuperate authenticity by associating it with experience and activity, however we suggest that the concept of cultural identity allows for greater attention to the fluid movements of social power relations that inform the tourist site. By undertaking a comparative analysis of three global tourist sites located in the Middle East (Jerusalem), North America (Moose Jaw, Saskatchewan) and Europe (Isle of Wight), this article discusses the politics of representation vis à vis identity as manifested in a spectrum of tourism‐related literature ranging from pamphlets, maps and guidebooks, to more creative approaches in contemporary novels and poetry. This comparative survey of literature explores questions of identity on several fronts: first, it prompts questions about how religious, historical and national identities are formulated in and through the tourist site; second, it leads to an assessment of a site's claim to status as a work of art that prompts aesthetic identification; and finally, it allows one to consider how other works of art — in this case, novelistic or poetic representations — both affirm and question identities presented by standard tourist literature. These alternative textual representations demonstrate not only how cultural identity as represented in the tourist site is an active site of struggle, but also present alternative politics of place and identity that enable a greater diversity of interpretations of the tourist site. Copyright © 2004 John Wiley & Sons, Ltd.     

The art of development: economic and cultural development through art in San Juan la Laguna,Guatemala

This paper examines how artisans experience economic and cultural changes through art sales to tourists in San Juan la Laguna, Guatemala; the aim is to analyse experiences from hosts and producers in art tourism. Using a life course approach, the artists in this area expressed how they do not copy the art of their ancestors, but draw on their past to create new art that reflects their experiences, and sell it to tourists at a price they set. Painting on canvas and murals is a way to overcome historical discrimination based on their cultural identity while they explore and communicate their new identities to themselves and outsiders. Therefore the encounter at the art market strengthens both their economic identities and cultural identities. This is contradiction because the two goals are not necessarily complementary. I argue that the painters in San Juan illustrate the art of development because the painters artfully use their new economic and cultural identities to craft a space to negotiate the terms of the encounter with globalization to struggle for a better life.     

The British working class on holiday: a critical reading of ITV's Benidorm

Informed by the thesis that media representations are influential channels for the birth and reinforcement of discursive constructions, this article will focus on representation in ITV's successful sitcom Benidorm (2007–). The corpus analysed includes the show's first four seasons and 2009 special, which are all the Benidorm materials available on DVD at the time of writing. Given this TV production's subject matter, insights will be provided into Spain's sand-and-sun tourism industry, with particular reference to the resort of Benidorm. Benidorm will be placed within the wider British sitcom tradition and humour will be treated as intersecting with power and social structures and so inseparable from social and national discourses. The interface will be explored between televised humour and the discourses of tourism, with particular reference to current British identity issues such as how British classed identities perceive Other imagined communities, in particular, Spain and the Spanish; and how such identities are performed spatially whilst on holiday.     

Pajala as a literary place: in the readings and footsteps of Mikael Niemi

This paper concerns the relationship between literature and tourism, with specific focus on the Swedish novelist Mikael Niemi and his influence on local tourism development in his home municipality of Pajala. Attention is paid to how the success of Niemi's breakthrough novel Populärmusik från Vittula has turned Pajala into a well-known ‘literary place’, at the same time increasing tourism in the region. This paper discusses the literary meanings of Pajala by comparing two alternative ways of comprehending the idea of ‘Pajala as a literary place’. Pajala is approached as (1) a stage for the local and regional identities represented in Niemi's novel, and (2) a re-produced real-world experience for ‘literary pilgrims’, tourists wandering in the footsteps of Mikael Niemi. This paper also discusses the contradictions and disharmonies between these two literary worlds and the implications that these may have for local development strategies based on literary tourism.     

Nostalgia,Identity and Tourism: Bollywood in the Indian Diaspora

In today's global world of movement our personal identities are changing. So, ‘where is my “home”?’ and ‘what is my “identity”?’ have become essential questions in one's life. In recent times, more and more diasporic communities visit their homelands, perhaps to reroot their identities. This study explored the influence of Bollywood movies in the Indian diaspora's identity construction and notions of home and tourism behaviour to India. Findings revealed that the Indian diaspora's imagination of India is strongly informed by Bollywood movies. Yet, different generations of the Indian diaspora have different reasons for travelling to India. The first generation's nostalgia arises from watching Bollywood movies, and as a result, creates a motivation to travel to India. The second generation's main to travel behaviour to India is to experience the new ‘modern’ country, portrayed in the affluent surroundings of contemporary Bollywood movies. And, for those first generations, who have never seen India before, Bollywood movies enable them to romanticise their homeland and create an urge to visit India. Thus, Bollywood movies have immense importance in the Indian diaspora's identity construction, promote diaspora tourism and constitute a huge opportunity for economic development.     

Tourism and remembrance: the journey into the self and its past

The research refines the author's earlier conceptualization of ‘personal memory tourism’, a form of travel motivated by memories of one's own past and focused on the revisiting of sites and destinations associated with key moments in a person's life or the retracing of memorable previous journeys. The concept is compared with and differentiated from overlapping and related types of tourism. Based on some scholarly insights into the functioning of human memory, it is argued that travelling can be considered a deliberate and organized extension of the process of remembering, associated with issues of identity and an exploration of the self, especially in relation to significant others. Using an interpretive approach based on in-depth interviews with 20 participants, the research found that the majority have engaged in some form of personal memory tourism, but with great divergences in how such trips were organized and for what reasons. The research concludes that personal memory tourism should not be considered a type, but rather a form of tourism due to the heterogeneous and highly individualized nature of the phenomenon.     

Location Shooting and the Filmic Destination: Transylvanian Myths and the Post-Colonial Tourism Enterprise

In this study, we examine a contested tourism proposal in Romania, Dracula Park, and its attempts to balance the indigenously produced history of the region with the powerful myths imposed by European and American filmic and literary influences: Bram Stoker's Dracula and the ‘heritage films’ it spawned. While the project was recently announced to be abandoned, the Romanian discourse on Dracula Park offers an avenue for a post-colonial critique which we explore in the context of globalisation, place, identity and various texts of the culture industry. A film-location-tourism spectrum helps illustrate some of the issues raised in this paper. Dracula films and Dracula Park (DP) occupy a problematic spot on this continuum, as myth and history are mediated around a real Transylvania by local-global cultural intermediaries. This helps us situate the political economy of tourism in settings like post-socialist Romania. We argue that the literary-film-DP example shows tourism as a postcolonial enterprise of a globalised culture industry. This industry, of which tourism is a part, not only shapes touristic spaces in ex-colonies within the developing (lesser developed) world, but also constructs identities and heritage in peripheral spaces within the cultural coloniser's Europe.     

Holiday in Mexico: critical reflections on tourism and tourist encounters

This article examines the role of tourism as a motive and mechanism for change in contemporary cities, considering how the theming of space with tourists in mind necessarily involves other kinds of spatial and social transformation, and asking what role actual and hypothetical tourists play in local contests over space and representation. Looking closely at Belfast's Gaeltacht Quarter provides an insight into how global fashions in place marketing, tourism and minority language promotion intersect with the particularities of areas to which they are applied. This paper argues that the superficially value-neutral, internationally recognisable language of economic development can be used both as a means of transcending, and a means of strategically negotiating, intense struggles over space, identity and status.     

Reflections on pilgrims' identity,role and interplay with the pilgrimage environment

This article critically analyses the evolving concepts of the identities and roles of pilgrims as well as how their interaction with the pilgrimage environment contributes to a better understanding of the religious journey in the postmodern society. The article concludes that the predominantly theoretical paradigm framing pilgrimage as a tourism phenomenon might be limited and downplays the complexity of the pilgrims' experience nowadays. Alternatively, it proposes to explore the experience in terms of the pilgrims' evolving identity and role based on two universes. The first explores the impact of exposure to different levels of mundane dimensions in everyday life; and the second unveils the possible influences of the Ego–Alter (pilgrim–pilgrimage environment) relationship on pilgrims' identities and roles. The theoretical review and discussion on these reflections develops an alternative experiential spectrum that looks at these identities and roles. This proposed spectrum is constructed by four pilgrim typecasts stretching from the ‘traditional pilgrim’ up to and including the ‘post-postmodern’ one. This spectrum allows a better understanding of the cohabitation of different pilgrim typecasts experiencing the pilgrimage environment simultaneously but with varying levels of religious engagement.     

Mythic Geographies of Representation and Identity: Contemporary Postcards of Wales

This article explores how picture postcards contribute to the cultural production, performance and consumption of landscapes, places and identities. Drawing on cultural and critical studies, it scrutinises the postcard as a cultural text and as a site of cultural production. It begins by briefly reviewing the concepts of ethnicity and identity in relation to its case study country of Wales and suggests how its imagined communities and landscapes have a broad mythical structure that can be mapped across a series of discourses. It then outlines the study's approach to postcard analysis and locates the visual in social science research, confronting issues of interpretation, validity, sampling and reflexivity. The article subsequently presents a discourse analysis of a dozen contemporary Welsh-produced postcards from the archives of the National Library of Wales. In particular, it navigates the visual narratives that are privileging particular stories of place, culture and nationhood and analyses what is being invoked to epitomise contemporary Wales and what is being set aside in these postcard representations. It suggests these visual texts reflect an internal re-mapping of Wales that is celebrating the capital city of Cardiff as its metropolitan cultural core and marginalising alternative imagined communities of Wales, redefining them through spectacle and theatricality. Finally, the article concludes by suggesting how further analysis of such visual touristic texts could offer insights into the cultural production and consumption of identities, landscapes, and places.     

Complexity of Socio-spatial Transformations Through Tourism: A Mediterranean Village,Kaleköy

This article reflects on the complex consequences of tourism development in the isolated Mediterranean village of Kaleko¨y. Built on the antique city of Simena of the 4th century BC and having remnants also from Hellenistic, Byzantine and Ottoman periods, Kaleköy's main source of livelihood since the 1980s has been tourism. Multiple changes that take place simultaneously at the local level, in relation to or as a consequence of tourism, are conceptualised as interrelated transformations that may fall under the four major headings of economy, demography, spatial organisation and cognition. Defining culture as 'everything learned', these transformations amount to a radical change in the local culture, which now includes a culture of tourism. Based on ethnographic research, the article aims to demonstrate the complexity of changes in physical, as well as economic and social structures as they pertain to tourism.     

Representing identities through tourism: encounters of ethnic minorities in Dali,Yunnan Province,People's Republic of China

In the current era of globalisation ȧand regional economic integration, localised concerns with cultural identity, historical memory and collective belonging are assuming a new significance. Rather than signalling the end of localised identities, however, the current period has infused processes of identity formation with elements of political economy. One central component of political economy through which these processes are being expressed is tourism. In this context, as the social sciences have begun to take tourism seriously when addressing broader issues of culture and society, this paper elaborates on new arenas through which processes of identity formation are being articulated. Drawing on a current research project focused on cultural tourism in Dali, Yunnan Province, China, the discussion emphasises the extent to which cultural identities are appropriated, constructed and traded through and around material objects of touristic exchange. Copyright © 2003 John Wiley & Sons, Ltd.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

Performing identity and culture in Indigenous tourism – a study of Indigenous communities in Québec,Canada

The aim of this paper is to analyze the ways in which Indigenous tourism affects representations of identity and culture, and how tourism practices are described, negotiated and related to development in Indigenous communities. This aim is met through a study, including interviews and observations in Québec, Canada, where Indigenous tourism has received increased attention and economic importance in recent years. Tourism is put forward as positive for economic as well as social and cultural development, through alternative income opportunities and the revalorization of traditions and cultural practices. Individuals from four different ethnic nations were involved in the study: Innu (formerly known as Montagnais), Cree (Eeyou), Wôbanaki (Abénakis) and Hurons (Wendat). From the interviews conducted for this study, we find that Indigenous tourism influences the ways in which individuals see themselves, and how they perceive their identity and culture. Through the production of Indigenous tourism products, the notion of authenticity is challenged, and performed in ways that benefit contemporary life within the communities. But these performances may also reproduce or challenge traditional Indigenous identities, and fuel tensions and conflicts between different groups within the communities.     

The growth of literary places in ancient town tourism destinations: based on the theories of Bourdieu,Danto and Dickie

Literary literature and tourism are closely connected, but the research on that connection is limited. Literary tourism spots are no longer just the places where historical accidents happened or were sites of a writer's birth or death, they can be any other places which have actual or even imaged linkages with the authors or their works. Based on Bourdieu's 1992 field theory and the ‘Artworld’ described by Danto [1964. The artworld. The Journal of Philosophy, 61, 571–584] and Dickie [1974. Art and the aesthetic: An institutional analysis. Ithaca, NY: Cornell University Press; 1984. The art circle: A theory of art. New York, NY: Haven], this study proposes an analytical framework comprising the atmosphere, activities and agents of art field development in order to understand the formation of a literary tourism product. San Mao teahouse in Zhouzhuang, China is used as an example. On-site observations, interviews and secondary data were collected for this study. The study finds that San Mao Teahouse as a literary venue is the result of the interaction of the literary field of San Mao and the tourism field of the historical town of Zhouzhuang. In the early stage of development, the owner and manager of San Mao Teahouse played the role of producer and marketer, and later on, tourists took more active roles by writing more literary works and promoting the site on websites based on their faith in San Mao, her work and the place. The research also finds that literary tourism is not a conventional art product, but a special experience of literature in the tourism world. Overall, the research contributes to the current knowledge by presenting a new case of formation of literary venues in tourist spots, introducing a new analytical framework and also facilitating the understanding of cultural change in tourist destinations.     

Landscape,Memory and Heritage: New Year Celebrations at Angkor,Cambodia

This paper examines tourism, memory and notions of heritage at the World Heritage Site of Angkor, Cambodia. Rather than viewing heritage and social memory as abstract concepts, the paper explores domestic tourism at Angkor as the context within which Cambodia's recent history is re-articulated and made meaningful for a population recovering from decades of national turmoil. In exploring the various values and meanings associated with the national festival of Khmer New Year, the paper argues that an understanding of Angkor as a form of 'living heritage' remains neglected within a management framework which conceives the site as a form of material culture of the 'ancient' past. It is therefore suggested that exploring the values and meanings associated with Angkor's cultural heritage in this way provides valuable insight into the complex relationships of landscape, memory and identity.     

Commodification and Adventure in New Zealand Tourism

This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and the changing nature of commodification in postmodern and 'post-tourist' times. The rise of adventure tourism in New Zealand is used as an example of how adventure has been commodified. A survey of tourist brochures for adventure tourism attractions in New Zealand reveals some of the particular characteristics of adventure which are being incorporated into commodity form for tourists. These characteristics include place, spectacle, embodied experience and memory. Although aware of the limitations of using textual evidence from brochures, the paper concludes that Best's (1989) society of the commodity and the society of the spectacle are clearly significant in New Zealand. Sign exchange is also important in the commodification of adventure although it is concluded that places and practices are as yet rarely eclipsed by adventure signification.     

Tourism,Nationalism and Post-Communist Romania: The Life and Death of Dracula Park

The following analysis examines how Romania is responding to Dracula as a tourist attraction and focuses on the debate surrounding the proposed development of Dracula Park. The theme park employed a mythology developed from Bram Stoker's popularised Count Dracula, a character loosely based on medieval Wallachian ruler Vlad Tepes. The proposal triggered a string of heated debates that eventually thwarted the project. Although Dracula Park was met with opposition in Romania and from abroad, tourism (mainly from the western European Union and north American countries) to ‘Dracula sites’ continues and local tourism industries are thriving. This paper will contextualise this situation in longstanding debates on national identity and attempts to redefine Romania after Communism.     

The contribution of native species to sense of place

The approach of promoting a destination through native resources is intriguing. This research attempted to assess the role of native species in contributing to the success of a destination through their contribution to sense of place. It illustrated the mechanisms and preconditions through which native species can contribute to the distinctiveness of a destination. This research has uncovered a number of factors explaining the potential of a native species to become a viable contributor to a destination's sense of place. In a nutshell, a prospective native species can potentially become a viable option with which a destination can build its sense of place and overall identity if that particular species has a strong biological foundation in the natural environment; if it has been embraced or endeared by residents through social and historical processes; and if there are ample opportunities for tourists to experience and interact with it, through which endearment among tourists and a strong sense of place can be built. The Provençal cicada was used as an illustrative case. The adoption of the cicada by Bouches-du-Rhône tourism as a regional symbol and for use in its communications reinforces the cicada's contribution to the destination's identity and sense of place.     

Rural Tourism Partnerships and Actor Mobility

In this paper, I examine actor mobility within the context of rural tourism partnerships (RTPs). The term ‘actor’ refers to those who have a stake in tourism planning, promotion and development such as policy makers, businesses, non‐profit making sector and community groups. Mobility is embedded in personal and social histories of actors as well as the policy framework that impacts their daily lives and informs their motives for being (dis)associated with RTPs. While exploring how actors' journeys transform rural localities' socio‐economic fabric, I find the writings of Lefebvre and de Certeau particularly useful because of their focus on counter‐hegemonic practices that shape the ‘everyday life’. Given that most rural societies in current times comprise an intricate mix of long‐term residents, seasonal‐home owners and migrants, each with their distinct set of life stories and value preferences with regard to their place of dwelling, my thrust in this paper on actor mobility is likely to identify new areas of future research on RTPs. Copyright © 2013 John Wiley & Sons, Ltd.