Virtual Exhibitions

ABSTRACT

This case study is designed to provide readers with an overview of the format of a virtual event and the variety of options available to exhibitors. It focuses specifically on the Virtual GITEX 2001 event, which adopted a 3-dimensional virtual reality approach. On October 7, 2001, the virtual component of the Dubai World Trade Centre's largest and most successful exhibition, GITEX,¹ an information technology exhibition, was launched. The virtual exhibition featured 23 exhibitors, representing a mix of local and international companies, and includes Microsoft; Sanyo; Al Futtaim; Bayt.com; Bond Communications; and the UAE's telecommunications provider, Etisalat. The virtual exhibition, which can be accessed from the GITEX Web site at http://www.gitex.com requires a 3-dimensional viewer plug-in² that can be downloaded within 5 minutes. However, visitors have the option of viewing the exhibition in 2-dimensional or 3-dimensional format. The virtual GITEX exhibition can also be accessed directly through Virtex's Web site at http://www.virtexinternational.com/gitex. While the GITEX exhibition was developed using a virtual reality environment, Virtex can also create exhibitions using photo-realistic images incorporating panoramic photography, a virtual solution which Virtex says is typically preferred by exhibition organizers in industries that are not as technologically advanced or where there are bandwidth issues. The photo-realistic approach was the solution used for the International Jewellery Dubai virtual exhibition and the Middle East International Motor Show virtual exhibition. Two advantages of this approach are that it requires no plug-ins and accessibility is not constrained by limited bandwidth.     

Leisure,work, and family: How IronMEN balance the demands of three resource-intensive roles

Building on the work of Hambrick, Simmons, and Mahoney (2013 Hambrick, M. E., Simmons, J. M., &; Mahoney, T. Q. (2013). An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants. International Journal of Sport Management and Marketing, 13, 173–199. [Google Scholar]), the purpose of this study was to examine perceptions of leisure-work-family conflict among male Ironman participants, as well as the strategies and support mechanisms used to help manage their various role demands. Semi-structured interviews were conducted with 11 males who successfully completed at least one Ironman event. For these males, perceptions of inter-role conflict were minimal, despite the presence of similar demands reported in the Hambrick et al. study. Participants still emphasized the need for family and work role support, as well as specific role management strategies, namely scheduling, sacrifice, and role prioritization, to make their Ironman aspirations a reality. The impact of gender roles on perceptions of leisure-work-family conflict is also discussed.     

Towards a Conceptualization of Unethical Marketing Practices in Tourism: a Case‐Study of Australia's Inbound Chinese Travel Market

This paper has a twofold purpose: to identify the types and impacts of unethical practices in an international travel market and to offer a generic model to enhance our understanding of the causes and consequences of such practices. The Chinese outbound market is used as a case study. The choice of China is timely and appropriate, given that the country is forecast to be one of the world's major outbound markets by 2010 with over 100 million leaving mainland China (World Tourism Organization [WTO], 2006 World Tourism Organization. 2006, November 7. The Chinese outbound tourism market Retrieved March 19, 2007, from http://www.unwto.org/media/Releases/2006/november/chineseoutbound.htm [Google Scholar]). The research setting is the Chinese inbound tourism market to Australia where the Chinese market has grown substantially since Approved Destination Status (ADS) was granted in 1999. The implications of this research for European and North American tourism operators are significant, given the 2005 agreement between the European Commission and the Chinese authorities that allows group travel from China into Europe. Using the long‐interview technique with industry participants in Australia and China a conceptual framework of the environment in which unethical practices occur is provided. A model illustrating antecedents, impacts, and outcomes of unethical practices is offered. Key managerial findings include the unhealthy consolidation of channel power in the Chinese market and the influence of ethnic networks across borders. Several key issues requiring further research are highlighted.     

GROUNDED THEORY OF INTERNATIONAL TOURISM BEHAVIOR

The dominant logic in conventional research methods involves collecting and analyzing data to rigorously test a deductive theory. In contrast, grounded theory posits constructing theory from data (Glaser &; Strauss, 1967 Glaser, B. G. and Strauss, A. L. 1967. The discovery of grounded theory, New York: Aldine.  [Google Scholar]). This analysis demonstrates the application of McCracken's (1988 McCracken, G. 1988. The long interview, Newbury Park, CA: Sage. [Crossref] , [Google Scholar]) long interview method to collect data for grounded theory development. Both emic (self) and etic (researcher) interpretations of international visitor experiences uncover important insights on leisure travel decisions and tourist behavior. Long interviews of tourists visiting Hawaii's Big Island enable mapping and comparing visitors' plans, motivations, decisions, and consequences. The results demonstrate the complexity of visitors' travel decisions and behavior.     

Tourism and Waste Management: A Review of Implementation of “Zero Waste” at Kovalam

According to the latest concepts, waste is a visible face of inefficiency in terms of material utilization. Waste handling is a major concern, especially since improper waste treatment causes increased environmental deterioration. The last few decades have seen the emergence of new measures to handle waste effectively, but most of them are not flawless. “Zero waste”, an innovation of the 1990s in waste handling, emphasizes planning for the elimination of waste rather than managing waste (Sheehan, 2000, cited in Connett & Connett, 2000 Connett, P. and Connett, E. 2000. Zero waste: a new vision for the 21st century. Waste Not, #463, Retrieved 25 January 2007 from http://www.grrn.org/zerowaste/articles/21st_cent_vision_zw.html [Google Scholar], Waste Not, #463, http://www.grrn.org/zerowaste/articles/21st_cent_vision_zw.html, section 3). The growth of tourism as one of the largest industries in the world calls for effective waste management measures. Kovalam, an international beach destination situated in the southwestern corner of India, has been experiencing intensive tourism activities since the 1960s. Zero waste was introduced experimentally by “Thanal”, a voluntary organization based at Thriruvanthapuram at the beginning of this century at Kovalam, to ameliorate the burgeoning problem of waste in this destination. In this paper, an attempt has been made to introduce the concept of “zero waste” and to review its implementation at Kovalam.     

The production of spaces of the ‘good life’ – the case of lifestyle migrants in Spain

In search for the ‘good life’, the current generation of European retirees is striving to materialise a self-determined way of life by moving to locations that provide a higher quality of life, such as the Mediterranean coast. Migrants’ leisure practises and distinct spatial features, e.g. leisure infrastructures, hereby frame a production of desirable spaces.

The contribution is theoretically informed by Henri Lefebvre’s theory of the production of space that suggests space to be a social product emerging from congruities and contradictions in a triad of practices, representations and localities. It is discussed how everyday leisure practices reproduce collectively or individually imagined representations of spaces of the ‘good life’ and how such spaces are contested.

The presented case study is mainly based on qualitative interviews depicting narratives associated with the realm of leisure. Empirical data were collected among German retirees, who relocated to a small municipality at the Costa del Sol (Southern Spain).

The analysis of empirical data reveals mostly consistencies within the realms representations, practices and localities, but depicts contestations of spaces of the ‘good life’ with regard to ongoing ageing processes. Lifestyle migrants ascribe meaning to practices of leisure in order to fulfil the desire for consuming tourist; sights that frequently represent highly symbolic places. Constructing notions of sociability with friends and acquaintances through leisure, the migrants hold meaningful social ties, which provide security through reliable networks. Nevertheless, this article points out that spaces of the ‘good life’ are deconstructed through age-related mobility constraints.     

Perceptions of Power Within a Membership-based Seniors' Community Center

As opportunities for citizenship diminish in everyday life amid increasing consumption and privatization, there is a growing realization of the importance of participation and citizen power, particularly for older adults. Gaventa's (1980) Gaventa, J. (1980). Power and powerlessness: Quiescence and rebellion in an Appalachian Valley. Urbana, IL: University of Illinois Press. [Google Scholar] concepts of visible, invisible, and hidden power and Arnstein's ladder of citizen power (1969) framed this study, which used participatory methods, including creation and facilitation of a members' group at a small seniors' center, to address the question: What are the factors that undermine or cultivate citizen power at a small community center for seniors? The data were organized under three power-related themes: powerlessness, reluctance to claim power, and claiming power. Findings suggest that negative social constructions associated with aging act as instruments of invisible power. Further, community center membership, to be considered meaningful, should be imbued with visible power, so that seniors can be involved in decision making and leadership.     

Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment

ABSTRACT

Relying on Aaker's (1996 Aaker, D. A. 1996. Building strong brands, New York: Free Press.  [Google Scholar]) dimensions of brand personality, this study investigated the relationships between brand personality and its antecedents and consequences in the upper-upscale business hotel segment. Two dimensions of brand personality––competence and sophistication––were confirmed. User imagery was found to be the strongest predictor of brand personality, while trust had the significant mediating effect on the relationship between brand personality and loyalty. The theoretical and practical implications of this study's findings are included to assist both academicians and practitioners in the lodging industry in enriching their understanding of customers' perceptions of and attitudes toward hotel brand.     

The Use of Problematic Integration Theory to Assess Destination Online Promotion Activities

Abstract

This paper uses problematic integration theory to assess destination online promotional activities often used to influence consumer travel purchase behavior. The model of destination online promotion activities assessment focuses on the link between consumers' online brand preference drivers (differentiation, quality, and value) and online market data (price, distribution, Web presence, promotions, direct online communication tool, and ad identification). The model is tested using the case of Australia (www.australia.com) and their efforts to attract a U.S. market. The study found Australia.com is a well-designed travel guide that provides information and emphasizes its aesthetic aspects. However, the Website's interactive aspects could be improved. By assessing destination online promotional activities, destination marketing organizations may be able to reduce underlying uncertainty regarding the destination and more clearly address the needs of their target markets.     

Analyzing Hotel Customers' E-Complaints from an Internet Complaint Forum

SUMMARY

Recent web technology advancement has enabled online customers to express their concerns and negative experiences about the hotel services over the Internet. This exploratory study attempts to provide some insights into this recent phenomenon by analyzing self-selected hotel customers' online complaints recorded on a specialized complaint forum, eComplaints.com. A content analysis of those e-Complaints in 18 problem categories revealed that online customers were mostly unhappy with fundamental service failures (i.e., declined service quality and rude employees) in the hotel service encounter. Surprisingly, only one in every five e-Complaints received a response from the hotel company in the identified top-five complaint categories. The authors further used text-mining software to identify most frequently complained keywords and examine their relational associations. Business implications of the research findings were also discussed.     

Harvesting the “Business Test Trip”: Converting Business Travelers to Holidaymakers

A destination has no chance of being chosen unless it is part of a tourist's early consideration set (Crompton & Ankomah, 1993 Crompton, J. and Ankomah, P. 1993. Choice set propositions in destination decisions. Annals of Tourism Research, 20(3): 461–476. [Crossref], [Web of Science ®] , [Google Scholar]), implying the tourist's awareness of the destination. Raising awareness for a destination is challenging, especially in times of global competition. We investigate a common, yet empirically untested, assumption that business travelers can be converted to holidaymakers at the same destination at a future point in time. Empirical results indicate that business travelers do use business trips to a new destination to assess the potential for future leisure travel. Marketing strategies which destinations could deploy to entice business travelers back as holidaymakers are discussed.     

“Skankalicious”: Erotic Capital in Women's Flat Track Roller Derby

Erotic capital refers to the use of sexuality for personal gain and has been theorized as a particular source of power (some) women can leverage to advance their interests (Hakim, 2011 Hakim, C. (2011). Erotic capital: The power of attraction in the boardroom and the bedroom. New York, NY: Basic Books. [Google Scholar]). With its overt sexuality, women's roller derby provides an ideal opportunity to investigate erotic capital. Locating erotic capital within a specific time, space, and context, I draw upon third-wave feminism and use in-depth conversational interviews and participant observation to reveal ways “derby girls” perform their sexuality and use it to advance their collective and individual interests. This analysis introduces erotic capital to the leisure literature and demonstrates the intentionality of women's resistance to, and reproduction of, gendered stereotypes, particularly with respect to sexuality. In so doing, the findings highlight a need for rethinking traditional conceptualizations of empowerment whereby resistance equals empowering and reproduction equals disempowering, and initiates a new direction for feminist scholarship in this regard.     

Service Failure and Recovery in a Strategic Airline Alliance Context: Interplay of Locus of Service Failure and Social Identity

ABSTRACT

There has been a dramatic increase in the past decade in the number of strategic alliances and business networks. Yet, despite these trends in the business environment, the individual firm-customer dyad has remained the contextual focus of most services marketing research (Gittell, 2002 Gittell, J. H. 2002. Relationships between service providers and their impact on customers. Journal of Service Research, 4(4): 299–311. [Crossref] , [Google Scholar]). Using a scenario study, this research investigates the effects of service failures in a strategic airline alliance setting, with a particular focus on locus of service failure and strength of social identification, on three alliance entities—a consumer's home carrier, the alliance partner airline, and the alliance. Study findings suggest that consumers' evaluations are more stable (less extreme) when the home carrier causes the service failure. In contrast, when a lesser known entity (partner airline) causes the service failure, consumers are more willing to rate that entity harshly. Furthermore, compared to weak identifiers, strong identifiers were not only more positive in their evaluation of the home carrier but also in their evaluation of the alliance, pointing to a halo effect, whereby positive evaluations of the home carrier are transferred to the alliance. Implications of study results are discussed and directions for future research provided.     

Transcending Emotional Community: A Qualitative Examination of Older Adults and Masters' Sports Participation

This qualitative study examined meanings of community as they developed among older adults who participate in Master's sports. Four themes emerged through data analysis that described what a sense of community meant to study participants: a shared sporting interest, comrades in continued activity, relevant life purpose, and giving back. These themes each lend general support to the four elements that constitute McMillan and Chavis' (1986) McMillan, D. W. and Chavis, D. M. 1986. Sense of community: A definition and theory. Journal of Community Psychology, 14: 6–23. [Crossref], [Web of Science ®] , [Google Scholar] sense of community construct. The findings of this study counter the claims that leisure-related experiences of community are largely episodic, emotional and fleeting, and do little to provide sustained experiences of community. This paper concludes with recommendations for further research.     

MEETING THE NEEDS OF TOURISTS: THE ROLE AND FUNCTION OF AUSTRALIAN VISITOR INFORMATION CENTERS

Visitor information centers are primarily responsible for promoting local tourism products and services; and consequently, have direct impacts upon the economic, social, and recreational well‐being of the region in which they are located. Research highlights the importance of tailoring center facilities and services to meet the needs and interests of the traveling public, yet there are few studies specifically designed to pinpoint visitors' information requirements. This study was conducted during the mid‐year school holidays and explores tourists' use and perceptions of 18 Australian visitor information centers in Queensland, Victoria, Western Australia, and Northern Territory. It uses Pearce's (2004 Pearce, P. L. 2004. The functions and planning of visitor centers in regional tourism.. Journal of Tourism Studies, 15(1): 8–17.  [Google Scholar]) Four Plus model to explore the functions of centers, identifies features that tourists regard as important, and provides an insight into the information needs and travel planning practices of those who use visitor information centers.     

Women's Leisure as Political Practice: A Feminist Analysis of Orange Is the New Black

ABSTRACT

The purpose of this article is to examine representations of women's leisure portrayed on the popular Netflix television series Orange Is the New Black (OITNB). Using a feminist lens rooted in the notion of interconnectivity, we draw on four television tropes proposed by Pozner (2010 Pozner, J. L. (2010). Reality bites back: The troubling truth about guilty pleasure TV. Berkeley, CA: Seal Press. [Google Scholar]) that are commonly used to depict women characters on television to analyze representations of women's leisure in the first three seasons of OITNB. Our analysis reveals the complex and messy ways representations of women's leisure on OITNB can be used to discipline, reproduce, but also challenge power relations associated with common media tropes, acting as a form of political practice. We conclude by considering the implications of how these representations can influence the lives of women consuming this media content as part of their leisure.     

Resource Investments and Loyalty to Recreational Sport Tourism Event

ABSTRACT

Sport tourism events have a marketing possibility in the Japanese tourism industry. The ultramarathon is a very popular recreational sport event in the world. This type of sport tourism event has shared with completive and enjoyment factors in relation to participant's motivation. Loyalty is a very important factor with attendance to recreational sport events. Generally, as many researchers indicated, that participants' loyalty will lead to repeat attendance or purchase. However, there is no consensus as to how loyalty develops. In the files of recreational sport tourism event research, the process leading to participants' loyalty with a specific event is not evident.

The purpose of this article is to test a conceptual framework of the development of loyalty (Morais et al., 2004 Morais, D. B., Dorsch, M. J. and Backman, S. J. 2004. Can tourism providers buy their customers' loyalty? Examining the influence of customer-provider investments on loyalty. Journal of Travel Research, 42(3): 235–243. [Crossref] , [Google Scholar]) that is grounded in resource theory. According to the proposed model, when participants and organizers invest specific profiles of resources in each other, the participants tend to develop a bond with the customer and become dedicated to maintaining a stable relationship. The model is used to discuss the mixed results of current loyalty from recreational sport event tourists to organizers and to outline future research efforts.     

An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers

ABSTRACT

This study broadened Oliver's (1997 Oliver, R. L. 1997. Satisfaction: A behavioral perspective on the consumer, New York, NY: McGraw-Hill.  [Google Scholar]) four-stage loyalty theory by incorporating positive switching barriers and multiple dimensions of cognition, and altering the links in the original theory to build a robust model that offers a clearer understanding of customers' loyalty formation. A total of 394 survey responses from full-service restaurant customers was used to achieve study objectives. Findings for the measurement model revealed a satisfactory level of construct reliability and validity. Supporting all research hypotheses, results from the structural model verified the adequacy of the extended loyalty theory. In particular, five paths were added for model improvement; a sequential process of loyalty development through cognitive, affective, conative, and action loyalty was confirmed; mediating impacts of attitudinal loyalty were identified; and an asymmetric role between factors of positive switching barriers in determining action loyalty was found. Implications of this study are discussed.     

Motivation Factors of Ecotourists in Ecolodge Accommodation: The Push and Pull Factors

Tourist motivations are important factors in understanding tourist behaviour in relation to destination choice; and motivation relates to the needs, goals and preference of the tourists. Extensive research work on tourist motivation factors has been documented in the tourism literature. However, there seems to be a lack of empirical study on the accommodation sector, in particular ecolodge accommodation. Attention to tourists' motivational factors in the ecolodge accommodation is essential for determining the tourists' choices or needs and tourist behaviour in terms of choosing ecolodge accommodation. Previous studies determine that tourist motivations are influenced by both push and pull forces; and these forces describe how an individual is pushed by motivating variables into making travel decisions and how they are pulled or attracted by destination attributes. This paper reports an exploratory qualitative study on ecotourists' motivation factors in the ecolodge accommodation by adopting pull and push motivation theory. In-depth interviews were conducted with 29 ecotourists who stayed in the two ecolodges in Sukau. The findings reveal that ecotourists are primarily attracted by the destination attributes (natural attractions, wildlife, local lifestyle and eco-activities) where ecolodges are located, which we term pull factors. At the same time, they are also pushed by their social–psychological desire to escape from their routine of normal life (push factors) by visiting ecolodges. This suggests that there are two different motivational forces among the ecotourists; and that ecotourists' motivational factors can be explained by employing “seeking” and “escaping” as motivational dimensions of leisure behaviour (Ross & Iso-Ahola, 1991 Ross, E. L. D. and Iso-Ahola, S. E. 1991. Sightseeing tourists' motivation and satisfaction. Annals of Tourism Research, 18(2): 226–237. [Crossref], [Web of Science ®] , [Google Scholar], Annals of Tourism Research, 18(2) 226–237). The findings seem to inform that ecotourists' choices to stay in the ecolodges in Sukau are strongly influenced by the destination attributes or attractions around the ecolodges and not ecolodge accommodation attributes. The identification of motivational factors in this study provides a clearer account of what actually attracts the ecotourists to stay at ecolodges. It suggests that the marketing strategies for ecolodges should focus more on the destination attractions around the ecolodge accommodation. The ecolodge operators should position their ecolodges based on the unique destination attributes – wildlife and pristine environment – rather than the ecolodge attributes. Similarly, it is important for the ecolodge operators to conserve and protect their surrounding natural resources since these are the main motivational factors for tourists to patronize their ecolodges.