供应链协作管理价值及实现途径

供应链管理是物流管理的重要组成部分。21世纪的企业竞争从某种意义上可以说是供应链之间的竞争。随着供应链管理的不断完善,它必然成为跨企业的协作,形成覆盖外购、制造、争销、库存管理、运输、仓储、客户服务等全过程的管理。本文分析了供应链协作管理的价值、供应链协作的途径,并以联想电脑为例,证实了供应链协作地效用。     

供应链集成研究

本文认为,供应链集成包括供应链资源集成、市场集成、信息集成和组织集成,它们之间相互联系、相互依存、相互作用,构成供应链网络体系。文章提出,资源集成是供应链集成的基础,也是供应链价值创造的基础,其规模、结构、效率和质量直接体现供应链的价值量;市场集成能有效拓宽资源集成范围,提高资源集成度;信息集成能广泛收集、整合资源与市场信息,进行价值模拟与有效管理;组织集成能从战略高度,提高资源、市场、信息的集成度和整个供应链的集成度,增加整个供应链的价值。     

价值驱动的供应链管理

供应链管理是企业发展最具活力的前沿领域之一。研究阐述了价值链与供应链的联系，说明了顾客价值才是供应链的驱动，供应链管理是以顾客价值增值为目标的，所以在管理中用供应链平均顾客增值率来分析和改进供应链，以达到顾客增值率最大。同时说明价值驱动也是供应链稳定的因素之一。     

移动供应链管理初探

移动供应链将传统供应链信息管理扩展到桌面与有线网络范围之外,并且提供了传统供应链管理系统所无法实现的一些功能。基于此,本文从移动供应链管理优势、应用价值以及实现方式等方面来对移动供应链管理进行探讨。     

基于顾客价值的供应链管理策略研究

顾客价值的核心是顾客感知价值,即在感知利得与感知利失之间的权衡。供应链管理始于顾客需求,终于顾客满意,是创造和提升顾客价值的战略途径。本文从顾客价值的内涵出发,分析了供应链管理创造顾客价值的原理,基于此,提出了通过供应链管理创造和提升顾客价值的策略。     

供应链管理环境下的物流管理

本文将供应链管理下的物流管理与传统的物流管理加以区别,介绍了供应链管理环境下物流管理的地位和特点,指出有效地管理供应链的物流过程,使供应链将物流、信息流、资金流有效集成并保持高效运作,是供应链管理中的一个重要内容,对于提高供应链的价值水平有着举足轻重的作用.同时,文章还提出了加强物流管理的措施,并以此分析了沃尔玛公司的成功经验.     

基于供应链管理的营销物流整合研究

21世纪的竞争不再是企业与企业之间的竞争,而是供应链与供应链之间的竞争。基于供应链管理的营销与物流的整合将实现顾客价值和供应链价值的最大化。本文在分析了营销与物流关系的基础上,阐述了营销物流的概念,并提出了基于供应链管理的营销物流整合的对策。     

供应链管理在市场营销中的作用

在市场营销中,建立科学的合理的高效的物流供应链,可以提高企业客户服务水平,大幅降低物流成本;同时,加强和优化供应链管理,还能创造新的市场需求,为顾客创造更多价值。供应链管理已成为企业市场营销成功与否的关键一环。     

基于电子商务的供应链设计与重构策略

企业推行供应链管理必然面临电子商务这一新环境,电子商务为供应链管理创造了新机会,同时也对供应链管理提出了新挑战,供应链管理必须根据电子商务环境做出相应调整和重构。分析电子商务环境对供应链管理的影响,探讨电子商务环境下供应链设计与重构的方法、原则和步骤,使物流、信息流和资金流发挥最大效能,最终实现理想的供应链。     

试论供应链一体化下的营销管理

本文从供应链一体化下的营销管理的内容入手分析了供应链一体化对营销管理的影响,即在营销管理方面通过供应链一体化的协调互动、资源优化配置和先进技术的应用降低顾客成本,提高顾客价值,创造增值价值。     

SUPPLY CHAIN CAPITAL: THE IMPACT OF STRUCTURAL AND RELATIONAL LINKAGES ON FIRM EXECUTION AND INNOVATION

Firms invest millions of dollars annually in developing their supply chains, with the broad goal of increasing their own performance. However, despite the significant resources deployed for supply chain development, the extent to which initiating, maintaining, and managing supply chain relationships contributes to firm success remains unclear. The current article provides conceptual development supporting the valuation of firm‐to‐firm supply chain connections from the perspective of the focal firm. Based on the social network and economics literatures, the article introduces the concept of supply chain capital, which comprises the value of both the structural configuration and relationship content of the firm's supply chain network. Following theoretical development, a non‐exhaustive set of propositions are constructed illustrating multiple ways that supply chain capital can be accrued and exploited for firm‐level benefit. Managerial recommendations for investment in supply chain capital are included, as are future directions for research in the area of supply chain networks.     

DEVELOPING SOCIAL IDENTITY AND SOCIAL CAPITAL FOR SUPPLY CHAIN MANAGEMENT

Competition involves not firm against firm but rather supply chain against supply chain, but few studies explain theoretically the subsistence of a supply chain as a social entity or the operating mechanisms through which firms socialize to obtain better business performance. On the bases of social identity theory and social capital theory, the authors suggest that the salience of supply chain identity accumulates social capital in a supply chain, which then facilitates supply chain management and improves business performance.     

Aligning supply chain design for boosting resilience

Many researchers have analyzed the effect of disruptive events, such as natural disasters and economic and market forces, on global supply chains. However, there is a lack of consensus on delineating a universal collection of supply chain risk management practices that will help companies operate in a global market with large-scale disruptions. In this article, we present an analysis, in conjunction with a worldwide online survey, based on successful global brands and their supply chains. We propose a framework that deploys the dynamics of building supply chain resilience, first linking the design of the supply chain portfolio (local versus global scope, as well as strategic responsiveness versus cost reduction) with supply chain vulnerabilities (external versus internal). We describe the transition between different supply chain structures as a way of coping with disruptions and thus proactively developing resilience. In this article, we introduce both a supply chain risk management approach and the reactive-by-deployment mode, as illustrated by successful global company examples.     

基于供应链管理的专业市场转型升级路径研究——以泉州A公司为例

本文以供应链集成理论和复杂适应系统理论为分析框架,通过对泉州A公司的案例研究,分析专业市场的供应链运作,总结出专业市场应当把握价值链的战略环节,立足于行业价值链,识别明晰价值链上新的价值增长环节,并将其在专业市场内部集成,通过构建各方主体的交互界面,对资源和子系统进行优化组合,从而来满足外界环境的价值需求,进而实现专业市场的行转型升级。     

An integrated approach to managing extended supply chain networks

In an effort to improve their competitive position in a rapidly changing marketplace, many companies have replaced their traditional supply chains with extended supply chain networks built on a foundation of supply chain collaboration. These extended networks require the use of decision support tools and technologies to improve both operating efficiencies and customer service, but many companies have struggled to realize the expected benefits of these tools and the increased collaboration. This article recommends that companies adopt an integrated strategy of people, processes, and technology to achieve their competitive supply chain goals. Our recommendation is backed by the results of a survey we conducted of senior-level practitioners concerning the importance and challenges of supply chain collaboration. The article concludes with a set of managerial recommendations to improve a company’s collaborative efforts within its supply chain.     

AN INVESTIGATION OF THE VALUE OF CROSS‐DOCKING FOR SUPPLY CHAIN MANAGEMENT

Cross‐docking is the practice of transferring materials from an incoming shipment directly to an outgoing shipment without storing them at the transfer point. This essentially eliminates the inventory‐holding function of a warehouse and can reduce supply chain costs. We investigate the value of one type of cross‐docking in a variety of supply chain environments.     

Process chain: A new paradigm of collaborative commerce and synchronized supply chain

Despite much improvement in supply chain visibility and collaboration, even supply chain masters have not yet fully grasped the maximum performance potential in this era of the Internet. Now is the time for corporate America to rethink managing business and the supply chain. Future success in business competition relies on harnessing the power of process chain, a new paradigm toward achieving global optimization of a common performance goal for a total supply chain. It is imperative that corporate executives embrace this new vision of collaborative commerce and synchronized supply chain.     

Planned disruption and unintended consequences: Postponement by strategy vs. intervention in the U.S. beer supply chain

Supply chain strategies are used to increase efficiency, save money, or reduce uncertainty and disruption. Disruptions can be unexpected and potentially devastating for supply chains. However, sometimes supply disruptions are built into supply chains using a postponement strategy. When postponement is implemented as a supply chain strategy, it can smooth the flow of goods, provide cost savings, and improve customer experience. When postponement is forced on supply chains via government intervention it can break down the seamless flow of goods and information, causing them to work inefficiently. In this article, we show how intervention through postponement creates unintended consequences that negatively impact beer supply chains and make recommendations to help managers mitigate these consequences. We also address policymakers, who can decrease the likelihood of unintended consequences resulting from regulations they enact—including how to prevent legislating these regulations in the first place.     

EXPLORING PROCESSES FOR CUSTOMER VALUE INSIGHTS,SUPPLY CHAIN LEARNING AND INNOVATION: AN INTERNATIONAL STUDY

This paper reports results from a study designed to assess the extent to which firms across industries and several countries lay the groundwork for and use customer value insight, supply chain learning, and innovation processes. The cross‐sectional study serves as an exploration of the theoretical relationships among these activities and their impact on perceptions of organizational performance. Through an international survey study drawing on samples from the U.S., Sweden and Denmark, the authors find support for the notions that supply chain learning and innovation processes are driven by processes aimed at studying changes in customer value and contribute to perceptions of superior organizational performance. These findings have significant implications for logistics and supply chain management.     

Shopping in the omnichannel supply chain under price competition and product return

In recent years, omnichannel retailing has created value for prospective consumers. The rise of omnichannel retailing has changed consumers' buying habits, and manufacturers are facing stiff competition from retailers. To reduce this competition effect, manufacturers and retailers often work together to reduce showroom display costs. Despite this practice, there is little understanding of how omnichannel retailing impacts supply chain (SC) profit under competitive conditions. We investigate the test-in-store-and-buy-online (TSBO) retailing strategy and its impact on SC profit and price competition between manufacturers. The retailer sells products of both manufacturers through its website but displays products of only one manufacturer in the showroom, which bears the displaying cost. The retailer adopts a return policy for the other manufacturer. Stackelberg game was used to examine how members of the chain interact, and Nash equilibrium was used to find optimal strategies for players under decentralized and integrated channels. The results show that the TSBO strategy in retailing benefits all supply chain players under the integrated channel. A further interesting finding is that omnichannel SC profits are highest when retailers adopt a return policy. When two manufacturers compete and adopt different sales models, the manufacturer who uses the TSBO retail model reaps the most profit. Several other managerial insights are drawn from sensitivity analyses.