The role of wellness spa tourism performance in building destination loyalty: the case of Thailand

ABSTRACT

Despite the considerable growth of the wellness spa tourism market, little research has examined the intricate procedure involved in travelers’ loyalty toward Thailand as a wellness spa tourism destination. This research aimed to explore such loyalty formation by investigating the relationships among performances of wellness spa tourism in Thailand, affective experiences, and overall satisfaction. A field survey methodology was used for data collection. Findings of the structural analysis revealed that product performances, affective experiences, and satisfaction were in general significantly associated, and that these variables contributed to a satisfactory prediction for destination loyalty. In addition, the adequacy of the second-order structure of the performances of Thai wellness spa tourism was demonstrated. Moreover, the relative effectiveness of satisfaction in building loyalty was identified. Both affective experiences and satisfaction were also found to have a significant mediating impact. Implications for destination researchers and practitioners are discussed.     

Nexus of tourism,terrorism, and economic growth in Thailand: new evidence from asymmetric ARDL cointegration approach

ABSTRACT

This study investigates the asymmetric (nonlinear) relationship between tourism, terrorism, and economic growth of Thailand. The study employed an annual data set that ranges from 1990 to 2017 by using a novel co-integrating technique known as asymmetric ARDL cointegration approach advanced by Shin, Yu, and Greenwood-Nimmo. The outcome of the present study revealed significant differences in the reaction of the economic growth because of negative and positive changes in tourism and terrorism. The obtained asymmetric results can be helpful for more proficient policymaking and forecasting regarding the economy of Thailand. Ignoring intrinsic asymmetries may misrepresent implication.     

Politics,power, and tourism in Thailand

This paper examines the political system in Thailand with particular attention given to the location of the power in the system and its effect on the tourist industry. Noted also is the environment within which the system must operate. It is shown that while power lies with the political leaders and the bureaucracy, they are limited by the faction-ridden competitive system with the need to maintain support and offer material rewards. This has left the industry with considerable freedom to exert its power and develop. There is little opposition to development but defects in the system need to be rectified or the power balance could move, to the detriment of the industry.     

Perceived Social Impacts of Tourism by Residents in the OTOP Tourism Village,Thailand

This study aims to investigate the impacts of tourism development at Baan Tawai, the first OTOP Tourism Village in Thailand, and to examine the relationship between demographic factors and Baan Tawai residents' perceptions of the social impacts of tourism development. Data were collected using questionnaires. The finding is that the residents positively perceive social impacts in term of job creation for women in the village. Additionally, they do not see any social changes brought in by tourism and do not think that tourism leads to an increase in prostitution, vandalism, burglary, or drug abuse.     

The resilience of formal and informal tourism enterprises to disasters: reef tourism in Phuket,Thailand

This paper explores the resilience of vulnerable tourism sectors to disasters in a period of global change and interdependence. The coral reef tourism industry is highly vulnerable to natural disasters and economic and political shocks. The paper also explains why enterprise resilience is central to sustainable tourism management, for economic, socio-cultural and environmental reasons. It extends the concepts of ecological and social resilience to that of enterprise resilience. Using scenarios and interviews with key enterprise staff, the study contrasts the levels of resilience of formal and informal reef tourism enterprises, and the factors associated with the enterprise resilience in Phuket, Thailand, following the 2004 tsunami and the 2008 political crisis. Informal enterprises reported better financial condition in a crisis scenario and higher levels of social capital in the form of government, family and community support than formal enterprises. Formal and informal enterprises both enjoy high lifestyle benefits from reef tourism, which supports resilience. Most formal enterprises had part foreign ownership/management (61%); no informal enterprise had any foreign ownership or management. Management policies supporting reef tourism should consider local nuances and the importance of lifestyle benefits for both formal and informal enterprises, and take steps to enable enterprise flexibility and cost-cutting during crises.     

Assessing the importance of urban tourism: Conceptual and measurement issues

Urban tourism has not received extensive recognition in tourism research, policy and planning yet its current and potential market is great. Improving the understanding of the importance of urban tourism requires the development of analysis and research methodologies related specifically to this sector. Based on Calgary, Canada, this article develops a model of urban tourism systems and ways in which potential and needs may be identified.     

Travel and Tourism Education in Thailand

SUMMARY

The main principles of the tourism policy as established by the Ministry of Tourism and Sports during 2003–2006 is to develop Thailand to be Tourism Capital of Asia within 3 years starting from 2004 to 2006. To achieve the ambitious government target, the success of any tourism development strategy will be determined to a large extent by human resources, which can deliver efficient, high quality services. The travel and tourism education in Thailand at an undergraduate level was offered in the Faculty of Commerce and Accountancy, Chulalongkorn University in 1955 under the Bachelor of Commerce Degree with a major field of study in “Travel Management.” Prince of Songkla University (PSU) brought the concept of community college from the U.S.A. to put into action by setting up Phuket Community College by offering 2-year diploma program in Hotel and Tourism Management to meet the staff requirement of tourism industry in Phuket in 1977. The findings of 'Baccalaureate and Graduate Degrees in Tourism and Hospitality Studies in Thailand: The Current Situations, Problems and Future Development' studied by Chaisawat (1997) and Chaisawat (2000) found that the situation of the universities/institutes that offered programs in hospitality and tourism had changed with a lot of quantity improvement in terms of institutions, number of staff, and number of input/output students as well as research projects. But the very important issues that relate directly to the quality of graduates, problems and constraints running in the hospitality/tourism programs still existed. The National Economic and Social Development Board (NESDB) (2004) did an in-depth study of the labour force situation among middle- and high-level personnel within the tourism industry in order to increase productivity and capability of the national competitiveness. Chaisawat and Boonchu (2005) did another study on Baccalaureate and Graduate Degrees in tourism and hospitality studies in Thailand in 2003. Both studies also found that the quantity of graduates from the educational institutions was sufficiently to serve the demand of the industry. However, there were problems in terms of quality since graduates' qualifications were not up to the standards required by the employers. Finally the paper recommended that Thailand should be positioned as a centre for hospitality and tourism studies and training, locating at major tourism destinations. In terms of strategic implementation of tourism development, tourism educations and training institutions should play the catalyst and coordinating roles with the stakeholders in each region or destination.     

The effects of the LCC boom on the urban tourism fabric: The viewpoint of tourism managers

This paper analyzes the vision that the urban tourism fabric in the hinterland of five Spanish regional airports has of the low cost carrier (LCC) phenomenon and the impact that LCCs have on the various niche tourism markets. Data are used from a survey of almost 500 tourist establishment managers. One of the conclusions that should be highlighted is that most of the tourism sector considers LCCs to be perfect substitutes for network carriers and even improvements on these in many cases. The exceptions are travel agencies, especially with regard to the role LCCs play in promoting conference tourism. The factors that determine how the role of LCCs is rated are also examined using generalized ordered logit estimations.     

Authentic dining experiences in ethnic theme restaurants

The literature on ethnic theme restaurants has already shown that patrons of such restaurants often wish to experience authentic ethnic culture, and customer satisfaction correlates with authenticity. This study examines the relationship between importance and performance of perceptions of authentic dining experiences in ethnic theme restaurants, and attempts to verify the influence of authentic dining experiences on repurchase intention in ethnic theme restaurants. After designing questionnaire content and sampling, this study obtained 538 samples. The analytical results show that authentic dining experiences effectively indicate customer repurchase intention. This study thus concludes that to attract more customers, ethnic theme restaurants should improve their service, settings, and food to provide customers a more authentic dining experience.     

New perspectives in Caribbean tourism

Forests are an important store of carbon within the global carbon cycle and increasingly play a role in climate change adaptation and mitigation. The review illustrates that the cultural, economic and environmental services of forests that are utilized for tourism and recreation are being affected by climate change. In addition to the changes to the distribution and composition of forests as a result of climate change, forest tourism is also affected by changes in frequency and intensity of fires, storm damage and the introduction of alien species. On examining the relevant literature on forests, tourism and climate change, the review identifies the need for a greater understanding of tourist perception of forest change as a major research task. There is also a need for better understanding of systemic effects of tourism-related climate change adaptation and mitigation policies on forest conservation and deforestation. The need for further research of urban forests and woodlands for climate change adaptation and mitigation and their potential implications for tourism and leisure is also highlighted.     

Strategic foresight for (coastal) urban tourism market complexity: The case of Bournemouth

This paper discusses an approach to evaluate and analyse strategic planning in multi-functional complexities of coastal urban areas with conflicts regarding leisure space which restricts the diversity of tourism segments using an urban locale. The paper proposes a holistic and multi-faceted systems approach to analysing such multi-purpose use of urban spaces with a case study of Bournemouth where the needs of overseas language students and high spending tourists can present an interesting challenge to urban planners. The systems approach advocates integration and alliances in investment incentives to help identify alternative urban use strategies in tourism and leisure contexts which allows for re-branding of an urban area whilst extending the product offer.     

Farm tourism in Europe

Farm tourism in Europe is long established, but recently its importance has increased, both as a tourism resource and as a source of revenue for the farming community. In 1982 the UN Economic Commission for Europe and the FAO held a symposium to study the effects of tourism on agriculture and the possibilities for integrating the two for the development of rural areas. This article, based on the papers given at the symposium, provides an international overview of farm tourism in Europe.     

Alternative tourism in Montserrat

Small island states or dependencies have increasingly turned to international mass tourism as a strategy for overcoming their underdeveloped status. However, mounting criticism of this sector has increased the interest in alternative tourism. The Caribbean island of Montserrat is well positioned to implement an ecotourism strategy based on the island's scenic beauty, biodiversity and historical/cultural attributes. This would augment an already unconventional tourism product emphasizing low-density residential tourism. The fact that few tangible initiatives have so far been taken in the direction of ecotourism is not problematic, since careful planning is advisable given the risks inherent in any form of tourism, and given existing and potential problems which could threaten its viability. A Montserrat Heritage Trail network is proposed as the centrepiece of this ecotourism product, while various marketing and institutional initiatives are recommended.     

The impact of ethnic tourism on gender roles: A comparison between the Bai and the Mosuo of Yunnan province,PRC

The purpose of this exploratory study is to examine how ethnic tourism is impacting host women in two destinations in Yunnan. To accomplish this, the paper compares the perceived impacts of ethnic tourism on women from a matriarchal and a patriarchal host community. The findings reveal that tourism income had a greater effect on women from a patriarchal community and that both groups of women reported several other non-economic impacts. Implications for future research are discussed.     

Implementing sustainable tourism in Scotland: an interview

In China, sites categorised as UNESCO World Heritage Sites are commonly used as a means of economic regeneration through tourism development. This study is of a recent addition to the list, the diaolou (fortified tower houses) of Kaiping, Guangdong, in South China. This rural zone, characterised by past emigration and farming, is in the early stages of tourism development. The study, based on interviews and a survey, permits findings to be compared with other rural areas in China such as Hungcun and the Tangyue Arches of Bao Village in Anhui, and thus while similarities in attitudes are found, in Kaiping differences exist whereby tourism has been found to permit entrepreneurial activities while retaining an agricultural base as the “new tourism rich” employ others to continue farming. The work is contextualised within a model of evolving literature related to tourism impacts on communities. The paper explores a range of issues in sustainable tourism, including the use of tourism as a tool for social, economic and cultural development, holistic approaches to heritage tourism, and the development of glocalisation as a response to globalisation. It discusses differences in approach to heritage tourism, cultural change and commodification between western and Chinese scholars and society.     

Western environmental values and nature-based tourism in Kenya

Kenya is one of the leading tourist destinations in Africa. Most of the country's tourism is based on nature attractions. About 10% of the country has been set aside for wildlife conservation and the promotion of nature-based tourism. This study gives a historical evaluation of western environmental values and how these values influence wildlife conservation and the development of nature-based tourism in Kenya. Also, a comparative analysis is conducted between western environmental values and rural peasants' environmental perceptions.     

Trends in business tourism management

There has been significant growth in the business travel sector of tourism, which includes both individual travel and organized group arrangements, eg for conferences, conventions and exhibitions. This article considers the various types of business travel, the influences on demand, and trends in development of facilities.     

Trends in tourism planning and development

A number of tourism planning principles is considered and reference is made to the methodology of ekistics (the study of human settlements). Patmos, a Greek island, is taken as a case study, and the results of this tourism project are assessed in relation to the planning principles and methodology outlined.