A social representation approach to facilitating adaptive co-management in mountain destinations managed for conservation and recreation

Mountain destinations are often managed not only to support tourism and recreation but also to maintain a range of sensitive ecological processes and services. Resource use and management activities in mountain destinations are manifestations of various representations of mountain landscapes that may contribute to tension and conflicts, or collaboration and learning between stakeholders of mountain destinations. Adaptive co-management (ACM) that adopts a social learning model to forge collaborative natural resource management provides one approach to managing complex and dynamic social-ecological systems in mountain destinations. Social representations (SR) theory, as a theory of social knowledge and social change, offers one theoretical lens with which to gain insights into the representations that different stakeholders ascribe to mountain landscapes and to assist in developing functioning ACM. The utility of SR theory for ACM arrangements is examined using a case study that explores the representations of the mountain landscape within Yushan National Park (YNP) in Taiwan from the perspectives of three resource user groups: committed mountaineers, professional guides, and mountain tourists. The study findings are used to demonstrate how the processes of representations and dialogical antinomies embedded in representations can impede or facilitate stakeholder interactions in ACM.     

Smart governance for heritage tourism destinations: Contextual factors and destination management organization perspectives

The sustainable development of tourism is a major concern for destination management organisations (DMOs) in heritage tourism. Smart tourism advocates claim that technologically-driven innovations can help DMOs to optimise tourism development by addressing issues such as carrying capacity, stakeholder management and community involvement. This study enhances the understanding of smart tourism governance (SG), showing how contextual factors affect DMO perspectives of SG. A mixed-methods approach was used to investigate heritage tourism destinations in the United Kingdom. The results demonstrate that well-established DMOs do not perceive SG as potentially beneficial, as they already perform well in many areas in which SG promises improvements, such as citizen engagement, decision-making, and stakeholder engagement. Despite this, this research highlights the aspects of SG that these destinations can take advantage of as social inclusion, environmental performance and the provision of citizen-centric services. All of these can help heritage tourism destinations to optimise their tourism development. This research additionally demonstrates the effect of contextual factors, such as the level of public-sector support for tourism and the growing influence of non-tourism stakeholders in destination management, on DMO perceptions of SG and makes recommendations for how developments in the use of SG by DMOs can be made, in light of these.     

Good governance in protected areas: an evaluation of stakeholders’ perceptions in British Columbia and Ontario Provincial Parks

As government funding is reduced and tourism-based fees are increasingly used to fund protected area operations, two options are often used for management: transfer of tourism services to the private sector or operation of tourism services by a government agency that functions like a corporation. This paper reports stakeholders’ views concerning governance for two prominent, but different, management models for protected areas’ tourism services in Canada. British Columbia Provincial Parks uses profit-making companies to deliver park services; Ontario Provincial Parks uses the parastatal approach, where park staff members provide most services directly. Surveys of five key stakeholder groups (park staff, visitors, contractors working in park, nearby residents and NGOs with an interest in parks) provided higher rankings of perceptions of governance criteria closer to good governance for the Ontario approach, with important differences found between some groups and amongst some criteria in both park systems. This research suggests that the parastatal model is perceived as superior by important stakeholder groups, using the lens of standard governance criteria, compared to the outsourcing model that uses profit-making companies to provide park tourism services. This finding has implications globally where governments seek to shift park funding from government towards tourism fees and charges.     

Evolution of tourism in a flagship protected area of China

Nature-based tourism in protected areas, which is growing worldwide, offers much potential to enhance biodiversity conservation, poverty alleviation, and ultimately sustainable development. Understanding the evolution of protected areas as tourism destinations and the causes and consequences of changing supply and demand elements is an essential step toward sustainably managing tourism in these critical ecosystems. This research applied the Tourism Area Life Cycle (TALC) model to illustrate and analyze the 30-year evolution of tourism in Wolong Nature Reserve. Being inscribed in UNESCO Biosphere Reserve and World Heritage programmes, Wolong is a flagship protected area in China. We showed that the Reserve experienced exploration, involvement, and development stages of the TALC before tourism growth was completely halted by the Wenchuan Earthquake in 2008. We systematically investigated the changes related to the evolution of tourism and identified various internal and external driving forces. We examined the dynamics of politics, economy, and tourism growth that might propel the Reserve through the life cycle and identified significant tourism governance structural changes through the stages. The results have implications for sustainable tourism development in China's protected areas and also contribute to a broader and general understanding of the complex relationships between protected areas, sustainable tourism, and community development.     

Entrepreneurial reputation in destination networks

Only few scientific contributions have attempted to analyze the patterns of governance and major stakeholders in destination networks. This paper seeks to investigate the role of entrepreneurship in destinations with the major aims laying in the identification of relevant factors of destination governance and analyses of entrepreneurs’ impact on this process. Due to the great complexity of destination networks and the process characteristic of governance, a qualitative research approach was chosen. Case study research was conducted in four Austrian tourism destinations. Results unveil the importance of entrepreneurial reputation of actors, density of strong ties in the destination network and informal relationships between actors for destination governance. This paper concludes with recommendations for future research in the field of destination governance.     

Spirituality and corporate social responsibility: an empirical narrative from the Balinese tourism industry

The emerging body of knowledge has indicated the positive relationship between spirituality and corporate social responsibility (CSR), yet our understanding of how spirituality can play a role in CSR in general, and in tourism in particular, remains limited. This research takes a qualitative case study approach to the role of spirituality-inspired CSR by providing an empirical investigation of tourism businesses in Bali, Indonesia, where the Hindu based Tri Hita Karana philosophy drives its cultural identity. A total of 20 qualitative interviews and two focus groups were conducted with Bali tourism stakeholders including businesses, government, community and NGOs. The findings show that spirituality plays an important role in CSR in Balinese tourism in three dimensions, namely (1) as a key element of the broader social and cultural context to create a conducive external environment for CSR; (2) as a CSR driver to inspire business leaders; and (3) as a complement to CSR governance, though with limitations. This research contributes to the literature by providing an empirical narrative that demonstrates strong multi-layered links between spirituality and CSR and the implications for tourism destinations in spirituality-oriented cultures.     

Towards adaptive tourism areas? A complexity perspective to examine the conditions for adaptive capacity

Tourism area development is affected by the competitive global tourism industry and the complex, multilevel dynamics of the contemporary network society. The strategic planning and governance challenge is stimulating tourism areas to become adaptive areas, being capable of responding to changing contexts in order to maintain or improve the performance of these areas as competitive tourism destinations. This article examines conditions for “adaptive tourism areas”. It does so on the basis of a complex adaptive system (CAS) perspective on tourism area development. The perspective is used to conceptualise tourism areas as complex and potentially adaptive systems, and to discuss how tourism area development can be understood as a multilevel, co-evolutionary and path dependent process. Furthermore, the CAS perspective is used to draw attention to the importance of a degree of diversity in terms of tourism products, experiences and firms. Encouraging a degree of diversity requires among other things interconnectivity among actors to ease communication and coordination, (policy) experimentation for niche-innovations, learning and reflexivity. The article ends with a discussion on the potential of, and constraints on, pursuing adaptive tourism areas from a strategic planning and governance point of view.     

Applying the resilience principles for sustainable ecotourism development: A case study of the Nakdong Estuary,South Korea

When studying sustainable ecotourism, the ecotourism system can be better understood as a complex association of various elements that affects the local society and wildlife habitats. The purpose of this study is to plan an ecotourism system for the wise ecotourism resource management of estuary wetlands by using a resilience principle-based systems thinking approach. This study suggests an integrated management plan that considers diversity, connectivity, learning, participation, and polycentric governance to solve universal and important issues, such as estuary dam removal, urbanization, and natural resource use in the estuary's social-ecological system. The ecotourism system plans suggested in this study include minimizing ecological conflict and load through an improved sense of responsibility among stakeholders and strengthened protective activities. The results of this study suggest appropriate roles for various stakeholders in the management of tourism resources that can be used to establish new guidelines for ecotourism destination planning.     

A green economy indicator framework for tourism destinations

This paper presents a green economy indicator framework for tourism destinations which has been developed in the case study destination of Bali, Indonesia. Whilst the term “green economy” can have many interpretations, here it refers to the global strategy framework surrounding Rio+20, as well as the policies and strategies being developed by tourism destinations as a response. Many uncertainties remain about the effectiveness of these efforts and how they may be measured. For lesser developed countries in particular, reliable data is often difficult to obtain and this study uses a case study approach to identify the relevant, and measurable, indicators in this context. First, a nominal group technique was applied to identify the green economy issues for local tourism stakeholders. The indicators were then selected based on the green economy literature and a review of the available secondary data for the destination. Data on greenhouse gas emissions from tourism was identified as one of the critical gaps and an estimate is provided to show how this could be obtained and monitored. While this indicator framework was developed specifically for Bali, the case study may be relevant for many other island destinations in the lesser developed world that are experiencing rapid tourism growth.     

Limits to community participation in the tourism development process in developing countries

This study deals with a normative concept of participatory development approach, which originates in the developed world. In particular, it analyses and explains the limitations to the participatory tourism development approach in the context of developing countries. It was found that there are operational, structural and cultural limits to community participation in the TDP in many developing countries although they do not equally exist in every tourist destination. Moreover, while these limits tend to exhibit higher intensity and greater persistence in the developing world than in the developed world, they appear to be a reflection of prevailing socio-political, economic and cultural structure in many developing countries. On the other hand, it was also found that although these limitations may vary over time according to types, scale and levels of tourism development, the market served, and cultural attributes of local communities, forms and scale of tourism developed are beyond the control of local communities. It concludes that formulating and implementing the participatory tourism development approach requires a total change in socio-political, legal, administrative and economic structure of many developing countries, for which hard political choices and logical decisions based on cumbersome social, economic and environmental trade-offs are sine qua non alongside deliberate help, collaboration and co-operation of major international donor agencies, NGOs, international tour operators and multinational companies.     

Communicating Tourism Crises Through Destination Websites

SUMMARY

The present paper addresses the issue of communicating tourism crises, with a special focus on the role of the destination marketing organization's Web sites. The risks and impact of the avian flu on the mobility of people, and consequently therefore, on tourism has been addressed. Selected tourism destinations crisis communication strategies were investigated through their Web sites. The findings should (a) bring to the attention of tourism authorities the potential role that destinations' Web sites have in helping to prevent worldwide diseases and to compare different approaches adopted by different types of destinations, and (b) help governments, destinations and other stakeholders to understand the conditions necessary for communicating tourism crises and outbreaks by using their Web sites as effective tools to better share information among them.     

Perception and reality of managing sustainable coastal tourism in emerging destinations: the case of Sihanoukville,Cambodia

The emergence of Sihanoukville as a coastal destination came at the time when the global community was calling for sustainable practices. As one of the newly emergent coastal resorts in Asia, Sihanoukville has the advantage of learning from other, less sustainable Asian destinations. The Cambodian Government has partnered with international agencies in drawing up programs and incorporating practices to make the destination more sustainable. This research seeks to better understand the effectiveness and success, or otherwise, of implementing sustainability programs for tourism development, especially for an Asian coastal destination. The aim is to compare the sustainability practice outcomes according to differing stakeholders and their perceptions of sustainability. The research identifies gaps between policies and their implementation where the intent is to highlight those aspects of contemporary resort growth that need greater attention by policy makers and planners. Generally, it was found that there was alignment between the perceptions and the reality of sustainable tourism practices within and across the stakeholder groups. Where notable differences in perception arose, it was often linked to the group's mission or self-interest that influenced the views of these stakeholders. The research also points to the challenges ahead for all stakeholders in managing coastal destinations sustainably.     

Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo

Within a wide body of literature it has been argued and demonstrated that community participation in tourism development is advantageous in terms of the sustainability and effectiveness of the development policies adopted. However, over time, doubts have been raised about whether community participation should take place in developing countries. There are major concerns regarding the immaturity and the incompliance of the political and social conditions of developing countries in relation to the requirements necessary for an effective participatory planning. In this paper, we argue that mega-events, due to their wide scope and the key role that large groups of stakeholders play in their success, may represent a driver for community participation in developing countries. In order to explore our idea, we will analyse tourism development and the planning of a mega-event within the Yangtze River Delta area, driven by the organisation and preparation of the Shanghai World Expo. According to our evidence, some initial elements of participative decision-making have indeed developed around the organisation of this mega-event, even though China has historically been considered refractory towards community participation. Finally, we discuss the findings in the light of existing knowledge to elicit significant questions about community participation in tourism development within developing countries and to address further research on this topic.     

Pacific Area Tourism: A Guide to Key Sources of Tourism Statistics

Abstract

During the period 1988 to 1995 Korean outbound travel increased by 526% to 3,818,740 in 1995. The rapidity of this increase has caught many destinations unprepared. One such example is Australia which has only recently recognised the potential of Korean tourism. Australia's tourism industry has yet to recognise that Korean tourists have expectations that differ from those of other Asian visitors and as a result has failed to provide a product that lives up to the promotional images of Australia contained in tourism marketing campaigns. Issues such as cuisine, language difficulties and poor itineraries are identified as major problems. This article will examine the problems Australia faces in developing a range of services and products suitable for Korean tourists.     

The resource-based and the market-based approaches to cultural tourism in alpine destinations

This study focuses on the relevance of cultural resources in tourism, including cultural heritage sites, cultural landscapes, events or festivals. It seeks to reveal the differences between two management strategy perspectives, the market-based view or approach (MBV) and the resource-based view or approach (RBV), of involved destination stakeholders and the impacts of those differing approaches on their perception of cultural tourism development. The literature on the strategy orientation of organizations/destinations is reviewed and serves as the theoretical background. Data were gathered from 38 semi-structured interviews with experts and key stakeholders in alpine destinations of cultural tourism in Northern Italy, using GABEK, a tool for analyzing complex qualitative data. The results indicate differences between destinations with diverse strategy-perspectives in terms of authenticity perception, standardization, leadership and sustainability orientation. The MBV requires larger financial resources to create an effective brand image. Authenticity was found to be very important and the VRIO framework (valuable, rare, inimitable and organized) a valuable tool. The RBV is best related to niche market products. The RBV also leads to more sustainable strategies for resource use but requires strong vision and network management skills.     

Protected areas,tourism and community livelihoods linkages: a comprehensive analysis approach

This study explores the linkages among protected areas, tourism and community livelihoods in a rural setting. The Chobe National Park and Chobe Enclave Community Trust, Botswana, provide the context for this study. Data were collected through a community asset mapping exercise, semi-structured interviews, and published and unpublished data sources. Data were analyzed and interpreted using the community capital framework (CCF) that provided a comprehensive approach. The study identified that protected areas, tourism and community livelihoods linkages have many inter-dependent community capitals relationships. The enhancement of community capitals was facilitated by a shift from government-controlled to multi-level governance arrangements that recognize community wildlife-based tourism potential co-exist with protected areas, have influence on community livelihoods and nurture positive linkages. Results also indicate that linkages are dependent on community capitals transformation or lack thereof; the linkages have an influential effect on the whole ecosystem on which protected areas, tourism and community livelihoods operate. The study provides a new methodological approach in understanding the changing relationships among tourism, conservation and community development by expanding community capitals framework. This study's findings also inform planners, managers, and policy makers to critically evaluate the processes of change and devise interventions accordingly.     

Protected Areas in an era of global–local change

This review article advances debate and research on the global–local nexus that shapes, and increasingly determines, the existence of Protected Areas (PAs) and their function as areas of high conservation value as well as tourism destinations. The demands on PAs have grown from an initial focus on facilitating recreation experiences and species and habitat protection, to more inclusive and participatory approaches that seek to safeguard ecological services whilst also supporting regional and national livelihoods. We propose that the simultaneous analysis of global and local drivers of change will generate a deeper understanding of impact processes and response implications. To this end, a draft framework for better understanding the global–local nexus of PAs is developed and tested through a Delphi sketching approach to 20 experts in least developed, newly industrialised and developed countries. Key challenges, implications and opportunities for PA management and governance, and for tourism development at local and global levels (and their interactions), are discussed in follow-up papers to this review, including research priority areas, the measurement of tourism numbers, economic impact modelling, private PAs, the changing roles of zoning, the need for flexible, inclusive and accountable governance structures, and for better understanding of tourist behavioural change mechanisms.     

The Problems and Prospects of Sustainable Tourism Development in the Okavango Delta,Botswana

The objective of this paper is to assess the problems and prospects of sustainable tourism development in developing countries with special reference to the Okavango Delta, Botswana. Using both secondary and primary data sources, this paper points out that tourism in developing countries does not always adhere to the principles of sustainable tourism development. In the Okavango Delta, the tourism industry is designed to meet the interests of tourists from developed countries and is dominated by foreign safari companies. The tourism industry in the Okavango Delta does not significantly take into consideration the sociocultural, economic and environmental needs of the host economy. It is characterised by: the marginalisation of local companies and investors; leakages and repatriation of tourism revenue from Botswana to developed countries; the failure of tourism to promote rural development and poverty alleviation; and, the failure to observe local environmental regulations to conserve the Okavango Delta as a natural ecosystem. This paper argues that, despite these problems, such destinations have the potential to contribute to sustainable tourism development. This requires a planning process that satisfies the needs of tourists and tour operators while being sensitive to the sociocultural, economic and environmental needs of host countries and destinations.     

Bridging the Divide Between Theory and Practice

Abstract

Experiential learning approaches such as role-play have been found to be valuable methods of bridging the divide between academic knowledge and practical skills, a problem often cited in tourism and hospitality management education. Such approaches have been found to contribute towards deeper learning by enhancing students' interest, motivation, participation, knowledge and skill development. This paper reports on the implementation of an experiential learning approach designed to encourage and facilitate deeper learning approaches, with the contributing aims of providing students with a more interesting learning experience and a broader set of skills for future employment.     

Motivations to engage in last chance tourism in the Churchill Wildlife Management Area and Wapusk National Park: the role of place identity and nature relatedness

The threat that climate change impacts pose to rare and vulnerable destinations has given rise to a phenomenon known as last chance tourism. This travel behaviour involves tourists increasingly travelling to destinations they perceive to be critically threatened, while contributing to greenhouse gas emissions and climate change impacts in these very places. For last chance destinations to be managed effectively in the face of climate change, a clearer understanding of what drives this travel behaviour is needed. Drawing on the importance of place and nature to identity construction, this research uses a structural equation modelling approach to examine last chance tourism motivations in Churchill, Canada. Results provide evidence of a motivation to engage in a last chance experience. They also indicate that this motivation is related to a desire to share a connection to nature with similar individuals, and to become part of the local story. Beyond this, results show that visitors' sense of place identity and nature relatedness contribute significantly to their motivation to engage in last chance tourism. Findings from this research are important to the management of last chance destinations, including protected areas that are legislated to preserve significant natural and cultural features.