Strategies as Discursive Constructions: The Case of Airline Alliances

ABSTRACT In this paper, we argue that by examining the discursive elements in strategy talk we can contribute to our understanding of the myriad of micro‐processes and practices that make up strategies. We focus on airline alliances as a particularly illustrative case. Based on a critical discourse analysis of an extensive material of strategy talk on airline alliances, we point to five types of discursive practices that characterize strategizing in this context in 1995–2000: (1) problematization of traditional strategies; (2) rationalization, objectification and factualization of alliance benefits; (3) fixation of ambiguous independence concerns; (4) reframing of cooperation problems as ‘implementation’ issues; and (5) naturalization of alliance strategies. While we want to emphasize the context‐specificity of these practices, we claim that similar types of discursive practices are also likely to be an inherent part of strategizing in other settings.     

Widening the lens: a structuration theory perspective on European works councils and transnational labour relations

This article outlines a concept for analysing practices of European works councils. Much previous research has focused its attention merely on a single institution or actor, for instance the European works council, transnational agreements or trade union federations. However, previous research in the field suggests that transnational labour relations often involve many actors on different levels inside and outside an MNC who interact, refer to different cultural patterns and draw power to act from various sources. To cover those processes, a structuration theory framework is developed that models different ‘action fields’, which actors refer to in their social practices of cross‐border employee representation. The framework is illustrated with case studies of Toyota and General Motors. The benefits and limitations of the new perspective are discussed with reference to previous accounts.     

‘Totally Un‐Australian!’: Discursive and Institutional Interplay in the Melbourne Port Dispute of 1997–98*

ABSTRACT We examine how discourses are mobilized and deployed by actors in an inter‐organizational domain during a critical industrial relations event. We identify the ways that business interests and union interests in the Melbourne Port industrial dispute of 1997–98 related to each other. We weave concepts from domain theory and organizational discourse theory in deriving the concept of the discursively ordered domain. This suggests that the main processes that occur in a domain are actors’‘mapping’ texts onto discourses and discourses onto interpretive schemes which make certain courses of action rational and sensible. Methodologically, we join an institutional‐historical analysis and a text‐based discourse analysis to gain a well‐rounded understanding of the situation. We extract several discursive frameworks which the major actors mobilized to make sense of the situation, and draw linkages to the actions that those positions made possible. The main findings are that actors in the two networks performed complex mapping in different ways, the material and symbolic outcomes of the dispute are products of those mapping processes, and the material and discursive aspects of the domain interweave. We discuss the value of the concept of discursively ordered domain for mutually enriching domain theory and discourse analysis and for understanding critical events such as major industrial disputes in new ways.     

Solidarity in Climate/Immigrant Justice Direct Action: Lessons from Movements in the US South

In October of 2012, youth organizers from the immigrant justice and climate change resistance movements in the southeastern US metropolitan region of Atlanta, Georgia, coordinated a direct action tactic framed by a unified narrative justifying collaboration between immigrant and climate justice activists on equal terms. In a continuing collaborative relationship, these organizers embraced mutually strategic narratives rooted in local civil rights history, but rejected common ‘global climate justice’ narratives used to frame social and environmental collaborative organizing. We examine the departure from ‘global climate justice’ narratives, which was exemplified by coalition building in Georgia, to argue that scholarship articulating ‘global climate justice’ as a new context for integrating social and environmental movements must anticipate barriers to these solidarities, especially historical, regional and racialized dynamics of power among organizations engaged in these developing alliances. Based on an investigation of strategic alliances between anti‐racist, immigrant justice organizers and climate change activists in the metropolitan areas of Atlanta and Athens, Georgia, we argue that climate justice narratives in both activism and scholarship would benefit from more attention to the particular political and cultural geographies in which diverse forms of climate justice organizing can take hold.     

Between advocacy,compliance and commitment: A multilevel analysis of institutional logics in work environment management

In this study we explore the development and enactment of institutional logics in the field of work environment management. We show how three historically developed logics constitute different values and practices that guide professionals’ organizational action. Using both historical and contemporary qualitative data, we show how the three institutional logics are present in the field of work environment, and how the logics are enacted simultaneously by actors within four large organizations in Denmark. The study contributes to the literature on institutional logics. The logics perspective is combined with critical realism to describe the inter-relatedness between the levels of society, institutional fields, and organizations, and by elaborating the near-decomposable relations between institutional logics and orders. The study contributes to the literature on work environment management by investigating the ideational lenses through which regulations and interventions are perceived by organizational actors, and how these perceptions may lead to different organizational outcomes and outlooks in work environment management.     

‘Don't Waste a Crisis’: Opening up the City Yet Again for Neoliberal Experimentation

This essay calls for a systematic investigation of the financial‐economic crisis as a source of new urban governance rationalities across Europe. We propose combining an understanding of neoliberalization as a variegated social phenomenon with a cultural political economy approach sensitive to the discursive dimension of variegation and the evolutionary mechanisms through which discursive variation is translated into geo‐institutional differentiation. We illustrate how this theoretical framework may help to analyse the impact of the crisis on urban governmental rationalities. Rather than offering a complete cultural political economy account of the responses of European cities to the financial‐economic crisis, we analyse how the crisis and the responses to it have been represented in discourses on urban policies and development by focusing on two discursive sites that are of strategic importance, namely OECD LEED and URBACT. Our preliminary findings suggest a re‐assemblage of existing discourses rather than the emergence of a new post‐neoliberal urban government rationality.     

Advertising,avoiding, disrupting,and tabooing: The discursive construction of diversity subjects in the Turkish context

This study investigates organizational diversity discourses in Turkey – a non-Western, politically relevant, yet underrepresented context. Using a Foucauldian perspective on power and discourse, we scrutinize how power relations in the Turkish context are (re)produced. Based on our analysis of company websites and semi-structured interviews with various actors (e.g., HR managers), we propose a conceptual framework of the discursive construction of diversity subjects at work along the dimensions of (1) visibility of organizational diversity discourses and (2) contestation of meaning within organizational diversity discourses. The combination of these dimensions yields four discursive dynamics as illustrated in our data (Advertising, Avoiding, Disrupting, Tabooing). This framework may inspire future context- and power-sensitive investigations on diversity discourses at the workplace.     

How Political Actors Co-Construct CSR and its Effect on Firms' Political Access: A Discursive Institutionalist View

This paper explores how corporate social responsibility (CSR) can incentivize political actors to increase firms' political access. Taking a discursive institutional perspective, I argue that the types of access negotiated depend on how political actors co-construct the multiplicity of CSR meanings. To study this process, I focus on the empirical case of the European Union (EU), offering a novel analysis of event observations, policy documents, and interviews with Commission officials, Euro-parliamentarians, and other stakeholders. I find that the value of CSR is highly contested in the EU political arena. I then elucidate four discursive strategies through which political actors interactively refined, reframed, and reinterpreted the meaning of CSR and its relevance for firm access in ways beneficial to their perceived interests. The findings highlight the importance for nonmarket strategy studies to conceptualize CSR as a co-constructed idea and access as negotiated, putting the micro-dynamic relationship between firms and political actors centre stage.     

Questioning the use of ‘local democracy’ as a discursive strategy for political mobilization in Los Angeles,Montreal and Toronto

Between 1997 and 2002, homeowners in various parts of Los Angeles sought to secede from the City. At the same time, in Toronto, the province of Ontario forced the amalgamation of six municipalities forming a new megacity of 2.4 million. Residents mobilized for several months. In 2000, the province of Quebec forced the merger of 28 local municipalities in Montreal, forming a new city of 1.8 million. Angst came mostly from suburban Anglophone municipalities, where it was felt mergers would affect linguistic privileges. In the three cases, but stemming from different positions on the Left‐Right political spectrum, social actors claimed more local autonomy ‘in the name of local democracy’. Comparing these cases where institutional reforms and claims for local autonomy captured the political agenda, the article asks whether the use of ‘local democracy’ as a legitimizing tool for territorial claims may point to the emergence of a new generalized discursive strategy. Comparing variations in interpretations, and locating them in their respective local political cultures and in relation to the political positioning of claiming groups, highlights the processes by which socio‐political movements mobilize residents to their cause while avoiding accusations of NIMBYism. In the end, the article questions the moral tone attached to the expression ‘local democracy’.     

‘One‐Man Handled’: Fragmented Power and Political Entrepreneurship in Globalizing Mumbai

This article considers the fractured nature of state power in contemporary Mumbai. Based on a case study of the ongoing Dharavi Redevelopment Project, a 2‐billion US dollar initiative to redevelop Mumbai's most infamous ‘slum’ settlement as a mixed‐use, mixed‐income township, it details the new state strategies emerging to support urban development efforts in India today. Identifying the structural weaknesses that have traditionally hindered development planning in Mumbai, it describes how a private developer, acting as a political entrepreneur, has worked to consolidate the authority and resources necessary to overcome these institutional gaps and structural weaknesses. Situating the analysis in theories of state restructuring, this case sheds light on how the local Indian state is responding to the pressures associated with neoliberal globalization and competitive urbanism. While a growing literature in this area has offered important insights into emerging configurations of power, it remains overly focused on the role of NGOs in these efforts, failing to provide an adequate analysis of alliances between the state and other private actors. This article attempts to address this gap with an in‐depth examination of the political entrepreneur as a site of institutionalized, but ultimately incomplete, power in globalizing Mumbai.     

Showdown at Kykuit: Field-Configuring Events as Loci for Conventionalizing Accounts

abstract    Despite the centrality of fields as a concept in organizational research, the processes by which fields form and change have not been studied in great depth. By situating action in time and space, field-configuring events (FCEs) offer valuable settings for researchers seeking insight into such processes. This paper develops a theory of accounts as a way to understand a mechanism by which institutional entrepreneurs seek to shape fields and influence the institutions that govern them. Actors produce and distribute justified accounts – narratives that describe the way work in the field ought to be done – and attempt to persuade powerful actors in the field to adopt them as conventions. FCEs can thus be understood as loci for conventionalizing accounts. The theory of accounts and field-level change is illustrated with a case study of a turning point FCE during which competing institutional entrepreneurs in the field of 'non-profit technology assistance providers' present alternative accounts. Successful institutional entrepreneurship comes from recognizing political opportunities to align one's account with the dominant orders of worth in the field, thereby convincing powerful actors to accept one's account as convention.     

Beating the advertising drum for the employer: How legal context translates into good HRM practice

The legal context is constitutive for the legitimacy of HRM practices. In this paper, we use an institutional work approach to investigate how a legal mandate requiring employers to state the minimum pay in job advertisements in Austria was translated into a legitimate HRM practice over time. In this process, HR practitioners translated the law into an HRM practice going well beyond the legal requirements. In contrast to merely constraining HRM practice, we find HR practitioners actively engaging with the legal context. In the discursive struggle over a legitimate translation of the law into practice, actors speaking ‘for HRM’ were mostly HRM consultants and service providers building on an individualist and unitarist frame of reference for employment relations. Our findings contribute to a contextualized understanding of HRM practices by considering the interaction of HR practitioners and legal context.     

The role of emotions in the control-resistance dyad

This paper investigates the implications of perceived Socio-Ideological Organizational Controls (SIOC) dimensions on actors’ lived experiences in the workplace. We explored whether emotions mediate the dyad control-resistance. Data was collected from 385 participants, via a self-administered questionnaire framed as part of a cross-sectional survey design. Our findings suggest that SIOC dimension related to the promotion of values is an important predictor of experiencing higher positive emotions and lower negative emotions at work. The positive emotions, in turn, predict higher organisational citizenship levels and lower resistance behaviours. Based on these findings, we discuss the role and effectiveness of organisational controls inspired by discursive practices.     

Recovering Sociology from the Trash Heap: Of Waste Politics and the Spatialization of Local Representation in Lagos

This article excavates the debate that unfolded during the 1980s between Jacques Rancière and Pierre Bourdieu to shed light on the theoretical divide that still cuts across the field of urban studies today. Looking at contemporary Rancièrian scholarship through a Bourdieusian lens, it points to their main theoretical shortcomings and reasserts the value of relational, field‐based and empirically grounded approaches to urban politics. At the same time, this article engages seriously Rancière's critique of Bourdieu's failure to account for space in order to question the territoriality inherent to the notion of field. We put this theoretical discussion to the test of Lagos's garbage. Drawing on an ethnographic study conducted in Lagos from 2015 to 2016, we propose analyzing the process of spatialization of the field of local representation by looking at the ways solid waste—here conceived as a political opportunity—is mobilized by different actors. We argue that the deployment of a waste infrastructure in Lagos is congruent with a relative disinvestment in practices of territorial control that reshapes the structure of local representation, reconfiguring the ‘stage’ on which politics is played out in the Nigerian metropolis.     

The impact of expatriate supporting practices and cultural intelligence on cross-cultural adjustment and performance of expatriates in Singapore

We test the relationships between corporate expatriate supporting practices, cross-cultural adjustment, and expatriate performance. Specifically, we propose that the facets of cultural intelligence moderate the expatriate supporting practices–expatriate adjustment relationship. Analyzing 169 expatriates residing in Singapore, we found that expatriate supporting practices were positively related to adjustment as well as performance. Further, we demonstrated that metacognitive and cognitive cultural intelligence negatively moderated the links between expatriate supporting practices and adjustment, while motivational cultural intelligence had a positive moderating effect. These findings have implications for organizations providing support for expatriates and the expatriate selection and training processes.     

The Dynamics of Alliance Conditions in the Alliance Development Process

One of the key issues in understanding the developmental processes of strategic alliances is how the alliance conditions change over the different stages of alliance development. A related question concerns the nature of the co-evolutionary dynamics of alliances in terms of their constituent partner firms. In this article we propose an integrated process model of alliances that is based on alliance conditions, allianc developmental stages, and an alliance system comprising co-evolutionary elements. We suggest that alliance conditions, or the key characteristics of an alliance at any given moment, link the alliance environment (firm characteristics) and the alliance development process. We also explore how specific patterns of alliance conditions have differential impacts on the interactive elements of the alliance co-evolutionary system.     

Eco‐efficiency and dematerialization: Scenarios for new industrial logics in recycling industries,automobile and household appliances

The environmental field has been continuously overloaded with new concepts in the area of environmental impact such as environmental space, ecological backpack, carrying capacity, ecological footprint, dematerialization and eco‐efficiency. The latter two concepts have a particular relevance to corporate environmental management. This article discusses the concepts of dematerialization and eco‐efficiency with respect to their implications for industry logics. It is based on a project that was initiated by the Swedish EPA. Within the project we used the scenario technique to explore the future industry logics of recycling industries related to the automobile industry and household appliances. One scenario, ‘business as usual’, indicates a focus on products with incremental improvements and a stepwise departure from today's practices. The other scenario, ‘dematerialization’, indicates a focus on functions and needs, and a significant departure from today's practices. Concluding from the empirical analysis of present industry logics, based on interviews and data analysis in specific industries, we realized that changes in industry logics and business systems are inevitable, if industry takes a responsibility for the whole life cycle seriously. Accordingly, we propose the transformation of business systems as a research agenda for the future. Such an agenda follows ecologically motivated transformation and translation processes throughout the whole system of actor networks and action nets of society and creates an enhanced understanding of the emerging processes of corporate environmental management. It also considers different institutional arrangements between those actors that constitute the system as a whole. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.     

Managing Discursive Tension: the Co–Existence of Individualist and Collaborative Discourses in Flight Centre

Our study of the travel agency Flight Centre began as a case study of a company that appears to be a 'success story' in what is a highly competitive industry. In the course of our study we found that inscribed in Flight Centre were two, differing discourses which appear to co–exist in creative tension throughout the organization. One discourse is competitive individualism and the other collaborative teamwork. Our paper focuses on how Flight Centre has made use of multiple discourses such as these in the process of achieving competitive advantage, and how people manage the differing discursive logics which confront them on a day–to–day basis. The paper proceeds by identifying the social and textual practices which constitute each discourse. It then establishes the discursive co–existence and tension which exists between the two discourses. Study is made of the conditions under which this discursive co–existence is disrupted. We then identify the interpretative routines and practices through which organizational actors maintain and reproduce discursive co–existence. Our paper concludes by considering a variety of implications of studying multiple discourses in organizations.     

How does(n't) Urban Shrinkage get onto the Agenda? Experiences from Leipzig,Liverpool, Genoa and Bytom

This article discusses the question of how urban shrinkage gets onto the agenda of public‐policy agencies. It is based on a comparison of the agenda‐setting histories of four European cities, Liverpool (UK), Leipzig (Germany), Genoa (Italy) and Bytom (Poland), which have all experienced severe population losses but show very different histories with respect to how local governments reacted to them. We use the political‐science concepts of ‘systemic vs. institutional agendas’ and ‘policy windows’ as a conceptual frame to compare these experiences. The article demonstrates that shrinkage is hardly ever responded to in a comprehensive manner but rather that policies are only implemented in a piecemeal way in selected fields. Moreover, it is argued that variations in institutional contexts and political dynamics lead to considerable differences with regard to the chances of making shrinkage a matter of public intervention. Against this background, the article takes issue with the idea that urban shrinkage only needs to be ‘accepted’ by policymakers who would need to overcome their growth‐oriented cultural perceptions, as has been suggested in a number of recent writings, and calls for a more differentiated, context‐sensitive view.     

Where is Urban Politics?

We outline the rationale for reopening the issue of the spatiality of the ‘urban’ in urban politics. There is a long tradition of arguing about the distinctive political qualities of urban sites, practices and processes. Recent work often relies on spatial concepts or metaphors that anchor various political phenomena to cities while simultaneously putting the specificity of the urban itself in question. This symposium seeks to extend debates about the relationship between the urban and the political. Instead of asking ‘what is urban politics?’, seeking a definition of the urban as a starting point we begin by asking ‘where is urban politics?’. This question orients all of the contributions to this symposium, and it allows each to trace diverse political dimensions of urban life and living beyond the confines of ‘the city’ as classically conceived. The symposium engages with ‘the urban question’ through diverse settings and objects, including infrastructures, in‐between spaces, professional cultures, transnational and postcolonial spaces and spaces of sovereignty. Contributions draw on a range of intellectual perspectives, including geography, urban studies, political science and political theory, anthropology, cultural studies, sociology, planning and environmental studies — indicating the range of intellectual traditions that can and do inform the investigation of the urban/political nexus.