Good governance in protected areas: an evaluation of stakeholders’ perceptions in British Columbia and Ontario Provincial Parks

As government funding is reduced and tourism-based fees are increasingly used to fund protected area operations, two options are often used for management: transfer of tourism services to the private sector or operation of tourism services by a government agency that functions like a corporation. This paper reports stakeholders’ views concerning governance for two prominent, but different, management models for protected areas’ tourism services in Canada. British Columbia Provincial Parks uses profit-making companies to deliver park services; Ontario Provincial Parks uses the parastatal approach, where park staff members provide most services directly. Surveys of five key stakeholder groups (park staff, visitors, contractors working in park, nearby residents and NGOs with an interest in parks) provided higher rankings of perceptions of governance criteria closer to good governance for the Ontario approach, with important differences found between some groups and amongst some criteria in both park systems. This research suggests that the parastatal model is perceived as superior by important stakeholder groups, using the lens of standard governance criteria, compared to the outsourcing model that uses profit-making companies to provide park tourism services. This finding has implications globally where governments seek to shift park funding from government towards tourism fees and charges.     

Zoning in national parks: are Canadian zoning practices outdated?

Zoning is a common tool in protected areas, especially for visitor management purposes. Parks Canada has a long-established national zoning framework for all national parks. At the operational level, planners use this framework to spatially delineate each park into areas with varying levels of ecological integrity and human activity. After Parks Canada's recent major restructuring, and a new streamlined management planning process embedded in ecosystem management, it is important to examine if, or to what extent, zoning is effective in advancing the agency's goals. We interviewed Parks Canada employees about their perspectives on zoning. In their perception, the rigid definition of zones, fundamental differences between southern and northern parks, and the coexistence of the historical zoning framework with modern management policies constituted major challenges at the national or constitutive level. At the operational level, they were concerned about a status quo bias in zoning, purposeful delays in implementing zoning, and the absence of explicit evaluation of park zoning processes and outcomes. Zoning remains a necessary, albeit not central, component of the management planning process, but provides only crude spatial direction for core management activities. The relevance of zoning for other parks, and for sustainable tourism strategies is discussed.     

Saltwater Crocodiles as Tourist Attractions

These study reports the results derived from a pilot research study based on a phenomenographic research approach with 50 respondents in the Northern Territory of Australia. The data permitted a perceptual map to be drawn which identifies tourist fascination with crocodiles as being based on attributes of potential threat, danger, power, links with the prehistoric, and survivorship. However the study also found that when asked to describe the Northern Territory, crocodiles did not immediately come to mind, even though, arguably, the reptile is etched upon the ethos of the 'Top End'. However prompted responses quickly elicited mention of crocodiles. There was also a preference to see crocodiles within their natural terrain. Some evidence of a minority of tourists being prepared to mitigate their behaviours was also found, and hence this study may have wider implications.     

Dispositions to Buy Postcards with Aboriginal Designs at Ulu ru-Kata Tjuta National Park

This research note assesses the probability of visitors to the cultural centre at UluruKata Tjuta National Park, Northern Territory, Australia, buying a post card bearing traditional Aboriginal designs. The sample comprised 358 respondents interviewed at two locations, the Desert Park, Alice Springs, and the cafeteria of the cultural centre at Uluru-Kata Tjuta NationalPark.Of the respondents approximately one-third indicated on a Juster Scale that there was a likelihood of 70% or more to purchase such a postcard. However, no specific socio-demographic variables were found to be associated with this group other than they were more likely to be female. It was also found that this interest in postcard purchases bearing 'Aboriginal designs' had no correlation with other items on the scale that related to Aboriginal culture. There is a discussion of ethical issues of any decision to produce 'Aboriginal postcards'.     

A new visitation paradigm for protected areas

Current “second generation” approaches to visitation in higher order protected areas are based on biocentric management and monitoring that positions visitors as an inherent threat. The result is suboptimal sustainability outcomes of coexistence and possibly increased conflict in an era of escalating demand, reduced public funding and growing threats to global and local biodiversity. A “third generation” model is therefore required that repositions visitors as an inherent opportunity, and augments management and monitoring accordingly with visitor motivation and mobilisation for mass participation in on-site park enhancement activities. Strategies and issues for implementation - including the model's dialectical underpinnings and its relationship to a broader context of people-focused park management -are considered, toward achieving optimal sustainability outcomes of park/visitation symbiosis.     

Wildlife Tours in Australia: Characteristics,the Place of Science and Sustainable Futures

Wildlife tourism is one of the fastest growing tourism sectors worldwide. Across the world the number of tourists seeking close interaction with wildlife in their natural environment is growing. Understanding the interface between visitors (social) and wildlife (environmental) can make a critical contribution to the sustainability of this industry. This study examined wildlife tours in Australia. Questionnaires were posted to wildlife tour operators in Tasmania, Western Australia and Northern Territory, seeking information on the characteristics of tours, and the place of science and monitoring in their business. The results illustrate several similarities between wildlife and ecotourism, suggesting the benefits of increasing education and interpretation, both central features of ecotourism, to enhancing the sustainability of wildlife tourism. For tour operators, interactive activities included feeding, swimming with and touching wildlife, and the level of interaction was identified as high, making it imperative to better define interaction and develop species or group-specific protocols for sustainably managing these interactions. Lastly, this study showed a low level of engagement of scientists in protecting the wildlife of interest to tours. Given the centrality of science to sustainability, mechanisms for increasing this involvement particularly in impact research, through partnerships and other means, are critical for the long term sustainability of this industry.     

Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking

This paper examines whether a segmentation of a large sample (N=9495) of visitors to parks in Ontario, Canada in terms of the psychological push factor motive sensation seeking enables identification of differences between them in park-related attitudes and behaviours. A cluster analysis of individuals based on their attitudes to three dimensions of park experience identified in this study (active enjoyment of nature, escape stress, and sensation seeking) resulted in three clusters of visitors (1 group of higher, and 2 groups of lower, sensation seekers). The higher sensation seekers were found to differ from both groups of lower sensation seekers on a broad variety of attitudes and behaviours to do with parks. In particular, higher sensation seekers visit parks more often to camp than do lower sensation seekers, differ from lower sensation seekers regarding the kinds of things that are incentives for them to visit parks, and with respect to the sources of information about parks they are likely to use, are more likely than lower sensation seekers are to be involved in each of a broad range of activities during their park visits, and place higher importance on numerous facilities and services as well as being more satisfied with them. The implications of these results for park marketing and management are examined, and directions for further research on this topic, especially regarding risk management in parks, are also considered.     

Assessing sustainable food behaviours of national park visitors: domestic/on vocation linkages,and their implications for park policies

This study compares the “at-home” and “while travelling” sustainable food practices of national park visitors in the US Intermountain West through an in-person survey. Results show that tourist's sustainable food practices do not carry over into their national park experience. Specifically, they shop for and consume fewer local foods and participate in fewer food-related activities when travelling, such as farmers' market and local farm visits. When divided into groups of low, medium and high sustainable food practices at home, the medium and high-level groups exhibited a significant reduction in sustainable food practices while travelling. This likely stems from poor promotion of local foods and food related events, lack of linkages between the tourism and food industries, as well as limited recognition of local food labelling schemes and interest in local culture by visitors. These results imply that local foods and culinary experiences do not currently play an essential role in national park experiences in the US Intermountain West. It raises important questions. Is there a link between sustainability practices at home and when on vacation? Should national park managements widen their environmental remits by becoming involved in local food production and promotional practices?     

Managing for sustainable tourism: a review of six cultural World Heritage Sites

The paper reports findings derived from questioning 471 visitors to Katherine, Northern Territory. A questionnaire was constructed using Juster Scales and items based upon the items of the Beard and Ragheb Leisure Motivation Scale. Respondents were asked to rate existing and potential tourism products, among which were those based on Aboriginal culture. It was found that generally interest was higher in nature rather than culturally based tourism, but about a third of the total sample rated Aboriginal tourism products highly. However, it was also found that this sub-sample showed high rates of interest in natural and adventure based tourism and hence their interest is based upon ‘active information seeking’ that encompasses many needs. However, as the paper describes, Aboriginal entrepreneurs are already active in many different aspects of tourism. It is thus argued that while a demand for culturally based products exists, a wider market may be attracted by offering more mainstream products with Aboriginal culture representing, in marketing terms an added product value.     

Visualizing theme park visitors’ emotions using social media analytics and geospatial analytics

Despite the popular use of social media analytics to scrutinize customer emotions, less scholarly efforts have been invested in visualizing theme park visitors' emotions. Employing the convergence of social media analytics and geospatial analytics, this paper visualized cohesive places where Disneyland visitors express distinct types of emotion in social media messages. Among 226,946 collected tweets, this study used 19,809 tweets containing one or more emotion words listed in Russell's Circumplex Model of Affect. Text mining analysis and GIS-based exploratory spatial data analysis showed that tweets reflecting each quadrant of emotions have considerable spatial variations and different topics related to visitor emotions. The research approach enabled displaying particular spots in theme park zones and areas of riding attractions where emotions of each quadrant are significantly clustered. This study highlights methodological implications of visualizing spatial patterns of visitors' emotions and provides practitioners with a useful guide to develop routes evoking pleasant emotions.     

Heterogeneity in Urban Park Use of Aging Visitors: A Latent Class Analysis

This study describes and predicts urban parks use patterns for various age groups, with specific attention to the growing group of older adults. Park use intensity of various age groups is described. Subsequently, a multinomial logit model is estimated to describe urban park choice as a function of park features, activities, and socio-demographics. To identify segments in park use patterns of aging visitors a latent class model is estimated. Data are collected from a sample of 1,107 residents of the Eindhoven region in The Netherlands in 2002. The results indicate that age significantly affects park choice behavior. Specifically, four segments of older visitors were identified that clearly differed in their park use patterns: active health oriented users, active socially oriented users, passive local users, and moderate users.     

On bringing people and park together through ecotourism: The Nanda Devi National Park,India

While the need for linking park with people was heavily stressed both at the World Conservation Strategy (1980) and the World Congress of National Parks (1982), the conflict has remained unresolved, particularly in the developing nations. The hackneyed question, who is more important – monkey or man - is still argued. Admittedly, human beings are as much a part of nature as any other animal or plant species. Indeed, it is neither desirable nor feasible to alienate poor people, living in and around parks and protected areas. Modern methods of judicious park management now point more to Integrated Conservation Development Projects (ICDP) than resorting to a traditional “fences and fines” approach. ICDP ensures the conservation of biological diversity by reconciling the management of park with social and economic needs of the local people, who have limited access to resources and few alternative means of livelihood. Paradoxically, these people bear substantial costs – as a result of lost access – while receiving little in return. Nanda Devi National Park in Uttaranchal (India) presents an unsavory example of people and park relationship. It is India's highest park after Kangchendzongha (Sikkim). Characterized by high altitude ecology, the park (625?sq.?km) is profoundly rich in biodiversity, mountain-lores and mythologies. Indigenous communities, particularly Bhotias, have enriched the landscape by their bizarre ways of life. After Tilman and Shipston's successful ascent (1936) of Nanda Devi peak (7817?m), an era of mountaineering and trekking ensued which resulted in degradation of fragile Himalayan environment. Poaching of musk deer and herb smuggling also raised alarm. Considering the dire conservation needs for preserving genetic resources and diversity of species, the area was notified as a National Park in 1982. Subsequently, the park was closed for ecological quarantine. Later it was declared a Biosphere Reserve (1988) and inscribed asa World Heritage Site in 1992. Customary to Third World practices, the park emphasized a policing role excluding local people, displacing them arbitrarily with meager or little compensation for their losses of livelihood. Ban on tourism activities further added to their problem of life and living. The paper discusses the cleavage of park and people and argues that development of sound ecotourism can resolve this conflict and bring park and people together.     

Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience

Nature-based tourism provides an ideal context for motivating pro-environmental action, as it draws travellers interested in the natural world and showcases unique, and often threatened, environments. This study examines efforts to motivate environmentally related behaviour in tourists' everyday lives using a technology-based intervention following an elephant seal viewing tour at California's Año Nuevo State Park. A total of 362 visitors completed pre-tour and post-tour surveys, with 94 visitors completing a final survey three months after the tour. We found that, although the intervention had little influence on conservation action overall, it was effective for a social media-related action. Post-tour conservation actions were significantly affected by emotional connection to wildlife during the tour and repeat visitation to either the same or another state park. We found that visitors' connectedness to nature increased during the three-hour tour, but returned to pre-visit levels three months later. Practical implications include that parks should encourage repeat visits, suggest an assortment of other experiences that support connecting to nature, and link their conservation messaging to visitors' close, personal, and emotional experiences with fauna. We suggest that one simple, yet effective, way to do this is through maintaining the visitor–park experience through a social media community.     

Visitors’ acceptance of negative ecological impacts in national parks: comparing the explanatory power of psychographic scales in a Norwegian mountain setting

Even in protected areas, it is inevitable that any human use will produce some impact on natural resources. This study identifies visitors’ tolerance of potential negative ecological impacts from tourism activities and facilities in a Norwegian national park context, based on park visitors’ expressed degree of acceptance of negative effects on particular species of wildlife (wild reindeer and raptors) and on vegetation. Attitudes were analysed using psychographic scales, reflecting respondents’ nature orientations, their specific facility desires, their preferences in a wilderness setting and their concerns about human interaction with the natural environment. Fourteen research hypotheses were tested. Findings demonstrated that the psychographic scales explained more variation in attitudes than most social background and trip characteristics. Higher levels of education among visitors were strongly associated with increased ecological concern; age and gender were not. There was generally strong ecological awareness and eco-centrism among park visitors in general, with a small proportion of wilderness purists. Better trail conditions, signposting and interpretation were sought. But park visitors were also found to possess a complex mixture of needs and drivers. The study found significant potential for strategic alliances between tourism and conservation interests, and key value issues for park governance systems.     

Valuing Consumer Surplus for the Beach Resources at Ko Chang National Marine Park in Thailand

This paper presents recreation trip demand models from three beaches administrated by the Ko Chang National Marine Park in Thailand. In specific, we apply Poisson (POI) and negative binomial (NB) count data models to estimate consumer surplus (CS) attributed to tourism development. An onsite stratified random sample of 409 beach visitors was administrated along the shorelines of the marine park. The results show that the estimated CS of a Thai visitor is $244 per trip and $256 per trip, respectively, under POI and NB models. In contrast, the CS per trip of a foreign visitor is double that of the Thai visitor's. As all the potential beach visitors’ CS counted, it suggests that the beaches along the Ko Chang's coastline are highly valuable public resources. As a result, several important policy-making comments regarding the coastal park management are addressed.     

Exploring a theme park's tourism carrying capacity: A demand-side analysis

To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results.     

The Monasteries of Putuoshan,China: Sites of Secular or Religious Tourism?

The article reports an analysis derived from a sample of 640 respondents visiting the Buddhist site of Putuoshan that is sacred to the Bodhisattva of Compassion, Avalokitesvara. Drawing on literature and observation over a 12-month period, the article adopts a fourfold designation of visitors: Xiankes, Sushi, Sightseers, and Cultural/Heritage Visitors. Three scales are developed and exploratory factor analysis supports distinctions between the clusters with reference to motives, activities and beliefs, and the categorization is supported by logistic regression analysis. The findings are discussed in the context of destination management with reference to two considerations—namely: (a) sites of religious importance often possess secular as well as religious significance; and (b) the numbers of tourists appear to be growing, thereby raising concerns of future negative tourism impacts.     

Activity-Based Segmentation of Canadian Domestic Pleasure Travelers to New Brunswick

The purpose of the study was to conduct a distinctive analysis for segmenting the New Brunswick travel market through empirical examination. Data was obtained from the Consumer Interests, Motivators and Attitudes (CIMA) Surveys conducted by the New Brunswick Ministry of Tourism and Parks. This study examined the travel characteristics, benefits sought from travel to New Brunswick, intention to revisit, interest in various travel activities when traveling and sociodemographic characteristics of 655 visitors and nonvisitors from Quebec, Ontario, Nova Scotia, and Prince Edward Island. The results showed that the activity-based travelers are classified in three clusters: outdoor lovers, active explorers, and cultural shoppers. Statistically significant differences among three clusters were found in sociodemographic, travel pattern, activity participation, trip planning, and benefit-related variables. The study results indicated that activity was a viable basis for market segmentation and implications existed for product packaging, promotional strategies, and advertising strategies when attracting domestic pleasure travelers in Canada to New Brunswick.