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1.
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics 总被引:1,自引:0,他引:1
Michael Antioco Rudy K. Moenaert Richard A. Feinberg Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(4):501-521
The aim of this study is to identify the organizational and communication antecedents, and evaluate the consequences on relative
product and service characteristics, of the use of service-sourced information by product designers during new product development.
An empirical study of 121 product design managers demonstrates that a firm’s market orientation is improved by a healthy working
relationship between product designers and service employees. Such a relationship motivates designers to use service-sourced
information disseminated to them, enhancing both product and service characteristics of the new offering. The authors discuss
how communication channels and information content affect the information use of product designers. Product designers value
written information most. Information use does not relate to the frequency of receiving verbal or electronic information.
Information about product ergonomics positively influences product designers’ perceptions of the information, whereas information
on product aesthetics negatively influences their perceptions.
相似文献
Michael Antioco (Corresponding author)Email: |
Rudy K. MoenaertEmail: |
Richard A. FeinbergEmail: |
Martin G. M. WetzelsEmail: |
2.
Researchers have typically studied the relationship between technology alliances and market value from a direct tie or dyadic
perspective. Yet any given technology alliance is typically embedded in a network of indirect ties created by the alliance
partners’ relationships with other firms. We argue that whether an indirect tie enhances or detracts from the market value
a firm creates in a technology alliance depends upon factors related to inter-firm competencies at both an alliance- and partner-level
of analysis. Empirical analysis of abnormal stock returns reveals support for the hypothesized contingent relationship between
indirect ties and value creation within technology alliances. Theoretically, the paper clarifies opposing perspectives in
the literature regarding the performance implications of indirect ties and identifies market value as a hitherto unrecognized
effect associated with this type of tie. Managerially, the findings improve marketers’ ability to leverage the complex interactions
that occur between technology alliances in a value-creating manner.
相似文献
D. Eric Boyd (Corresponding author)Email: |
Robert E. SpekmanEmail: |
3.
Xueming Luo Maxwell K. Hsu Sandra S. Liu 《Journal of the Academy of Marketing Science》2008,36(2):202-214
This study uncovers the ignored role of institutional environment for marketing strategy and customer relationship management.
Hypothesis tests in a sample of Chinese firms find support that channel networking strengthens the customer orientation–customer
trust/commitment–firm performance (CTP) causal chain. In addition, the results show that government networking moderates this
chain in a non-linear fashion. The CTP linkages are most salient when the firm develops a moderate level, rather than a high
or low level of networking ties with government agencies.
相似文献
Sandra S. LiuEmail: |
4.
Linking cause-related marketing to sales force responses and performance in a direct selling context
Brian V. Larson Karen E. Flaherty Alex R. Zablah Tom J. Brown Joshua L. Wiener 《Journal of the Academy of Marketing Science》2008,36(2):271-277
The influence of a firm’s cause-related marketing efforts on sales representative attitudes and behavioral performance is
investigated. Results from a field study indicate that the influence of a representative’s construed customer attitude toward
the cause campaign on selling behavioral performance is mediated through cognitive identification and selling confidence.
Further, the influence of construed customer attitude toward the campaign on selling confidence is moderated by cognitive
identification such that the effects are stronger for salespeople with lower levels of identification with the company. The
authors discuss the implications of the research and offer directions for further research.
相似文献
Joshua L. WienerEmail: |
5.
An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic 总被引:1,自引:1,他引:0
Stefan Michel Stephen W. Brown Andrew S. Gallan 《Journal of the Academy of Marketing Science》2008,36(1):54-66
The service-dominant logic (S-D logic) provides a novel and valuable theoretical perspective that necessitates a rethinking
and reevaluation of the conventional literature on innovation. This literature is built upon a goods-dominant logic and has
resulted in a restricted and out-moded perspective that overlooks many major discontinuous innovations. In this article, we
show how many innovations can be better understood by deploying a S-D logic perspective. We present six S-D logic categories
of discontinuous innovation positing that they can help scholars and managers analyze, design and implement breakthrough advances
in resource use. We argue that discontinuous innovation can arise by changing any of the customers’ roles of users, buyers
and payers on the first dimension. On the second dimension, the firm changes its value creation by embedding operant resources
into objects, by changing the integrators of resources, and by reconfiguring value constellations. Finally, we offer some
managerial and research implications of this expanded and strategic view of discontinuous innovation.
相似文献
Andrew S. GallanEmail: |
6.
Michael Song C. Anthony Di Benedetto Yushan Zhao 《Journal of the Academy of Marketing Science》2008,36(2):215-233
We develop a conceptual model for studying the antecedents and consequences of achieved and optimal levels of manufacturer–distributor
(M–D) cooperation. We hypothesized that levels of market turbulence, competitive intensity, and the manufacturing firm’s strategic
type (i.e., prospector, analyzer, or defender) affected the optimal level of M–D cooperation. We also hypothesized that the
level of under- and overachieving the optimal levels of cooperation negatively affects firm performance. The conceptual model
is tested using empirical data collected from 295 manufacturing firms in the U.S. and validated using data collected from
104 distributors in the U.S. We also collect data from 255 Japanese manufacturing firms and 98 Japanese distributors. The
empirical results support the model’s hypotheses with only one unexpected finding: in the Japanese sample, overachieving the
optimal level of cooperation has a greater negative effect on performance than underachieving. We conclude by discussing theoretical
and managerial implications.
相似文献
C. Anthony Di BenedettoEmail: |
7.
Soonhong Min John T. Mentzer Robert T. Ladd 《Journal of the Academy of Marketing Science》2007,35(4):507-522
Despite the logical association between market orientation (MO) and the supply chain management concepts of supply chain orientation
(SCO) and supply chain management (SCM), and the potential mediating role of SCO and SCM in the MO-firm business performance
(PERF) relationship, there have been few, if any, attempts to investigate MO in a supply chain context. Thus, this study tests
the relationships between MO, SCO, SCM, and PERF. Results indicate MO has a strong, positive impact on SCO and SCM. Interestingly,
SCO was found to have the largest direct influence on PERF, followed by MO, followed by SCM. Managers should realize that
SCO is critical to fulfilling customer requirements, i.e., a firm’s efforts to work with supply chain partners will not pay
off if the firm is not supply chain-oriented. Although overshadowed by SCO, MO is still a foundation for managing the supply
chain and has a positive impact on PERF. Equally important, the fact that the contribution of SCM to firm performance is overshadowed
by MO and SCO does not mean SCM is irrelevant in corporate strategy. Managerial and future research implications of these
findings are discussed.
相似文献
Robert T. LaddEmail: |
8.
Michael Song C. Anthony Di Benedetto Robert W. Nason 《Journal of the Academy of Marketing Science》2007,35(1):18-34
The Miles–Snow (M–S) strategic typology has continued to receive attention in the academic business press, even though it
has been criticized for not making explicit the relationships between strategic type and ultimate profit performance. Using
the market orientation and Resource-Based View literature, we develop hypotheses regarding relationships between M–S strategic
type and four firm capabilities (technology, information technology, market-linking, and marketing capabilities), relationship
between the four capabilities and performance, and the moderating role of M–S strategic type. An empirical test involves multiple
data collections from 216 firms. The study results suggest that there are significant relationships between capabilities and
performance if one does not account for the moderating role of strategic type. When strategic type is used as a moderating
variable, we find that only certain capabilities had significant effects on profitability. For example, technology and information
technology capabilities increase financial performance for prospector organizations, while a different set of capabilities
(market-linking and marketing) are positively related to financial performance for defender organizations. We discuss how
our findings are consistent with the expectations of the Resource-Based View of the firm. We conclude with a discussion of
theoretical and managerial implications.
相似文献
C. Anthony Di BenedettoEmail: |
9.
Customer-based corporate reputation of a service firm: scale development and validation 总被引:4,自引:1,他引:3
Although corporate reputation has attracted significant attention among marketing scholars, current measures of it do not
adequately capture the perceptions of the most important stakeholder group, customers, and often overlook its relationship
to important customer-outcome variables. In this article, we identify dimensions of customer-based corporate reputation and
develop scales to measure these dimensions (Study 1). Based on comprehensive validation procedures across three service firm
types, we found support for a five-dimensional scale with the following dimensions: Customer Orientation, Good Employer, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In Study 2, using a second sample, we validate our scale and examine its relationship with important customer-outcome variables—customer
satisfaction, loyalty, trust, and word of mouth. Most of the reputation dimensions were strongly associated with important
outcome variables, with a few exceptions. We discuss the results with reference to the marketing implications.
相似文献
Sharon E. Beatty (Corresponding author)Email: |
10.
Suresh Sundaram Andrew Schwarz Eli Jones Wynne W. Chin 《Journal of the Academy of Marketing Science》2007,35(1):101-112
This study explores and tests a new model that links different types of technology usage to individual-level outcomes. The
primary objective of this study is to examine the effects of efficient use (routinization) and effective use (infusion) along
with the traditional measure of usage—namely, frequency of use—on two dimensions of individual-level outcomes: information
technology-enabled administrative performance and information technology-enabled salesperson performance. To maintain consistency
with the existing literature, the authors examine the effects of predeployment attitude toward or acceptance of technology
and pre-deployment intended use of technology. The authors discuss managerial implications and provide directions for future
research.
相似文献
Wynne W. ChinEmail: |
11.
Roberto Ricciuti 《Cliometrica》2008,2(3):259-274
The Italian fiscal history is characterised by a number of fiscal consolidations. In this study, we characterise fiscal policy
in terms of non-linear deterministic processes. We find that government spending and taxes can be described as being non-linear
trend stationary processes instead of unit roots. A long run equilibrium relationship—a non-linear co-trend—does exist between
the two series, fulfilling the intertemporal government budget constraint. We interpret this result as evidence of a long
run fiscal rule that different policy makers have adopted, putting public finance in balance.
相似文献
Roberto RicciutiEmail: |
12.
This paper investigates how financial market participants reacted to the US annexation of Hawaii in 1898 as well as prior
events like the overthrow of the monarchy in 1893 and US tariff moves affecting Hawaii's sugar industry. The empirical work
covers the trading of the Kingdom of Hawaii's major 1886 loan in both London and Honolulu as well as sugar company stock price
reactions to annexation. The economic implications of US tariff policy moves, and the unfettered US market access promised
by annexation, may well explain the continued uptrend in debt prices after the overthrow.
相似文献
Leroy O. Laney (Corresponding author)Email: |
13.
This paper examines a tendency within existing marketing scholarship to compartmentalize ethical issues. It also shows how
this tendency can cause ethical tensions and conflicts in marketing practice. The emerging service-dominant (S-D) logic for
marketing, as proposed by Vargo and Lusch, is explored as an example of an approach to marketing that overcomes this tendency.
The S-D logic is found to be a positive development for marketing ethics because it facilitates the seamless integration of
ethical accountability into marketing decision-making. Specific recommendations are made for improving the ethical climate
in marketing using marketing performance measurement theory and practice.
相似文献
Patrick E. MurphyEmail: |
14.
Donald R. Lehmann Jennifer Ames Stuart Gita Venkataramani Johar Anil Thozhur 《Journal of the Academy of Marketing Science》2007,35(3):309-316
This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process
spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization
is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category
can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept
evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based
on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent
behavior. Implications of these findings and ideas for future research are discussed.
相似文献
Donald R. LehmannEmail: |
15.
Standard economic indicators suggest that the USA experienced long-run economic growth throughout the nineteenth century.
However, biological indicators, including human stature, offer a different picture, rising early in the century, falling (on
average) mid-century, and rising again at the end of the century. This pattern varied across geographical regions. Using a
unique data set, consisting of mean adult stature by state, we test for convergence in stature among states in the nineteenth
century. We find that during the period of declining mean stature (1820–1870), heights actually diverged. Later in the century
(1870–1890) we find a type of “negative” convergence indicating that stature among states tended to converge to a new, lower
steady state. Only towards the end of the century (1880–1900) do we find classic convergence behavior. We argue that the diversity
of economic experiences across regions, including urbanization, industrialization, and transportation improvements, explain
this pattern of divergence and then convergence.
相似文献
Lee A. CraigEmail: |
16.
Evangelia Katsikea Marios Theodosiou Robert E. Morgan 《Journal of the Academy of Marketing Science》2007,35(2):270-283
The authors extend sales management theory by considering the role of export sales management in small- and medium-sized firms,
and they develop an integrated model of export sales organization effectiveness. Specifically, the authors test 16 hypotheses
that examine the relationships among export sales management control, export territory, psychic distance, export sales performance,
and export sales organization effectiveness. Using a mail-survey approach, data were collected from U.K.-based export sales
managers in 146 direct exporters of industrial products. Though certain anomalies are observed, the research findings support
many of the hypothesized associations, confirming the robustness of existing sales management concepts and theories in an
export-marketing context.
相似文献
Robert E. MorganEmail: |
17.
Tim Jones Shirley F. Taylor Harvir S. Bansal 《Journal of the Academy of Marketing Science》2008,36(4):473-487
In two studies, the authors examine three targets of commitment in service provider–consumer relationships and their effects
on customer loyalty. The results indicate that service consumers distinguish between commitment to a service company, commitment
to an individual in the role of service employee, and commitment to an individual outside of the role of service employee
(e.g., a personal commitment such as a friendship). In addition, these three targets of commitment are hierarchically related
and have differential effects on various customer responses. The results have implications for both customer relationship
managers and researchers studying such relationships.
相似文献
Harvir S. BansalEmail: |
18.
Andrew J. Seltzer 《Cliometrica》2007,1(3):239-261
This paper uses personnel records of employees from an Australian bank to analyse the labour market consequences of career
interruptions due to voluntary military service during the Second World War. The records contain the employees’ career position
and pay histories, and pre-war outcomes are used to control for selection bias caused by non-random enlistment. It is shown
that, despite losing human capital during the War, upon their return veterans did not face a wage penalty relative to non-volunteers.
Finally, evidence from non-wage outcomes suggests that the absence of a wage penalty was a form of positive discrimination
by the Bank.
相似文献
Andrew J. SeltzerEmail: |
19.
Eugene N. White 《Cliometrica》2007,1(2):115-144
The crash of the French stock market in 1882 presented the Paris Bourse with its worst crisis of the nineteenth century. Its
structure was similar in key respects to today’s futures markets, with a dominant forward market leading the Bourse to adopt
a common fund to guarantee transactions and liquidity. While this mutualization of risk protects clients and brokers from
idiosyncratic shocks, it is generally assumed that it also provides considerable protection against systemic shocks, as no
twentieth century exchange has been forced to shut down. Using new archival data, this paper shows how a stock market crash
overwhelmed the Bourse’s common fund. Only an emergency loan from the Bank of France, intermediated by the largest banks,
prevented a closure of the Bourse.
相似文献
Eugene N. WhiteEmail: |
20.
Francesco Cinnirella 《Cliometrica》2008,2(3):229-257
Saxony was one of the pioneer regions in the German modern economic growth. We analyze the Saxon nutritional status to infer
the effects of early industrialization on the population standard of living. We find that the nutritional status in the eighteenth
century was relatively high and heights fluctuated mainly because of wars. From the 1770s the average nutritional status declined
steadily, with the exception of the Napoleonic period, until the mid of the nineteenth century. The decline, particularly
accentuated after 1815, is related to the high share of urbanization, the increase in the relative price of food, and the
strong dependence on food imports.
相似文献
Francesco CinnirellaEmail: URL: www.lrz-muenchen.de/∼u5152ak/webserver/webdata/cinnirella/ |