Local tourism governance: a comparison of three network approaches

There is an absence of knowledge about the advantages and disadvantages of different local tourism governance approaches. Consequently, experimenting with different modes of local tourism governance is increasingly common. This paper addresses this knowledge gap by investigating the ways in which three different local tourism governance networks operate, and the effects of this governance on local tourism policy. The three local tourism networks examined are a council-led network governance structure, a participant-led community network governance structure and a local tourism organisation (LTO)-led industry network governance structure. The study found that these governance arrangements were underpinned by four key trade-offs and that these tended to shape the effectiveness of local tourism governance. The significance of this paper is that it opens up discussion about local tourism governance, highlights the advantages and disadvantages of different approaches and reflects on their relevance to sustainable tourism management. The findings can inform local councils interested in improving their local organisation of tourism, and spur further research.     

Rock art tourism in the uKhahlamba/Drakensberg World Heritage Site: obstacles to the development of sustainable tourism

This paper focuses on rock art tourism, a highly vulnerable heritage of broad public interest, only sustainable within an effective management framework. The paper explores tourism management in South Africa's uKhahlamba-Drakensberg World Heritage Site, inscribed in 2000 for its natural landscapes and its exceptional rock art heritage. In practice, nature dominates the area's tourism and management dynamics. Current tourism patterns, markets and frequencies, together with rock art's low place within tourist agendas, are described. This situation is shown to be a legacy of European Alpine romanticism, and the political rejection of indigenous cultural heritage prior to 1994, still expressed through visitor patterns and marketing policies. Despite rock art needing tourism to valorise its conservation, and being recognised by commentators and the state as a viable route to tourism development, heritage conservation, socio-economic regeneration and cultural empowerment, the failure to reform entrenched and ineffective tourism/conservation governance and management systems is exposed. The problems affecting rock art tourism have allowed the retention of unwelcome values from South Africa's pre-democratic era, risk the loss of World Heritage site status, the destruction of globally outstanding art works and waste an important opportunity to expand and diversify sustainable tourism in South Africa.     

Intercultural sensitivity and tourism patterns among international students in Korea: using a latent profile analysis

The purpose of this study is to examine the intercultural sensitivity of international students in Korea based on Chen and Starosta’s [(2000). The development and validation of the intercultural communication sensitivity scale. Human Communication, 3, 1–15] intercultural sensitivity scale using a latent profile analysis and to discuss tourism patterns of each group segmented by intercultural sensitivity. According to the analysis, international students were classified by intercultural sensitivity with four groups: introverted observer, defensive bystander, favorable crowd, and veteran. Based on their characteristics and tourism patterns of each group, theoretical and practical implications were suggested. Considering the growing overseas education particularly in non-English-speaking countries and its significant influence on tourism, this study connected the multiple constructs in various fields such as intercultural contact, international student mobility, and tourism, providing a quintessential example of multidisciplinary research.     

The effect of international tourism on economic development: An empirical analysis

The expansion of international tourism in developing countries is generally considered to promote their economic development. In this paper, the impact of international tourism on economic development is modelled using an aggregate production function framework. It specifically investigates intersectoral externalities and marginal factor productivity differences between the international tourism sector and the rest of the economy. The net effect of international tourism on GDP per capita is examined via an empirical analysis of 37 developing economies. The results indicate that international tourism may positively affect economic development in these countries.     

Conceptualising a contemporary marketing mix for sustainable tourism

This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a role in implementing sustainable tourism. It notes the redefinition in 2007 by the American Marketing Association of marketing's aims to consider wider societal issues beyond those of clients and customers. It illustrates how the recognition of the importance of sustainable tourism at all scales of tourism activity provides marketing with an opportunity to pursue sustainability outcomes. We review the strategic tourism marketing planning process and conceptually develop a sustainability tourism marketing model that embeds sustainability considerations at each stage of the planning process. Our proposed model contributes to sustainable tourism theory development and offers a conceptual tool for managing a tourism organisation's ecological and societal footprint on the supply side and a critical opportunity for transforming consumer decision-making on the demand side, irrespective of tourism scale. A 30-cell matrix is proposed that cross-references a strong set of 10 marketing elements (product, price, promotion, place, participants, process, physical evidence, partnership, packaging and programming) against the questions posed by the triple bottom line of economic factors, the environmental and sociocultural concern, creating a check list of indicators for management purposes.     

Mexico's balance of payments 1970–1983: Contributions of international tourism and border transactions

The Mexican government instigated a series of programmes to redress its rapidly deteriorating balance of payments in the late 1970s and early 1980s. Devaluations of the peso were aimed at improving foreign exchange earnings from international tourism and border transactions, particularly with the USA. Although the net foreign exchange earned by these two sectors increased in 1982 and 1983, neither sector improved its net balance of real income and expenditure between 1975 and 1982. The impact of the devaluations, combined with depressed economic conditions in North America and Western Europe, affected both the inflow and outflow of international travellers and their level of expenditure, and limited real contribution to Mexico's balance of payments problems.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Social learning and sustainable tourism development; local quality conventions in tourism: a Greek case study

This paper presents the trajectory of an innovative organisational scheme, the Local Quality Convention (LQC), concerning sustainable tourism development in the Lake Plastiras area, a less favoured area in Central Greece. It outlines the development issues of the area, the main actors, their views and practices and describes the creation, progress and emerging problems of the LQC scheme. Research reveals contradicting approaches to sustainable tourism development which, in turn, influenced the LQC's evolution. The findings are critically discussed in the light of the Social Learning (SL) approach to social change and sustainable development. According to SL it is only through interactive (participative), concerted action that stakeholders are able to co-construct an issue and its solutions. Given the dominance of “conventional” tourism in Greece as well as the top-down formation and implementation of policies, the importance of the long term facilitation of local stakeholders to achieve sustainable tourism development is demonstrated, along with other related lessons for planners and managers.     

Environmental governance for sustainable tourism development: Collaborative networks and organisation building in the Antalya tourism region

For more than two decades the attainment of sustainable environmental quality and the protection of environmental assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism companies and other related agents are growing in importance in the drive for sustainable and environmentally sensitive tourism. Despite the increasing number of debates on the role of networking on tourism they are not well supported by empirical studies, and still far from explain how such networks can contribute to the sustainable development of territories. This paper aims to contribute to previous literature by analysing together governance networks and literature on sustainable development, and by providing empirical findings that highlight the importance of governance networks in sustainable tourism development, the importance of different scales of collaborative governance networks and the role of organisation building for environmentally sustainable tourism development in Antalya. The paper offers analytical findings on the networks of environmental governance among different types of tourism organisations based on a company-level survey, which reveals an increase in local collaboration and self-help networking based on local concerns and endogenous dynamics among the different actors in tourism. Unfortunately, the findings show that environmental motivations fall far behind economic considerations in networking practices.     

Complexity science: an alternative world view for understanding sustainable tourism development

Tourism research has generally taken a reductionist approach and has not effectively understood tourism as a stakeholder within a complex system (CS) of stakeholders. As a result, interpretations of sustainable tourism development (STD) are highly focused and sector-specific, thereby limiting understanding of the complex inter-relationships between tourism components and other components within a system. This paper explores complexity science as an alternative paradigm to understand why STD is problematic. It is argued that a new world view is required to understand the unpredictable world in which tourism operates. Complexity science and the associated chaos theory offer an alternative paradigm for viewing and understanding tourism phenomena. Viewing underlying influences on a CS in terms of the characteristics of complexity science, including the edge of chaos, strange attractors and conflict provides greater understanding of the system in which tourism operates. The second part of the paper discusses a framework, adapted from complexity science characteristics, to identify the complex inter-relationships between stakeholders with political, environmental, economic, social and cultural interests in an urban river context, the Swan River in Perth, Western Australia.     

Enhancing sustainable heritage tourism in Egypt: challenges and framework of action

Prior research on heritage tourism has suggested a set of general guidelines to develop sustainability in heritage sites, but these lack details on implementation and prospective challenges, especially in developing countries. This research studies the practical application of sustainable heritage tourism (SHT) in Egypt. In particular, it investigates the challenges facing the tourism development of the Esna heritage site, and proposes a framework of action. The emergent challenges are related to two main aspects: community (e.g. close urbanization and theft of antiquities) and management (e.g. lack of top management support and commitment, conflict of authorities, lack of awareness and appropriate skills and lack of adequate funding). The study found that the central and most influential factors are those related to management. The suggested framework of actions outlines objectives, related actions and implementation responsibilities. The implementation of the entire suite of actions would enhance the ability of Esna to conserve heritage, develop local community and assist in facing the challenges to SHT development. Generally, this study is a step toward a better understanding of how SHT could be achieved in developing countries. It also gives relevant insights to both researchers and practitioners.     

Protected area policies and sustainable tourism: influences,relationships and co-evolution

This paper explores the adoption of sustainable tourism ideas in a Park Authority's policies over a period of two decades in a developed world, category V protected area. There is only limited research on influences encouraging the inclusion of sustainable tourism ideas in protected area policies, or on relationships between sustainable tourism policies and other policy priorities. The paper departs from an approach which considers sustainable tourism policies in isolation, because potentially they are reformulations or extensions of other previous policies, or else indirect outcomes of other policies. There is assessment of influences on the Park Authority's sustainable tourism policies, and of the co-evolution between sustainable tourism policies and other policies. Such influences as government funding reductions and rising concern for community well-being affected the Authority's adoption of sustainable tourism ideas. Incorporation of sustainable tourism ideas in policies occurred gradually. It involved re-labelling established policies as well as reframing and extending those policies. It was often an indirect outcome of policy developments not focused specifically on sustainable tourism. Sustainable tourism-related policies co-evolved with, and through, policies for community well-being, actor participation, and sustainable development. The approach used here is relevant for research on policy co-evolution in other policy fields.     

Modelling international tourism and country risk spillovers for Cyprus and Malta

Small Island Tourism Economies (SITEs) are developing sovereign countries that rely on tourism as a source of exports, and need a consistent inflow of foreign investment in order to facilitate economic growth. Access to international capital markets helps SITEs smooth out their consumption over time, while absorbing adverse domestic production shocks. This paper provides a comparison of tourism growth, country risk returns and their associated volatilities (or uncertainty) for 2 SITEs, namely Cyprus and Malta. Monthly data are available for both international tourist arrivals and composite country risk ratings compiled by the International Country Risk Guide (ICRG) for the period May 1986 to May 2002. The time-varying conditional variances of tourism growth and country risk returns for the 2 SITEs are analysed using multivariate models of conditional volatility. Empirical results show that Cyprus and Malta are complementary destinations for international tourists. Changes to tourism patterns in Cyprus lead to changes to tourism patterns in Malta. Hence, tour operators and national tourism promotion authorities in Cyprus and Malta should collaborate closely in marketing and promoting joint tourism products. Moreover, foreign entities interested in investing in the tourism sectors of Cyprus and Malta should consider investment projects that span a long period of time. The performance of the tourism sector and the associated composite risk are independent of each other for the two countries. However, there is a direct relationship between the tourism sectors of Cyprus and Malta and their respective country risk settings.     

Community-Based Destination Governance in a Developing Economy: The Jamaican Experience

Utilizing a destination governance and social capital conceptual framework, the research examines opinions concerning goals and outcomes in regards to the Jamaican Ministry of Tourism's Ten-Year Master Plan to enhance tourism and increase shared governance. In addition to secondary sources of information, researchers use primary data obtained through an email survey sent to 540 Jamaican managers and executives, 18.3% of whom (n?=?99) completed the survey. Study findings may be deemed contrary to destination governance theory and best practices. However, upon closer examination, they are wholly consistent with theory and models that examine governance issues in developing nations. Arguably, Jamaica tourism may not be ready to fully embrace a network-based model of destination governance, but instead is in the process of evolving toward that model. The findings should be useful for the Jamaican and other developing nation's tourism industries. Further, it should spark discussion regarding governance differences between developing versus developed destinations.     

Strategic planning for sustainable tourism: The case of the offshore islands of the UK

In the northern hemisphere a number of destinations have experienced a decline in tourism volume due to both the emergence of competitive destinations elsewhere and also their own failure to comprehend changing market trends. This paper analyses the particular vulnerability of small island destinations in the decline stage of the tourist area life cycle. In particular the benefits and procedures of strategic planning are analysed and the barriers to the adoption of strategic planning at tourism destinations discussed. The offshore islands of the UK are used to evaluate how the stages of strategic planning have developed and been adopted by the public sector and a framework is provided to allow the various approaches to be located.     

Interrogating the equity principle: the rhetoric and reality of management planning for sustainable archaeological heritage tourism

International archaeological heritage management in developing countries frequently entails planning for the development of sustainable tourism. A central tenet of sustainable tourism development is the equitable distribution of tourism benefits, a goal reflected in stakeholder consultations and management plan provisions for capacity-building among community members. The lack of longitudinal data demonstrating the meaningful participation of target populations in tourism development dividends, however, calls into question the efficacy of such measures. A review of tourism development outcomes at Machu Picchu, Angkor, Lijiang, Copan, Borobudur and Cape Coast Castle supports the contention that sustainable management planning has not produced equity. The problem lies not in specific planning provisions but in the lack of correspondence between developed country assumptions and developing country reality, which is characterized by structural and systemic power imbalances. The cases inform the creation of a generalizable model of tourism development inequality, the implications of which present philosophical, professional, methodological and conceptual challenges that must be overcome if the heritage management discipline is to deliver on the promise of sustainability.     

Developing sustainable tourism through adaptive resource management: a case study of Machu Picchu,Peru

Machu Picchu, Peru, is recognized as a top international travel destination. Pressure from the approximately 900,000 tourists who annually visit the ancient Inca city threatens the ecological integrity, physical substance and cultural authenticity of the World Heritage Site and surrounding area, including the Inca Trail. Multiple organizations and agencies currently involved in the management of Machu Picchu have distinct agendas for the conservation and development of the city, and conflicts regarding public access, economic growth and cultural preservation are rampant. Attempts to establish carrying capacities have failed, with proposed daily visitor levels ranging from 800 to 4000. This paper explores the complex issues surrounding tourism at Machu Picchu and presents a potential solution: an adaptive management approach based on the UN World Tourism Organization's (UNWTO) sustainable tourism framework. This integrative strategy accounts for multiple perspectives and synthesizes disparate goals embraced by diverse stakeholders, including the Peruvian government, international conservation organizations, foreign tourists, private tour operators, regional authorities and indigenous communities. The focus on Machu Picchu as an adaptive management case study site outlines key steps leading to implementation, offering planning and policy implications for sustainability initiatives at numerous developing-world tourism destinations facing similar political and socio-economic challenges.     

Perceptions of tourism promotion and business challenges: A survey-based comparison of tourism businesses and promotion organizations

Tourism is an important economic development driver in the U.S. especially in rural areas. Most US regions have tourism-related economic development organizations to assist the local industry. Despite such assistance, however, many tourism-based businesses struggle. One possible reason is a disconnect between business needs and the activities of related organizations. This study uses survey data from tourism-based businesses and tourism promotion and economic development organizations in rural western Pennsylvania and West Virginia to compare how the various actors perceive the most pressing tourism promotion efforts and business challenges. In general, tourism businesses and support organizations agree on the promotional needs of tourism-based businesses and hold similar perceptions about industry problems. However, tourism promotion agencies underestimate the role of the internet in promotions and perceive workforce issues differently than do businesses. Better alignment of priorities within tourism partnerships should enhance promotional and educational efforts as well as the integration of tourism into overall economic development efforts.     

Ensuring good governance of marine wildlife tourism: a case study of ray-based tourism at Hamelin Bay,Western Australia

This paper focuses on stingray and eagle ray tourism in Hamelin Bay, Western Australia, and examines whether current governance arrangements are sufficient. Utilising a desk-based methodology we review the literature and analyse the relevant legal provisions and management practices to determine whether these are appropriate given growth in tourism numbers. Although stricter controls were recommended over ten years ago, and some reforms were made, we find that governance remains limited. We make recommendations for the future with implications for governance in Australia and other regions where marine-based tourism is expanding and must be sustainably managed.     

Importance-performance analysis (IPA) of sustainable tourism initiatives: The resident perspective

While importance-performance analysis (IPA) is one of the most ubiquitous methodological tools utilized in tourism research, its supply-side application to residents has been lacking. Additionally, little research has examined residents' perceptions of sustainable tourism initiatives (STIs) or their community's performance on these STIs. Given this gap, this study conducted an IPA of resident attitudes towards STIs across three U.S. counties in the Commonwealth of Virginia with varying levels of emphasis placed on sustainable tourism within their strategic plans. The results revealed residents of the three counties placed uniformly high levels of importance on the STIs, but varied in their perceptions of performance. The county with the most emphasis placed on sustainable tourism within their plan was found to have the highest performance evaluations. Methodological and theoretical considerations are discussed in detail, including the placement of cross-hairs and how IPA can be situated within social exchange theory and Oliver's expectancy-disconfirmation paradigm.