Managerial attitudes towards environmental management among small and medium hotels in Kuala Lumpur

Empirical work on the acceptance of environmental impacts and responsibilities by hotels in developing countries is still relatively rare. There is also little work on understanding the relationship between business and environment among small and medium hotel companies. This research helps fill the knowledge gap by providing information on the responsiveness of small and medium hotels towards environmental management within the context of Kuala Lumpur, Malaysia, It explores the awareness and attitudes of small and medium hotel managers towards environmental management and their opinion on how things can be improved. Questionnaires containing Likert scale questions, supplemented by open-ended questions, were personally administered to willing participants. The findings indicate that respondents generally tend to provide positive response to the Likert scale questions, but refused or were unable to give clear answers to the open-ended questions which were designed to explore further the answers they provided. In practice, managers also did not go beyond the basic common sense of cutting their water and energy costs. These indicate a lack of clear and adequate knowledge about environmental management, and their tendency to be “politically correct” in relation to environmental issues. The paper ends with recommendations on how to improve the environmental management knowledge and know-how among managers of small and medium hotels.     

A Quasi-experimental Method for Testing the Effectiveness of Ecolabel Promotion

Despite the existence of tourism ecolabels for more than 10 years, tourists’ decision making is still only marginally influenced by such labels and it appears that sustainability does not feature much in tourists’ general consumption behaviour. However, two recent studies found that tourists’ attitudes towards the Green Globe 21 (GG21) ecolabel in New Zealand were positive and the surveyed tourists appeared to have a high awareness of sustainability issues. Based on these findings, a quasiexperiment was conducted in the Christchurch Visitor Information Centre (CVIC) (main tourist hub of South Island) to investigate whether tourists’ positive attitudes towards ecolabels would result in increased observable interest of GG21 ecolabelled products. The purpose of this paper is to describe the complex quasi-experimental methodology that has been developed in an attempt to get further insight into tourist behaviour related to ecolabelled tourist products. During May and June 2003 the impact of a promotional campaign on tourists’ information search behaviour in the CVIC was tested. Observations of tourists and measurement of brochure up-take showed no increased interest in the ecolabel promotion campaign or the GG21 labelled products in the CVIC. The experimental methodology demonstrated that positive attitudes towards ecolabels are an unreliable predictor of responsible environmental tourist behaviour.     

Understanding the Impact of Ecotourism Resort Experiences on Tourists’ Environmental Attitudes and Behavioural Intentions

This study explored the conservation benefits of environmental management practices and nature experiences provided at a major Australian ecotourism resort. To achieve this purpose the study investigated changes in tourists’ environmental knowledge, awareness, attitudes and behavioural intentions between pre-visit and post-visit stages. Overall, there were few statistically significant differences between the pre-visit and post-visit samples. This study found, however, significant effects of (1) visitor awareness of, and (2) involvement in, the environmental management practices, and (3) participation in nature tour activities on environmental attitudes and behaviours. It is suggested that awareness of in-resort environmental practices and satisfying experiences in ecotourism accommodation may lead to reinforcing visitors’ favourable environmental attitudes, thus increasing their interest in further ecotourism experiences. Through these cumulative effects, ecotourism accommodation could achieve its educative goal.     

A structural model of residents’ intention to participate in ecotourism: The case of a wetland community

Ecotourism supports environmental conservation as well as generating economic opportunities. It additionally strongly emphasizes benefits to the local community and suggests that the involvement of the residents is important for the effective management of tourism. Accordingly, this study explores factors contributing to residents’ participation intention in ecotourism management and proposes a structural relationship between their participation intention, environmental knowledge, attitudes towards ecotourism and the appeal of tourist landscapes. Analysis indicates residents’ environmental knowledge positively affects attitudes towards ecotourism, which in turn directly and indirectly determine the intention to participate in ecotourism through their individual landscape affinity. Thus, residents’ involvement in ecotourism may be stimulated through a) appropriate management strategies aimed at increasing their environmental knowledge, b) encouraging positive ecotourism attitudes, and c) environmental planning that promotes residents’ affinity for local attractions.     

Can Ecotourism Interpretation Really Lead to Pro-Conservation Knowledge,Attitudes and Behaviour? Evidence from the Galapagos Islands

Proponents of ecotourism within protected areas believe that tour design and interpretation can help mitigate the negative impacts of tourism, human and environmental, and build an educated and motivated constituency that supports environmental conservation and social improvements. However, ecotourism's claims to achieve those objectives are largely untested, and linkages between tourism's operational characteristics and positive changes in tourists” environmental knowledge, attitudes and behaviours are largely unexplored. This exploratory research investigated the efforts of one Galapagos National Park tour operator to explore whether a well-conceived interpretation/ecotourism product could influence tourists” educational outcomes and support of environmental conservation. Results suggest that well-designed and delivered interpretation during the ecotourism experience can increase knowledge of the host-protected area, supportive attitudes towards resource management issues facing the host-protected area, general environmental behavioural intentions and philanthropic support of conservation.     

Social media marketing in wine tourism: winery owners’ perceptions

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.     

Are we all environmental tourists now? The role of biases in social comparison across and within tourists,and their implications

From a management and research perspective, it is important to get a better understanding of what influences tourists in their decision to choose environmentally friendly travel options, and how these are related to social cognitive processes. This paper reports findings from two separate studies investigating the role of biases in social comparison, with particular reference to tourists' perception of their personal roles as environmentally friendly tourists, and especially tourists’ views of the environmental attitudes of other tourists. Samples of N = 1607 and N = 2076 tourists, respectively, were obtained for two studies in Western Norway. Results indicate that tourists perceive themselves to hold more pro-environmental attitudes than other tourists (i.e. “typical tourist”, “average tourist”, “tourists”). This suggests that there are differences in the perception of the self and others when it comes to social comparisons concerning issues of environmental sustainability. The findings also suggest that tourists hold overly positive views of themselves generally concerning issues of environmental sustainability and that their environmental attitudes reflect perceived desirable standards. The theoretical and practical implications of the findings are discussed from a social psychological perspective, and implications for tourism managers and researchers noted.     

Early-Life Outdoor Experiences and an Individual's Environmental Attitudes

This study investigated the effects of early-life experiences on an individual's environmental beliefs. Data from a survey of 533 university undergraduate students from 20 areas of academic study were analyzed using sequential regression to determine the degree to which current environmental beliefs could be explained by early childhood experiences. Results showed that four of the seven independent variables (appreciative outdoor activities, consumptive outdoor activities, media exposure, and witnessing negative environmental events) explained 14% of the variance in the eco-centric/anthropocentric beliefs. Three of the independent variables (early-life participation in mechanized outdoor activities, education, and involvement with organizations) were not significant predictors of eco-centric/anthropocentric beliefs. Implications for research and practice were discussed.     

Race,gender, and leisure benefits

This study investigated the relationship between race, gender, and 7 leisure benefits that are based on a Benefits Approach to Leisure (BAL) framework. A random sample of 47 blocks from a southern metropolitan census tract composed of racially integrated middle‐class neighborhoods yielded 99 African American and 107 European American households who rated statements representing 7 leisure benefits on a Likert‐type scale. Using 2‐tailed t tests, with an F (folded) statistic to test for equality of the 2 variances, significant differences (p < .05) between middle‐class African Americans and middle‐class European Americans were found on 4 of 7 leisure benefit scales (57%): relaxation, diversion, self‐expression, and social interaction. When gender was considered, African American and European American middle‐class men differed significantly (p < .05) on relaxation and self‐expression scales, whereas middle‐class women differed significantly (p < .05) on social interaction and self‐esteem scales. The 7 leisure benefit areas were ranked according to perceived importance; a strong association (R = .86, p < .05) was shown between the racial groups. Gender showed considerable effect on the ranking of preferred leisure benefits among middle‐class African Americans but was of limited value when comparing middle‐class European American rankings.