跨文化商务谈判中的语用策略

伴随经济全球化的深入,我国对外贸易不断加强,商务谈判的重要地位日益凸显。国际商务谈判涉及领域甚广,包括谈判学、语言学、交际学、心理学等多学科,商务谈判人员必须具备跨学科的各项技能和庞大的知识储备,即丰富的商务知识、熟练的语言技能、丰厚的文化储备和娴熟的交际技巧。本文通过分析谈判中的语言和非语言因素,探讨谈判中的语用策略,以期帮助谈判人员成功达到谈判目的,实现谈判的双赢。     

高中英语文化背景知识之探索

在高中英语学习中,仅仅依靠教材中的英语知识,难以真正有效的提升英语语言技能。如果在英语学习中忽视了文化背景知识的学习,可能导致英语知识的理解偏差,学习停留在表面,难以深层次理解和掌握这门语言。文化可以说是语言赖以生存的土壤,而语言则是文化的具体表现形式,两者之间联系较为密切,有助于实现跨文化交际,跨越障碍,英语综合运用能力全方位提升。作为一名高中生,在英语文化背景知识学习中,应该充分提升自身认知水平,将自身的学习经验充分阐述出来。     

英汉文化双向导入对学生跨文化交际能力的影响研究

当今经济全球化的发展,世界各国间的联系越来越密切,互相间的交流越来越频繁。既然要交流,两者之间存在有文化的交融,跨文化的交际能力就显得尤其的重要。语言与文化是一种相互依存的关系,文化是语言的基础,语言是文化的承载方式之一。跨文化交际作为语言学习能力的重要内容,对学生跨文化交际能力有一定的影响。本文从英汉文化双向导入对学生跨文化交际能力的影响研究作为主题,根据相关的参考资料,进行了简单的论述,希望能提供参考价值。     

浅谈英汉语言文化在交际中的差异

不同文化间在语言使用方面的差异很显著,对跨文化交际来讲,对文化差异的研究仍然十分重要。对从事涉外饭店和英语导游工作的人来说,提供的都是面对面的直接服务,因此要特别注意英汉语言文化在交际中的差异。本文分析了中西方语言文化观的差异及其在交际中的表现,对跨文化交际中的语域误用和语用失误进行了深入的分析。因此,把握英汉语言文化差异,对语言交际能力提高以及跨文化交际研究都是十分重要的。     

论跨文化交际中文化移情能力的价值与培养

全球一体化发展背景下,各国家的文化都在不断的进行传播,跨文化交际已成为各国家语言交际期间的一种现象。在此语言交流环境中,如何冲突文化束缚,摆脱传统文化的局限性,已成为跨文化交际研究的重要课题,所以,跨文化交际中培养文化移情能力是极为重要的。本文基于大量研究文献的基础上,第一部分对文化移情进行了概述,第二部分对文化移情能力的原则与价值进行了分析,第三部分提出了跨文化交际中文化移情能力的培养策略,旨在为国家培养更多与时俱进的交际人才。     

分析高校英语跨文化教学中的问题与对策

随着全球一体化的迅猛发展,全球各个国家在语言沟通方面屡屡增加。在对外开放中,需要诸多外语交际的人才,从而则需我国高校外语教育应当有目的地培养跨文化交际的能力。因为中西方国家具有较大的文化差异,从而令语言沟通方面较易产生误解,所以,在英语教育当中,不但要将语言知识传授给学生,还需要培养学生的交际能力,特别是跨文化交际的能力。     

对外汉语文化教学中交际文化研究

本文从一个教学中常见的现象谈起,提出二语教学中导入文化背景知识的必要性,结合学界在语构、语义、语用三个层面上的现有研究成果,分析语言背后的文化因素。提出在对外汉语教学中,应当从词义、句法、语义和语用四个层面导入交际文化教学。。     

多元文化视角下大学英语文化教学分析

英语既是一种语言沟通工具,也是一种文化传播手段。在新时期的大学英语文化教学之中,老师需要注重目的语文化和本族语文化的融合,这样才能让每位大学生都具备实际应用语言交际的能力,达成语言和交际能力相互兼容的教学目的。为此,本文第一部分对大学英语文化教学的现状进行了分析,第二部分提出了多元文化视角下提高大学英语文化教学效果的策略,旨在为大学英语文化教学提供新的教学方向及思路。     

英语教学中的语感与语感的培养

语感是人们对语言的直接感觉,培养语感是英语教学的任务之一,它在整个语言能力中起着非常重要的作用.培养语感首先要有大量输入,其次要加强交际,使学生成为学习语言的主体,最后要运用多种形式介绍英美文化.     

旅游经济环境下高校英语教学模式浅析

随着旅游业的不断发展与更新,旅游者越来越重视文化旅游,尤其是当地特色文化。语言作为文化传播的媒介,不但能够吸收先进的异域文化,还能够很好的宣传本土文化。在高校外语教学中融入当地传统文化,将学生的语言交际能力归入人才培养的范畴,为区域旅游经济的发展培养更多的应用型人才,符合时代的要求。     

浅谈英语演讲教学在英语导游培养中的运用

英语导游培养是一个语言形式、语境教学与思维训练融为一体并相辅相成的系统化的教学过程,以培养流利的英文讲解员和文化传播者兼备的服务型人才为目标。但是目前的培训并不能解决部分相关毕业生开口困难、言之无物、言之无味的现状。本文从改革英语导游课程的角度,探讨如何在英语导游培养中实施英语演讲教学,促进学生言语能力的提高,突破基本的会话层面,培养其在公众场合连续发言的能力。     

Customer responses to intercultural communication accommodation strategies in hospitality service encounters

With the increasing pace of globalization, hospitality firms are serving more and more international customers from distinctively different cultural backgrounds. In order to enhance intercultural consumption experiences, some hospitality firms have implemented two types of communication accommodation strategies: (a) match the cultural background of the service provider and the customer and/or (b) use the customer's native language to facilitate communications. This study aims to examine how such intercultural communication accommodations influence customers’ service encounter experiences. A 4 (communication accommodation: language congruence, ethnic congruence, language and ethnic congruence, and no accommodation) × 2 (focus of communication accommodation: intercultural vs. interpersonal) factorial between-subject experimental design was employed using videotaped hotel check-in scenarios as experimental stimuli. The findings suggest that consumers respond to communication accommodation strategies with increased felt pleasure, arousal, and dominance. Furthermore, accommodation strategies contributed to the perceived symbolic value of the service encounter, especially when employees expressed the intercultural focus of communication accommodation practices. The study results provide insights for hospitality practitioners in managing service encounters in today's highly global world.     

Exploring the impacts of internal crisis communication on tourism employees insights from a mixed-methods study

Internal crisis communication is a critical yet understudied component in crisis management in tourism and hospitality management. Guided by the language expectancy theory, this study tested the effects of message frequency and transparency on internal crisis communication outcomes among tourism employees. This study adopted a mixed-methods approach. The qualitative component included 20 interviews, and the quantitative component involved a national survey of 804 completed responses from tourism workers. The qualitative findings showed that following the onset of a major crisis, tourism employees often expect timely and transparent communication from their employers. Effective communication enhances the employer-employee relationships and employers' commitment to the organization. The quantitative findings supported these notions and indicated that transparent internal crisis communication reduces turnover intentions. The findings provide insights into conceptualizing internal crisis communication in tourism by incorporating message frequency and transparency. This paper also offers practical implications and suggests several future research areas.     

跨文化旅游中的语用移情

语用移情是跨文化旅游交际的关键因素。跨文化旅游的成功与和谐,取决于导游能否充分运用语用移情,与旅游者保持良好的沟通。但由于交际双方各自的母语和社会文化背景不同,跨文化旅游交际存在移情障碍。该文从语用学的角度出发,讨论了语用移情在跨文化旅游中的作用,并通过典型案例分析了语用移情障碍的成因。     

我国高等旅游职业教育问题研究

目前 ,我国高等旅游职业教育在办学理念、专业设置、课程调整、教材建设、教学内容和方法、考试制度以及师资培养等方面存在许多亟待解决的问题。本文在总结外国高等旅游职业教育发展经验的基础上 ,对加强课程和教学内容体系的改革、促进双向参与及产学研结合、加强师资队伍建设、加强与普通高等旅游教育的沟通等几方面问题进行了系统的探讨。     

旅游学科专业主干课程“双语”教学模式构建与实践

旅游学科和旅游教育的发展,旅游产业参与国际市场竞争对人才的需求,使得旅游教育“双语”教学显得愈加迫切,本文以“语言输入说”和“交际能力理论”为理论依据,并根据旅游学科强实践性的学科性质,通过对双语教学的语言目标、学科知识目标、思维目标的确定,提出了旅游学科专业主干课程“初始渗透、整合过渡、思维延伸”的“双语”教学模式的构建设计,并付诸实践。     

Computer Usage in Accredited Post-Secondary Culinary Arts Programs

Abstract

Students for whom English is a Second Language (ESL) and who are engaged in English based education can generate a range of pedagogical and ethical issues for educators. A multiple case study conducted in 1999 investigated issues associated with the education of ESL students from lecturers' perspectives and identified teaching strategies used by lecturers to counter the pedagogical and ethical issues. Pedagogical issues related primarily to English literacy standards of students, tailoring curricula and teaching practice to meet ESL student needs. Strategies used included monitoring of teaching strategies, provision of additional textual support, mixed groups, interactive learning, team assignments and limited use of examinations. Ethical issues were associated with the business versus academic enterprise of education and accepting students whose language ability was questionable and who subsequently expected to achieve a positive outcome-an English degree.     

Nonverbal communication in hotels as a medium of experience co-creation

Although the Service-Dominant Logic literature hinted on the importance of nonverbal language for value co-creation, nonverbal communication as an experience co-creation component has not been explicitly addressed in either hospitality and tourism or general management context. Through the constructivist lens, this research focuses on kinesics, which is the most noticeable component of nonverbal communication, in hotels as a medium of experience co-creation in the guest-employee dyad. Four video-elicitation focus groups, with 12 hotel employees and 12 guests, found reciprocity (mutual recognition, insight exchange, expectation formation) and engagement (customized attention, relationship building, a sense of affinity) as two major dimensions of kinesic experience. Furthermore, employees' imperative and guests' complacent cues act as value triggers, contributing to experience co-creation between guests and employees. Based on empirical results and related literature, the framework of experience co-creation centred on kinesics is proposed; practical implications regarding frontline employees’ nonverbal communication competencies are discussed.     

服务接触中游客间互动行为研究——基于关键事件技术的方法

顾客间互动现象广泛存在于服务接触当中,但顾客间互动的研究十分有限。文章使用关键事件技术的方法对我国游客在服务接触中的互动行为进行了分类,将游客间互动行为分为5大类：基本礼仪、旅游规范、语言沟通、帮助行为和其他,又细分为20个二级子类。研究发现,不同类别的事件会给游客的服务体验带来完全不同的感受;负面互动令游客印象更深;不同的游客群体对互动行为满意的评价不存在显著差异。