Whose festival is it anyway? Analysis of festival stakeholder power,legitimacy, urgency,and the sustainability of local festivals

Abstract

The sustenance and institutionalization of local festivals hinge on the extent to which various stakeholders work together effectively. While all stakeholder relationships matter in this respect, research has often failed to focus on the various relationships between all stakeholders involved. This study uses the tenets of stakeholder theory (power, urgency, and legitimacy) to examine the differences between stakeholders in local festivals. It is based on a questionnaire survey of 1,092 festival stakeholders from eight groups in six local festivals in Ghana. The results indicate that festival organizers have the highest level of power, urgency, and legitimacy. The results also reveal varying levels of power, urgency, and legitimacy between government authorities, sponsors, vendors, volunteers, visitors, and the media. Given these differences, festival committees need to give the right priority each stakeholder group and properly respond to each based on their relationship with other stakeholders. Groups such as vendors with low legitimacy need to be actively included in planning committees and decision-making regarding the festivals. The involvement of the regional tourism offices, which is lacking, will help in providing training to festival organizers and other stakeholders in order to institutionalize the festivals.     

Host perceptions of music festival impacts: time and space matter?

Music festivals are growing phenomena worldwide. How a festival is perceived, interpreted and understood is an essential part of public response and attitudes toward the phenomena. Understanding dynamic and diverse host perceptions and attitudes toward the festival impacts can help planners ensure the effectiveness of the event planning and management. The study aims to monitor host perceptions of impacts of Beijing Strawberry Music Festival in time and space using longitudinal and comparative data. The findings suggest that there are both significant changes and consistencies in positive and negative perceptions of the music festival impacts over time; findings also suggest that residents from three distant zones share similar perceptions of the impacts over time in a local-wide area. The study offers a holistic insight into tourism impact research, and has practical implications for event management and planning.     

Celebration of heritage: linkages between historical re-enactment festival attributes and attendees’ value perception

ABSTRACT

Community-based festivals celebrate a sense of community and place. Communities across the United States (US) and elsewhere have turned to various community-based events to celebrate local heritage and culture. This study investigates the relationship between the attributes of a historical re-enactment festival and participants’ perceived value. Drawing on means–end theory and event experience literature, we examined event attributes, perceived benefits, and attendees’ perceived value in the context of a historical re-enactment festival in the Midwestern US. The results highlighted the importance of four attributes of historical re-enactment festivals, namely historical re-enactment, social interactions, event design, and physical facets. Each factor contributed differently to attendees’ perceived value of such a festival experience. In addition, perceived benefits of attending such an event mediated the relationships between event attributes and perceived value. Theoretical and managerial implications of these findings are discussed.     

How the introduction of concepts of energy saving and carbon reduction (ESCR) can affect festival visitors’ behavioural intentions: an investigation using a structural model

This study investigates the relationships across a behaviour model of festival visitors based on a major festival encouraging energy saving and carbon reduction (ESCR). Using the 2010 Taipei International Flora Exposition (Taiwan) as a case study, 275 visitors completed a questionnaire, the answers to which were assessed using a structural equation model to test the behaviour model and its six hypotheses. The results showed that behaviour intentions are the best predictors of “value orientation”, “motivation for visiting”, “visitor experience” and “attitude towards behaviour”. Specifically, a highly positive correlation between visitors’ motivations and their experiences was found, suggesting that the presentation of festival activities influences visitors’ perceptions. The ESCR curriculum design and pedagogy, especially the inclusion of reflective learning, was found to be very important for the successful planning of future events, as was green transportation using advanced, energy-saving vehicles and effective waste processing and disposal at the site. Prior studies have explored links between festival tourism and behavioural change, but have often focused on Western contexts; this study provides an Asian cultural setting. Suggestions are made for future research.     

Volunteer tourists’ perceptions of their impacts on marginalized communities

Abstract

Using a phenomenological approach, this study examines the experiences of volunteer tourists in host communities using social representations theory. Semi-structured interviews were conducted with volunteer tourists on perceived impacts on favela (slum) communities of Rio de Janeiro, Brazil. This study was developed to address a need for further research that critically looks at the social impacts of volunteer tourism in marginalized communities. It addresses the following question: How does volunteer tourism influence a marginalized community from the perspective of the volunteers? Notably, the majority of the volunteers in this study had difficulty describing how volunteer tourism has benefited the community beyond their own individual contributions, and it was difficult for them to see broader implications of volunteer tourism in general. Recommendations of management actions that will help to maintain and enhance the benefits and alleviate the negative consequences and obstacles that were perceived by volunteer tourists are given.     

A longitudinal study of Olympic Games’ impact on the image of a host country

This study tracked the change in Brazil’s image due to hosting a mega event. The authors measured perceptions of Brazil before and at three points in time after the 2016 Summer Olympics. The findings revealed some differences in the country image but no significant changes in destination image or Olympics image over time. This may indicate how difficult it is to change people’s perceptions positively in a world filled with negative media coverage, such as what Brazil received leading up to and during the Olympics. For DMOs, controlling the media narrative is more important than ever when forming the destination image.     

The impacts of student and life satisfaction on tourism students’ perceived sense of belonging

This study explores how tourism students’ satisfaction with their lives and academics affect their sense of belonging within their school communities. The primary supporting research was conducted using a questionnaire, which 285 students in Akdeniz University’s Faculty of Tourism answered. The mean scores of the two scales (life satisfaction and sense of belonging) and the dimensions of student satisfaction were used to conduct multiple regression analysis. The results suggest that two aspects of student life (teaching staff and school management vs. student support and counseling) and life satisfaction had a direct correlation with students’ sense of belonging.     

Do I fit in? Impact of race on hospitality student perceptions of departmental climate

Recent reports by the NAACP show there is lack of minorities in upper management positions in the hospitality industry. One possible reason this deficiency exists is that the pipeline of qualified minority hospitality program graduates is slow. This study examined the perception of cultural climate held by hospitality students about their department as a possible antecedent of this stagnation. Current students in hospitality programs evaluated the cultural climates within the department and its effect on satisfaction using the Student Perception of Racial Climate Scale (SPRCS) and items from the Cultural Attitudes and Climate Questionnaire (CACQ). Results indicate a positive attitude toward cultural climate in hospitality management programs; however, both minority and nonminority students highlighted a lack of minority role models both in the classroom and the industry. Theoretical and practical implications for hospitality education and the industry are identified.     

Influence of design on tourists’ recommendation intention: an exploratory study of fjord cruise boats

ABSTRACT

In this article we study the influences of esthetic, functional, and symbolic dimensions of design on attitude toward fjord cruise boats and intention to recommend using the product. Also, we argue for the importance of a product to blend in with the surroundings in which it is used – contextually congruent design. In two studies we find that aesthetic, functional and contextually congruent design has positive influences on attitude toward fjord cruise boats. Designers of fjord cruise boats should develop boats with designs that are congruent with the surroundings in which they will be used.     

The impact of the ‘Girls on the Move’ Leadership Programme on young female leaders’ self-esteem

Using findings obtained from an evaluation of the ‘Girls on the Move’ Leadership Programme in Scotland, this paper assesses the impact physical activity leadership courses and leading physical activities had on young women’s global self-esteem. While research has shown that engagement in youth development activities can contribute to an individual’s self-esteem, less is known about the impact of youth leadership on young people’s self-esteem. Based on pre-course and six-month follow-up surveys and using the Rosenberg self-esteem scale, it was found that increases in global self-esteem scores were highest in those that maintained an involvement in leading activities. The self-esteem of those attending training but not taking on leadership responsibilities remained largely unchanged. The findings indicate that youth leadership development has the power to make important contributions to the development of young people and youth development professionals should seek to provide meaningful leadership experiences for young people.     

Estimating the impact of showroom entertainment on the gaming volumes of Las Vegas hotel–casinos

Increases in showroom headcounts are found to increase casino gaming volumes in two Las Vegas Strip casinos. This study examines long-standing assumptions regarding the indirect contribution of investment-intensive showroom entertainment. Such contributions are difficult to measure and the literature contains no rigorously derived estimates of gaming contributions from in-house entertainment venues. Despite the paucity of research, gaming companies are willing to invest staggering sums in showroom entertainment, based in large part on the belief that traffic from these venues will increase gaming volumes. Using estimates produced by time series regression models, the two showrooms produced average gaming win contributions of $11.28 and $19.32, per paid showroom attendee. Based on these estimates alone, extravagant investment in showrooms would have to be justified by other means. Future studies aimed at understanding the showroom contributions to non-gaming profit centers and the role of showrooms in the high-roller's patronage decision are both recommended.     

The Influence of Confucianism on Women’s Leisure in Taiwan

Abstract

Confucian philosophy has traditionally had a considerable influence on many aspects of the lives of the Taiwanese people. It is therefore necessary to take this belief structure into account in order to explain Taiwanese women’s leisure perceptions and behaviours. The purpose of this study is to examine this issue. The factors that constrain women’s leisure in Taiwan are identified. These categories can be broadly termed economic, domestic, social, and cultural constraints     

Effects of location on Airbnb apartment pricing in Málaga

The relatively recent social movement known as the “sharing economy” is becoming increasingly visible in online peer-to-peer platforms. One such platform is Airbnb; an accommodation marketplace which provides access to tourist accommodation. These platforms are having an important social and economic impact on tourist destinations such as Málaga, Spain. This paper presents a spatial econometric hedonic model that explains the pricing strategy of Airbnb tourist apartments in Málaga using factors such as host, guest, structural characteristics, and location. In relation to locational factors, the model in this study confirms the impact of spatial spillover effects, accessibility to certain amenities, traffic noise, walkability, and the ethnicity of residents in the neighborhood where the listing is located.     

A phenomenological approach of blogger’s view on cultural distance

This paper is intended to determine the influence of cultural distance on the international destination choices by tourists. We adopted a phenomenological approach and data were obtained from 17 bloggers with structured interview form and evaluated by content analysis. We evaluated the research data as three processes, as pre-travel, during travel and post-travel. We identified a tangible and an intangible preparation stage in the pre-travel process. We observed that an increase in cultural distance caused an increase in the destination obscurity and thus in the mental preparation. We found cultural experience, cultural acquisition and personal change themes during traveling. In the meantime, the increase in the geographic distance influences the cultural distance perception. We determined that destinations that are geographically remote (especially the Asian countries) are also culturally remote and interesting. We proposed a model that cultural distance is a moderator variable between travel motivation and destination choice.     

Changes in tourists’ perception of well-being based on their use of emotion regulation strategies during vacation

ABSTRACT

Based on the theoretical foundation of emotion regulation, this exploratory study aimed to examine changes in tourists’ perceived well-being and to determine whether these changes were due to use of emotion regulation strategies (ERSs) during their vacation. This study used travel diaries to record tourists’ use of ERSs on a daily basis, and also measured tourists’ perceived well-being one day before and after their vacation. Results indicated that tourists had significantly higher perceptions of well-being after vacation, and those who used ERSs were more likely to indicate a higher sense of well-being after vacation. The results provide new insight into which aspects of tourists’ subjective and psychological well-being can be boosted by taking vacations and how these aspects may be enhanced by using different ERSs.     

Impacts of peer-to-peer accommodation on the hotel industry: Hoteliers’ perspectives

The sharing economy is a new phenomenon that has considerable implications for traditional industries in general and the hospitality sector in particular. Although some recent studies have investigated the effects of sharing economy on the hotel industry, they primarily focused on quantifying its effects which are not exploratory for a phenomenon. This study attempts to achieve two research objectives. First, an exploratory qualitative method via a semi-structured in-depth interview is employed to investigate the impacts of P2P accommodation on the industry from hoteliers’ perspectives in China. Second, the current study provides valuable insights about traditional hotel marketing and operations. A social science perspective is proposed because prior hospitality research, merely in its commercial sense, fails to capture the essence of hospitality. Results indicate that P2P accommodation has effects on the hotel industry in terms of host–guest interactions, product offerings, staff empowerment, and platform collaboration. The study also suggests that the extent to which P2P accommodation impacts the hotel industry is different in terms of hotel star ratings and operating model. P2P accommodation and the hotel industry in China have a supplementary relationship. This study contributes to social studies of the hospitality literature by gaining insights from hotel senior management level. It also has great implications for the hotel marketing and management practices within the sharing context.     

The carnival goes on and on! Children’s perceptions of their leisure time and play in SFO 1

This paper deals with one part of a research project which aimed to identify a solid sociological base for a variety of adult education activities, through a combination of analytical and ethnographic approaches. The main focus here is on adult education as a leisure form. I propose that in considering adult education as a leisure form, account has to be taken of the relationship between leisure, paid work, the domestic work of women, and consumption in capitalist society. It is concluded that access and equal opportunities are crucial issues in considering adult education as a leisure form, but that equally important are the considerations of adult education as a preparation for leisure and leisure itself as an activity from which adults learn.     

An examination of green intention: the effect of environmental knowledge and educational experiences on meeting planners’ implementation of green meeting practices

Environmental sustainability has become an important concern in staging meetings and events. This paper introduces the Convention Industry Council's Green Meetings Report and goes on to investigate whether prior knowledge and educational experiences related to environmental sustainability are influential factors in planners’ commitment to engaging in ecologically friendly behavior. Using a nine-point questionnaire, 278 delegates at North America's largest one-day event for meeting planners were sampled. Regression analysis showed that the intention to implement green meeting practices is positively influenced by both prior knowledge of and educational experience with greening practices. In particular, educational experiences were found to be a strong influential factor contributing to meeting planners’ intention to implement green meeting practices. By providing operational definitions of knowledge and education, it proves that knowledge gained by an unstructured format was less effective than the impact of education on green intention. Accordingly, this study not only highlights academic discussions on environmental knowledge-building through formal education but also derives managerial implications for the meeting and event industry by outlining ways to incorporate continuing professional education in sustainable meetings and events. A range of ideas for the content of that professional education is presented, along with the possibilities for e-learning.     

Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.