当汽车行业遇上高速新媒体

引言：随着视频类网站的日益红火,人们突然发现,互联网上的汽车广告越来越多,形式也不一而足。尤其是在一些网络电视上,新颖的广告让更多汽车爱好者兴趣浓厚。马自达2、本田思域、东风悦达起亚等汽车品牌纷纷试水网络电视,在中国最大的网络电视门户悠视网（UUSee．com）上投放广告。在大洋彼岸,凯迪拉克、斯马特美国公司等汽车品牌也正在通过网络电视的手段吸引年轻消费者。而在欧洲大陆,宝马、奥迪、梅赛德斯-奔驰、路虎等都先后推出了网络电视频道,播放从生活到体育的一系列节目。这些欧洲豪华品牌汽车制造商一起投入网络电视的世界,将之视为一种新的营销选择。众多汽车品牌都在迅速向网络电视营销手段靠拢。在跨越了文字和图像之后,汽车营销终于站在了互联网的起跳板上,对于汽车产业来说,伴随着这一跳而来的是足以令人遐想无限的广阔的市场空间。     

东风金霸--满足新法规的第一款轻卡

近日，备受关注的国内轻型商用车业第一款拥有外表和内饰自：主知识产权的高端产品——东风金霸在东莞和南京两地隆重上市。     

Death from drowning: defining a new challenge for child survival in Bangladesh

The study focuses on children less than 5 years old and explores the epidemiological profile and correlates of drowning as a challenge to child survival in Bangladesh. Two data sources from Bangladesh, a cohort of 8,070 children followed for 2 years in a rural area and a nation-wide survey conducted in 1996–97 have been used. In addition, a systematic review of the literature has been conducted spanning the past two decades for analysis of drowning in children. Seventy drowning deaths were reported in the cohort and 726 deaths were reported in the national survey. Verbal autopsy and semi-structured interviews were conducted on all deaths. Drowning accounted for 43% of deaths in the cohort and 20% of deaths in 1–4-year-old children in the national survey. Most drowning deaths were in 12–23 month old children from falling into ditches and ponds. Communities provided valuable insights on possible interventions to reduce deaths due to drowning. Drowning is a newly recognized challenge for Bangladesh. Considerable research and programmatic work is required to understand the nature of the problem and develop appropriate interventions. This paper calls on aid agencies to create opportunities for drowning research and action in their work plans for the country.     

Safety at play: let's all help to prevent drowning

The association between place of residence, population density, relief and type of event (collision or non-collision of the vehicle) has not been evaluated in developing countries. The main objective of this study is to determine the differential factors associated with the occurrence of deaths of collision and non-collision automobile users in Patagonia, Argentina. A multiple logistic regression analysis was performed using as the dependent variable death by car accident (collision or non-collision of the vehicle) and sex, age, place of residence of the victim, relief and population density as the independent variables. Collision fatalities were related to areas of high population density, while non-collision fatalities were related to areas of low population density, mountainous landscape and place of residence of the victims outside the Patagonian region. The results obtained in this study indicate the need to develop differential primary prevention policies by place of residence of car occupants, focusing on Patagonia non-resident drivers and by emphasising non-collision accidents.     

抓住机遇迎接挑战

2001年我国船舶工业快速发展,全年造船完工390万吨,比上年增加12.7％,特别是中国船舶工业集团公司和中国船舶重工集团公司完工近300万吨,比上年有较大幅度的增长,创造了历史新水平。根据国家有关部门预测:“十五”末中国的造船能力将达到1000万吨,中国船舶工业集团公司和中     

如何应对交际教学法的挑战

随着中国的发展和与西方国家联系的日益频繁,越来越多的人需要有能用英语与人交流的能力,英语教学是为了教会学生用英语进行相互交流,并能准确表达自己的想法,适应各种社交需求.但是我们的传统教学法却不能满足以上需求.近来,交际教学法被引入了中国的英语教学中.本文将论谜大学英语老师在此过程中将会面临的挑战以及应对的办法.     

A new use of importance sampling to reduce computational burden in simulation estimation

Simulation estimators (Lerman and Manski 1981; McFadden, Econometrica 57(5):995–1026, 1989; Pakes and Pollard, Econometrica 57:1027–1057, 1989) have been of great use to applied economists and marketers. They are simple and relatively easy to use, even for very complicated empirical models. That said, they can be computationally demanding, since these complicated models often need to be solved numerically, and these models need to be solved many times within an estimation procedure. This paper suggests methods that combine importance sampling techniques with changes-of-variables to address this caveat. These methods can dramatically reduce the number of times a particular model needs to be solved in an estimation procedure, significantly decreasing computational burden. The methods have other advantages as well, e.g. they can smooth otherwise non-smooth objective functions and can allow one to compute derivatives analytically. There are also caveats—if one is not careful, they can magnify simulation error. We illustrate with examples and a small Monte-Carlo study.     

企业现金流量表的编制

现金流量表是三大基本财务报告之一,对于企业评价财务状况和经营业绩具有重要作用.本文详细分析了现金流量表快速编制方法.     

企业现金流量表的编制

现金流量表是三大基本财务报告之一,对于企业评价财务状况和经营业绩具有重要作用.本文详细分析了现金流量表快速编制方法.     

把握机遇加快与国外修船市场的接轨

[本刊讯]由中国船舶工业行业协会组织的修船价格本编委审查会议2月13～16日在山东荣成召开.出席会议的有中国船舶工业集团公司、中国船舶重工集团公司、中远工业公司、中国海运集团工业公司、中国水产集团公司、中国海军以及部分省、直辖市、自治区所属的修船企业、中外合资企业、船务工程公司等35个单位,57位代表.会上中国船舶工业行业协会理事长到会做了讲话.     

True Colors: The Response of Business Schools to Declining Enrollments

During the last several decades, business schools have increasingly portrayed themselves as the advocates and teachers of business ethics. In this context, educators have examined, criticized, and written about the questionable actions of many organizations. Business schools are, however, currently facing their own unprecedented crisis in the form of dramatically declining enrollments. This paper examines the morality of the various possible response strategies and argues that how business schools respond to this crisis will serve as a clear indication of their own organizational ethics and values.     

提高自身素质适应市场经济需要

中国船舶工业物资总公司为提高领导干部的政治业务素质、领导艺术和领导方法,以适应形势发展,保证十五规划的实现,举办了领导干部培训班,并开展了提高自身素质,做一名合格领导干部活动.借此机会,本人认真研读了《邓小平同志论领导干部廉洁自律》、《企业领导的方法和艺术》、《给领导者的100个思路》、《国有大中型企业建立现代企业制度和加强管理的规范》等书籍.现结合工作中的实际情况,谈谈自己的学习体会,作为今后的努力方向.     

Demographic data banks: A new management resource

A wealth of information from the Census Bureau is now available in forms that can be immediately useful to your company.     

Towards a new definition of Integrated Marketing Communications (IMC)

Since the inception and formal conceptualisation of Integrated Marketing Communications (IMC) in the late 1980s, the concept continues to gain widespread attention and interest among academics and practitioners around the world. However, a review of the literature on IMC over the past decade suggests that contentions on definitional and theoretical issues still remain unsettled. IMC proponents acknowledge and recommend that more extensive research in the field is needed to further consolidate its theoretical foundations. In this article, some IMC definitions are reviewed and analysed by examining their merits as well as inadequacies. A new definition of the concept is then proposed, suggesting three distinctive attributes, or pillars, of IMC as a contribution to the theory building on IMC.     

排量不是关键新消费税没搔到低能耗痒处

2006年春天的车市被搅起阵阵波澜。新消费税调整政策出台之后，燃油价格也相继上调，加上此前国家发布了关于产能过剩的报告，三项政策强烈表明国家调整汽车产业的步幅已经加速。对汽车产业的发展方向也日趋明朗。     

Tough Love: The True Nature of the Eurozone Crisis

There are a number of misconceptions about the ongoing Eurozone crisis. One is that it is a debt crisis: in fact many countries that are considered to be reasonably sound have bigger long-term fiscal deficit problems than even the weakest Eurozone countries. The crisis partly reflects the pain of frontloaded fiscal repair. But even more so, the crisis has turned into a step-by-step attempt to forge a stronger and more coherent Europe. The reluctance of the European Central Bank to defuse the tensions which this process creates makes the region vulnerable to bouts of market turmoil. This paper outlines the course of the crisis, the policy responses to date, and the actions that are necessary to resolve it.     

Behind the Mask: Revealing the True Face of Corporate Citizenship

This paper traces the development of corporate citizenship as a way of framing business and society relations, and critically examines the content of contemporary understandings of the term. These conventional views of corporate citizenship are argued to contribute little or nothing to existing notions of corporate social responsibility and corporate philanthropy. The paper then proposes a new direction, which particularly exposes the element of "citizenship". Being a political concept, citizenship can only be reasonably understood from that theoretical angle. This suggests that citizenship consists of a bundle of rights conventionally granted and protected by governments of states. However, the more that governmental power and sovereignty have come under threat, the more that relevant political functions have gradually shifted towards the corporate sphere – and it is at this point where "corporate" involvement into "citizenship" becomes an issue. Consequently, "corporate citizens" are substantially more than fellow members of the same community who cosily rub shoulders with other fellow citizens while bravely respecting those other citizens' rights and living up to their own responsibility as corporations – as the conventional rhetoric wants us to believe. Behind this relatively innocuous mask then, the true face of corporate citizenship suggests that the corporate role in contemporary citizenship is far more profound, and ultimately in need of urgent reappraisal.