An analysis of the Journal of Consumer Studies and Home Economics 1977–93

Any field of study worthy of academic consideration and development needs a research base to support it. Many research practitioners working within the consumer studies and home economics areas have expressed fears about not only the lack of development of a research base but also the communication network within the research community. This study analyses one of the main research journals that is used by this research community, the Journal of Consumer Studies and Home Economics, and examines its contribution. By analysing its development over the first 17 years of its existence, it has been shown that there is an international research community which is beginning to communicate with itself. However, these research practitioners still seem to rely more on research material from outside their own professional area rather than from work published in their own research journals. A lack of an indexing service covering the consumer studies and home economics areas continues to hamper dissemination of research material to a wider academic audience.     

Recycling as a marketing problem: A framework for strategy development

This article provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavior is considered the product, and the marketing problem is to sell recycling to the consumers or public. Recycling research is then categorized as consumer research (research on characteristics of the recycler), pricing research (research on the costs to the consumer, including implicit or less tangible costs), distribution research (research on modes of participation for the recycler), and promotional research (research on intervention strategies such as raffles and contests, personal selling techniques such as block leader programs, and persuasive communications). Using this framework, we provide an integration of a vast amount of recycling research, and also suggest how this research can be used to design actionable strategies for the development of community recycling programs. © 1994 John Wiley & Sons, Inc.     

国内旅游循环经济研究综述

目前国内关于旅游循环经济研究主要集中在五个方面:旅游循环经济基础性研究、旅游循环经济构成体系及运行模式研究、专项旅游与循环经济结合研究、旅游循环经济实证研究、旅游循环经济支撑和保障体系研究。本文在具体分析了旅游循环经济的内容后总结了其研究特点,并试图指出今后应重点研究的方向。     

论中美会计理论研究起点的差异及原因

会计研究是人们在会计实践的基础上 ,由感性认识发展为系统化的理性认识的过程。纵观中外会计研究成果 ,关于会计研究起点的观点不胜枚举如会计假设起点论 ,会计本质起点论 ,会计职能起点论 ,会计目标起点论等。就中、美两国会计理论研究起点做出比较 ,以期求同存异 ,指导我国的会计研究和实践。     

Marketing Education Research: Credit for the Advancement of our Own Profession?

While the relative emphasis on teaching and research clearly differs from university to university, pressure from a variety of sources has raised questions as to whether these should be treated as mutually exclusive dimensions. One way to combine these activities is to conduct research on business education. Questions have been raised regarding the legitimacy of marketing education as a research field. If such concerns are prevalent, the professional credit researchers receive for conducting education research should reflect the concerns. This research examines three key questions. First, is research appearing in education journals rewarded to a lesser extent than research appearing elsewhere? The results show less credit is awarded to research appearing in education journals. Second, is education research rewarded to a lesser extent than non-education research appearing in the same or comparable journals? The results show less credit is given to education studies relative to other research in similar journals. Finally, does the reward system provide motivation for education researchers to target higher tier journals? The results suggest that while researchers do receive more credit for education research in top tier journals, the incremental gain for such research is significantly less than the incremental gain for non-education research. Discussion of these findings and directions for future research are offered     

市场营销领域的时尚研究缘起、内容及展望

当前,赋予产品时尚特性已经成为营销实务界人士的主要工作,但营销领域对时尚的研究却并没有得到广泛的关注。文章通过对时尚研究文献进行梳理发现,对时尚的研究经历了一个从静态到动态、从单一学科分析到多学科结合研究、从简单定性研究到定性与定量分析相结合的过程,这显示了时尚研究的不断丰富,也为时尚理论研究及企业营销实践提供了重要的依据和方向。但纵观国内外营销领域有关时尚的研究,仍然存在很多有待进一步研究和探讨的地方。未来对时尚的研究应主要包括以下几个方面:一是时尚的维度问题,二是有关时尚价值的进一步研究,三是对时尚研究对象的扩展。这些问题的解决具有重要实践意义。     

Codes of Ethics Among Corporate Research Departments, Marketing Research Firms, and Data Subcontractors: An Examination of a Three-Communities Metaphor

Despite the importance of the interorganizational nature of the marketing research process, very little research has addressed how research organizations differ and how they affect each other in the conduct of ethical marketing research. The purpose of this study is to examine differences among three typical participants in the research process: corporate research departments, marketing research firms, and data subcontractors. These organizations were examined with respect to having and enforcing internal codes of conduct and the awareness and enforcement of external codes of conduct. By exploring these differences, this study should help marketing researchers better understand the relationships among participants in the research process. Understanding these differences is the first step toward controlling the potential for ethical conflict among research participants.     

A model and measure for quality service user involvement in health research

In the UK, researchers across the health professions are increasingly being encouraged by policymakers and research commissioners to ‘involve’ service users in research. A recent review shows there is some evidence that involving patients, carers, relatives, social or community groups directly and actively as part of the research process can improve the conduct of research studies and the impact of the findings. Yet, little is known about how involvement is played out within research studies and there is a need for more critical and consistent assessment of what constitutes quality involvement. The overall purpose of this paper is to support learning about quality service user involvement in health care research. The aim is to provide service users and researchers with a structured and consistent way to reflect and report on their experiences. A range of philosophical and social theories of power and empowerment were reviewed and synthesized to create a model of quality involvement. The analysis encompassed both service user factors (what a person feels able to do, whether they feel their potential is being fulfilled and their sense of being valued) alongside research factors (research relationships, ways of doing research, research structures). A model is presented (Quality Involvement Framework), which contributes theoretically informed perspectives about the meaning and assessment of quality service user involvement in research. The model is developed as a practical measure (a Quality Involvement Questionnaire) for researchers and service users to be more reflective about the constraints and possibilities of involvement. The tools presented here could help research teams to examine personal factors and the research contexts that influence the nature and quality of service user involvement in research. They may also help to identify reoccurring issues about quality which could inform future policy, practice and research.     

Research in information systems in China (1999–2005) and international comparisons1

The purpose of this study is to review the research activities in information systems (IS) in the mainland of China. We reviewed and analyzed a total of 859 research papers in information systems published in 18 leading academic journals in business and management in the mainland from 1999 to 2005. Applying the content analysis method, we first categorized the papers by their reference disciplines, research topics, research methods, and the units of analysis. The data were then compared with the results of similar Western studies. Results show that, among the published IS research papers in the mainland of China, IS research itself represents the primary theoretical reference discipline; organizational and system/software issues are the main topics of the focus; non-empirical studies were the dominant research method; and the majority of studies were conducted at the organizational and/or system level. Compared with the West, IS research in China demonstrates its own characteristics in theoretical foundations, research focuses, and research methods, and there are a number of areas that need to be improved.     

Dilemmas in Advertising Research

Abstract

Much advertising research is likely to seem trivial to advertising practitioners and academicians. This is because of two central dilemmas in advertising research. First is the dilemma of purpose: advertising research is too often undertaken for its own sake and thus seems to have a trivial purpose. Second is the dilemma of method: advertising research is often perceived as trivial because it is based on faulty or ill-conceived research procedures. There is much opportunity, particularly for academicians, to pursue non-trivial advertising research. This opportunity originates in the practice of advertising but is not trivial because of it. Specific examples of non-trivial research opportunities in copy research and media research are described and discussed.     

我国实证会计研究的现状及其与国外的差距

本文从我国对实证会计研究的认识及其变化、实证会计研究的主要成果、实证会计研究方法的发展这三个方面来总结了近十年来我国实证会计研究特征规律,其规律显示近十年来实证会计研究文章呈现大幅递增的趋势,研究领域越来越广泛,研究方法应用比较单一,变量指标的设置在其主要研究内容方面表现出一定的共性,并根据其研究侧重点的不同增加了相应不同的指标。最后比较了我国与西方实证会计研究在研究内容和研究方法上的差异。     

Focus and Development of Research Activities Among Chinese Management Educators

Chinese management educators need to conduct research to assist and accelerate developments in China's modernization program. A study was conducted to develop a profile of the research activities and research environment of Chinese management educators. Findings suggested greater research efforts being placed by those educators that were more concerned about funding support and research design. Research outputs tended to be lower for those educators who pcrceived greater difficulty in defining research problem, having competence in foreign languages, and analyzing data.     

The Research Field “Modeling Business Information Systems”

The research field “Modeling business information systems” has a long tradition in the scientific discipline of Business and Information Systems Engineering (BISE). The present paper highlights research shaping the research field, discusses challenges impairing the development of the research field in the coming years, and outlines elements of a future research agenda.     

国际直接投资理论的发展脉络及最新进展

跨国公司活动的增加为国际直接投资的研究提供了更多的素材,也引发了更多的思考,这一趋势一方面体现为研究方法的丰富化;另一方面体现为研究视角的多元化。本文运用与前人不同的梳理方式对国际直接投资理论的发展脉络进行了回顾,而且有侧重地介绍了这一领域最近几年的研究成果,并在适当评论的基础上对未来研究方向进行了展望。     

Cultivating greater self‐confidence in African management research

Although strategic management has taken root in many African organizations, much of the existing body of African management research offers little insight into the current state of knowledge and direction in terms of Africa finding its voice within the mainstream research. We draw on a review of the literature to develop a conceptual framework for classifying the contributions in African management research. The conceptual model captures the indigenous (intra‐Africa) and inter‐Africa dimension of macro‐strategy and organizational behavior/human resource research. The accumulated body of research indicates a sign of growing self‐confidence in African management research that must be maintained and revitalized. This article contributes to the literature by developing a unified conceptual model that captures both the indigenous and comparative dimensions of management research. A number of fruitful avenues for future research have been advanced.     

The Status of Contemporary Business Ethics Research: Present and Future

This study provides a general overview of contemporary business ethics research of the last 10 years (1997–2006) and discusses potential future research directions in business ethics based on the overview. Using citation and co-citation analysis, this study examined the citation data of journal articles, books, and other publications collected in the Social Sciences Citation Index (SSCI), wherein key research themes in business ethics studies in 1997–2006 and correlations between these themes were explored. The results show that major research themes in business ethics have shifted in the last decade from research on ethical decision making and on the relationship between corporate social responsibility and corporate performance to research on stakeholder theory in business ethics and on the relationship between consumer behavior and corporate social responsibility. The results of this study help map the invisible network of knowledge production in business ethics research and provide important insights on future business ethics research.     

利益相关者管理理论研究的主导逻辑与议题框架：基于Web of Science核心数据库的研究

企业竞争优势越来越依赖其所处的利益相关者之间的资源、权利及其关系,但现有的利益相关者管理理论研究视角各异,缺乏系统梳理。以文本分析方法为基础,基于Web of Science核心数据库的文献,系统论述了利益相关者研究的知识演进研究逻辑和主要议题框架。研究发现：从管理学视角看,利益相关者管理理论研究主要遵循“个体关系网络”的逻辑演进,并以相应的知识图谱聚类展开。利用重点文献对利益相关者研究的知识演进分析,进一步发现利益相关者管理理论的议题框架可分为利益相关者管理理论研究重要性、研究逻辑与主题、研究方法与机理研究;根据主体属性及个体、关系到网络的研究逻辑,需要分别从主体、关系和网络三个方面解决好利益相关者主体的个体属性、关系与网络的整体属性的割裂状态。     

Newspaper Research

This research paper assesses the recent past and antic- ipated research practices of a random sample of U.S. newspapers. Past and anticipated participation in circulation, advertising, and ed- itorial research was assessed. Dimensions of interest were method- ologies utilized, expenditures, and providers of the research. This research provides the first cross-sectional of practices of U.S. news- papers and allows a baseline for assessing future research practices.     

顾客体验:理论渊源、演变及其梳理

随着体验经济时代的来临,顾客体验受到了理论界和企业界的重视,相关的研究也较多,但是比较零散。通过对相关文献收集、回顾、梳理,对国内外学者有关顾客体验概念、维度和应用研究进行了比较分析。结合我国国情,指出顾客体验研究的未来方向:一是基于我国消费者新特征的顾客体验研究,二是顾客体验的测量研究;三是以顾客体验作为企业品牌资产提升和竞争力提高的切入点的应用研究。