立足中小、扶持中小、发展中小--中国零售业发展战略选择之一

中小城市、中小连锁、中小商业是中国商业的基础，具有点多面广、分散全国、贴近生活的特点，与广大消费的经济联系最为直接、广泛、密切。随着流通领域的全面开放，立足中小、扶持中小、发展中小是中国零售业发展战略选择之一。     

Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test

This research examines the effect of an alliance competence on resource-based alliance success. The fundamental thesis guiding this research is that an alliance competence contributes to alliance success, both directly and through the acquisition and creation of resources. Using survey data gathered from 145 alliances, empirical tests of the hypotheses provide support for the posited explanation of alliance success. The findings indicate that an alliance competence is not only antecedent to the resources that are necessary for alliance success but also to alliance success itself. C. Jay Lambe (Ph.D., The Darden School at University of Virginia) is an assistant professor of marketing in the Pamplin College of Business at Virginia Tech. For 10 years prior to entering academe, he was engaged in business-to-business marketing for both Xerox and AT&T. His research interests include business-to-business marketing, relationship marketing, marketing strategy, and sales management. He has publications in theJournal of the Academy of Marketing Science, theJournal of Product Innovation Management, theEuropean Journal of Marketing, theJournal of Personal Selling and Sales Management, theInternational Journal of Management Reviews, theJournal of Business-to-Business Marketing, and theJournal of Relationship Marketing. He also serves as a reviewer for theJournal of Business-to-Business Marketing. Prior to joining the faculty at Virginia Tech, he was one of five Texas Tech University faculty members chosen in 1999 from the entire university for the annual Outstanding Faculty Member Award by the Mortar Board and Omicron Delta Kappa (Texas Tech University student organizations that recognize excellence in teaching). Robert E. Spekman is the Tayloe Murphy Professor of Business Administration at the Darden School at the University of Virginia. He was formerly a professor of marketing and associate director of the Center for Telecommunications at the University of Southern California. He is an internationally recognized authority on business-to-business marketing and strategic alliances. His consulting experiences range from marketing research and competitive analysis, to strategic market planning, supply chain management, channels of distribution design and implementation, and strategic partnering. He has taught in a number of executive programs in the United States, Canada, Latin America, Asia, and Europe. His executive program experience ranges from general marketing strategy, to sales force management, to channels strategy, to creating strategic alliances, to business-to-business marketing strategy, to a number of single-company and senior executive management programs. He has edited and/or written seven books and has authored (coauthored) more than 80 articles and papers. He also serves as a reviewer for a number of marketing and management journals, as well as for the National Science Foundation. Prior to joining the faculty at the University of Southern California, he taught in the College of Business at the University of Maryland, College Park. During his tenure at Maryland, he was granted the Most Distinguished Faculty Award by the MBA students on three separate occasions. Shelby D. Hunt is the J. B. Hoskins and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock. A past editor of theJournal of Marketing (1985–87), he is the author ofModern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (South-Western, 1991) andA General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Sage, 2000). He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. Three of hisJournal of Marketing articles—“The Nature and Scope of Marketing” (1976), “General Theories and Fundamental Explananda of Marketing” (1983), and “The Comparative Advantage Theory of Competition” (1995) (with Robert M. Morgan)—won the Harold H. Maynard Award for the best article on marketing theory. His 1985Journal of Business Research article with Lawrence B. Chonko, “Ethics and Marketing Management,” received the 2000 Elsevier Science Exceptional Quality and High Scholarly Impact award. His 1989 article, ”Reification and Realism in Marketing: in Defense of Reason,” won theJournal of Macromarketing Charles C. Slater Award. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, and the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award.     

仁义礼智信忠孝新论

仁、义、礼、智、信、忠、孝是儒家伦理学中的基本概念，也是中国古代化中的基本概念．本立足于这些概念的字学基础，通过逻辑思辩的方法，试图给它们以新的阐释。     

京津冀区域经济一体化的演变、现状及发展对策

建立和实现区域经济一体化,逐步消除区域间的壁垒和封锁,构建统一的市场体系是中国最终实现全国统一大市场的必然步骤。在这一推进过程中,京津冀区域经济一体化发展缓慢。针对京津冀区域经济一体化过程中所面临的困境,应采取在经济、教育和税收方面的政策统一等措施来加速京津冀协调发展。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

隐瞒信息、寻租与保障房错配

审计署及部分省审计厅发布的保障性安居工程审计结果表明,部分不符合条件家庭"不应进却进""应退却未退"保障房,造成了部分保障房错配。在上述典型事实的基础上,厘清造成保障房错配的各影响因素,进而构建不符合条件家庭与保障房分配政策执行者之间的博弈模型进行不对称信息静态博弈分析,求解不符合条件家庭隐瞒信息或寻租行为与影响因素之间的定量关系。因此,为了提高保障房的配置效率,需要提高监管精准度、降低监管成本、加大处罚力度、压缩保障房利润空间等。     

资源、技术、制度与经济增长

资源、技术、制度三类因素在经济增长中的作用得到学术界越来越广泛的承认.从静态的角度,资源的数量取决于技术水平;一定技术水平决定了一个国家的潜在最大产量,而制度则决定了这种潜在量转变为现实量的程度.从动态的角度,技术变迁和制度变迁是解决人类与自然紧张关系的两种手段,不存在谁一定决定谁的关系;在经济发展的不同阶段,资源、技术和制度对经济增长的贡献不同.     

The effects of job autonomy, customer demandingness, and trait competitiveness on salesperson learning, self-efficacy, and performance

Although self-efficacy has been demonstrated to be positively associated with performance-related variables, few studies have looked at its possible antecedents in the context of personal selling. Applying social cognitive theory, this study posits that while self-efficacy positively affects performance, the salesperson's learning effort directly affects self-efficacy. Furthermore, two task-related factors (perceived job autonomy and customer demandingness) and one individual difference variable (trait competitiveness) are proposed to affect salesperson learning effort and self-efficacy. Two empirical studies show consistent results regarding the positive effects of learning on efficacy and efficacy on performance as well as the influences of three exogenous constructs on learning and efficacy. Implications and future research directions are discussed. Guangping (Walter) Wang is an assistant professor of business at Penn State University at Hazleton. He received his Ph.D. in marketing from Louisiana State University in 2000. His research interests include sales management, relationship marketing, database marketing, and e-commerce. His work has appeared or been accepted for publication in theJournal of Vocational Behavior, Journal of Business Research, Journal of Relationship Marketing, Journal of Global Marketing, and a number of national and international conference proceedings. Richard G. Netemeyer is a professor of marketing in the McIntire School of Commerce at the University of Virginia. He received his Ph.D. in marketing from the University of South Carolina in 1986. His research interests are primarily consumer and organizational-behavior issues. His research has appeared in theJournal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, JAMS, and others.     

总政策:概念、内涵及实证分析

本文从德国秩序政策理论的视角出发并基于我国“改革开放”的历史事实,提出在宪法制度与主流宏观经济政策工具之间存在着具有我国特色的一个总政策。通过讨论概念及内涵并进行实证分析表明:总政策是国家政治权力和政府行政权力双重作用的主要区域,是一切经济政策的中心,它的实施效率决定了我国经济的走向及其绩效。     

逻辑游戏、知识狭隘与求新求异的经济学研究

随着现代主流经济学越来越朝技术化的方向发展，除了数学工具大的片面的强调外，其他方面的知识却越来越浅薄了；正是由于思想底蕴的丧失，现代经济学界逐渐盛行了求新求变的学术风气。显然，目前这种趋向虽然使得经济学貌似繁荣，但理论却并没有实质性发展，反而引发了经济学的理论危机。因此，我们有必要重新审视经济学所需要的知识结构，净化经济学的学术风气。     

Contracts, norms, and plural form governance

The organization of interfirm exchanges has become of critical importance in today’s business environment. Many scholars have criticized the inadequacies of legal contracts as mechanisms for governing exchange, especially in the face of uncertainty and dependence. Other scholars argue that it is not the contracts per se but the social contexts in which they are embedded that determine their effectiveness. This study investigates the performance implications of governance structures involving contractual agreements and relational social norms, individually and in combination (plural form) under varying conditions and forms of transactional uncertainty and relationship-specific adaptation. Hypotheses are developed and tested on a sample of 396 buyer-seller relationships. The results provide support for the plural form thesis—increasing the relational content of a governance structure containing contractual agreements enhances performance when transactional uncertainty is high, but not when it is low. Implications for theory and future research are discussed. Joseph P. Cannon (Ph.D., University of North Carolina) is an assistant professor of marketing at Colorado State University. His areas of research interest include the effective management of business-to-business buyer-seller relationships in domestic and international markets. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, theAcademy of Management Review, theJournal of Public Policy & Marketing, and other publications. He is a member of the Editorial Review Board of theJournal of Marketing. Ravi S. Achrol (Ph.D., Northwestern University) is a professor of marketing and global management research professor in the School of Business and Public Administration at George Washington University. Prior to joining George Washington University in 1991, he served for 10 years on the faculty of the University of Notre Dame. His areas of research interests include interorganization theory and marketing strategy. His articles have appeared in theJournal of Marketing, theJournal of Marketing Research, Social Science Research, theJournal of Business Strategy, theJournal of Public Policy and Marketing, and various other publications. He is a member of the Editorial Review Board of theJournal of Marketing. Gregory T. Gundlach (Ph.D. J.D. University of Tennessee) is an associate professor of marketing in the College of Business Administration at the University of Notre Dame. His areas of research interest include theories of exchange governance, industrial organization, and antitrust policy. His articles have appeared in theJournal of Marketing, theJournal of Marketing Research, Marketing Science, theJournal of Public Policy & Marketing, theJournal of Business Research, Antitrust Bulletin, and other publications. He is a member of the Editorial Review Board of theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Public Policy & Marketing, and theJournal of Retailing.     

荀子与儒墨道法家

荀子作为集百家之大成的思想家,以继承和弘扬孔门儒学为主旨．对诸子百家的理论学说进行了批判,并有所借鉴、吸收．从而实现了儒学和百家之学的早期融合。