Is there global inclusion of authors in the five leading advertising journals?

A question that has been raised in academia has to do with whether there is global inclusion of authors in publishing. While this issue has been explored in some areas in business and marketing it has generally not been investigated across 30 years of advertising research activity. This paper seeks to examine the global inclusion of authors in five advertising-focused journals. We found that, while there appears to be an increase in international publishing activity in advertising compared to data extrapolated from past studies, published advertising research still reveals a North American bias/domination. A failure to be globally inclusive may lead to an under-exploration of academic issues and perspectives, as important ‘non-US’ issues could possibly be ignored.     

Trajectories of sustainability reporting by MNCs

With increasing attention to sustainable business, reporting by MNCs about the social and environmental dimensions of their activities – alongside their economic impacts – has become rather common. While research has documented sustainability reporting and looked at reports’ contents, studies on MNC reporting as institutionalised phenomenon, considering evolving patterns at the firm level, have been lacking. This paper presents developments and trajectories of sustainability reporting by a panel of Fortune Global 250 firms, and also explores MNCs’ reporting trends in their sector-specific settings. Using three data points covering a period of nine years, five patterns are found: consistent reporters, late adopters, laggards, inconsistent reporters, and consistent non-reporters. Different dynamics can be seen in the various sectors, with some in which reporting has become established and others where it is more emerging. Many sectors show European frontrunners, particularly when it comes to publishing verified reports at a relatively early stage. Peculiarities and implications for research and practice are discussed.     

Business Ethics in the Greater China Region: Past,Present, and Future Research

While business ethics has generated a great deal of research internationally over the last few decades, academic reviews of the business ethics literature remain limited. Moreover, there has been little attempt to date to analyze this literature specifically in the Greater China region, which has been experiencing rapid socioeconomic growth and dynamic evolution of business ethics in recent decades. This paper addresses this research gap by undertaking a comprehensive and critical appraisal of the business ethics literature on Greater China. In particular, it maps out the existing research findings, identifies limitations in methodology, and suggests future directions for business ethics research in this region. The findings indicate that the scholarly interests cover 24 research themes, including corporate social responsibility and social performance; ethical beliefs, judgment, values, decision-making, and culture; workplace ethics and behavior; marketing ethics and consumer behavior; and sustainability. This review reveals a growing imbalance between empirical and conceptual/theoretical studies on business ethics. In addition, the published works covered in this review heavily rely on survey method and convenience sampling, with a predominant focus on a single individual level of analysis. Importantly, this study identifies four directions for future research: contextualized theoretical development, addressing multilevel research, developing research design tailored to the Chinese context, and ensuring more diversified and rigorous data collection.     

New Producer Services Businesses: Are They Any Different From New Manufacturing Ventures?

Based upon the presumed importance of manufacturing firms in both wealth and job generation, the majority of research in the field of new ventures over the past 20 years has focused upon this sector. However, with the down-sizing of many large organisations and the growth of spin-outs and management buy-outs, many of which continue to serve their former owners, attention has shifted to a questioning of the role of ‘producer services'. This article adds to this debate by posing one broad research question: Are there any significant differences in the characteristics of new business founders and new business performance and growth between ‘manufacturing’ and ‘producer services' business? Overall, the paper concludes that there are many more similarities than there are differences. However, the final discriminant model also confirms many of the anticipated trends.     

Advertising knowledge management: strategies and implications

Since the mid-1990s, managerial and scholarly interest in the field of knowledge management has grown phenomenally. While the basic premise underlying the concept is not new, recent advances in technology and communication have enabled organisations to tap into, manage and exploit their intellectual capital to a greater extent than ever before. This paper examines the main drivers leading towards the adoption of advertising knowledge management and the strategies of ‘codification’ and ‘personalisation’. A conceptual approach is adopted using a series of propositions to guide future research, along with a practical review of the implications of knowledge management for the advertising business.     

W(h)ither Ecology? The Triple Bottom Line, the Global Reporting Initiative, and Corporate Sustainability Reporting

This paper offers a critique of sustainability reporting and, in particular, a critique of the modern disconnect between the practice of sustainability reporting and what we consider to be the urgent issue of our era: sustaining the life-supporting ecological systems on which humanity and other species depend. Tracing the history of such reporting developments, we identify and isolate the concept of the ‘triple bottom line’ (TBL) as a core and dominant idea that continues to pervade business reporting, and business engagement with sustainability. Incorporating an entity’s economic, environmental and social performance indicators into its management and reporting processes, we argue, has become synonymous with corporate sustainability; in the process, concern for ecology has become sidelined. Moreover, this process has become reinforced and institutionalised through SustainAbility’s biennial benchmarking reports, KPMG’s triennial surveys of practice, initiatives by the accountancy profession and, particularly, the Global Reporting Initiative (GRI)’s sustainability reporting guidelines. We argue that the TBL and the GRI are insufficient conditions for organizations contributing to the sustaining of the Earth’s ecology. Paradoxically, they may reinforce business-as-usual and greater levels of un-sustainability.     

Scale-ups and scaling in an international business context

Scaling, the persistent rapid growth to deliver a viable business model, often incorporates an explicit international business dimension. However, research on the cross-border management and organization of scaling and scale-ups in international business has been limited. We therefore build on prior scholarly understanding to differentiate scaling in three settings – initiative, organization and ecosystem – and elaborate on their respective international business aspects. We are sensitive to different organizational purposes and their associated scaling for commercial and/or social impact. Our arguments advance the conceptual understanding of scaling in international business and offer an agenda for future research.     

British Business History: A Review of the Periodical Literature for 1998

Japanese economic success has been built upon the establishment and development of key manufacturing sectors, and the perspectives of business history can especially reveal that complex interaction of companies, markets, business networks, and state which has over time created a globally competitive industrial system. Long-term economic growth was capped in the 1950s and 1960s by growth rates that were unprecedented in their scale and duration. Similarly, the process of industrial transformation accelerated in the years between 1918 and 1950, important developments finally coalescing during the post-war period into the so-termed ‘Japanese industrial system’. Debates over the timing of economic development in Japan are intertwined with debates on the contribution of a pre-industrial national culture to business success. The historical record suggests that the acquisition of organisational capabilities within Japanese manufacturers has been shaped by the timing of the country's industrialisation and by its consequent development needs. The nature of Japanese management and Japan's industrial system, although influenced by cultural attributes, was shaped by organisational and economic objectives attuned to the circumstances of the country's industrialisation, and competitive advantage followed from the unavoidably nationally specific process by which potential was ultimately matched by capability.     

Sustainable Development and Well-Being: A Philosophical Challenge

This paper aims at gaining a better understanding of the inherent paradoxes within sustainability discourses by investigating its basic assumptions. Drawing on a study of the metaphoric references operative in moral language, we reveal the predominance of the ‘well-being = wealth’ construct, which may explain the dominance of the ‘business case’ cognitive frame in sustainability discourses (Hahn et al. in Acad Manag Rev 4015:18–42, 2015a). We incorporate economic well-being variables within a philosophical model of becoming well (Küpers in Cult Organ 11(3):221–231, 2005), highlighting the way in which these variables consistently articulate a combination of ‘objective’ and ‘subjective’ concerns. We then compare this broad understanding of well-being with the metaphors operative in the sustainable development discourse and argue that the sustainability discourse has fallen prey to an overemphasis on the ‘business case’. We proceed to draw on Georges Bataille to challenge the predominance of these value priorities and to explore which mindshifts are required to develop a more comprehensive understanding of what is needed to enable ‘sustainable development’.     

Beneath good and evil?

The aim of this paper is to think business ethics with the help of philosopher Alain Badiou, focusing on Badiou's critique of ethics and the concepts of ‘event’, ‘truth’ and especially ‘subject’. Based mainly on review articles, I construct an understanding of business ethics (comprising corporate social responsibility and sustainability) and its history as a field of research. With the help of a framework developed from Badiou's work on ethics, I conduct a metacritique of business ethics as being intolerant (exclusion of voices), nihilist (concerned with necessity and economics), reactive (to social movements in the 1960s, arguing that there has always been an ethics of business) and obscure (building upon the atemporal body of knowledge in ethics). Opposed to these tendencies, with the help of the constructive Badiou, I argue that business ethics should move towards the creation of faithful subjects possibly formed by ‘inexistent’ research in the field, as well as concerning itself with closely studying and identifying empirical cases of faithful subject formations and their deviations.     

Why Do Some Small Businesses Grow Faster and Become “Successful” While Others Do Not Get Beyond the ‘Foothills’?

Abstract

A great deal of research has been undertaken in the area of growth and yet the reason why some small businesses grow faster and more successful than others, has not received sufficient research attention and little is known. This study sought to provide some understanding of the broad question “Why do some small businesses grow faster and ‘successful’ while others do not get beyond the ‘foothills’”.

The conclusion that can be drawn from this study is that it is the actions of the individual entrepreneurs and their management teams that are more significant in achieving business growth. The entrepreneurs in the sample possessed some willingness to pursue opportunities, to marshal resources and initiate actions rather than to react to other people's actions. The owner-managers did not possess the entrepreneurial and management skills authomatically but were acqwuired over time. Our understanding of the growth of small businesses was derived from the in-depth interviews held with the owner-managers themselves on how their businesses evolved over time.     

Consumer Brand Engagement in Social Media: Conceptualization,Scale Development and Validation

In the last three decades, an influential research stream has emerged which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers' particular interactive brand relationships, relative to traditional concepts, including ‘involvement.’ However, despite the growing scholarly interest regarding the undertaking of marketing research addressing ‘engagement,’ studies have been predominantly exploratory in nature, thus generating a lack of empirical research in this area to date. By developing and validating a CBE scale in specific social media settings, we address this identified literature gap. Specifically, we conceptualize CBE as a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions. We derive three CBE dimensions, including cognitive processing, affection, and activation. Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale, which we proceed to validate within a nomological net of conceptual relationships and a rival model. The findings suggest that while consumer brand ‘involvement’ acts as a CBE antecedent, consumer ‘self-brand connection’ and ‘brand usage intent’ represent key CBE consequences, thus providing a platform for further research in this emerging area. We conclude with an overview of key managerial and scholarly implications arising from this research.     

The emerging forum for business policy scholars

This study is a follow-up on three others, published in Strategic Management Journal, 1987, 1989, and 1991. A sample of tenured business policy scholars, with significant track records in publishing, rated key management journals with respect to their appropriateness as outlets for scholarly research in the business policy field. The results of the survey are reported.     

Running wild in the marketplace: the articulation and negotiation of an alternative food network

ABSTRACT

In this paper, we examine how actors within what we conceptualise as an emerging wild food alternative network are navigating through the foodscape to find alternatives to homogenous and standardised food products. Drawing on data from different research engagements with wild food consumers and producers over the last decade in Canada, we use the context of wild foods to explore how the ‘alternative’ is being articulated and negotiated. Inspired by scholarly work exploring the pedagogical promise of food, we also explore the transformational potential of the ‘alternative’ – how bringing wild foods to the table can both inspire and teach consumers about sustainability and alternative consumption practices. We conclude with directions for future marketing research on alternative food networks.     

From ‘Whodunit’ to ‘How’: Detective Stories and Auditability in Qualitative Business Ethics Research

Ethical considerations in today’s businesses are manifold and range from human rights issues and the well-being of employees to income inequality and environmental sustainability. Regardless of the specific topic being investigated, an integral part of business ethics research consists of deeply comprehending the personal meanings, intentions, behaviors, judgements, and attitudes that people possess. To this end, researchers are often encouraged to use more qualitative methods to understand the dynamic and fuzzy field of business ethics, which involves collecting in-depth information in real time. Qualitative methods in business ethics research, however, raise the two-fold responsibility of not only conducting such investigations fairly and appropriately, but also clearly communicating the research processes and outcomes to readers. Especially leading journals in the field such as Journal of Business Ethics have a responsibility to conduct their business (i.e., the business of high standard publishing) ethically, by making sure that their content represents clear and honest communications of research concerning a wide range of business systems. Unfortunately, the question of how to effectively facilitate transparent insight into the research process of qualitative business ethics studies is still unresolved. Both the lack of a clear communication of methods and results and the iterative nature of qualitative methods often make it difficult for the readers to properly assess a qualitative business ethics study and understand its results. We propose the use of narratives to remedy this situation. Specifically, we suggest a new classification of audits, named second-party audits, to facilitate a better understanding of research procedures ex-post for the readers. To illustrate this new narrative-based reconceptualization of audits, we use Agatha Christie’s detective novel The Murder on the Links as a frame of reference.

     

Enhancing Brand Equity Through Sustainability: Waste Recycling

Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover effect of their initiatives on brand equity. It argues that efficient recycling of products through reverse marketing by a brand demonstrates its sincere intent to adopt sustainable business practices and enhances its equity in the marketplace. A business‐to‐business viewpoint has been used to combine knowledge about waste recycling and management through reverse marketing based on the unpretentious operations and management practices. The propositions reflect on the criticality of engaging business customer firms in a procedural mechanism of recycling for increase in brand equity as the success of reverse marketing. A comprehensive adoption of an initiative like waste management through reverse marketing by a brand highlights how sustainability initiatives can create value for the customers of the brand and ultimately drive brand equity. © 2015 Wiley Periodicals, Inc.     

Exploring sustainability management for telecommunications services: A case study of two Korean companies

The concept of corporate sustainability management (CSM) has been widely addressed in academic and business fields. Many companies now implement CSM, and CSM performance can be a good reference for investors to assess a company. In spite of its importance and prevailing presence, few studies have been done on the sustainability management of telecommunications companies. In this paper, we explore the sustainability of two Korean telecommunications companies (telcos) by developing and applying a new integrated sustainability management index. We expect that our findings can be a good start for further practices and research in sustainability management for telecommunications services.     

Demarketing for sustainability: A review and future research agenda

In the context of emerging sustainability challenges, demarketing has continued to draw the attention of academicians and practitioners globally over the past few years. It is interesting to note that demarketing is as old as marketing itself, yet its application and scope have grown from the past two decades only. Kotler and Levy, (1971) has defined demarketing as “that aspect of marketing which deals with discouraging customers in general or a certain class of customers in particular on a temporary or permanent basis”. This systematic literature review attempts to enrich the discussion on demarketing research through a systematic and comprehensive review of 64 articles published between 2000 and 2022. Using TCCM framework, we present relevant theories, research contexts, study characteristics, and methodologies used in demarketing research. Our review (1) Presents a systematic and comprehensive overview of the research in demarketing over the last two decades (2) Examines studies in demarketing within the framework of ‘triple bottom line’ approach for sustainability (3) Suggests a suitable definition of demarketing considering its exorbitant application within the sustainability context (4) Identify gaps and sets agenda for future research. Our systematic literature review found that research in demarketing has been growing considerably over the past two decades, twice as much in the last decade compared to the previous decade with spill-over to new sectors. The literature review, through the lens of ‘triple bottom line’ approach, is able to establish that demarketing can be employed to effectively address the sustainability challenges encountered by policymakers and practitioners.     

Business Cases and Corporate Engagement with Sustainability: Differentiating Ethical Motivations

This paper explores links between different ethical motivations and kinds of corporate social responsibility (CSR) activities to distinguish between different types of business cases with regard to sustainability. The design of CSR and corporate sustainability can be based on different ethical foundations and motivations. This paper draws on the framework of Roberts (Organization 10:249–265, 2003) which distinguishes four different ethical management versions of CSR. The first two ethical motivations are driven either by a reactionary concern for the short-term financial interests of the business, or reputational, driven by a narcissistic concern to protect the firm’s image. The third responsible motivation works from the inside-out and seeks to embed social and environmental concerns within the firm’s performance management systems, and the fourth, a collaborative motivation, works to bring the outside in and seeks to go beyond the boundaries of the firm to create a dialogue with those who are vulnerable to the unintended consequences of corporate conduct. Management activities based on these different ethical motivations to CSR and sustainability result in different operational activities for corporations working towards sustainability and thus have very different effects on how the company’s economic performance is influenced. Assuming that corporate managers are concerned about creating business cases for their companies to survive and prosper in the long term, this paper raises the question of how different ethical motivations for designing CSR and corporate sustainability relate to the creation of different business cases. The paper concludes by distinguishing four different kinds of business cases with regard to sustainability: reactionary and reputational business cases of sustainability, and responsible and collaborative business cases for sustainability.     

To challenge the world view or to flow with it? Teaching sustainable development in business schools

This paper explores the fundamental question of what ‘responsibility’ means to different sets of world views adopted implicitly by business students. The exploration adopts the stakeholder theory and three subsets of the Friedman mentality to explain how individuals may value sustainability initiatives. Subsequently, it explores whether it is better to flow with the dominant economic‐driven world view as prescribed by the business school or to challenge it in order to cultivate business students with sustainability‐driven values. The conclusion highlights implications for business and management education, as well as the role of entrepreneurship to promote sustainability values.