The Ethical Perception of Undergraduate Students in Computer-Related Situations: An Analysis of the Effects of Culture,Gender and Prior Education

This study investigates differences in the ethical perceptions of undergraduate students in a number of computer-related situations. One hundred and eight students of UK/Irish and Malaysian backgrounds were asked to evaluate the ethical implications of eighteen computer-related scenarios. Tests for differences were conducted across four homogenetically distinct groupings – cultural background, gender, previous formal ethics education and incremental formal computer education. The results of the tests carried out indicate that the ethical perceptions of the students in computer-related situations differ most significantly on the basis of their cultural backgrounds. Observed differences across the other three variables were minimal.     

独立董事创新机制的研究

本文认为,企业在不同的环境、不同的发展阶段及不同的战略中,应有内外部不同的独立董事机制,以降低企业在运营过程中的决策风险。针对当前独立董事机制实际运行过程中存在的诸多缺陷,如股份公司商业逻辑不清晰,决策层、执行层、监管层界限不明,公司信息不对称或披露不及时,独立董事产生机制、激励机制不能有效保护股东利益等,文章提出必须建立独立董事市场化模式,将之推向市场,促使独立董事职业化;建立有效激励机制,明确独立董事的权利和责任,责权分明,与薪酬挂钩;建立简单、准确、可操作性强的独立董事评价体系,确保激励机制正常作用的发挥。     

Ethical Awareness of Seller’s Behavior in Consumer-to-Consumer Electronic Commerce: Applying the Multidimensional Ethics Scale

Consumer-to-consumer electronic commerce (C2C e-commerce) has opened the possibility of consumers completing more transactions with each other. It has also introduced the ability for consumers to behave unethically. This study examines an individual’s ethical awareness of a seller’s behavior in C2C e-commerce situations by applying the multidimensional ethics scale (with measures for moral equity, relativism, egoism, utilitarianism, and contractualism). The study surveys undergraduate business students in four different C2C e-commerce situations and finds relativism to influence ethical awareness in all scenarios. Egoism is found to influence ethical awareness in three scenarios and contractualism in one scenario, and utilitarianism is not found to be an influence in any scenario. The findings from this study suggest that sellers in C2C e-commerce should conduct transactions based on what is culturally and socially acceptable (i.e., relativism), but also consider the importance of one’s reputation (i.e., egoism), and written or perceived contracts (i.e., contractualism).     

Ethics Programs, Board Involvement, and Potential Conflicts of Interest in Corporate Governance

Board composition, insider participation on compensation committees, and director compensation practices can potentially cause conflicts of interest between directors and shareholders. If these corporate governance structures result in situations where actions beneficial to directors do not also benefit shareholders, then shareholders may suffer.Corporate ethics programs usually address conflicts of interest that may arise in the firm's activities. Some boards of directors take active roles in their firms' ethics programs by actively overseeing the programs. This paper empirically examines the relationship between ethics programs and potential conflicts of interest and the relationship between board involvement in a firm's ethics program and potential conflicts of interest.Evidence in this paper shows that firms with ethics programs have a lower percentage of inside directors on their compensation committees than do firms without ethics programs. Firms in which boards are actively involved in the programs have more independent boards (higher percentage of independent directors and lower percentage of inside directors) and are more likely to compensate outside directors with equity than are firms in which boards are not actively involved in the programs. Supplemental analyses show that the incidence of potential conflicts of interest is not significantly different between firms without ethics programs and firms in which boards are not actively involved in the programs. Taken together, the evidence in this paper indicates that a board actively involved in an ethics program, and not the simple existence of an ethics program, is related to the incidence of potential conflicts of interest.     

Resolving Cross-cultural Ethical Conflict: An Empirical Test of a Decision Tree Model in an Educational Setting

The authors have previously developed and described a decision tree model for addressing cross-cultural ethical conflicts. The model is intended to provide an ethically sound yet pragmatic tool for decision makers facing such situations. This paper presents the results of an empirical test of the model in an educational setting with a sample of business students. Students trained to use the model demonstrated significantly more flexibility and appropriateness in their decisions on case scenarios than those who were not trained. The implications for use of the model in educational settings and recommendations for future research are discussed.     

Scenarios for future service encounters

This article develops research-based scenarios of future service encounters. Views from senior customer service directors in 14 major service companies regarding future service encounters and future roles and capabilities of customer service professionals were gathered. This was considered in the light of secondary data regarding technology and socio-economic projections. Short scenarios of future service encounters around key dimensions of technology, time and money are presented. Ways in which scenario planning may be used to aid planning and proactive business strategy in the service sector are discussed.     

A cross cultural comparison of ethical perspectives and decision approaches of business students: United States of America versus New Zealand

While differences do exist, there are many ethical issues which transcend national barriers. In order to contribute to the development of understanding of global ethics, this study documents the existing ethical perspectives of collegiate business students from two countries and identifies the determinants of their ethical orientations.A survey instrument was administered to USA and New Zealand (NZ) students enrolled in undergraduate business programs. The research instrument measured students' ethical perspectives across multilayered ethical domains and their self-professed decision method used in evaluating ethical scenarios.The results indicate that USA students were less tolerant than the NZ students of situations involving the ethical constructs of fraud, coercion and self-interest. Additionally, females are less tolerant than males in all ethical domains in both countries. Within the group of students who reported experience in an ethics course there was no significant difference in the ethical values of the USA and NZ students. The implication is that educational experience in an ethics course produces homogeneity and is beneficial towards obtaining cross cultural understanding and agreement in ethical values.Marilyn Okleshen is an Associate Professor in the Accounting Department, College of Business Administration, Mankato State University.Richard Hoyt is an Associate Professor in the Finance Department, College of Business and Economics, University of Nevada, Las Vegas. He spent one year on sabbatical leave with the Property Group, Department of Accounting and Finance, Lincoln University, Canterbury, New Zealand. His dissertation topic was on the social responsibility of business. He has published in academic and professional journals.     

The Effect of Culture and Religiosity on Business Ethics: A Cross-cultural Comparison

This article examined the effect of culture and religiosity on perceptions of business ethics among students in a tertiary institution in Malaysia. A structured questionnaire was developed with scenarios on various aspects of business ethics, and self-administered to the students in the business studies program. The results from 767 respondents showed that there were significant differences among the Malays, Chinese, and Indian students on seven scenarios namely selling hazardous products, misleading instructions, selling defective products, padding expense account, taking sick to take a day off, keeping quiet on defective products, and respond to supplier’s take good care of clients attitude. There was also an association between culture and religiosity. The MANOVA results also showed that culture and religiosity have an effect on perceptions of business ethics.     

Scenario-based design of cooperative systems

Over the past few years, scenario-based design has attained a growing interest as a way to incorporate a focus on the future use of an application into the construction of software. Scenarios have, however, mostly been used in the design of user-interfaces and hence focused on single-user situations. Based on experiences from applying scenarios in the re-design of an Hospital Information System in the Danish healthcare sector, this paper describes how collaborative scenarios can be used in the design of cooperative computer systems and what such col-laborative scenarios should contain. The paper concludes that such scenarios were useful in bridging the gab between understanding collaborative work practices and designing collaborative computer systems.     

The influence of stated organizational concern upon ethical decision making

This experimental study evaluated the influence of stated organizational concern for ethical conduct upon managerial behavior. Using an in-basket to house the manipulation, a sample of 113 MBA students with some managerial experience reacted to scenarios suggesting illegal conduct and others suggesting only unethical behavior. Stated organizational concern for ethical conduct was varied from none (control group) to several other situations which included a high treatment consisting of a Code of Ethics, an endorsement letter by the CEO and specific sanctions for managerial misconduct. Only in the case of suggested illegal behavior tempered by high organizational concern were managers influenced by organizational policy to modify the morality of their actions. However, the responses to the illegal scenarios were significantly more ethical than the reactions given to the unethical (but not illegal) situations. The implications of these findings are then discussed. Gene R. Laczniak is Professor of Business at Marquette University (Milwaukee, WI) and he is co-author of Marketing Ethics (with P. E. Murphy), Boston: Lexington Books, 1985. He has also written various articles on Business Ethics. Edward J. Inderrieden is Assistant Professor of Management at Marquette University.     

The company, product and market dimensions of new product decision scenarios

Studies show that managers synthesize information and make strategic decisions in a situation-specific mode. Making effective new product decisions is a critical problem and managers are urged to improve their performance by adjusting their decision approach to fit the type of situation. Identifying situation-specific new product scenarios is, therefore, an important prerequisite. This article identifies five basic new product decision scenarios using a cluster analysis of factor scored company, product and market data. These provide insights about the situations managers typically face when evaluating new products.     

The Optimal Bargain between the Elite and the Majority: Party and Managerial Ideologies as Devices to Control Politicians and Managers

We investigate problems that arise in aligning office-seeking politicians with social welfare in situations where society (or the firm) is composed of groups of different sizes with different preferences. Similar alignment issues arise in corporations where management must respond to the demands of multiple constituencies. The problems arise because the agents have a suboptimal incentive to cater to majority preferences in situations with low participation costs and to elite minority preferences in situations with high participation costs. Our paper is mainly devoted to democratic politics, in which there is no group of residual claimants who are aligned to social welfare. In democratic politics, we claim that an efficient elite-majority bargain involves the creation of competing party ideologies that serve to check opportunism by majorities in low participation-cost scenarios and by elites in high participation-cost scenarios, and in doing so align politicians with social welfare. We suggest that in non-profit firms that also lack a residual claimant, an efficient elite-majority bargain involves a parallel creation of managerial ideologies, and that such managerial ideologies may also have utility in the for-profit firm as a supplementary device to foster alignment with firm value.     

Considerations in Ethical Decision-Making and Software Piracy

Individuals are faced with the many opportunities to pirate. The decision to pirate or not may be related to an individual's attitudes toward other ethical issues. A person's ethical and moral predispositions and the judgments that they use to make decisions may be consistent across various ethical dilemmas and may indicate their likelihood to pirate software. This paper investigates the relationship between religion and a theoretical ethical decision making process that an individual uses when evaluating ethical or unethical situations. An ethical decision making model was studied for general unethical scenarios and for the unethical behavior of software piracy. The research model was tested via path analysis using structural equation modeling and was found to be appropriate for the sample data. The results suggest that there is a relationship between religion and the stages of an ethical decision making process regarding general ethical situations and software piracy.     

Women in the Boardroom: How Do Female Directors of Corporate Boards Perceive Boardroom Dynamics?

This study investigated how female directors of corporate boards of directors (BoD) experience boardroom dynamics. The study represents an initial research trend that moves from a unilateral focus on financial outcomes of female representation in BoDs toward stronger attention on the social dynamics in the boardroom. Drawing on social identity theory, the study proposed that female directors often constitute an out-group within the BoD, preventing them from experiencing positive board dynamics. More specifically, the study explored the extent to which female directors do experience less justice, lower cohesion, and higher levels of conflicts within the BoD than their male counterparts do. Moreover, we assumed that female directors with nontraditional educational backgrounds would be particularly likely to experience negative boardroom dynamics whereas female chairpersons of BoDs would perceive boardroom dynamics more positively than other female directors. The sample consisted of 491 directors from 149 BoDs. Our findings revealed that there were generally few differences in the way female and male directors experienced boardroom dynamics and female chairpersons of BoDs did not perceive the dynamics differently than other female directors. Female directors with nontraditional educational backgrounds perceived the boardroom dynamics somewhat more negatively than other female directors, but the differences were not statistically significant. The conclusions from this study are that there are reasons to believe that female directors are welcomed into boardrooms, not perceived as out-groups, and BoDs are able to benefit from the female directors’ experience and skills.     

Decision Criteria in Ethical Dilemma Situations: Empirical Examples from Austrian Managers

This article is the result of an empirical research project analyzing the decision behaviour of Austrian managers in ethical dilemma situations. While neoclassical economic theory would suggest a pure economic rational basis for management decisions, the empirical study conducted by the authors put other concepts to a test, thereby analyzing their importance for managerial decision making: specific notions of fairness, reciprocal altruism, and commitment. After reviewing some of the theoretical literature dealing with such notions, the article shows the results of an online survey working with scenarios depicting ethical dilemma situations. By judging such scenarios the respondents showed their preference for the named concepts, though with different degrees of confirmation. The results (with all limitations of an online survey in mind) support the theoretical work on the named concepts: Fairness elements (including Rawlsian principles of justice and an understanding of fairness as conceived by a reference transaction) play a major part in management decisions in ethical dilemma situations. Also, commitment as a behaviour that sticks to rules even if personal welfare is negatively touched, and reciprocal altruism as a cooperative behaviour that expects a reciprocal beneficial action from other persons have been concepts used by Austrian managers when analyzing ethical dilemmas. The article also tries to put the results into a comparative perspective by taking into account other studies on ethical decision factors conducted with, e.g. medical doctors or journalists, and by discussing intercultural implications of business ethics.     

广告学硕士研究生课程体系建设研究

本研究通过对国内24所招收广告专业硕士研究生的高校负责人的调研及其培养计划的分析，描述了我国高较广告专业研究生教育及课程结构的现状概况。同时，针对在校研究生和毕业研究生进行了问卷调查收集受教育者的反馈意见．并参考美国5所知名高校培养计划的分析得出的美国广告研究生教育特点，从广告学的学科体系角度，提出广告学研究生课程体系的设想。     

Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

A lack of women in creative departments has been documented in previous research. These departments are seen as a male fraternity subculture in advertising agencies, where women experience many difficulties in their career progress. One of these drawbacks is gender bias in the selection of ideas' process. Male creative directors are believed to promote ideas created by men within a homosocial environment. This female perception emerged from previous qualitative research is studied experimentally for the first time. Almost 90 advertising creative directors and higher level positions assessed ads created by students in an advertising university course. In the current study, we explore the effects of ad gender authorship. Results revealed an absence of gender bias based on ad name cues, neither the gender of the ad creators nor the creatives affected the evaluations. The findings are discussed and future research is proposed.     

A comparison of Nigerian to American views of bribery and extortion in international commerce

This study investigates the differences in the way bribery and extortion is perceived by two different cultures — American and Nigerian. Two hundred and forty American business students and one hundred and eighty Nigerian business students were presented with three scenarios describing a businessman offering a bribe to a government official and three scenarios describing a businessman being forced to pay a bribe to an official in order to do business. The Reidenbach-Robin instrument was used to measure the ethical reactions of the two samples to these scenarios. Results indicate that ethical reactions to bribery and extortion vary by (a) the nationality of the person offering the bribe, and (b) the country where the bribe is offered. In addition, Nigerians perceived some of the scenarios as being less unethical than did Americans. John Tsalikis is an Assistant Professor of Marketing at Florida International University. His research interests include marketing ethics, international marketing, and direct marketing. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, Psychology and Marketing, and the Journal of International Consumer Marketing. Osita Nwachukwu is an Assistant Professor of Management at Western Illinois University. His research interests include marketing ethics, and business policy. His articles have appeared in the Journal of Business Ethics, and the Journal of International Consumer Marketing.     

安徽省上市公司董事会治理与公司绩效关系的实证研究

以安徽省上市公司为研究样本,对董事会治理与公司绩效的关系进行实证分析,结果表明:适当的董事会规模、董事薪酬与董事持股比例对公司绩效有积极作用;独立董事比例、董事会领导权结构与董事变更对公司绩效影响不显著;过多的董事会会议不利于公司绩效的提高。     

Rational Moralists and Moral Rationalists Value-Based Management: Model,Criterion and Validation

This paper considers ethical decision making by blending three streams of related research: cognitive moral development of the decision maker, rational choice theory and a subjective expected utility model. Ethical dilemmas can be defined as situations where moral certainty is compromised by rational cognition. In this paper, the authors assume that some people use a morality-first perspective and others a rationality-first perspective. Ethical scenarios were written and used to test hypotheses derived from this perspective. The instrument developed was shown to be in need of further refinement. Results are discussed in terms of relationships between participant-characteristics variables overall and subscale responses to the ethical scenarios.