The role of equity,trust and information on user fee acceptance in protected areas and other public lands: a structural model

Although inequity has been considered as a major concern of user fees on public lands, there is a lack of sufficient empirical research on understanding how perceptions of inequity influence fee acceptance. The purpose of this study was twofold: (1) to examine the role of three equity constructs on fee acceptance, and (2) to test whether perceptions of inequity mediate the relationship between trust, information and fee acceptance. This study is based on a telephone survey conducted with residents of Oregon and Washington, United States. The sampling was conducted using a random-digit dial process, yielding 366 completed interviews. The results of structural equation modeling showed that, among the three-dimensional equity constructs, i.e. compensatory equity, democratic equity and equity belief, only equity belief influenced fee acceptance. Further, equity belief partially mediated the effects of information and trust on fee acceptance. Providing more information about fees to the public such as why fees are collected, and where the fee dollars went, and gaining trust with the public through more accountability, transparency and public participation can help to reduce the perception of inequity, and consequently help to build support towards the recreation user fee programme.     

Predictors of Social Equity and Price Acceptability Judgments of User Fees

Abstract

This study investigated decision-making process and outcome variables that predict perceived social equity judgments and price acceptability of user fees for visitors to a national forest. Data were collected in onsite interviews of 228 visitors to a USDA Forest Service campground. Hypothetical conditions involving combinations of six procedural and distributive justice factors related to fee policies were created through 12 written scenarios. Five of the six variables were significant predictors in each of the two analyses. The most prominent predictor of social equity was public input. For price acceptability, the most prominent predictor was fee level.     

An investigation of perceptions of social equity and price acceptability judgments for campers in the U.S. national forest

In spite of the significance of social equity in determining appropriate fee levels for activities such as camping in public nature-tourism resources, there has been little understanding of the mechanisms that (a) influence the debate over scale and (b) the conditions that are used in fee determination. The main objective of this study is to investigate the decision making process that predicts social equity judgments and price acceptability of user fees for activities such as camping in protected areas (including parks) and outcome the variables. In this study of Wasatch-Cache National Forest in northeastern Utah using conjoint analysis the results indicated that the extent of public input was the most prominent predictor of social equity judgment at p < 0.01. The second highest part-worth coefficient was obtained in support of low user fees (a hypothetical scale of $3.00 vs. $8.00). The magnitude of the part-worth coefficients for price acceptability showed that the highest part-worth coefficient was a fee level of $3.00. The next highest part-worth coefficient was in support of revenue being used to maintain the quality of the site. It was also found that that “extensive public input” was an important predictor of social equity.     

Valuing visitor services and access to protected areas: The case of Nyungwe National Park in Rwanda

Policymakers and recreation site managers use changes in fee structure, either introducing park entrance fees or increasing existing ones, to generate revenues, improve services, and reduce damages associated with over-use. Increase in park usage fee, however, can make the park inaccessible to certain segments of tourists. Understanding park users' response to changes in fees and its implication on park use equity is, thus, important to achieving a park's full potential in a socially and environmentally responsible way. This information is crucial especially for developing countries, where the issue has received relatively less attention and national park systems are chronically underfunded. This paper contributes to the literature on park access fees by: empirically assessing park use equity between and among international and national tourists visiting Nyungwe National Park, Rwanda, and; developing an approach for determining predictors and mean willingness to pay values for park entrance. Results of our survey-based approach show a positive willingness to pay values for park entrance and fee increases. Our results also show that it is possible to raise revenue without exacerbating existing park use differences.     

A Comparison of Preferences and Perceptions of Alternate Equity Operationalizations

Seven operationalizations of equity that offer alternate criteria for allocating resources for leisure services were assessed using residents in a Texas city. The operationalizations were compensatory, equality, taxes paid, direct price, efficiency, advocacy and professional judgment. Two samples of data were selected using mail surveys of 903 households and by personal delivery and pickup at 200 additional minority households. A preference/perception grid showed professional judgment as being the only operationalization which received an above average score on both scales. Differences in residents' preferences and perceptions were related to gender, ethnicity and home value and not related to years of residence in the community or frequency with which residents used park and recreation services.     

Customer Equity Models for Mainland China and Taiwan's Economy Hotels

The economy hotel industry in Mainland China has grown rapidly in the last 20 years. At the same time, Taiwan has aggressively marketed development for the last five years. This work develops a customer equity model for economy hotels and compares model differences for Mainland China and Taiwan. In total, 297 completed questionnaires were collected in Mainland China and 318 in Taiwan. Model testing was conducted through structural equation modeling (SEM). Analytical results reveal that travelers focused more on relationship equity and brand equity in Mainland China, while travelers in Taiwan focused on value equity and brand equity, and that strengthening these will strengthen customer equity. Finally, implications and suggestions for future research are discussed.     

Measuring the discriminatory impact associated with higher recreational fees

Abstract

Higher fees for publicly provided outdoor recreation facilities have the potential of forcing low‐income users to reduce their use of the facilities more than for higher income users. Some low‐income users may be forced to stop using the facilities altogether. However, to our knowledge, no studies have been designed specifically to test for the presence of this type of discriminatory impact among current users. In this article we present an approach for determining whether higher fees create a discriminatory impact on low‐income users. An empirical application of the approach suggests that a discriminatory impact does exist among the users of Maine state park campgrounds.     

Creating a model of customer equity for chain restaurant brand formation

The purpose of this research was to create and test a model of customer equity for chain restaurant brand formation. It has long been acknowledged that managing and enhancing customer equity influences a company's shareholder value, which is a reflection of long-term financial performance. A review of the current literature revealed three key determinants of customer equity: (1) value equity, (2) brand equity, and (3) relationship equity. Six hypotheses were derived and, based on data analysis, all six were supported. Value, brand, and relationship management were all confirmed to be important factors in enhancing customer equity in the chain restaurant industry. Further, brand equity has the strongest impact on the development of customer equity in this particular industry. Relationships among value equity, brand equity, and relationship equity were also identified. Managerial implications are discussed.     

Financial implications of outdoor recreation planning practices: A case study from Virginia

Abstract

A financial analysis of Virginia's outdoor recreation program is presented. The conclusions of the paper may be applicable to many state recreation programs. First, state recreation planning procedures are not realistic; that is, projected requirements for recreational facility development cannot be satisfied within expected budget constraints. Second, increases in user fees and/or increases in general funds allocated to recreation will be necessary to support only modest recreation development for the future.     

Pay to Play in Parks: An Australian Policy Perspective on Visitor Fees in Public Protected Areas

Many public protected areas worldwide charge fees for entrance, overnight camping, and commercial tour permits. These visitor or user fees raise revenue and may also influence visitor behaviour. Many protected areas are forced to charge fees because government funding is inadequate for conservation and visitor management in the face of rapidly rising visitor numbers and demands. Acceptance and effects of fees, however, depend on the historical, political, legal, economic and social context. Two issues are particularly significant: (a) equity between various social groups; and (b) control and use of funds raised.     

Select Performance Differences in Equity and Non-Equity Membership Structures Within Private Clubs

ABSTRACT

Managers at private clubs in the Greater Toronto Metropolitan area who are members of the Ontario Branch of the Canadian Society of Club Managers (CSCM) were surveyed to determine the membership structures at their clubs (equity or non-equity), along with the reasons, and advantages/disadvantages for those structures. Responses were received from 46 managers, 57% of the population. The managers were affiliated with golf-country clubs, yacht clubs, city-athletic clubs, and city clubs. Respondents of the survey most often represented: golf-country clubs (78%), member-owned clubs (84%), and clubs with non-equity membership structures (83%). Clubs with non-equity membership structures were more likely to have full memberships and waiting lists of candidates to join the clubs. Non-equity clubs also had lower entrance fees to join, but retained a higher proportion of the overall entrance fee paid by members when they joined compared to equity clubs.     

游客对国家公园功能的认知及其实现路径——以武夷山国家公园为例

中国国家公园体制以“生态保护第一、国家代表性、全民公益性”为核心理念,通过游憩功能体现其公共资源属性,促进全民公益性目标实现,是确保国家公园生态保护成效的基本要求。为寻求实现国家公园功能的路径,本文基于问卷调查,考察游客对武夷山国家公园功能的认知、对游憩服务的期待以及参与国家公园保护的态度。研究表明,游客看重与其切身利益密切相关的游憩和环境教育等功能,但在空间认知上割裂了保护和利用在国家公园内的统一性;游客关注国家公园在游憩机会上的多样化和创新性,关注点受到年龄、职业、收入、教育程度等人口统计学因素影响;游客的生态保护参与意愿普遍较强,但对保护对象并无具体认知。因此,国家公园游憩功能的发展需要从前端导入国家公园概念、功能和管理目标等公益性的基础理念,既需要根据游客多样性需求完善服务,也需要引导游客了解公园区域定位和内部功能分区。研究指出,国家公园需要在增强游客对其功能公益性理解的基础上,探索自然保护地旅游发展的新范式,从而改善游憩体验,促进游客更好地参与生态保护。     

Determinants of commodity price risk exposure in the restaurant industry: An analysis by commodity price cycles

The objectives of the present study were to (1) investigate the level and the extent of commodity price risk exposure in the restaurant industry and (2) identify the determinants of risk exposure. The risk exposure was estimated by 60-month rolling regressions based on equity returns. The determinants of equity risk exposure were proposed based on a discounted cash flow model. The results found that 35.39% of sample restaurant firms are exposed to commodity price risk. The level of equity risk exposure was estimated to be 1.148 during commodity price booms and 1.031 during slumps. Empirical testing was consistent with the model prediction that operating leverage and financial leverage are effective tools in managing risk exposure, but the effects are asymmetric during commodity price booms and slumps. Financial leverage was found to be more effective than operating leverage.     

旅游目的地品牌资产驱动因素模型研究——以凤凰古城为例

旅游目的地品牌资产逐渐成为学界关注的焦点,值得深入研究。该文基于已有研究成果,分析旅游目的地品牌资产与品牌知名度、品牌形象、品牌质量、品牌价值、品牌忠诚的结构关系,构建旅游目的地品牌资产驱动因素结构模型。以湖南省凤凰古城为案例,采用问卷调查法获得基础数据,分析发现:旅游目的地品牌知名度、品牌形象、品牌质量通过旅游目的地品牌价值与品牌忠诚对旅游目的地品牌资产产生显著影响,证实了旅游目的地品牌资产的二阶驱动因素模型。具体来看,旅游目的地品牌形象对品牌忠诚的影响最大,而旅游目的地品牌忠诚和品牌资产关联度最大。根据研究结论得到管理启示:第一,全面认识旅游目的地品牌资产的驱动因素,综合递增旅游目的地品牌资产。第二,着力突出旅游目的地品牌资产的核心要素,注重提升旅游目的地品牌形象。第三,认真建设旅游目的地品牌资产的关键内容,致力强化旅游目的地品牌忠诚。     

Altering Perceptions Through Repositioning: An Exercise in Framing

This research was conducted to examine the efficacy of repositioning public parks and recreation services in the public mind. Respondents were recruited at various venues throughout a large Canadian city and randomly assigned to one of five groups. After reading hypothetical newspaper format articles, respondents completed questionnaires investigating their beliefs, attitudes, and behavioral intentions regarding a local recreation agency's efforts to reduce youth crime. Four treatment messages contained various combinations of real, psychological, and competitive repositioning messages, while a control group received no information. All types of repositioning messages were effective in improving beliefs and behavioral intentions, but not attitudes. There was no significant evidence that numerical treatment messages were more effective than non-numerical messages or that the cumulative effects of various repositioning messages were more effective than a single type of message. Discussion focuses on efficacy of various framing messages, on suggestions for future research related to repositioning, and on considerations related to social marketing efforts of this nature.     

Influence of the measurement of distance on assessment of recreation access

Residents’ recreation behavior is highly influenced by their level of access to recreation opportunities. Distance is an important component of access. The purpose of this study was to measure levels of access to public beaches in the Detroit Metropolitan Area (DMA) using four travel distances (1, 6, 10, and 20 miles) and three access measures (minimum distance, travel cost, and covering), with the intent of demonstrating the sensitivity of findings to both the distance and measure employed. Findings indicate that while public beaches are geographically accessible for a majority of the DMA population within 20 miles according to all access measures, at distances less than 20 miles level of access varies substantially with the access measure used. Future access studies should consider a range of travel distances rather than the single distance typical of most prior analyses and should also be sensitive to the differentials produced by the access measure employed.     

Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance

Considering the large influence of social media on the restaurant chain industry, finding effective communication strategies to interact with customers is critically important. The purpose of the study was to investigate how restaurant chain’s CSR messages on social networking sites affect brand value and social distance. Data were collected from 403 social media users with a dining experience at a U.S. restaurant chain. A two-step structural equation model and a two by two between-subject experimental design were conducted for this study. The perception of CSR messages on SNS positively affects customer’s social distance and the restaurant’s brand credibility, and consequently enhance the brand equity. Restaurant chain’s concrete (vs. abstract) CSR messages on SNS has a positive influence on customers’ brand equity when their social distance is close (vs. distant). The study highlights the importance of shortening social distance to enhance brand equity when developing CSR messages on SNS.     

Diversity in a democracy: Expanding the recreation opportunity spectrum

Abstract

Diversity in tastes among the public for outdoor recreation has been a consistent finding from more than two decades of research. A number of planning and management systems have been designed to accommodate this diversity. The most recent and highly developed design has been the recreation opportunity spectrum, which suggests, among other things, relatively standard relationships between recreation setting conditions to produce a variety of opportunity classes. This paper suggests that these relationships may, ironically, limit rather than encourage potential diversity in outdoor recreation. More liberal interpretation of these relationships is suggested.     

Components of art exhibition brand equity for internal and external visitors

This paper aims to explore determinants of brand equity for cultural activities from the perspective of internal as well as external visitors. Our analysis advocates four elements for brand equity in artistic and cultural activities (loyalty, brand image, perceived quality and brand values) and assesses them for the case of an itinerant art exhibition staged over the past twenty years in a region of Spain. Building on extensive literature, a model of the relationship is developed and empirically tested using survey data collected from 406 visitors. Data are analysed through Partial Least Squares. Findings suggest that external visitors attach greater importance to brand image as a determinant of value than do internal visitors, whereas for the latter brand values are the main source of value.     

Quiet enjoyment in the National Parks of England and Wales: public understanding of the term and its influence on attitudes towards recreational activities

In response to concerns raised since the National Parks and Access to the Countryside Act 1949 established the National Parks, the National Parks Review Panel (1991) recommended that the term ‘quiet enjoyment’ be included in the Environment Bill to clarify the wording of the second purpose for National Parks. During parliamentary debate the term was removed, and some have subsequently claimed that this weakened the Environment Act 1995. This article describes the outcomes of a survey to establish the nature of public understanding of the terms ‘quiet enjoyment’ and ‘quiet recreation’ and to identify the nature of incidents perceived as interfering with ‘quiet enjoyment’ and ‘quiet recreation’. The results indicate that the terms ‘quiet enjoyment’ and ‘quiet recreation’ hold different meanings for the public, with ‘quiet enjoyment’ being a broader and more emotive concept than ‘quiet recreation’. However, despite differences in meaning of the two terms, similar factors were reported as interfering with both ‘quiet enjoyment’ and ‘quiet recreation’. Respondents were also asked about the perceived acceptability of a range of activities within National Parks, and about their own involvement in those activities. Links were found between perceived compatibility of recreational activities with the terms ‘quiet enjoyment/quiet recreation’ and their acceptance in National Parks. Those surveyed viewed some restrictions on activities as necessary.