Some Well-Known Brands of China''''s Export Motorcycles

~~Some Well-Known Brands of China's Export Motorcycles~~     

The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility

The notion of “responsible luxury” may appear as a contradiction in terms. This article investigates the influence of two defining characteristics of luxury products—scarcity and ephemerality—on consumers’ perception of the fit between luxury and corporate social responsibility (CSR), as well as how this perceived fit affects consumers’ attitudes toward luxury products. A field experiment reveals that ephemerality moderates the positive impact of scarcity on consumers’ perception of fit between luxury and CSR. When luxury products are enduring (e.g., jewelry), a scarce product is perceived as more socially responsible than a more widely available one and provokes positive attitudes. However, this effect does not appear for ephemeral luxury products (e.g., clothing). The perceived fit between luxury and CSR mediates the combined effects of scarcity and ephemerality on consumers’ attitudes toward luxury products. This study provides valuable insights that luxury brand managers can use to design their CSR and marketing strategies.     

Brands ＆ Channels

＂Brands＂ and ＂Channels＂ are the two most important things in Ku-Hai Chen＇s eyes when doing business with Mainland China. Ku-Hai Chert, Executive Director of the International Trade Institute of Taiwan External Trade Development Council （TAITRA）, flies frequently between Chinese Taipei and Mainland China, and was in Beijing earlier this month for his seminar.     

KFC's Chinese Brands

Beijing'sfirstshop-siteofKFC,asnackchain-storefromtheUnitedStates.islocatedatQianmen.QianmenwasonceagoldenplaceforBeijing'soldcateringsetwces,t0dayitisalsoabattlefieldfOrbusinessmen.Inthecompetition,KFChasrevealeditself,andmanycustomerscomehereeverydayItsunifiedarchitecturalstyle,standardizedmanagementandf00dar0undthew0rldhavemadeag0odimpressiononChinesepe0ple.Customerscanenteragenuineforeignsh0pwithoutgoingabroad.ButthedecoratedandreopenedKFCQianmenBranchhasturnedf0reignintoChinese,an…     

Ministry of Commerce Awarded Tablets to 430 China's Time-honored Brands

Recently,the Ministry of Com- merce held"China's Time-hon ored Brands"Medal Awarding Ceremony in Beijing,and awarded tab- lets and certificates to 430 enterprises with the titles of China's Time-honored Brands,such as Quanjude,Wuliangye, Tongrentang,Guanshengyuan, Zhangxiaoquan,Songhelou, Hengyuanxiang,Wuyutai,etc.     

Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data

Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specific period of time. It is for this purpose that we propose a new model, which does allow for such an examination. We illustrate the model for two product categories in two markets, and we provide share-switching estimates. We also demonstrate how our model can be used to decompose own and cross price elasticities.JEL Classification: C10, C51, C53, M31     

Luxury＇ OEM chain in China

According to statistics, China＇s domestic clothing consumption averaged an annual growth rate of 14.72 percem from 2001 to 2008, 2009 growth rate is expected to remain rhore than 15 percent, althoughexposed to the international financial crisis, clothing consumption becomes a major boost to China＇s textile industry. Along with the steady and rapid development of China＇s economy, demand for textiles in automotive, construction, health, energy, aerospace, agriculture industries are also on the rise. 2008 industrial textile volume exceeded 6 million tons, accounting for 17 percent of total textile fiber processing volume in China.     

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Previous studies have addressed some of the issues of customers' perceptions of mobile marketing, particularly the affordances of multiple communications and channels. Despite a proliferation of studies in this field, the theoretical exploration of luxury fashion customers' perceptions of multiple mobile communications and marketing channels remains at an exploratory stage. Drawing on the elaboration likelihood model and a social constructivist perspective, the current study conducted 37 in-depth interviews with Generation Z mobile luxury customers. We specifically examined how customers' emotionally and cognitively based perceptions emerge as they navigate multiple mobile marketing channels and message communications. Our model conceptualizes four elements of customers' perceptions of their mobile marketing journey that can drive mobile customer engagement and acquisition behavior. The integrative model opens up interesting avenues for further research on mobile marketing and luxury fashion consumers’ perceptions of the effects of multiple communications and marketing channels.     

Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China

Prior research has examined consumer intentions to purchase fakes, branding strategies and anti-counterfeiting actions, but little attention seems to have been paid to the role of consumers’ ability to discern fakes and branding strategies against counterfeiting. This article, thus, based on a study of 128 multinational managers’ experience in China, examines these inter-relationships. As a result, we address how knowledgeable and experienced managers in branding, consumer consumption and anti-counterfeiting effort perceive consumers’ ability to discriminate fakes from originals interacts with branding strategies, and how such relationship influences the effectiveness of anti-counterfeiting effort. Our findings suggest that consumer discrimination itself has no significant effect on anti-counterfeiting success. However, it significantly interacts with branding strategies to predict a means to mitigate brand damage. That is, consumers’ ability to discriminate fakes from originals appears to undermine efforts to mitigate brand damage from counterfeiting, at least in China when branding is based on improving product features or advertising and promotion. However, if branding emphasises after sales service, consumers’ ability to discriminate was found to enhance firms’ ability to limit counterfeiting damage to brands. Such interactions, however, did not help stop counterfeiting, except that branding based on reliability appears to have such a positive effect.     

Brands in the Basque gun making industry: The case of ASTRA-Unceta y Cía

Abstract

Basque gun making was an exception in early twentieth-century Spanish industry due to its high proportion of exports. The intense growth of handgun production during those years resulted from several factors such as Spanish patent law, the revolution in transport and communications, the electrification of manufacturing and the organisation of the sector as an industrial district. This article aims to analyse the role that brands played in this success, employing not only quantitative information but also the correspondence of one of the most important manufacturers of that time. Beyond counterfeiting, Basque gun making showed extraordinary marketing performance in which branding strategies were decisive for its success.     

United Brands案对我国反垄断执法的启示

UnitedBrands案是欧共体委员会（Commis-sion of the European Communities）根据欧共体竞争法查处的一起经典垄断案件。该案针对反垄断法领域的一些基本问题,比如相关市场的界定、支配地位的认定,以及若干滥用行为的认定,进行了细致人微地分析,这对于我们工商部门理解反垄断法理概念,以及今后反垄断执法工作,均具有一定的借鉴意义。     

Creating International Brands——Target for Hubao Group

The Jiangsu Hubao Group, now very active in the garment sector, used to be a small shirt factory with a loaned capital of only a few hundred thousand yuan(RMB). Since its founding in 1989, the group has been aiming at the international first-class level, and has formulated and implemented international famous brand strategy, with quality products occupying the market. After six     

Almost All Chinese Independent Brands Have Entered into Syrian Market

Interview with Xie Zhongmei, Counsellor of the Economic and Commercial Counsellor's Office of the Embassy of P. R. China Q1. This year is the 50th Anniver-sary of diplomatic relations between China and Syria, and the friendship between the two countries can trace back to 2000 years ago. Would you introduce the development situation of economy and trade relationship between China and Syria?     

Brands as cultural resources in children’s peer culture

This article examines how children collectively appropriate brands as cultural resources. From the New Childhood Studies perspective, an ethnographic study was conducted in schools to investigate the engagement of 10- to 11-year-old children in brand culture. The findings demonstrate that, through a process similar to Corsaro’s model of interpretive reproduction, children do not simply reproduce brand culture; instead, they actively use branding to fuel their peer culture. Mastering and manipulating brands are thus sources for integration or exclusion within the peer group and for differentiation from the adult world. We show the paradoxical impacts of branding on children’s well-being and participate in the debate on their vulnerability to marketing by highlighting how they deploy brand culture to interact in their social spheres, with the consequence being that their would-be empowerment remains entangled in the “brandscape.” Last, we contribute to a better understanding of the concept of culturally based brand literacy.     

Why Do Local South Korean Market Leaders Supply Retailer Grocery Brands?

This article examines why many of the leading South Korean brand manufacturers produce retailer brand products within their major product categories. The reasons identified include pressure from retailers, protection of other national brand product ranges, maintenance or improvements in working relationships, protection of other distribution channels, savings in marketing budgets, diversification of product lines, and changing competitive structures. Evidence is also provided of the dynamic nature of decision making relating to retail brand supply across the whole portfolio of brands which the manufacturer offers, rather than in respect of individual product brands or markets, the focus of much existing work.     

TCL——King Brand Colour TV Rivals the World's Famous Brands

World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China's large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also surpassed     

Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising

A major development in global marketing research is the evolution of global consumer culture theory and the notion that global consumer culture positioning (GCCP) strategies can be effective across markets. This study compares the content of a large sample of U.S. versus Japanese television advertising and looks at several executional variables (timing and counting variables) used in prior studies to explore whether global brands use more similar executions across the United States and Japan in comparison with local brands. Results indicate fewer differences for global brands on these dimensions. This pattern of results appears to be consistent with the notion that the use of GCCP strategies aimed at responding to the trend toward global consumer culture have taken hold and that for global brands it is more possible to standardize executions, in addition to strategy, than was the case in the past. However, results suggest that the amount of time that visuals are on screen is more difficult to standardize than other elements of the ad, and that ads for services show somewhat more similarities than ads for physical products. Theoretical and managerial implications are discussed.