Host–guest authentication of intangible cultural heritage: a literature review and conceptual model

ABSTRACT

Cultural tourism and intangible cultural heritage (ICH) play a key role in tourism worldwide, and are especially important for communities in developing countries, due to the demand for authentic experiences. This article provides a review of existing literature on the authenticity and authentication of ICH. The review reveals scholarly inquiry has evolved from external-expert ‘cool’ authentication to direct host–guest on-site or ‘hot’ authentication whereby tourists participate in the process of determining authenticity. Further, existing models for authentication of ICH have focused only on either a guest’s or host’s perspectives with little attention to the inevitable mutual interaction of the host and guest in the authentication of ICH. Mutual authentication can enhance the tourist experience and improve community empowerment. This paper develops a conceptual model of the mutual (host–guest) authentication of ICH, incorporating both hosts’ and tourists’ perspectives. The model has application in ICH based tourism and emphasizes power relationships between the host and guest, and community empowerment across political, social, psychological and economic domains. Future research is needed to test and validate this conceptual model.     

Interpretation of contested heritage at an attraction in St. Lucia

The tangible sugar heritage in the Anglophone Caribbean is important to its tourism product. This heritage, like the plantations which play a central role in regional preservation efforts, was created as a result of the enslavement of Africans to provide a large, cheap labour force. Sugar heritage is thus a contested heritage and there is disagreement about how this heritage should be interpreted. In fact, the silence of slaves resounds in the interpretation evident at many former sugar plantations in the Americas. The question, however, is if consumers of this heritage notice the absence of slave voices at this sites that are now primarily used as places of leisure and pleasure in the tourism industry. This study confirms that the silence is perceived by tourists visiting Morne Coubaril Estate, a popular attraction in St. Lucia. Though their satisfaction and overall quality of experience are not related to their disappointment with this component of interpretation, they nonetheless overwhelmingly support the need for more details about slavery and greater emphasis on slavery in the interpretation on site. These findings are important at both the site and destination level, given the current inclination to exploit cultural heritage resources to diversify the region's tourism offerings.     

Domestic tourists to Elmina Castle,Ghana: motivation,tourism impacts,place attachment,and satisfaction

Abstract

Current research on dark tourism lacks an in-depth investigation of the relationships between the various psychological factors that influence tourist satisfaction. Using the cognitive-affective-behavior system, this paper evaluates a theoretical model that postulates relationships between four constructs, namely: motivation, perceptions of tourism impacts, place attachment, and satisfaction. The study extends the tourism literature on cultural sustainability by showing the psychological connections of domestic tourists to a dark heritage site, and the implications for perceptions of tourism impacts on this heritage. Based on a sample of 414 domestic tourists at a dark heritage site in Elmina, Ghana, PLS-SEM confirmed several inter-relationships among the four constructs. Motivation had a positive relationship with perceptions of positive and negative tourism impacts, suggesting that the tourists who were more motivated to visit the site for cultural/learning experiences were also more inclined to perceive both positive and negative tourism impacts. Implications for dark tourism and how heritage site management can influence tourists’ perceptions of impacts are offered.     

Between Authenticity and Ethnicity: Heritage Tourism and Re-ethnification Among Diaspora Jewish Youth

Heritage tourism takes on a new meaning when conceived and implemented in the framework of a diaspora – homeland context. Trip organisers utilise heritage tourism that identifies the signifiers of national collective identity or Peoplehood and construct an experience of authenticity that supports a newly reconstructed narrative of personal and collective identity that bridges the diaspora and homeland identities. This paper examines into the differential consequences of heritage tourism on the ethnic identity of diaspora travellers from North America and the former Soviet Union to their homeland, specifically contrasting Jewish tourists from different diaspora localities making an otherwise almost identical birthright Israel trip. For both groups, Jewish ethnic identity was strengthened, particularly their emotional attachment to Israel. However, the difference between the two groups was found in the actual factors that explain this post trip attachment to Israel. The experiential component was more prominent among participants from the former Soviet Union, while among North American student participants, Jewish background as well as their higher pre-trip motivations provide an explanation for their high post-trip scores of attachment to Israel. Israel thus serves as the liminal domain of diaspora tourists, where existential authenticity and pre-trip ethnicity as latent as the latter may be, intertwine experientially to generate an expansion of the frame of individual identity of diaspora tourists in their homeland.     

‘Awusai Atso’: community attachment to and use of transatlantic slave trade resources in Danish-Osu,Ghana

Although there is much literature on the Transatlantic Slave Trade (TAST) and those concerning residents' perceptions of tourism development, it can be suggested that there remains a significant knowledge gap regarding attitudes and perceptions of residents towards the history of the TAST and the possible use of such resources for tourism development. This study attempts to address this gap by investigating residents' knowledge and attitude of developing tourism based on slave heritage in Danish-Osu, Ghana. Using a multi-stage sampling technique, 200 questionnaires were returned by residents in six communities in Danish-Osu. In addition, in-depth interviews and focus group discussions were conducted with interest groups and opinion leaders. Results of the research suggest that residents have an appreciable level of knowledge on the slave trade and related relics in their community. Most respondents indicated that they are comfortable living in the community which has an image of a former slave site. Majority identified tourism as the preferred means of conserving the existing slave sites and relics. Perceptions regarding utilization of slave relics were also found to significantly differ across a variety of socio-demographic indices. The study concludes by examining implications for Ghana's Slave Route Project to carve a niche for itself.     

Slavery,Heritage and Tourism in Ghana

Summary

This paper examines the past and present of the approximately 80 slave trade-related structures erected by Europeans on the shores of the Gold Coast (now Ghana). Built between the sixteenth and nineteenth centuries, these monuments bear testimony to a shameful commerce in human beings, one that served to inextricably link the fate of peoples of three continents: Africa, the Americas and Europe. The meaning of these monuments remains powerful, bringing to Ghana and the slave forts a stream of tourists, primarily from Europe and the Americas, on a pilgrimage to view the virtual history of buyers, sellers and victims of the Atlantic Slave Trade.     

Re-conceptualizing volunteer tourism organizations roles: A host perspective

While volunteer tourism organizations (VTOs) remain important intermediaries in the practice of volunteer tourism, questions remain on the role they play in serving the interests of host communities. This paper explores the role(s) of VTOs in a rural volunteer tourism hub in Ghana from a host community perspective using a phenomenological inquiry. An integrated framework of Critical/Institutional Analysis and Development (C/IAD) was used to examine host community experience with VTOs' role. Data was collected through focus group discussion and in-depth interviews with 43 residents of Asebu - Ghana. The study revealed that while VTOs act as facilitators and interpreters of local culture, issues of over-regulation and protectionism isolate guests from the host as well as rob some host of any meaningful socio-economic benefits and interactions.     

The Development of an Environmental Education Tourist Product: A Case Study of the New Zealand Natural Heritage Foundation's Nature of New Zealand Programme

This paper provides a case study of the nature of the New Zealand heritage trails programme run by the New Zealand Natural Heritage Foundation. Established in 1988, the Foundation has developed a programme of heritage tourism products that seek to integrate environmental and cultural education with the tourist experience. The case study focuses on the means by which stakeholders, particularly the Maori people, were incorporated into the product development and how this has assisted in ensuring that the product is acceptable to both host and guest.     

The supply of hotel rooms in Queensland,Australia

Most studies emphasize the demand for tourism goods and services. By contrast, this paper examines the supply decisions of hotel and motel owners with respect to guest rooms. This decision is hypothesized to depend upon earnings per room, room occupancy rates, and the rate of interest. The reaction of hoteliers to changes in the values of these particular variables is modelled econometrically for the 1986–94 period in the three tourism regions of the Gold Coast, Whitsunday, and Cairns of Queensland in Australia. The study shows that, over this investigation period, the supply responses were very different among the three regions.     

From gaze to dialogue: host–guest relationships in Lijiang,China, as illustrated by the case of Joseph F. Rock

The gaze places host and tourist in an “authority field” which is unfavorable to the development of harmonious interpersonal relationships and cultural interactions for both sides. Mutual, equal and just host–guest relationships should be established through dialogue, which will improve tourists’ understanding and experiences, awaken the hosts’ cultural consciousness and establish a new type of cultural interaction. The paper is based on analysis of the work and life experience of Joseph Rock in southwest China during 1922–1949. It uses content analysis to examine more than one thousand photos which contain visual representations of his gaze. The changing values of tourism to the ego and culture were revealed through a change in emphasis from “I–It” to “I–You” relationships as Rock turned from gaze to dialogue.     

Working towards sincere encounters in volunteer tourism: an ethnographic examination of key management issues at a Nordic eco-village

This article explores host–guest dynamics at Sólheimar eco-village, Iceland to contribute to the conceptualization of transformative learning in volunteer tourism. At the eco-village, the host and volunteers come together to share similar goals and meaningful experiences. This interaction gets complicated, however: the eco-village exists within the global capitalist system and must operate using market norms. The idealist and educational expectations of the volunteers often clash with the practical short-term goals of the community: there are also cultural and experiential differences between the parties. This clash is used to discuss the importance of sincerity in volunteer tourism at the eco-village. Data were collected through fieldwork, primarily including participant observations and interviews, to help interpret the patterns of behaviors and perceptions of both parties in relation to the aim. Ultimately, the experience that binds host and guests cannot solely be about learning to do things alternatively and sustainably; it requires sincerity, using Taylor's 2001 sincerity concept, to tackle the difficulties in working alternatively and sustainably to attain this experience. It is argued that transformative learning during the volunteer experience in alternative spaces should be conceptualized to include the promotion of sincere encounters, and adjusted to concern both the host and its guests.     

Diaspora Chinese tourism: Cultural connectedness and the existing academic insights

Tourism scholars and practitioners tend to regard diaspora tourism as a homogeneous market, with needs that can be met through general types of products. Adopting a literature review approach, this article has conducted a review of the extensive research on the diaspora, immigration, and root-seeking tourism to China. The conceptual framework provides a holistic perspective for researchers and destination managers to study diaspora tourism. This shows that the demand dimension of diaspora tourists is related to the structure of diaspora communities. Place attachment (sense of nostalgia), transnationalism, cultural (re)connectivity, hybrid self-identity (re)constructions and the nation-state power metrics of China for overseas Chinese, are as identified as factors that determine motivation for “returning home”. Further research is suggested to conduct a comprehensive analysis of the typology of diaspora tourism that may need to be considered in order to meet the needs of diaspora tourists in future planning and strategy formulation.     

Place attachment,host–tourist interactions,and residents’ attitudes towards tourism development: the case of Boa Vista Island in Cape Verde

A clear understanding of residents’ attitudes towards tourism development and its determinants is a crucial pillar for designing tourism development strategies to promote sustainable development. The literature on the influence of host–tourist interactions and place attachment on residents’ attitudes towards tourism development in developing countries is still scarce. To extend knowledge in this field, this study aims at developing and testing a structural model to examine direct and indirect causal effects of place attachment, host–tourist interaction, and perceived positive and negative tourism impacts on the residents’ attitudes towards tourism development in an island tourism destination – Boa Vista Island in Cape Verde. Results suggest that the residents’ attitudes are positively affected by place attachment, host–tourist interaction, and perceived positive impacts; and negatively affected by perceived negative impacts. Host–tourist interaction emerges as the strongest (direct and indirect) determinant of the residents’ attitudes towards tourism development. Moreover, although both positive and negative perceptions of tourism impacts have significant impacts on the residents’ attitudes, the influence of the former is stronger than that of the latter. The paper ends with relevant theoretical and practical implications to promote positive residents’ attitudes towards tourism development in Boa Vista.     

Interpretation of hospitality across religions

Given the inter-religious locus of modern tourism and importance of host–guest interaction, current study explores how religion is involved in constructing hosts’ understanding of hospitality and hospitable behavior in private, public, and commercial settings. Utilizing hermeneutic phenomenology as a methodological framework, we resorted to in-depth interviews with 30 participants representing Buddhist, Christian and Muslim faiths and did document analysis of respective holy texts. Regardless of religious beliefs, hosts in this study understand hospitality first as their relations to their own communities and only then as associations with outsiders. This communal understanding of hospitality is supported by religious teachings. Findings reveal that interpretation of hospitality and hospitable behavior in private and public domains vary according to religious values while commercial hospitality, somewhat influenced by religion, is mostly understood as a money-making venture. The results are discussed in respect to definitional characteristics of hospitality, the host–guest paradigm, and global processes.     

Chinese diaspora tourists' emotional experiences and ancestral hometown attachment

This study adopts a mixed method to examine Chinese diaspora tourists' ancestral hometown emotional experiences. A qualitative approach was used to establish a conceptual framework of emotional experience, and quantitative research was performed to evaluate the effects of respondents' emotional experiences on their ancestral hometown attachment with diaspora tourism. Results show that diaspora tourists' emotional hometown experiences included nostalgic memory and affective arousal, which influenced diaspora tourists' hometown attachment. Specifically, nostalgic memory positively influenced place dependence, place identity and affective attachment; affective arousal positively influenced place identity and social bonding. Diaspora tourists' emotional experiences and hometown attachment also differed demographically. These findings provide practical implications for the construction of diaspora ancestral hometowns.     

Tourist development and host–guest interaction: An economic exchange theory

Theoretical research on the impacts of tourism has a discernible bias towards residents’ perceptions. To understand the evolution and dynamics of tourism, residents’ perceptions have to be analyzed as part of an exchange process involving both residents and tourists. A conceptual framework of host–guest relations is required. This paper presents an economic model that builds on evidence that tourism involves the meeting of two populations. Their interactions and experiences influence their attitudes and opinions. This causes structural changes in individual preferences that affect residents’ perceptions of tourism and tourists’ willingness to pay. To interpret this process we use the Edgeworth Box, representing the “exchange” in terms of “resource-space” against income.     

Contextualizing the complexities of managing alternative tourism at the community-level: A case study of a nordic eco-village

To shed light on the complexities of fostering sustainability through alternative tourism, we explore the managerial contradictions and difficulties that arise as alternative tourism is developed in the name of sustainability at Sólheimar eco-village in Iceland. Following a focused ethnographic approach, we establish that those behind the management of volunteers, students and other guests regularly struggle to coordinate these respective groups in a manner that balances economic objectives with those relating to the environment and social equity. This is because limited human resources and strategic knowledge exist to fulfill all the host community's goals through alternative tourism. The findings reveal the need to conceptualize alternative tourism as a forum for discussion between host and guest over the complexities of generating sustainable development. This highlights the need for knowledge transmission over matters such as conflict resolution, critical reflection and cultural communication associated with the tourist experience at the community.     

Rethinking slavery heritage tourism

This paper argues that the investigation of slavery heritage within a ‘thana’- or ‘dark’ tourism framework invariably fails to appreciate the subtleties, power relationships and various contestations that are at play in both the presentation and consumption of former Transatlantic Slave Trade (TAST) sites. Instead, the authors argue that a combination of Halbwachs’ collective memory theory and Tunbridge and Ashworth's concept of dissonant heritage can provide a deeper understanding of tourism linked to such sites. A study of TAST sites in Ghana identified six key groups of stakeholders involved in the interpretation of slavery heritage, each with its own agenda, desire to remember or forget slave memories and desire to compose different narratives. By analysing collective slave memories, the study proposes a framework that demonstrates that tourism to TAST-related sites is complex and nuanced because it relates to the nature of the historic event itself, intrinsic qualities of TAST-related sites in terms of current relevance and the closeness of the event or site to each stakeholder.     

Social marketing,sustainable tourism,and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour

ABSTRACT

This paper investigates the impact on the guest experience of initiatives promoting water efficient behaviour in small/medium-sized enterprises (SMTEs) offering tourism accommodation. Interviews with 16 SMTE managers revealed businesses were unable to incorporate many initiatives previously examined in the literature, due to the small size of their businesses. In the interviews, however, they contributed three new ideas not previously examined in existing sustainable tourism dialogues. A subsequent questionnaire (n = 408) was administered to potential guests to better understand their water use behaviour, explore how initiatives might impact their accommodation experience, and to assess guest reactions to social marketing messages. Eight initiatives and five messages were tested. Cluster analysis revealed three distinct water user segments with one cluster showing the greatest promise for targeting to increase return on investment. Guests reported the highest positive impact on their experience from initiatives SMTEs stated were not operationally viable. This may indicate that larger firms have a competitive advantage over SMTEs if applying social marketing to change guest behaviour. However, the study found that two of the new initiatives, suggested by SMTE managers as more appropriate to their businesses, would be viable in engaging guests and at acceptably low costs.