农村居民互联网金融产品使用意愿与影响因素研究——来自湖北、贵州的调查

论文在技术接受模型的基础上,对模型变量进行了扩展,并基于湖北、贵州的调查数据,实证研究了农村居民对互联网金融产品的使用意愿及其影响因素。结果显示:感知有用性、感知易用性、主观规范、感知收益对使用意愿有正向的影响,其中感知易用性的影响最显著。而感知风险则对使用意愿有负向影响。本研究的政策指向是:互联网金融产品服务商应着力通过简化流程等方式,来提高用户的感知易用性进而提高使用意愿。     

农村居民数字金融使用意愿影响因素研究

文章分析了现实生活中农村居民数字金融使用意愿的影响因素,实证结果显示:感知价值、主观规范性、感知有用性、感知易用性四个因素对农民的数字金融意愿有显著的正相关,感知风险与用户的消费意向成负相关,基于此从政府、企业、农村居民个人三个方面提出了相应的建议。     

基于TAM的P2P网络借贷平台使用意愿实证研究

论文基于技术接受模型(TAM)实证分析了温江农户对P2P网络借贷平台使用意愿的影响因素。结果显示,感知易用性显著影响感知有用性,进而显著影响态度;感知易用性对态度的影响较弱;态度又进一步影响了使用意愿。感知风险显著影响感知有用性和态度,而对使用意愿具有弱影响。此外,社会规范显著影响使用意愿,而对态度具有弱影响。该研究为温江区解决融资难的问题提供了新的思路并为个体用户使用P2P网络借贷平台行为研究提供了新的视角。     

商业银行个人理财业务的使用意向模型构建与实证研究

深入了解消费者的选择影响因素是完善商业银行个人理财业务的重要前提.借鉴技术接受模型,构建起商业银行个人理财业务的使用意向模型,并采用结构方程模型对理论模型与研究假设进行实证分析.调研数据证明该模型各项指标均符合要求,整体拟合度较好.模型各项因素中,易用性感知与有用性感知对使用态度具有正向影响,其中有用性感知是影响用户做出个人理财业务决策的关键因素;风险感知对于用户的使用态度具有显著负向影响,影响用户风险感知的三项因素分别是本金保障、亲友推荐与人员推销.     

网络金融使用意愿影响因素实证研究

网络金融使用意愿的影响因素是金融机构在开展网络金融业务时需要特别关注的问题。在技术接受模型(TAM)的基础上,探索性地引入技术风险、业务风险因素,提出有关假设检验,并通过实证研究,运用AMOS和SPSS软件进行结构化建模,得出结论:当前,业务风险负面影响着使用意愿,而技术风险却跟人们的使用意愿不存在明显的统计意义上的联系。在对使用意愿的影响程度上,感知有用性已经超越了感知易用性。这些研究结论对于金融机构开展网络金融业务具有一定的参考价值。     

个人养老金制度参与意愿的影响因素分析——基于结构方程模型

个人养老金制度作为我国社会保障体系建设顶层设计中的一个重要制度安排,是多层次、多支柱养老保险体系的重要组成部分。2022年末制度落地以来,公众参保意愿不强,市场观望情绪浓厚。基于对全国个人养老金制度试点城市开展的问卷调查数据,采用结构方程模型系统分析个人养老金制度参与意愿的影响因素和相关影响机制,发现该制度的参与意愿与居民的年龄段、居住城市、工作状况及家庭金融资产规模紧密相关;认知水平和制度信任对感知有用性和感知易用性会产生显著的正向影响,进而影响参与意愿,而机制建设并非影响参与意愿的显著因素。建议个人养老金制度针对特定人群进行重点宣传,放宽提取要求,建立产品准入和退出制度并促进信息披露标准化。     

P2P网络借贷投资者初始信任与出借意愿

通过对P2P网络借贷平台特征、借款人特征以及投资者个体特征对两维度投资者初始信任的影响和信任对出借意愿作用的研究发现:平台特征(隐私保护、感知易用性、感知收益、声誉、信息质量和安全问题)、借款人特征(社会资本和感知风险)以及投资者个体特征(信任倾向)都会对对应的投资者初始信任产生影响,其中感知易用性和感知风险对信任的影响并不显著,这三类特征通过信任间接影响了投资者的出借意愿。     

互联网理财产品使用影响因素实证研究——基于TAM模型和TPB理论视角

基于TAM模型和TPB理论,设计问卷并收集数据.采用SmartPLS 3.0构建模型,进行数据实证分析.使用PLS算法以及Bootstrap自抽样进行参数估计、变量间关系的结构方程模型检验.研究表明:感知有用性、感知易用性、感知风险、社会影响与互联网金融理财产品的使用意图显著相关,使用意图对其使用行为具有显著正向影响.但自我效能不构成互联网金融理财产品使用的主要影响因素.基于实证研究,认为互联网理财企业应该基于互动开放的思维,不断提高其国际国内影响力和用户覆盖面;研究影响互联网金融理财产品需求的因素,根据用户的需求,进行商业模式和产品的创新.     

消费者二维码扫码行为的影响因素研究

二维码扫描已经成为消费者日常生活中常见的信息搜寻和支付方式。基于技术接受模型,本文研究了感知有用性、感知易用性和感知风险这三个因素对消费者二维码扫码行为的影响,并研究了扫码行为在零食为代表的易耗品和以电脑为代表的耐用品之间的差异。结果显示,对于零食一类的低值易耗品,感知易用性对于扫码意向具有正向影响,感知风险具有负向影响;对于电脑一类的耐用品,感知有用性对于扫码意向具有正向影响,而感知易用性和感知风险的影响并不显著。     

移动支付行为的影响因素分析

移动商务时代已悄然走进我们的生活,移动支付的发展正在很大程度上改变现有的支付方式,给人们的生活带来极大便利。本文对18-35岁中青年学生及上班族展开问卷调查,从个人、安全、移动设备APP、社会四个方面对影响用户移动支付行为的因素进行统计分析,得出以下结论：（1）用户移动支付行为与性别、学历和职业有关,与收入无关;（2）移动支付的安全性是用户最为担心的因素;（3）移动设备APP的易用性、有用性也会影响用户对移动支付的使用态度;（4）同学/同事和媒体宣传对用户移动支付行为有一定影响。     

The effects of microcomputers on the work of professional accountants

A model of the interrelations between perceptions, anxieties, attitudes, microcomputer use and work outcomes of professional accountants is developed and tested on 157 Big Six accountants. The results show that job satisfaction of professional accountants is directly affected by their attitude toward using microcomputers and by microcomputer use itself. Job performance appears to be only directly affected by microcomputer attitudes, but microcomputer use does not directly affect job performance. Along with perceived ease of use and perceived usefulness, computer anxiety is shown to be an important determinant of microcomputer attitudes—higher levels of computer anxiety negatively affect these attitudes. Conversely, higher levels of perceived ease of use and perceived usefulness heighten individuals' positive attitudes toward using microcomputers. Perceived ease of use and perceived usefulness also indirectly affect microcomputer attitudes through their effect on computer anxiety. The results show that higher levels of perceived ease of use and perceived usefulness result in lower levels of computer anxiety. A surprising result from the study is that while perceived ease of use is shown to directly affect the level of microcomputer usage, perceived usefulness and attitude toward using microcomputers do not.     

ADOPTION OF THE CONCEPT OF A BALANCED SCORECARD WITHIN NSW HEALTH: AN EXPLORATION OF STAFF ATTITUDES

This paper reports on staff attitudes towards the adoption of a Balanced Scorecard (BSC) concept in the New South Wales Department of Health in Australia. Survey results reveal that staff's perceived usefulness (at the individual level) and perceived ease of use (PEU) have a significant influence on general attitudes, and intention to use the BSC. Participation also had a significantly positive relationship with PEU, and directors, managers and non‐clinicians have a more positive perception of BSC usefulness. The implications of these findings and areas for further research are then discussed.     

Influence of perceived risk on entrepreneurial desirability and feasibility: multidimensional approach for nascent entrepreneurs

This study examines the influence of perceived risk on entrepreneurial desirability and feasibility as determining factors in the intention to start a self-owned business. Specifically, a multidimensional approach is taken to examine the different types of risks associated with entrepreneurship: economic, social, time, health and personal risks. The results obtained from a sample of 376 new entrepreneurs in Mexico confirm the fact that the perceived desirability and feasibility have a significant and positive effect on the intentions to start their own company. On one hand, the empirical evidence obtained shows a heterogenic effect of the risk dimensions associated with entrepreneurship on the perceived desirability and feasibility in their behaviour. Therefore, it was found that the economic risk associated with entrepreneurship has a negative effect on the feasibility to start a business, but does not significantly influence the desirability of that behaviour. On the other hand, a significant effect from the risk related to health is not seen on desirability and feasibility, but the negative influence of personal risk is empirically supported for both variables. Finally, the results obtained related to social and time risk are contradictory. Social risk negatively influences entrepreneurship desirability, but a positive effect is observed on the feasibility to create a business. For its part, the empirical evidence obtained does not support any effect of the time risk on the perceived feasibility of starting a business, but there is a positive on entrepreneurship desirability. These results, which are contrary to the traditional concept of risk as a barrier to entrepreneurship, are justified by the vocational nature of this behaviour and by the social sacrifices that are sometimes necessary to be able to make a business work.     

Understanding the intention to use mobile banking by existing online banking customers: an empirical study

The Indian banking sector can take advantage of the proliferation of smartphones as well as the government’s encouragement of cashless transactions to accelerate the use of mobile and online banking. The purpose of this study is to understand the initial acceptance of mobile banking by existing online banking users. Few studies have focused on online banking users’ behavioural intention to use similar services (such as mobile banking) in India. To this end, a theoretical model was developed using the technology acceptance model, which was extended to cover the adoption factors that influence users of online banking to use mobile banking. These adoption factors comprise perceived ease of use, perceived security, mobile self-efficacy, social influence and customer support. The dependent variable is customers’ behavioural intention to use mobile banking. A partial least squares structural equation modelling analysis was used to test the theoretical model with sample data from 420 online banking customers of various public, private, foreign and co-operative banks in India. The study found that the adoption factors had a significant impact on customers’ behavioural intention to use mobile banking. The findings of this study provide insight into digital banking channels, contribute to existing research on digital banking adoption and will educate banks and financial institutions on the adoption of mobile banking in India.

     

Firm‐ and Individual‐Level Determinants of Balanced Scorecard Usage*/DÉTERMINANTS DE L'USAGE DU TABLEAU DE BORD ÉQUILIBRÉ AU DOUBLE ÉCHELON ORGANISATIONNEL ET INDIVIDUEL

The factors influencing the organizational as well as the individual decision to utilize the balanced scorecard (BSC) approach have not been widely researched. In the first part of this paper, we study BSC adoption at the organizational level while utilizing a multifaceted perspective of socio‐psychological, economic, and resource‐based influences; specifically, we investigate the perceptions of desirability, urgency, and feasibility of BSC adoption. Our findings show that customer norms, competitor norms, and organizational resources are significant predictors of BSC adoption. In the second part of the paper, we discuss individual‐level aspects of utilization decisions. Here, we explore the impact of perceived ease of use, perceived usefulness, and awareness on the intentions to use the BSC approach. Our findings show that both awareness of BSC capabilities and perceived ease of use are significantly related to perceived usefulness. However, only perceived usefulness is significantly related to intentions to use the BSC. Implications for research and practice are discussed.     

Information technology acceptance in the internal audit profession: Impact of technology features and complexity

Although various information technologies have been studied using the technology acceptance model (TAM), the study of acceptance of specific technology features for professional groups employing information technologies such as internal auditors (IA) has been limited. To address this gap, we extended the TAM for technology acceptance among IA professionals and tested the model using a sample of internal auditors provided by the Institute of Internal Auditors (IIA). System usage, perceived usefulness, and perceived ease of use were tested with technology features and complexity. Through the comparison of TAM variables, we found that technology features were accepted by internal auditors in different ways. The basic features such as database queries, ratio analysis, and audit sampling were more accepted by internal auditors while the advanced features such as digital analysis, regression/ANOVA, and classification are less accepted by internal auditors. As feature complexity increases, perceived ease of use decreased so that system usage decreased. Through the path analysis between TAM variables, the results indicated that path magnitudes were significantly changed by technology features and complexity. Perceived usefulness had more influence on feature acceptance when basic features were used, and perceived ease of use had more impact on feature acceptance when advanced features were used.     

The effect of task-technology fit on purchase intention: The moderating role of perceived risks

Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a perspective of task-technology fit. In the proposed model, purchase intention is positively influenced by three antecedents: task-technology fit, perceived navigation, and perceived reputation. Each model path is moderated by perceived performance risk and perceived privacy risk, respectively. Empirically testing using a survey of 749 registered members (consumers) from the database of Taiwan’s largest e-learning commercial website confirms that task-technology fit, perceived navigation, and perceived reputation positively influence purchase intention. The relationship between task-technology fit, perceived navigation and purchase intention are significantly moderated by the perceived performance risk and perceived privacy risk. Finally, managerial implications and limitations of our findings are discussed.     

Effects of the risk sources and user involvement on e-commerce adoption: application to tourist services

Past research has focused on the dimensions (consequences) of perceived risk and the effect of global risk on e-commerce adoption by consumers. This paper uses a new approach to examine the influence of perceived risk on e-commerce adoption and, on the basis of the Theory of Planned behaviour (TPB), develops an integrative model that includes the effect of three risk sources (i.e. technology, vendor and product) on the attitude towards the website use and online purchasing intention of users. In addition, this study examines how involvement, one of the main determinants of consumer behaviour, affects the role of these sources of perceived risk in e-commerce adoption. The results obtained in a sample of 1083 users of tourist services suggest that technology risk is the main determinant of online purchasing intention, which is also influenced by the variables from the TPB model. For its part, the technology risk and vendor risk have a negative influence on attitude towards the website use. In addition, both types of risk have a higher negative effect on attitude in the case of high-involvement users, supporting the moderating influence of involvement on e-commerce adoption. From a practical point of view, the findings of this research help managers to implement actions aimed at reinforcing the users’ trust in their websites and, consequently, at fostering the online purchase.     

Tax compliance in a social setting: The influence of social norms,trust in government,and perceived fairness on taxpayer compliance

Voluntary tax compliance is important for governments around the world as they try to manage budget deficits. Traditional methods to improve tax compliance, such as increased audits, can be costly to implement. The purpose of this study is to examine the influence that social factors have on individuals' tax compliance intentions. Results of a survey of 217 U.S. taxpayers found support for the influence of social factors on tax compliance. This research concludes that social norms influence compliance intentions indirectly through internalization as personal norms. Specifically, as the strength of social norms in favor of tax compliance increases, personal norms of tax compliance also increase, and this leads to a subsequent increase in compliance intentions. We also conclude that trust in government has a significant influence on both perceived fairness of the tax system and compliance decisions. This study adds to current tax research in two important ways. First, the results suggest that the influence of social norms on tax compliance is largely through internalization as personal norms. Second, to the best of our knowledge this is also the first tax compliance study in which perception of fairness is modeled as a function of trust rather than vice-versa. This research may help taxing authorities develop less costly and more effective strategies for increasing taxpayer compliance.     

Determinants of risk behaviour: effects of perceived risks and risk attitude on farmer’s adoption of risk management strategies

The importance of risk perception and risk attitude for understanding individual’s risk behaviour are independently well described in literature, but rarely combined in an integrated approach. In this study, we propose a model assuming the choice to implement certain risk management strategies to be directly driven by both perceptions of risks and risk attitude. Other determinants influence the intention to apply different risk strategies mainly indirectly, mediated by risk perception and risk attitude. This conceptual model is empirically tested, using structural equation modelling, for understanding the intention of farmers to implement different common risk management strategies at their farms. Data are gathered in a survey completed by 500 farmers from the Flanders region in Belgium, investigating attitudes towards farming, perceived past exposure to risk, socio-demographic characteristics, farm size, perceptions of the major sources of farm business risk, risk attitudes and the intention to apply common risk management strategies. Our major findings are: (i) perception of major farm business risks have no significant impact on the intention of applying any of the risk strategies under study, (ii) risk attitude does have a significant impact. Therefore, rather than objective risk faced and the subjective interpretation thereof, it is the general risk attitude that influence intended risk strategies to be implemented. A distinction can be made between farmers willing to take risk, who are more inclined to apply ex-ante risk management strategies and risk averse farmers who are less inclined to implement ex-ante risk management strategies but rather cope with the consequences and diminish their effects ex-post when risks have occurred.