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《中国商贸:销售与市场营销培训》2016,(32)
当前,连云港正处于"一带一路"战略的大好机遇,迫切需要实施城市品牌营销战略,以提高连云港城市竞争力。本文在深入调研连云港城市环境现状的基础上,进行了SWOT分析,围绕"一带一路"战略探索了城市品牌定位,并提出了连云港城市品牌营销战略的思考,即政府主导,全力塑造和传播城市品牌;国际视野,整合营销传播城市品牌;全民动员,细致维护城市品牌。 相似文献
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《商业经济(哈尔滨)》2016,(4)
在经济全球化的浪潮中,"一带一路"战略的提出对于中国经济的发展具有深远影响。江苏省特别是连云港市应该抓住机遇,使其成为连云港经济发展的良好契机,发挥港口的独特优势,要利用国家优惠政策和区位优势,着重于基础设施、港口建设及工业发展等方面,以此促进农业、工业、服务业三大产业协调发展,同时也要坚持以人为本、和谐发展,努力把连云港建设成为"一带一路"战略下的国际化海港中心城市,从而带动全市乃至全省的发展。 相似文献
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《中国商贸:销售与市场营销培训》2017,(21)
"一带一路"战略是新世纪我国加强各国经贸合作的新通道,是实现互信互利、资源互通的战略构想。通过对"一带一路"战略提出背景和思想的把握,分析我国对外贸易的发展机遇,同时认识战略实施的障碍,并提出具体对策。 相似文献
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《中国对外贸易(英文版)》2007,(20):2-3,5
Re-definining modern American cuisine, One East on Third Chef de Cuisine, Joshua Goetz, has created a unique, fine dining experience revolving around tantalizing 6 and 8 course Tasting Menus - smaller portions so you can sample a wider selection. Hailing from New York, Joshua＇s dishes are fresh and contemporary - like nothing you＇ve ever tasted in Beijing. Samplers aside, his inspired a la carte menu also features individual meals, including specialty house-cured meats and cheeses. 相似文献
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Barry Eichengreen 《The World Economy》2013,36(4):363-374
This paper assesses the prospects for renminbi internationalisation, arguing that the process will encounter significant challenges. Some of these are familiar: the Chinese economy, while large, remains poor; China’s financial markets lack depth and liquidity; encouraging international use of the renminbi will require substantial capital account liberalisation, in the course of which things can go wrong. In addition, I highlight a less familiar challenge: China’s political system may be an obstacle to renminbi internationalisation. Since the early nineteenth century, the leading international currency or currencies have been those of countries with democratic political systems where there are constraints on the executive, which have built durable alliances, and where creditors are well represented. This is not a prediction that China must have a Democratic Spring before the renminbi becomes a leading international and reserve currency. But it does suggest that the country will have to contemplate significant political reform. 相似文献
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Anne Hamby 《心理学和销售学》2016,33(9):692-703
A Buy‐one Give‐one (BOGO) donation model features the donation of a physical entity and is a popular cause‐related marketing (CM) promotion format. Little is known about factors that underlie consumer response to BOGO‐format promotions. The current studies, collectively, indicate BOGO promotions evoke a concrete construal mindset [(Trope & Liberman 2003 ). Temporal construal. Psychological Review, 110, 403–421], which influences consumer response in a distinct manner: BOGO promotions enhance promotion attitudes and purchase intention when bundled with utilitarian products, and enhance consumer response through perceived helpfulness of the donated entity. 相似文献
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《商业经济(哈尔滨)》2015,(10)
向西开放,对打通中国与亚欧邻国贸易的快捷通道、促进贸易投资便利化、实现跨国产能合作与装备制造业升级、保障中国的能源通道的畅通具有现实意义。推进一带一路是十三五规划的重要内容,中国将通过共建"一带一路"推动区域合作,努力达成沿线国家战略互信、经贸合作、人文交流,最终会整合出一带一路沿线国家自贸区,这是中国向西开放的重大战略。 相似文献
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Journal of Consumer Policy - 相似文献
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"一带一路"是一个具有复杂背景和丰富内涵的伟大倡议。当前,经济全球化的体制和机制正在发生重大变化,中国参与经济全球化的基础和条件也正在发生着重大的改变,国际社会对中国的认知和期待与过去相比更趋多样化,要求我们深化体制改革与加快对外开放。在推进"一带一路"建设进程中,我们要坚持"对接"、"共建"、"互联互通"和"互利共赢"的原则,切实应对复杂的挑战与风险,努力抓住新的机遇和取得务实的效果。 相似文献
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