Asymmetric Price Adjustment and Consumer Search: An Examination of the Retail Gasoline Market

This article proposes a new explanation for why retail prices respond more quickly to cost increases than cost decreases. I develop a search model that assumes consumers’ expectations of prices are based on prices observed during previous purchases. This model predicts that consumers search less when prices are falling, which results in higher profit margins and a slower price response to cost changes. I then empirically examine patterns of retail gasoline price response and price dispersion to show that this model predicts observed price behavior better than previously suggested explanations.     

The firm's insurance decision. Some questions raised by the capital asset pricing model

Using the capital asset pricing model it is shown that the firm will be indifferent towards insurance against specific risks. Insurance against systematic risks involves a transfer of these non-diversifiable risks from the firm to the insurance company, and will thus only be available at a price which reflects the ‘market price of risk’. Again the firm will be indifferent towards insurance. This then leads to the investigation of alternative motivations for a firm purchasing insurance — the costs of financial distress, human capital considerations, asymmetry of information and tax laws.     

Can boundedly rational sellers learn to play Nash?

How does Nash pricing compare to pricing with adaptive sellers using reinforcement learning (RL)? We consider a market game similar to Varian’s model (Am Econ Rev 70:651–659, 1980) with two types of consumers differing by the size of their fixed sample search rule and derive the Nash search equilibrium (NSE) strategy (the density, the mean and the variance of the posted price distribution). Our findings are twofold. First, we find that the RL price distribution does not converge in a statistical sense to the NSE one except when competition is à la Bertrand. Second, we show that the qualitative properties of the NSE with respect to a change in buyers‘ search behavior are still valid for the RL distribution. The average price and the variance of both price distributions exhibit similar variations to a change in buyers’ search.     

STRATEGY UNDER THE MICROSCOPE: STRATEGIC MANAGEMENT AND IT IN FINANCIAL SERVICES*

This article subjects the organizational theory literature on corporate strategy to critical scrutiny, arguing that both the ‘rational’and ‘processual’approaches to strategy generate analyses that are ahistorical and theoretically undeveloped. In their place, but focusing specifically on the financial services, we offer an alternative genealogically informed analysis. This indicates how the historical development of strategy discourses and practices are discontinuous and uneven across countries, sectors, companies and specialist spheres. In addition it suggests that corporate strategy has considerable impact on inter-organizational relations and both ‘internal’(i.e. management and employees) and ‘external’(i.e. consumers) members of the organization. the article seeks to illustrate its arguments both at the sectoral level by examining the development of strategic discourse in banks and insurance companies and at the organizational level by providing some case study material on IT strategy in a life insurance company.     

Price dispersion and optimal price categories with limited memory consumers

In this paper, we study consumers with limited memory and examine the effects of their price categorization on the pricing strategies of competing firms. The valuations of consumers are assumed to be heterogeneous. We find that it is possible to observe price dispersion even when each firm charges a single price if the consumers categorize prices non‐optimally. Moreover, we demonstrate that the likelihood of a price dispersion outcome is reduced when consumers with limited memory set up the price categories optimally. These findings suggest that the consumers' limited memory and their sub‐optimal behavior, that is, their inability to choose price categories optimally can be a reason for observed price dispersion.     

Asset price volatility and banks

This paper examines the operation of Diamond–Dybvig banks when depositors have access to the asset market. Previous studies have shown that banks are redundant in this environment since it is impossible to prevent the strategic withdrawals. This paper shows that the strategic withdrawals can be prevented if the market risk, due to asset price volatility, is considered. Banks provide deterministic returns to the depositors since the aggregate withdrawals are predictable, and therefore, banks can choose the portfolio such that no asset liquidation is involved. However, an individual consumer with stochastic liquidity need is vulnerable to the price volatility if he holds the asset directly. Therefore, banks improve the consumers’ welfare by providing the insurance against not only the liquidity shock but also the market risk. Banks are not redundant.     

影响网络购物意向因素的性别差异研究

文章对影响网络购物意向的因素进行了整理归纳,并重点分析了不同性别消费者对这些因素认知的差异,认为男女消费者对创新性接受度、信任倾向、价格感知、风险感知和售后服务各因素的认知有差异。     

基于多项Logit选择模型的在线渠道价格促销效应实证研究

在线渠道下,不同品牌的价格折扣促销的差异性会引起在线消费者品牌选择行为变化。同时,在线的价格比较机制也增加了消费者价格敏感度,如果不分离出这一重要的促销效应,那么会产生估计偏差,影响模型的预测能力。本文首先回顾品牌选择的离散模型中价格促销的研究脉络;然后构建在线渠道消费者品牌选择离散Logit模型;接着在对中国某电子商务公司的消费者实际购买可乐的面板数据分析的基础上,研究价格折扣对于该公司消费者品牌选择行为的影响效应,研究发现：（1）如果不引入价格折扣促销因素,将会过高估计价格的影响;（2）价格折扣促销对于消费者网上品牌选择有显著的影响,且影响为正效应。文章最后剖析价格折扣对在线渠道的消费者品牌选择的行为影响机理,并提出未来的研究方向。     

Variable pricing business solutions in a decomposed business environment

Evolving business models and technology advances have facilitated the creation of innovative pricing strategies. Variable pricing represents the ability to configure a pricing schedule from a set of pricing options such as fixed cost, usage, shared benefit, and performance. The objective of variable pricing is to improve a pricing schedule for the mutual benefits of the provider and consumer, based on an evaluation of criteria that results in the setting of a price as a function of the expected value to be derived, as well as the time and materials used. In this paper, we focus on the variable pricing of ‘business solutions’, which is abstractly defined as the capabilities that enable or add value to the purposes of an enterprise. In a decomposed business environment, the structure of a business is partitioned into discrete business components that are assigned specific purposes and are endowed with resources to meet them. Business components interact to achieve business goals, and do so by exposing their capabilities through business services they offer. Business services have suitable levels of granularity offering constituent units of function, which, when selectively chosen and composed, form business solutions. We assert that business services are also suitable units for variable pricing, the implication being that pricing for a given business solution is an evaluation of the variable pricing of its assemblage of business services. The benefits of this ‘variable price composition’ approach offer greater accuracy for the pricing plan, coupled with increased flexibility to compose, modify, calculate and articulate pricing for business solutions.     

High-speed Internet growth and the demand for locally accessible information content

Proximity to information resources has repeatedly been shown to affect urban development. However, individuals’ increased abilities to access information content electronically may have dampened urban areas’ comparative advantage of proximity-driven knowledge flows. We investigate the effects of increased high-speed Internet access on the role of information proximity by modeling changes in the demands for locally-based information resources, exploiting variation in the use of US public libraries—the most common low-cost providers of locally accessible information content. Data describing a nearly comprehensive set of US public libraries during 2000–2008 provide empirical evidence of complementary growth in Internet access and the use of public library resources, suggesting that Internet access increases the value of locally accessible information content and overall information demand. Moreover, the complementarity is found to be largest in metropolitan areas, indicating that improved Internet access in locations with greatest proximity and information spillover effects are likely to experience more substantial economic impacts.     

Consumer Search with Limited Product Evaluation

Consumers need not evaluate all available product information before making a purchase. This may arise because shopping environments prevent a full evaluation (e.g., online). We develop a model of simultaneous search in which consumers have limited ability in product evaluation in order to study the impact of search cost on prices, consumer surplus, and social welfare. If consumers are endowed with the ability to choose how much information to acquire from a searched product, they may choose limited product evaluation. We find that consumers may evaluate more firms, enjoy lower prices, and higher surplus despite this limited ability. This implies that prices can decrease and consumer surplus can increase in search costs. We then extend our setting to the case of multiproduct firms and find similar effects due to changes in within‐firm search costs.     

A Model of Direct and Intermediated Sales

We examine a model in which an upstream firm can sell directly online and through heterogeneous intermediaries to heterogeneous consumers engaging in time-consuming search. Direct online sales may be more or less convenient and involve costly returns if the good fits consumers poorly. Direct selling appeals to higher-value consumers and increases the upstream firm's profits by allowing price discrimination. Competition and segmentation due to direct sales results in lower intermediary prices, making all consumers better off. Thus, entry by an upstream firm increases consumer surplus at the expense of intermediaries with the net result being an increase in social welfare.     

Factors attracting online consumers to choose e-Malls for e-procurement in Saudi Arabia

ABSTRACT

A large segment of consumers prefer e-procurement because it provides several advantages such as a variety of options and lower prices. The business-to-consumer approach is spreading on a global scale, but its role is limited in countries such as Saudi Arabia due to the size and strength of the economy. Saudi Arabia has the fourth highest level of economic growth in the Middle East and ranks 38th globally in terms of Internet infrastructure. Its rate of Internet growth is 12% yearly, and 40% of the population has access to the Internet. The volume of online trade in Saudi Arabia was USD 800 million in 2012, and 56% of this amount was for purchases through foreign websites.The end consumers are one of the most important target segments of small- and medium-sized enterprises (SMEs), which constitute 90% of Saudi Arabian companies. These companies face limitations in establishing e-procurement channels because these channels require financial support beyond their funding capabilities. Therefore, one of the best low-cost solutions is the adoption of e-Malls, which provide various benefits to consumers and are a suitable environment for SMEs to present and sell their products. The e-Mall is a modern idea in Saudi Arabia; thus, it could be beneficial to adopt the diffusion of an innovative approach to the spread of e-Malls. This article focuses on determining the requirements and obstacles facing consumers who make purchases through e-Malls. A quantitative survey was conducted on a random sample of 381 residents of all ages in Saudi Arabia who had made online purchases. The main factors influencing the adoption of e-Malls were organisational, technical and cultural elements.     

基于利益细分的网上消费者研究

同传统营销一样,网络营销需要市场细分。然而在众多市场细分变量中,只有利益细分最适合网上市场细分的特点。在利益细分的基础上,可将网上消费者分为六大类,便于企业有针对性地采取营销策略。     

Production quality and pricing strategy for substitutable products under comparison effects

Comparison effects have been studied extensively in many fields. In particular, existing operations management articles have discussed the impact of comparison effects on enterprises' production and pricing decisions. Research has also shown that consumers' purchasing decisions are primarily determined by three factors: product quality, selling price, and comparison effects. The current study introduces the concepts of social and temporal comparison effects to examine how comparison effects influence a monopolist’s production quality and pricing strategy for substitutable products. Results reveal the following: (1) Setting different prices for even two types of substitutable products with negligible quality differences can divide customers into three groups under the influence of social comparison effects in a single-stage model. (2) The monopolist should avoid using a price discrimination strategy in which products with a short market life cycle have the same quality but different prices. (3) When the market life cycle of products is sufficiently long in the single-product market and the market with two substitutable products, the monopolist’s optimal choice in the second stage is to keep production quality constant and increase the selling price. Consequently, the number of buyers does not decrease because of temporal comparison effects. Therefore, the firm increases its revenue. (4) For the market with two substitutable products with quality differences, one approximate optimal strategy for the enterprise in the second stage is to keep the selling price constant with the assumption that product quality cannot be adjusted after the first period. At this point, the consumption situation in the market is the same as that in the first stage. Therefore, when no external constraints exist, the monopolist firm can obtain more benefits in the second stage than in the first stage by exploiting the temporal comparison effects of consumers in the second stage. (5) When consumer identity information can be confirmed in the market, social comparison effects, similar to temporal comparison effects, could help the enterprise increase its price and profit while maintaining product quality. These social and temporal comparison effects constrain consumers. Thus, the number of people who continue to buy products does not decrease.     

ECONOMIC FALLACIES VII

Competition laws are intended to protect consumers but they can be twisted to serve the interests of competitors. Complaints by competitors can be useful in anti-trust cases but, in general, antitrust agencies should be‘deeply sceptical’of such complaints which may reflect attempts to seek protection from a more efficient competitor. Both US and EU officials have not been sufficiently sceptical of complaints against Microsoft by its competitors: consumers will pay the price for this error.     

Effects of two national environmental factors on e-commerce functionality adoption: a cross-country case study of a global bank

In order to offer new services and gain competitive advantages, e-commerce has been widely adopted, particularly in the banking industry. Unfortunately, despite the growing adoption of e-commerce in the banking industry, the issue that web-based B2C e-commerce functionality adoption varies between banks or a bank's branches across nations has not received sufficient attention. Many factors affect e-commerce functionality adoption. However, two national environmental factors (information infrastructure and demographics) are particularly important because they relate to the availability of technologies in use and the characteristics of customers, respectively. This research conducts a cross-country case study of a global bank's Beijing (China), Chicago (USA), and Dubai (UAE) branches to investigate how the two national environmental factors affect e-commerce functionality adoption. The specific objectives are to discover how information infrastructure (measured by number of PCs per 1000 people and Internet access cost) and demographics (measured by population composition and income) affect e-commerce functionality adoption of the global bank's three branches. Secondary data were collected for information infrastructure and demographics; additionally, focused interviews with these three branches' IT and business managers provided sources for answering ‘how’. The key finding demonstrates that the differences in e-mail ordering and online shopping adoptions between these branches are mainly attributed to proposed factors of population composition and Internet access cost, and the new factor of individual credit reference system. This research contributes to theory development in this emerging important research subject.     

Quality Competition, Insurance, and Consumer Choice in Health Care Markets

In this model, insurance offering a choice of hospitals is valued because consumers are uncertain which hospital they will prefer ex post. A competitive insurance market facilitates tacit price collusion between hospitals; high margins induce hospitals to compete for customers through overinvestment in quality. Incentives may exist to lock in market share via managed-care plans with less choice and lower prices. As technology becomes more expensive, the market increasingly offers too little choice. A pure managed care market may emerge, with underinvestment in quality. Relative to a pure insurance regime, however, all consumers are better off under managed care.     

Are mobile and fixed broadband substitutes or complements? New empirical evidence from Italy and implications for the digital divide policies

The literature on broadband policies has been focusing on the possible role of mobile broadband as a means for addressing geographical digital divide in areas with no or inadequate fixed broadband infrastructure coverage. Broadband plans designed by most of the industrialized countries take the substitutability between fixed and mobile technologies for granted, with restrictions essentially relating only to bandwidth performance. We explore the determinants of individuals' private access (away from work) to the Internet with the smartphone through a mobile broadband connection, focusing on the role played by Internet uses and taking into account the availability of a fixed broadband connection at home. The results of our econometric exercise, carried out on microdata referred to Italian individuals, provide original and interesting evidence: a complementarity effect between mobile and fixed broadband is found for browsing, video streaming, gaming and cloud services; a substitution effect emerges for social networking and music streaming. Such increasing complexity of individuals’ broadband usage patterns should be acknowledged in the way broadband coverage is mapped and policies designed, adopting a more ecosystem-oriented approach which integrates supply- and demand-side features. A first step in this direction is the inclusion of some, so far neglected, key-attributes of the demand (data traffic allowance, latency, ease of interconnection with Internet capable devices) among the relevant dimensions of policy design.