差异性消费需求——巴拉萨—萨缪尔森模型的一个扩展

巴拉萨-萨缪尔森效应指出,一国在长期的经济增长过程中实际汇率会出现升值。2005年7月21日人民币汇率改革以来,人民币兑美元汇率呈现出单边升值的趋势,且目前人们对人民币汇率形成了强烈的升值预期。因此,运用巴拉萨-萨缪尔森效应研究人民币实际汇率具有一定的借鉴意义。鉴于传统巴拉萨-萨缪尔森效应的分析仅限于供给层面,文章引入了差异性消费需求这一假设条件,在不改变原模型核心假设的基础上,从供需双方面进行了拓展分析,并得出了更加符合现实意义的结论。此外,文章利用中美两国1990～2007年的数据,进行了实证分析。实证结果显示,改进后的模型显著增强了对人民币实际汇率的解释力。     

基于TAM的消费者网络团购态度影响的实证研究

伴随着团购网站Groupon在美国的巨大成功,从2010年3月开始,国内掀起了空前的团购热潮,在不到一年的时间里,已由"百团大战"上升到"千团大战"。团购网站如何在这场声势浩大的角逐之中吸引消费者,取得长足发展成为了当前最应该关注的问题。而消费者对网络团购的态度直接决定了其是否会进行网络团购以及选择哪家团购网站。因此有必要对网络团购态度的影响因素进行研究,识别出影响消费者网络团购态度的主要因素。本研究以参加过网络团购或未参加过但对网络团购有了解的人群为调研对象,结合SPSS13.0和AMOS17.0对数据进行了分析和模型检验,以此探讨影响消费者网络团购态度的因素。实证结果表明:感知网络团购有用、感知网络团购易用及感知网络团购风险是影响消费者网络团购态度的关键因素;除娱乐导向外,其他购物导向均会显著影响感知有用或感知风险变量;而人口统计特征对网络团购态度无显著影响。     

An Extension of the Structural Change Model to International Economic Relations

In this paper Pasinetti's model of structural economic dynamics (1981) is extended to consider international economic relations. Conditions for full employment, full expenditure of income and equilibrium of the trade balance are established for an open economy that requires capital goods to produce final commodities. Analytical results concerning the benefits from free trade and international learning are formally studied. In addition, static and dynamic aspects of the ‘principle of comparative cost advantage’ are analysed considering the determinants of the specialization level.     

现代资产组合理论的一个拓展:出口市场组合模型——关于我国出口市场多元化的理论思考

出口多元化战略实施十多年以来,我国出口市场仍较为集中。出口多元化战略包括两层含义:产品的多元化和市场的多元化。国内理论界关于多元化战略的研究主要集中在前者,关于后者的研究则比较罕见。本文试图借鉴现代资产组合理论的思想,运用相对方差来衡量风险,构造了出口市场组合模型,用于定量分析多元化战略中的“市场多元化”问题,为降低我国产品出口所面临的市场风险提供理论指导。     

技术经营:一种新兴的创新模式

本文介绍了技术经营的国际最新动态,讨论了技术经营的创新点,其中涉及技术路线图等.作者还探讨了我国开展技术经营研究与教育的必要性和基础.     

Team Spirit: The Influence of Psychological Collectivism on the Usage of E-Collaboration Tools

The use of information technologies in virtual teams has become common, but little is known about how psychological factors may affect future usage decisions in this context. Our study focuses on psychological collectivism, which is an individual-level form of collectivism (an individual trait capturing people’s “team spirit” or psychological attachments to groups) and investigates how this trait affects team members’ rational decision making processes. Partial Least Squares analysis applied to data collected from 120 team members suggest that psychological collectivism influences both team-referenced perceptions (confidence in one’s team’s capability) and system-referenced perceptions (the perceived usefulness of the e-collaboration tool), and these factors together affect future usage intentions.     

User Acceptance of Web-Based Negotiation Support Systems: The Role of Perceived Intention of the Negotiating Partner to Negotiate Online

With the rapid growth of web-based services and global trade, there is some commercial potential for web-based Negotiation Support Services (WNSS). This market potential, however, is somewhat untapped. While previous studies had examined WNSS adoption by individual decision makers, this situation is not fully realistic, as the conformity of all negotiating partners is required for web-based negotiation to happen. Therefore, this study extends the technology acceptance model for the context of e-negotiation through the inclusion of perceptions regarding the intention of the negotiating partner to use WNSS (i.e., perceived intentions). An empirical investigation, based on phone interviews with potential users, supports the research model. The perceived intention of the negotiating partner to agree to use WNSS was found to have significant positive effect on individuals’ acceptance of WNSS and its antecedents. Adding this construct into WNSS acceptance theory advances our understanding of WNSS adoption and provides important insights for scholars and practitioners.     

Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model

The Behavioural Perspective Model (BPM) classifies consumer behaviours based on their utilitarion and informational consequences; it further categorises them by the scope of the settings in which they occur. An empirical study (N = 561) shows these outcomes to predict consumers’ verbal reports of their affective shows that Mehrabian and Russell's [1974] measures of pleasure, arousal and dominance are predicted by the structural features of consumer situations proposed by the BPM: the pattern of reinforcement and behaviour setting scope. Reported pleasure is higher for consumer behaviours defined in terms of relatively high utilitarian reinforcement; reported arousal is higher for consumer behaviours defined in terms of relatively high informational reinforcement; and reported dominance is higher for consumer behaviours enacted in relatively open settings. In light of its neo-Skinnerian derivation, the BPM interpretation currently emphasises a radical behaviourist philosophy of science. However, an alternative interpretation in terms of Staats's [1996] psychological behaviourism is proposed and the capacity of this alternative framework of conceptualisation and analysis to offer theoretical extension to the BPM research programme is explored.     

移动服务使用意愿影响因素

在技术接受模型的基础上加入了认知可信度因子,由计划行为理论和改进的技术接受模型构造出整合技术接受模型,采用结构方程模型方法对影响消费者移动服务使用意愿的因素进行实证研究。研究结果显示,知觉有用性、知觉易用性、认知可信度、知觉行为控制和感知成本在解释行为意图时有正向显著影响,可解释67%的变异量。     

资本回报率、人力资本投资与收入不平等——基于Galor-Zeira模型的扩展

资本回报率下降对人力资本投资、收入不平等程度有较大影响。本文将可变资本回报率加入Galor-Zeira模型,理论推导发现:收入不平等陷阱并非不可逾越的障碍。当技能劳动力工资高于受教育固定成本时,随着资本回报率下降,接受教育的遗赠临界水平将降低,更多家庭将发现投资人力资本是有利的,稳态的技能劳动力比例将提高。在当前资本回报率下降的大背景下,提高技能劳动力工资、降低受教育成本、对教育贷款实施财政减免优惠、为农村中等教育支出减负和提升农村教育质量、倡导节俭和重视遗赠的文化氛围在长期都有助于提高技能劳动力比重以及缓和收入不平等。     

An Exploratory Study of the Critical Success Factors of One-to-One Web-Marketing: User Perspectives

ABSTRACT

Dell provides personalized marketing services through the Internet (Fischer et al., 2000). This type of application of the Internet is referred to as One-to-One Web-marketing. A review of the current literature relevant to information management and marketing revealed that, relative to other topics, research into this area is lacking. This study addresses this by exploring the Critical Success Factors (CSF) of One- to-One Web-marketing from the user's perspective. It employed a triangulation method of integrating qualitative and quantitative designs in a three-stage research process. The research results revealed that there are five Critical Success Factors of One-to-One Web-marketing from the user perspectives: (1) the satisfaction of customer requirements, (2) the identification of customer differentiation, (3) the design of a quality user interface, (4) the establishment of customer recognition, and (5) the provision of customized services.     

试论品牌延伸的边界

品牌延伸是目前业界比较盛行的一种品牌营销策略,本通过对经典献的回顾,详细讨论了影响品牌延伸成败的两个关键因素,并根据这两个因素构建了一个品牌延伸边界模型,用以限定品牌延伸的范围。     

校园用户识别在电信领域的优化方案

在全业务市场竞争的背景下,校园市场将成为各大运营商争夺的焦点。运营商需要及时、准确地了解学生客户的状态和发展趋势。本文针对现有校园用户识别模型提出了优化方案,以便有针对性制定营销方案、促进校园市场的发展。     

Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, outperforms existing models. Results are based on a survey of 216 users of internet banking. Findings indicate that the technical, general content and appearance dimensions of a website are most important for users. These dimensions are significantly related to usage behavior directly and indirectly. A halo effect may influence overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site, leading to greater usage intentions.     

Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

This research replicates Bhattacharjee et al. (J Consum Res 39(4):1167–1184, 2013) moral decoupling model and extends the original along the dimensions of theory, method, and context. Adopting a branding perspective and focusing on the corporate domain rather than the public figures investigated by Bhattacharjee and colleagues, this research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally. The original study is further extended by applying the model in a different cultural context and employing a more realistic stimulus to establish external and ecological validity. The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension.     

投资发展周期:新兴市场国家的检验与拓展

新兴市场国家的国际直接投资在世界经济中发挥着越来越重要的作用,但是针对新兴市场国家投资发展周期的研究成果却相对较少.本文重新思考传统投资发展周期理论的假设前提,尝试检验新兴市场国家投资发展周期的独特性.运用13个新兴市场国家1993-2012年的数据,本文发现:新兴市场国家在整体上处于投资发展周期的前三阶段.但是,在发展态势上,随着经济发展水平的提高,新兴市场国家对外投资和吸引外资都呈现出先下降后上升的U型态势,而净对外投资额则表现出先上升后下降的倒U型态势;在发展阶段上,这些国家在投资发展周期的前三阶段其对外投资都超前于经济发展水平,这与传统投资发展周期理论所揭示的并不相同,本文尝试对此进行了理论解释.最后,根据研究结论,本文提出了相应的政策建议和未来研究方向.     

Developing Moral Principles and Scenarios in the Light of Diversity: An Extension to the Multidimensional Ethics Scale

The purpose of this article is to develop the multidimensional ethics scale and moral scenarios that allow or even support diversity in managers’ reactions when measuring their moral decision-making. This means that we expand the multidimensional ethics scale with a female ethics dimension and take a critical look at the previously used scenarios in the light of diversity. Furthermore, we develop two new scenarios in order to better attain diversity in managers’ moral decision-making. Diversity is primarily looked at from a gender perspective, meaning that we pay attention to the femininities and masculinities of the scale items and scenarios. In addition, we use the concept of social desirability to assess diversity as we presume that social desirability works against diversity. Our article builds on previous research using the multidimensional ethics scale. First, we present a summary of the theoretical dimensions of the original multidimensional ethics scale and extend the scale with female ethics principles to foster diversity. Second, we analyse and assess previously used moral scenarios in order to see how they permit the expression of diversity. Third, we develop two new scenarios based on the interviews conducted with female managers.     

面向中间商营业推广的模式和风险分析

营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。在我国,随着商品经济的发展和成熟,企业在销售市场上的竞争日趋激烈,其中较为直接有效、使用频繁又较高的手段就是营业推广。在进行营业推广的过程中,许多企业虽然有明确的目标,但是使用的模式和手段却存在一些不妥,进而导致效果不理想甚至是事得其反。其实,“营业推广”这一貌似简单,被企业视为短期行为的“小手段”,其中的学问也不少,千万不可小视。     

旅游产品的信息性差异化模型

通过构建一个基于信息传递的旅游产品特征空间模型,将消费者偏好、二次运输成本、广告技术、规模经济、产品价格,以及旅游产品种类纳入一个统一的分析框架之中,重点研究了厂商通过广告强度寻求游客心理差异与上述各要素之间的变动关系。     

回收率测定用于凯氏定氮仪验收的研究

凯氏定氮仪对蛋白的高效定量检测技术已在食品、饲料等行业中广泛应用,并在原料的验收和产品建业过程中发挥着不可替代的作用。目前国内尚未制定出对凯氏定氮仪的校准验收标准。本文通过研究发现,可以通过硫酸铵来验证滴定系统的准确性,L-色氨酸来验证消化系统的稳定性,从而确定出检定凯氏定氮仪简单、快速的验收方法。