The Development of Community-based Tourism: Re-thinking the Relationship Between Tour Operators and Development Agents as Intermediaries in Rural and Isolated Area Communities

The purpose of this paper is to invoke a Foucauldian framework in order to re-think the development of community-based tourism by focusing on the relationship between intermediaries and rural and isolated area communities in Papua New Guinea. Foucault's concepts of power/knowledge and governmentality provide a 'way of thinking' about this relationship that challenges the dominant discourse of the tourism industry. To further elaborate these alternative concepts, the researchers lead a discussion through a number of areas that impact on the development of community-based tourism. These include the introduction of western models of management and their ability to undermine traditional forms of knowledge, the conceptualisation of the tourist destination as interactive space, and a critique of the tourism industry through poststructuralist feminist theory. From these perspectives community-based tourism or ecotourism suggests a symbolic or mutual relationship where the tourist is not given central priority but becomes an equal part of the system.     

Crisis Management—

SUMMARY

This paper reviews the crisis preparedness of the Greek passenger shipping industry after two widely publicized crises events (Superfast III and Express Samina). As far as Greece is concerned, the travel and tourism industry is one of the most significant contributors to the country's GDP at a rate of more than 10% and the country's passenger shipping industry contributes fundamentally to this figure. Overall findings suggest that both the State as well as the passenger shipping companies encompass crisis management tools and mechanisms to protect the industry, and the whole Greek tourism sector. This paper also identifies the 'ripple effect,' the wider implications a crisis can have on the business environment. Therefore the Faulkner (2001a,b) model for tourism disaster management framework is adapted to accommodate permanent changes enforced on the whole industry as an outcome of a crisis situation.     

The Margins of Texel

This paper analyses the sustainable development of tourism on the island of Texel, The Netherlands. It utilises the so-called 'corporate response model to the macro-marketing environment' to conceptualise the multi-dimensionality of the sustainability concept. This model differentiates among four 'margins' within which a tourism region operates. These margins are 'profit', 'risk', 'ecological' and 'socio-cultural'. The paper discusses a number of issues that are particularly relevant to the sustainable development of tourism. These include economic over-reliance on tourism, environmental management, land use conflicts and liveability. These issues are positioned at the interface between adjoining margins, and they represent spatial practices, conceptualisations of these practices as well as struggles over the symbolic construction of Texel. The analysis also reveals some existing strategies for sustainable development of tourism that are transferable to other regions. Although the case of Texel presents interesting practices and strategies of sustainable tourism, the overall balance in terms of results is still meagre.     

Book Reviews

John Tribe's paper 'Education for Ethical Tourism Action' (10 (4), 2002) proposes an action-oriented ethical tourism curriculum based on Aristotle's notion of phronesis, aimed at developing a disposition towards 'good' action rather than 'correct' action. This paper investigates the implications of Tribe's paper for the pedagogy and practice of sustainable tourism. Drawing upon Aristotle, it is argued that principles are an important guide to developing and exercising phronesis (practical wisdom) for living a good life, and for the practice of sustainable tourism. The paper also examines issues related to theoretical or scientific knowledge (episteme) and skill development (techne), and argues for a praxis-oriented curriculum that incorporates: (1) knowledge of sustainable-tourism principles, and (2) practice in which learned principles and phronesis (practical wisdom) constitutively guide tourism action and good conduct. The study also suggests that scholars and practitioners need to be more proactive and cognisant of the telos (purpose) and good of various tourism activities and curricula, for the individual and for the destination. Especially lacking in the study of sustainable tourism is discussion of the development of virtues and character for a good life in and through tourism. Virtue ethics offers potential for supplementing existing theories of rightness and obligation in sustainable tourism, and for conceptualising the meaning of 'good tourism'.     

A phenomenological explication of guanxi in rural tourism management: A case study of a village in China

Drawing on hermeneutic phenomenology in tourism studies as well as Heidegger's concept of being-in-the-world, this paper reveals how tourism can and should be done in a Chinese rural village. This research contributes a contextual interpretation of guanxi in Chinese rural tourism development through an empirical study of a traditional agricultural village in China that has been transformed through tourism development. The paper argues that for the Chinese indigenous residents who are the primary actors engaged in tourism, guanxi is, neither a Confucian political ideal nor an instrumental tool, but the specific manner in which they dwell in their place. It demonstrates how the tourist destination, landscape and managerial regulation have been modified and adapted in a guanxi way. The paper suggests that an emic understanding of guanxi and the roles it plays in tourism participants' daily life is warranted and can provide a more holistic picture of tourism development in rural China.     

Using multiple indicators to evaluate the sustainability of dolphin-based wildlife tourism in rural India

Abstract

Assessing wildlife tourism sustainability in developing countries is crucial, but few studies analyse the sustainability of dolphin-based wildlife tourism in this context. We measure multiple indicators within the human dimensions of wildlife tourism, including tourist visitation numbers, satisfaction, preferences, perceptions, background and specialisation, to ascertain the extent to which the dolphin-watching industry at Chilika Lagoon, in rural India might be considered sustainable. Our methods included participant observation, tourist surveys, and the use of secondary data on visitation over 10 years. We found that the growth rate of tourist visitation over 10 years was beginning to decline. Tourists were mostly inexperienced, and dissatisfied with their dolphin-watching experience. Tourist preferences and perceptions showed useful insights and shortcomings in the way in which the industry was being conducted and managed, and reflected the expectations of non-specialist visitors. Our study highlights drawbacks in the way that wildlife tourism is managed in a rural, developing world context, which draws the sustainability of the dolphin-watching industry in Chilika into question. Future development of an early warning system that addresses combined governance or managerial, social, economic and ecological indicators, and an integrated management plan for conservation and wildlife tourism could contribute to the sustainable management of such industries.     

Balancing the dual mandate of conservation and visitor use at a Canadian world heritage site in an era of rapid climate change

Abstract

National parks in Canada operate under the dual mandate of conservation and visitor use, which involves balancing ecological integrity and nature-based tourism activities. Climate-induced environmental change may increase the existing tension between conservation and visitor use as major tourism resources located in protected areas (PAs) are projected to undergo large-scale changes. This study draws upon the behavioural approach, scenario planning, and landscape visualizations to examine the relationship between climate change impacts, visitor perceptions, and visitor experience management at the Athabasca Glacier in Jasper National Park, Canada. Four tourism development scenarios defined by two management drivers (ecological integrity and visitor demand) with corresponding storylines and visualizations were developed for 2050. The visualized scenarios were presented to visitors (n?=?304) in a survey to understand potential implications on visitor satisfaction. The results suggest that park managers need to find a balance between ecological integrity and visitor use in a way that ensures commercialized tourism development is limited, educational material is prioritized, and ecological integrity is maintained. While understanding the behaviour of future tourists is complex, it is a critical component of climate change adaptation planning and decision-making processes that needs to be prioritized by policymakers and PAs managers.     

Research priorities in park tourism

Park tourism is a large and important activity on which a substantial body of research work has been published. This paper reviews that work in the light of the issues now faced by parks and park tourism, and argues that there are significant research gaps that urgently need additional work. The paper outlines 10 such areas, including: visitor use monitoring; park tourism economic impact monitoring; park finance; professional competencies for tourism management; building public support; visitor satisfaction; licenses, permits, leases, and concessions for tourism; pricing policies; management capacity; and park tourism governance. The paper suggests that work in these areas is so important that the long term political and social relevance, effective management and sustainable future of many parks and protected areas depend on the results. It points to the park creation phase being over after about 150 years of growth, and the need to move more effectively into the long-term management phase. A number of key questions arise. The numerous parks must fulfill their conservation mandate and they must be financially secure. They almost certainly must forge links to tourism, yet not be dominated by tourism's demands, creating, therefore, a new and sustainable research-based relationship.     

When Castro seized the Hilton: Risk and crisis management lessons from the past

Studies on crisis management in tourism have made valuable contributions to the sector in terms of 'lessons learned', offering contextualisation, analysis and synthesis of factors that influenced the development of the crisis and the organisational or destination response. Very few, however, provide information on how tourism organisations attempt to manage risk proactively and how they manage a crisis reactively. Using information from multiple sources and archival material from Hilton Hotels, this study identifies associations between the company's actions in the 1950s before the Havana Hilton's nationalisation by Castro and modern-day principles and concepts of risk and crisis management. The chronicling of the organisation's proactive actions and reactive response to that crisis richly illustrates the contemporary concept of 'organisational resilience' in practice. Based on this analysis, the study proposes a five-stage resilience management framework for tourism organisations which distinguishes risk from crisis management and identifies specific activities within each stage.     

Tourism,Urban Governance and Public Space

Abstract

This paper considers the relationship between tourism development, urban governance and urban public space. It focuses on the way that ‘new urban governance’ mediates the activities and interests of mobile capital and consumption on the one hand, and the spaces of everyday life on the other which are increasingly subject to ‘urban renaissance’ strategies and spectacularizations as tourist attractions. By drawing on research undertaken in York, England, the paper illustrates the socio‐spatial issues at stake for urban centres that have used tourism and culture as major drivers of economic development. Finally, it challenges the axiomatic status of the local/tourist dualism in various tourism management discourses as being inadequate for understanding how tourism articulates with socio‐spatial mobility generally, and how this raises difficult issues in relation to urban citizenship and the governance of urban public space.     

Lifestyle Segmentation in Tourism and Leisure

ABSTRACT

This article examines three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions in three separate cases. Tourism and leisure products are prototypical lifestyle purchase yet in many tourism research studies visitors are described by demographics or tourism behaviour only. These cases illustrate different approaches to lifestyle segmentation. Firstly, there are segmentation schemes based on external logic that can be broadly applied across a range of markets, including tourism and leisure. Alternatively, there are schemes that are based on a 'conversation' with the data and which rely on an internal logic within that data that may not transfer to other market contexts. Between these two lie schemes that apply external paradigms to specific datasets. The cases selected illustrate points along this spectrum.

The first case study examines the use by government tourism organizations of lifestyle segmentation 'bought in' from an external source. Here lifestyle segmentation data is collected from a representative sample of the Australian population as part of a commercial “single source” data set. The second case is based on a regional tourism study, which has utilized prior theory to develop its own lifestyle segmentation and at the same time related this to boarder characteristics of tourists in Tropical North Queensland. The third case examines the development of tailored lifestyle segmentation among 'event' spectators based on purely internal criteria unrelated to the broader population. These cases provide insight into the appropriate development and application of lifestyle segmentation and the use of the data by tourism and leisure managers. Managers may think about the type of lifestyle segmentation approach required based on how the segmentation scheme results need to be related to the wider market or population.     

Tourism,Marketing and Sustainable Development in the English National Parks: The Role of National Park Authorities

This paper examines the work of the English National Park Authorities (NPAs) in relation to aspects of the development of sustainable tourism. The NPAs have implicitly sought to achieve sustainable tourism development since the parks were first designated, striving to balance the needs of visitors and the environment within the context of living, working landscapes. Studies have revealed, however, that some NPAs are not fully championing sustainable tourism development. The paper examines the NPA's use of marketing and marketing perspectives in encouraging sustainable tourism, exploring attitudes, roles and activities. A diverse, piecemeal and sometimes underinformed approach is revealed. The paper concludes with ways forward for English NPAs and for other protected area management organisations.     

Tourism water footprint: an empirical analysis of Mount Huangshan

Water is an important factor for the sustainable development of tourism. We constructed a comprehensive model of the tourism water footprint (TWF), including tourism sewage and water for management, and used the world heritage Mount Huangshan as an example. The results showed that the total TWF, which included green, blue and grey water of Mount Huangshan in 2012, was about 10.19 million m³/year, approximately per tourist 3.39?m³/day or 3387?L/day. Tourism sewage and food were the main factors of water consumption. The spatial transfer of TWF led the spillover of tourism environmental impact, not only affecting Mount Huangshan but the Huangshan City and even nationwide. Tourist flow and temperature had a highly significant positive correlation with the TWF. Quantifying the TWF can reflect the pressure of tourists on water resources, and provide an effective decision-making basis for rational use of water resources.     

Re-envisioning community-based heritage tourism in the old city of Nazareth

This study specifically examines the potential for heritage tourism development to promote cross-cultural dialog in the historic old city of Nazareth (Israel). The paper focuses on a case study of a small-scale heritage tourism venture that seeks to influence tourism development in Nazareth's old city. This is an exploratory case study that uses qualitative research methods including extensive participant observation and in-depth interviews with the venture's senior management group and selected employees. Study findings indicate a model of the relationship between community-based tourism development, heritage, and peace-building in a city that has experienced a wide range of cross-cultural conflicts. This model represents an alternative view to the notion that heritage serves to enhance differences and dissonance between different cultural groups. In contrast, findings from this study suggest that heritage in the form of tourism can help create shared interests between different communities in settings characterized by cross-cultural conflict.     

Managing tourism and cultural heritage in historic towns: examples from Romania

Due to the impressive development of the cultural heritage tourism, there is an increasing need to investigate the relationship between tourism and cultural heritage management, in order to avoid conflicts that may occur from parallel, independent development of these activities. At present the Romanian historic towns face an increasing process of fast tourism development within many rehabilitation projects that take place on historic monuments. Assessing their tourism potential in a realistic way may help in developing sustainable tourism at cultural destinations. In this context, the assessment matrix method proposed by McKercher and du Cros is applied to 10 case studies of Romanian historic towns, as a first step in tourism development planning. A refinement of this method is proposed by considering the distribution of the qualifiers assigned to the indicators that are being assessed. The matrix method is shown to be a useful tool for a correlated approach to both tourism development and cultural heritage management.     

Analysing International Tourist Flows to Estimate Energy Use Associated with Air Travel

Tourism is a major global industry and air travel is an increasingly vital component of international tourism. This paper examines the neglected relationship between tourism and aviation with regard to global environmental impacts, including energy use and greenhouse gas emissions. Based on visitor arrival data collected by Statistics New Zealand, it estimates a total energy use of 27.8 PJ resulting from international passenger air travel to New Zealand, which would increase national energy use by 6% if international air travel were included in national inventories. This energy use translates into additional carbon dioxide emissions of 1.9 million tonnes. These estimates are discussed in terms of a tourist's 'energy bill', national and international climate change policies, and with regard to the concept of sustainable tourism development.     

Tourism and Aldo Leopold's “cultural harvest”: creating virtuous tourists as agents of sustainability

Sustainable tourism aims to achieve a balance between the needs of tourists, the environment, local people, and businesses – a situation complicated by the numerous ethical issues at play. This paper presents an original account of the ethics of Aldo Leopold (1887–1948), a key figure in the development of modern environmental ethics, as it unfolds in his classic work, A Sand County Almanac. We argue that prior interpretations failed to incorporate Leopold's lynchpin cultural harvest idea into his larger “land ethic”, and that a proper understanding of the cultural harvest reveals how tourism and other recreational activities can drive a person's ethical development. Ultimately, the land ethic helps us protect and nurture the most precious sustainability resource: human beings that value and respect the environment. The paper will be of value to tourism scholars, to heritage interpreters, to travel journalists, to tourism marketing staff, and to tourism managers. It shows the enormous opportunities for better marketing and heritage interpretation, notes the potential value of slow tourism, and the need for opening five key areas of the cultural harvest for tourists: storytelling, learning and knowledge, beauty and aesthetic appreciation, rarity and the hunt for trophy, and signature/personality.     

Festival Tourism: A Contributor to Sustainable Local Economic Development?

Towns, villages and cities are increasingly keen to share their culture, environment and spending opportunities with visitors by the promotion of festivals. The fact that income can be generated by such festivals is clear but the true value of visitor spend is more complex to calculate with accuracy. This paper considers the contribution of festival tourism to sustainable local economic development. A festival typology is created that broadly identifies three festival types termed 'home-grown', 'tourist-tempter' and 'big-bang'. Here three festivals matching the typology are analysed against the model of sustainable local economic development activity created by the environment charity Forum for the Future. Results suggest that although festivals may have the potential to provide opportunities for sustainable local economic development such opportunities frequently remain unexploited. Nevertheless, some festival scenarios do indicate a closer match to the model of sustainable local economic development activity than others. This paper analyses why this should be and suggests ways in which festival tourism's contribution to local economies might begin to be better understood, and consequently, improved.     

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Tourism destinations increasingly use brand-personification strategies to evoke favorable consumer reactions. These reactions, however, may hinge on cultural differences. This paper investigates the relationships among nation brand personality perceptions, consumer brand-self congruity, and the visit intention of a country as a tourism destination. Brand-self congruity is examined as a mediator of the relationship between brand personality perception and visit intention. Of Hofstede's cultural dimensions, individualism and uncertainty avoidance are the most relevant dimensions for brand-self congruity. Based on representative samples of consumers from five countries (Italy, the UK, Czech Republic, Poland, and Russia) and using Slovakia as a sample tourism destination, the effect of individualism and uncertainty avoidance on the relationship between brand self-congruity and visit intention is studied. Individualism and uncertainty avoidance moderate the congruity – visit intention relationship – but in a negative way, contrary to our expectations. Important implications are derived for both tourism research and destination management.     

A New Tune from an Old Instrument

SUMMARY

The ability to provide high quality customer service and to deliver customer value is critical to attracting customers in the competitive tourism service environment. This research seeks to explore whether the instrument developed by Zeithaml et al. (1990), referred to as SERVQUAL, can be applied to a tourism service business to provide a quantifiable method of measuring service quality. An adaptation of SERVQUAL was applied to a business operating tours through a brewery in Tasmania, Australia. The instrument proved to be adequately internally reliable and provided apparently useful and easily interpretable diagnostic data to the management of the business. It was concluded that SERVQUAL has the potential to be a useful management tool provided care is taken to adapt the instrument to the individual needs of the user while remaining within the underlying theoretical framework. Adaptation and simplification of the complicated instrument provides small tourism businesses with a new way of gaining theory-based diagnostic data that can be self-administered by management on an ongoing basis and is not a burden to the customers.