Three facets of satisfaction and their influence on the performance of innovation teams

This study investigates and demonstrates the mediating effect of job satisfaction between team deftness and team comprehension and the performance of 168 project teams involved in major innovation projects for their companies.The study demonstrates that there are at least three independent facets of job satisfaction: instrumental satisfaction with the way the task is progressing, social satisfaction with the way the team members interact with one another and the organization, and egocentric satisfaction with the individuals' perceived benefits to themselves.Previous studies have shown that innovation team performance is directly correlated with the two antecedents of performance: team deftness, which reflects how effectively the team works to achieve the innovation's purpose and team comprehension, which reflects how the team understands the linkages among key variables driving the innovation outcome. The study argues that these different facets of satisfaction differentially affect the ways in which team performance is affected by deftness and comprehension.There are three major results:

• 1.1. Social satisfaction mediates the relation between team deftness and performance—as social dissatisfaction of the team increases, it appears to impede the ability of the team to deploy its deftness in accomplishing the project's purpose.
• 2.2. Instrumental satisfaction mediates the relation between team comprehension and project performance—as instrumental dissatisfaction increases, it appears to impede the ability of the team to deploy its comprehension to accomplish the project's purpose.
• 3.3. Egocentric satisfaction does not appear to mediate the relation between team deftness and project performance.

Some managerial implications of these results are discussed.     

The Impact of Service Supplier’s Unethical Behavior to Buyer’s Satisfaction: An Empirical Study

In today??s marketing conditions, it becomes really vital for companies to establish an appropriate relationship with suppliers and salesperson based on ethical values in order to survive. Besides, ensuring an effective relationship between the parties would contribute to increase buyer satisfaction along with economic and social satisfaction. In this study, the direct effects of suppliers?? and salespersons?? unethical behaviors on buyer satisfaction, and the moderator effect of communication between buyer?Csupplier relationships are examined. The results of the study have revealed that unethical behaviors of suppliers and salesperson affect buyer satisfaction negatively and the communication variable has moderately affected. The results are providing important advantages for buyers who want to improve the relationships between the suppliers and their salesperson for pharmaceutical enterprises.     

The Desired Qualities of Customer Contact Employees in Complaint Handling Encounters

This paper explores the nature of complaint satisfaction with a particular emphasis on the qualities and behaviours that affect customers during the personal complaint handling encounter. The paper reviews the literature on complaint satisfaction and the role of the contact employee in the complaint encounter. An empirical study using the means-end approach and the paper-and-pencil version of the laddering technique provides a deeper understanding of attributes of effective customer contact employees and reveals the underlying benefits that complainants look for. The research indicates that complainants want contact employees to give positive nonverbal signals, to have sufficient product (service) knowledge and the authority to handle their problems adequately. They also want employees to be willing to try hard and spare no effort. Customers think that if employees take them seriously, this will lead to a problem solution and feelings of satisfaction. The paper concludes with suggestions to managers to introduce and improve active complaint management and reviews the limitations of the research method.     

Nonverbal cues in computer‐mediated communication,and the effect of chronemics on relational communication

Computer‐mediated communication (CMC) has been described as lacking nonverbal cues, which affects the nature of interpersonal interaction via the medium. Yet much CMC conveys nonverbal cues in terms of chronemics, or time‐related messages. Different uses of time signals in electronic mail were hypothesized to affect interpersonal perceptions of CMC senders and respondents. An experiment altered the time stamps in replicated e‐mail messages in order to assess two time variations: (a) the time of day a message was sent and (b) the time lag until a reply was received. Results revealed significant interactions among these variables, and the task‐orientation or socioemotional orientation of the verbal messages, which affected perceptions of communicators’ intimacy/liking or dominance/submissiveness. Findings extend recent theories regarding social attributions and the adaptation of social cues in CMC behavior.     

Daily outfit satisfaction: the effects of self and others' evaluation on satisfaction with what I wear today

This study investigated the satisfaction of the outfit which an individual chose to wear for the day by examining how self and others' evaluations influenced the outfit satisfaction and the intention to re‐wear. In addition, moderator variables (body satisfaction and body surveillance) that affected the effect of the evaluative factors upon satisfaction and behavioural intention were also examined. An online‐survey was conducted and the sample size used in the analysis was 349 in total. Using SPSS 18.0 and AMOS 18.0, structural equation modeling analysis and one‐way analysis of variance were implemented for hypothesis testing. The results showed that self‐evaluation as a perception of appropriateness of the outfit for that day and others' positive feedback increases outfit satisfaction. Appropriateness perception also had a significant impact on the intention to re‐wear. However, feedback from others on one's outfit did not have a significant direct effect on behavioural intention. Three‐way ANOVA was performed to verify the impact the feedback from others, body satisfaction, and body surveillance had on the respondent's intention to re‐wear, and a three‐way interaction effect was statistically significant. While individuals with high body satisfaction were likely to be confident about their appearance overall, the feedback from others did not impact their satisfaction. Individuals with low body satisfaction were influenced by others' feedback on their outfit. Individuals with high levels of body surveillance who sensitively monitored others' feedback especially displayed decreased intention to re‐wear when feedback from others on their outfit was negative. This research contributed to the deeper understanding of consumer's clothing behaviour at the post‐purchase stage. Enhanced understanding of lasting satisfaction and benefits pursued throughout the time while using the product would be essential in developing consumer‐centric marketing strategies.     

Marketing via smart speakers: what should Alexa say?

ABSTRACT

A smart speaker is a wireless device with artificial intelligence that can be activated through voice command. The artificial intelligence interacts in the form of a virtual personal assistant, such as Amazon’s “Alexa”. Companies are currently creating voice applications for smart speakers that allow consumers to use the personal assistant to perform tasks, such as acquiring information and ordering products. This is the dawn of a new type of interaction between brands and consumers, a new touchpoint. Brands need to catch the vision and create content for this new technology, content that is useful in the buying process. The purpose of this study is to determine what types of marketing messages people find acceptable on smart speakers. Based on the findings, a cognitive message strategy is effective with smart speakers. The paper presents three types of executional frameworks that are best suited for the design of a cognitive message: authoritative, testimonial, and slice-of-life. The overriding requirement for marketing on smart speakers is that the message must provide value to the listener.     

Language power and persuasion

Powerless language involves the use of various linguistic markers (i.e., hedges, intensifiers, deictic phrases, overly polite language, tag questions, and verbal and nonverbal hesitations), which signify relatively low social status in a given communication context. Powerful language suggests higher social status and is characterized largely by the absence of these markers. The results of a laboratory experiment indicated that language power influenced attitudes toward a hypothetical new consumer electronics product, regardless of whether the communication was presented in print versus videotape. For both print and video modalities, speakers using powerful language were more persuasive than speakers using powerless language. However, powerless language had the additional effect of generating more thoughts about the speaker. These results are discussed in terms of the multiple roles postulate of the elaboration‐likelihood mode. © 2005 Wiley Periodicals, Inc.     

Improving Customer Service

Abstract

The article presents a framework for implementing a TQM-oriented management process that can enable an organization to achieve continuous quality enhancements at minimal cost while simultaneously increasing the marketability of the service. The modeled framework demonstrates how such quality improvements can be made possible by heightening employees' sensitivity towards details pertaining to the many aspects of the service delivery process. The incidence of customer dissatisfaction resulting from sheer insensitivity towards detail during the delivery of service is established through real-world examples of actual customer experiences with numerous services. The severity of the implications of customer dissatisfaction and defection on a firm's bottom line are highlighted. The role of nonverbal communication and the many relevant forms of such communication are examined. A nonverbal communication feedback-response process model is presented that can help align the service with the expectations of the customer in high-contact services. Finally, a comprehensive set of managerial requisites for the creation of an enabling service quality culture is also identified. The framework presented also shows how performance can be enhanced, and competitive advantage gained, by effectively shaping and servicing the customer satisfaction plane.     

The effects of compressed speech on listener attitudes

The effect of time-compressed persuasive communications on listener attitudes was investigated. Previous research has indicated that faster speech rates enhance the perception of a message with no loss in comprehension. However, many of these studies suffer from methodological problems that make their conclusions tentative. The present study is an attempt to clarify the effects of time compression on commercial messages. Eighty subjects listened to one of two commercial messages at one of four speeds: 150, 175, 200, or 225 words per minute (WPM). Subjects later rated the message on several dependent measures using nine attitude rating scales and one behavioral intention measure. Results show support for the moderate speeds of 175 and 200 WPM being the preferred rate of speed on most of the dependent measures. The results suggest that many of the beneficial effects of faster speech rates previously shown may be artifacts of methodological controls.     

Supermarket self-checkout service quality,customer satisfaction,and loyalty: Empirical evidence from an emerging market

Supermarket shoppers around the world are increasingly encountering and using self-service technologies (SSTs) during their shopping process. The SSTs are mainly offered to reduce retailer costs and enhance customer's experience. Among the many different SSTs available, self-checkout systems (SCS) have become an extremely popular choice of supermarkets around the world. Although some of the main motivations of the supermarkets for offering SCSs are cost cutting, speed, and convenience, supermarkets are also assuming that these services would enhance customer experience, satisfaction, and ultimately loyalty. However, empirical evidence is needed to better understand customer expectations of SCS service quality and how technology based service quality impacts retail patronage. Therefore, the purpose of this research is to examine the service quality of supermarket/grocery store SCSs and its impact on customer satisfaction and loyalty in an emerging market, namely Turkey. Using the SSTQUAL scale (Lin and Hsieh, 2011), data (n=275) for the study is collected from shoppers who had just completed going through the self-checkout counter in a large supermarket chain. The results of this study show that SCS service quality positively influences loyalty through the customer satisfaction path. Managerial and research implications of the findings are discussed.     

A model of consumer relationships with store brands,personnel and stores in Spain

Abstract

Relationship Marketing is an important approach to the study of exchanges. This approach puts emphasis on the development of trust, satisfaction and relational norms to obtain parties' commitment. However, there are very few studies that consider the different levels the consumer relates with. Moreover, a limited number of marketing studies include variables that are often used in economic approaches such as signalling theory, which can enrich the understanding of commercial relationships. Therefore, the proposed multidisciplinary model relates economic variables—the signals that firms send to the market—and key relational variables—satisfaction and trust—considering three relationship levels of trust and satisfaction—store brands, personnel and stores. Results show a transference process among the three levels of trust and confirm that satisfaction and signals are important antecedents of each trust level.     

An Examination of Frontline Cross-functional Integration during Retail Transactions

This research investigates cross-functional integration in contexts where customers interact with multiple frontline functions during a retail transaction. Specifically, this study: (1) proposes and empirically tests a framework for frontline cross-functional integration, (2) shows that joint reward valence alters the effects of other integration mechanisms in ways that can sometimes be detrimental, and (3) demonstrates the effects of cross-functional integration on individual sales performance and job satisfaction. The proposed framework is empirically tested in the automobile sales context with sales and finance as the frontline functions. Results indicate that cross-functional training and cohesion influence quality of communication, which in turns leads to more effective relationships. As joint reward valence increases, the positive impact of cross-functional training on communication quality is enhanced; however, the positive impact of cohesion on communication quality is reduced. Similarly, as joint reward valence increases, relationship effectiveness leads to higher individual sales performance but the positive benefits of relationship effectiveness on job satisfaction diminish. Thus, this study improves the understanding of frontline cross-functional integration and the process by which integration mechanisms influence employee outcomes.     

Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Technology readiness (TR) refers to people's propensity to embrace and use new technologies. Nowadays, the proliferation of technology-based products and services brings consumers not only benefits but also frustration over ineffective use of products and services. A key factor, therefore, in the diffusion and success of these products and services is how well-prepared consumers are for new technologies. Although some studies examine the relationships between TR and technology adoption, the long-term survival and substantial success of firms rely on the continued use of such technology rather than first use. This study focuses on post-adoption behavior and investigates how TR affects the continued use intention of new technology. Specifically, the study classifies usage behavior into the usage rate of basic functions, the usage rate of innovative functions, and the variety of use of innovative functions. The article then, examines how each dimension (optimism, innovativeness, discomfort and insecurity) of TR influences consumer usage patterns, and how usage patterns affect repurchase intention through consumer satisfaction. The empirical results from IPTV users in Korea show that each dimension of TR has a significantly different influence on usage patterns. The findings show that usage patterns, particularly the use of innovative functions, have a significantly positive impact on consumer satisfaction and repurchase intention. Finally, the article suggests several managerial implications and directions for further studies.     

Assessing the Impact of Service Employees' Nonverbal Sexual Signals on Consumer Attitudes: A Caribbean Perspective

ABSTRACT

This study examines the effects of nonverbal sexual signals by service employees on consumer attitudes. An experimental design was used to manipulate the nonverbal gender cues exhibited by service employees in a high- and low-contact service setting. As predicted, heterosexual customers who perceived the service employee to be homosexual vs. heterosexual had a significantly more negative attitude towards the employee and company. Attitudes towards the company were more negative for a high-contact vs. low-contact service but, surprisingly, there was no significant difference in attitudes towards the employee across service types.     

Some people just want to read: The roles of age,interactivity, and perceived usefulness of print in the consumption of digital information products

With the advent of digital technologies, both academic researchers and marketing practitioners alike continually seek a richer understanding of the way information is produced and consumed. Against this backdrop, this study explores the relationship between interactivity, consumer satisfaction and adoption intention in the context of digital information products. Drawing broadly on the services marketing literature, interactivity literature and diffusion theory, the results of our study suggest that in a utilitarian context, consumers are more likely to adopt interactive books than more traditional static e-books. However, satisfaction with interactivity is moderated by the age of the consumer, with older “digital immigrant” participants more satisfied by static e-books and younger “digital native” participants more satisfied by interactive e-books. Also, the less useful consumers find print products, the more likely they will be to adopt interactive digital books, and this effect is also moderated by the age of the consumer. Finally, with the proliferation of digital devices only expected to continue, these findings have important implications for both product development and marketing communication programs.     

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

This study integrates consumer-brand identification and customer satisfaction as core relationship drivers to study their interrelationships as well as the effects on customer loyalty and word-of-mouth communication. Considering multiple interacting targets of identification in brand communities, the empirical study unfolds the multifaceted, context-specific relevance of identification and satisfaction: While the effect of identification on brand loyalty is mediated by customer satisfaction, satisfaction has no significant effect on community loyalty. Moreover, brand communities are particularly useful for gaining new customers, whereas no increase in brand loyalty could be found. Managers are generally advised to specify constructs of interest related to different relevant targets of identification.     

Acceptance of groupware: The relationships among use,satisfaction, and outcomes

Many organizations have chosen groupware to support the communication activities of their work groups, yet relatively little is known about users’ reactions to and acceptance of this emerging information technology. Further, there has been limited field experience to justify investments in groupware, and rules of thumb about its implementation are difficult to find. This article describes the first part of a multiple‐stage study of acceptance of groupware, in organizational settings. Our ultimate goal is to explain or predict acceptance of groupware, however, the purpose here is to understand what constitutes acceptance. Based on an electronic survey on individuals’ acceptance of groupware in three Fortune 500 companies, we examine the relationship among the usage of groupware technology, the subjective ratings of users’ satisfaction with using the technology, and the perceived benefits of using the technology. The results agree with the earlier findings of Hiltz and Johnson [1] that a multidimensional concept of acceptance is required to properly study the acceptance of new communication technologies.     

The effect of chefs’ nonverbal communication in open kitchens on service quality

Based on societal changes in dining experiences, a survey was conducted to explore the dynamics between a chef’s nonverbal communication in hotel open kitchen restaurants and the customers’ perceptions of service quality. The analysis of 216 returned questionnaires revealed that chefs’ nonverbal communication, including paralanguage, kinesics, proxemics, and physical appearance, was pertinent to service quality and that kinesics and proxemics most strongly affected the service quality. These results suggest that chefs and frontline employees need to perform better in their nonverbal communications and provide a valuable insight into how restaurant businesses can increase their performance effectiveness.     

中国酒店宾客意见反馈系统评估

宾客意见反馈体系对宾客满意度至关重要。本研究通过对中国10家酒店的386位住店客人问卷调查发现,"宾客意见卡"是酒店普遍使用的宾客意见反馈渠道,而客人认为酒店直接对客服务的员工是所有宾客意见反馈渠道中最有效也是他们使用最多的渠道。研究发现大部分客人有特别欣喜或不满意时会向酒店反映。本研究为中国酒店经营者提供了重要的宾客意见信息,建议他们要让员工了解宾客意见反馈对酒店的重要意义,不仅以积极的态度欢迎宾客反馈意见,还要授权直接对客服务的员工优先处理宾客反映的问题,同时注意提高他们处理宾客意见的知识和技巧。     

Conventionalists,Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different phone device features can be productively used as a segmentation approach, which may enable marketers to be more effective in planning interactive marketing communication plans. This study, based on 330 students, developed segments derived from mobile phone usage patterns using cluster analysis. The outcome revealed four clusters that were named: Connectors, Conventionalists, Technoisseurs and Mobilarti. Connectors made daily use of a full range of communication functions. Conventionalists were inclined to limit their use of mobile phone features to talking and texting. Technoisseurs were found to use a whole range of sophisticated mobile phone facilities. Mobilarti were identified as a group of expert users; using the full range of functions available to them on their phones, despite recording the lowest percentage of smartphone ownership when compared to the other groups. These groups were further profiled by analysing attitudinal and behavioural variables pertaining to two newly developed postmodern dimensions, which were introduced in the study as mobile importance as an attitudinal aspect, and social transformation as a behavioural outcome. For marketers, an understanding of the proposed segments, as well as the differences in attitudes towards mobile importance and social transformation behaviours, coupled with typical financial and social realities of these segments, allow targeting strategies that are more clearly actionable.