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1.
The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers 总被引:2,自引:0,他引:2
Anusorn Singhapakdi Kenneth L. Kraft Scott J. Vitell Kumar C. Rallapalli 《Journal of the Academy of Marketing Science》1995,23(1):49-56
A necessary but insufficient condition for marketers to act ethically and be socially responsible is that they must perceive
ethics and social responsibility to be important. However, little is known about marketers’ perceptions regarding the importance
of ethics and social responsibility components of business decisions. The objectives of this study are (1)to assess the marketing
practitioners’ perceptions regarding the importance of ethics and social responsibility in achieving organizational effectiveness,
and (2) to analyze the relative influences of selected personal characteristics and organizational factors underlying a marketer’s
perceived importance of ethics and social responsibility. The results from a mail survey of American Marketing Association
members indicate that the marketers generally believe that ethics and social responsibility are important components of organizational
effectiveness. The results partly indicate that there is a positive relationship between a marketer’s corporate ethical values
and his or her perceptions regarding the importance of ethics and social responsibility. The results also indicate that the
marketers’ perceptions regarding ethics and social responsibility can be explained by idealism and relativism.
He has also served on the marketing faculty at Thammasat University, Thailand. He received his Ph.D. from the University of
Mississippi. His research focusing on marketing ethics and social responsibility has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling
& Sales Management, Journal of Public Policy & Marketing, and elsewhere.
He received his D.B.A. in management from the University of Maryland. His work on business ethics, organizational design,
and strategic planning has been published inAcademy of Management Review, American Business Review, andJournal of Business Ethics. His current research interest centers on the measurement of moral intensity.
He received his Ph.D. from Texas Tech University. His work has appeared inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing,
Journal of Personal Selling & Sales Management, Research in Marketing, and elsewhere.
He received his Ph.D. in marketing from the University of Mississippi. His research has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Pharmaceutical Marketing and Management,
Journal of Social and Administrative Pharmacy, and elsewhere. His research interests include marketing ethics, health care marketing, international marketing, and direct
marketing. 相似文献
2.
Jeen-Su Lim William K. Darley John O. Summers 《Journal of the Academy of Marketing Science》1994,22(3):274-282
Empirical research concerning the effects of country of origin (COO) on consumers’ evaluative reactions to products has produced
mixed and sometimes inconsistent results. Potential explanations for this situation include differences in the countries considered,
populations sampled, products investigated, availability of product cues other than COO, the format in which the product cues
were presented to the subjects, and the types of evaluative reactions considered. The authors present the results of three
experiments designed to investigate the impact of three presentation formats (i.e., single cue, explicit multiple cues, and
implicit multiple cues) on COO effects for four evaluative reactions (i.e., perceived quality, product evaluations other than
quality, affect, and purchase intentions). COO effects were strongest for the single-cue format and weakest for the implicit
multiple-cues condition. Perception of product quality was most strongly affected by COO, followed by product evaluations
other than quality; COO had its smallest effect on purchase intention. Implications of these results and future research directions
are discussed.
He received his Ph.D. in marketing from Indiana University. His work has appeared in many journals including theJournal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Industrial Marketing Management,
International Marketing Review, Management International Review, Psychology and Marketing, andJournal of Health Care Marketing, as well as conference proceedings. His research interests include consumer inference and decision-making processes, research
methods, export marketing, and competitive strategy.
He received his MBA from Notre Dame and his Ph.D. from Indiana University. His research interests include consumer choice
processes, consumer response to advertising, and marketing communications. His work has been published in theJournal of Marketing, Journal of Business Research, Journal of Consumer Research, Journal of Consumer Affairs, Psychology
and Marketing, and elsewhere.
He received his Ph.D. in Industrial Administration from Purdue University. His research interests include buyer-seller negotiations,
channel relationships, and marketing strategy. His work has appeared in theJournal of Marketing Research, Journal of Marketing, andJournal of Consumer Research. 相似文献
3.
Countries and their products: A cognitive structure perspective 总被引:3,自引:0,他引:3
Terence A. Shimp Saeed Samiee Thomas J. Madden 《Journal of the Academy of Marketing Science》1993,21(4):323-330
This research reports on consumers’ cognitive structures for countries and their products. In-depth personal interviews identified
respondents’ knowledge, beliefs, myths, and other relevant cognitions related to a diverse set of 11 countries and their products.
Derived cognitive dimensions were analyzed via correspondence analysis, and the 11 countries were subsequently grouped into
five sets, or cognitive categories. In addition to the empirical findings, the article introduces the concept of country equity
as a new way of thinking about global brands and discusses managerial implications related thereto.
He has published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and elsewhere.
His articles have appeared in theJournal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, California Management
Review, and others.
He is the coauthor of two marketing research textbooks and has published in leading marketing and social psychological journals. 相似文献
4.
U. N. Umesh Robert A. Peterson Michelle McCann-Nelson Rajiv Vaidyanathan 《Journal of the Academy of Marketing Science》1996,24(1):17-26
Considerable attention is typically given to Type I and Type II errors when conducting empirical research. This article presents
an error, often ignored in marketing and consumer behavior research, termed Type IV error. This error results from the improper
investigation of interactions in an analysis of variance. A review of research published inJournal of Marketing Research andJournal of Consumer Research found widespread occurrence of Type IV errors. Illustrative improper interpretations of interactions are discussed and approaches
for properly investigating interactions are presented. Situations where interactions need to be tested and interpreted are
noted. These situations are contrasted with those where it is more appropriate to examine cell mean differences. The correct
use of graphs of cell means is also discussed. Guidelines are presented for avoiding Type IV errors.
He has previously been a visiting associate professor at the Wharton School and visiting research fellow at the IC2 Institute, University of Texas at Austin, where he has also taught at the marketing department. He has published in theJournal of Marketing Research, Journal of Marketing, Psychometrika, Marketing Letters, Sociological Methods & Research, Decision
Sciences, and other journals. He has won a number of teaching awards.
A former editor of theJournal of the Academy of Marketing Science and theJournal of Marketing Research, he is currently working on a book on the direct selling industry.
She has published in theJournal of Current Issues and Research in Advertising, theJournal of Professional Services Marketing, and in many national and international conference proceedings.
He received his Ph.D. from Washington State University. His research interests include the examination of how consumers perceive
prices and evaluate advertised deals. He has published in the proceedings of several national and international conferences. 相似文献
5.
Ruby Roy Dholakia Jean L. Johnson Albert J. Della Bitta Nikhilesh Dholakia 《Journal of the Academy of Marketing Science》1993,21(4):281-292
This study reports an empirical investigation focusing on the length of time firms take in making major purchase decisions
(DMT) and examines antecedents such as buyclass, firm size, decision-making unit (DMU) size, information sources, and size
of the consideration set. Data were provided by a national sample of organizations involved in the purchase of telecommunications
systems. Findings suggest that firm size, buyclass, DMU size, information sources, and size of consideration set all significantly
affect DMT. Antecedent relationships among the independent variables were also largely as expected. This study provides a
starting point for a fertile area of research with important implications for organizational buyers and sellers as well as
researchers.
She holds a B.S. in Marketing and an MBA from the University of California at Berkeley and a Ph.D. in Marketing from Northwestern
University. Her research interests are in the areas of technology diffusion and management as well as consumer behavior, advertising,
and macromarketing. She has published in theJournal of Consumer Research, Public Opinion Quarterly, Journal of Business Research, Journal of Macromarketing, European
Journal of Marketing, IEEE Transactions on Engineering Management, Telematics and Informatics, andJournal of Economic Psychology. She is a member of the Editorial Policy Board of the Journal of Macromarketing and President of the International Society
for Marketing and Development.
She received her Ph.D. from the University of Nebraska. Dr. Johnson’s research interests focus on interorganizational relationships
in marketing contexts, such as distribution channels or business-to-business marketing with emphasis on cross-culture interorganizational
marketing relationships. Dr. Johnson’s research has appeared in theJournal of Marketing, Journal of International Business Studies, Journal of Business Research, andCurrent Issues and Research in Advertising, among other journals and conference proceedings. She has also presented her work at a variety of domestic and international
conferences.
He received his Ph.D. from the University of Massachusetts at Amherst. His research interests are in the areas of pricing,
consumer behavior, and marketing research. He is coauthor ofConsumer Behavior: Concepts and Applications, currently in its fourth edition, and his research has been published inDecision Sciences, Journal of Marketing Research, Journal of Business Research, Journal of the Academy of Marketing Science,
Journal of Macromarketing, Journal of Retailing, Journalism Quarterly, and other leading journals and publications of professional societies.
He holds degrees in engineering and management from India and a Ph.D. in marketing from Northwestern University. Dr. Dholakia’s
research deals with technology, innovation, market processes, globalization, and consumer culture. Dr. Dholakia has published
over 70 papers in professional journals and proceedings in management, marketing, and technology. Among his books areEssentials of New Product Management (coauthored, Prentice-Hall, 1987). 相似文献
6.
Customer loyalty: Toward an integrated conceptual framework 总被引:67,自引:0,他引:67
Customer loyalty is viewed as the strength of the relationship between an individual’s relative attitude and repeat patronage.
The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents
of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences.
Implications for research and for the management of loyalty are derived.
His research interests include consumer decision making, information processing, and consumer loyalty. He has published in
theJournal of Consumer Research andAdvances in Consumer Research.
His research interests are consumer information processing, persuasion cues in advertising, and international marketing. His
articles have appeared in theJournal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, andCanadian Journal of Administrative Sciences as well as in a number of conference proceedings. 相似文献
7.
Charles H. Schwepker O. C. Ferrell Thomas N. Ingram 《Journal of the Academy of Marketing Science》1997,25(2):99-108
Several leading models of ethical decision making include factors contributing to an organization’s ethical climate as significant
determinants affecting ethical choice. The relationship of ethical climate to ethical conflict and role conflict is examined
in a salesperson context. Results suggest that salespersons’ perceptions of a positive ethical climate are negatively associated
with their perceived ethical conflict with sales managers. Implications and directions for future research are provided.
He has experience in wholesale and retail sales. His research interests are in sales, sales management, marketing ethics,
and consumer behavior. His articles have appeared in theJournal of Public Policy and Marketing, Journal of Business Ethnics, Journal of Marketing Management, Journal of Marketing
Theory & Practice, andIndustrial Marketing Management, as well as various national and regional proceedings. He is coauthor ofSales Management: Analysis and Decision-Making.
He is currently the president of the Academic Council of the American Marketing Association. He is a Southern Marketing Association
Fellow and a Southwestern Marketing Association Fellow. He has published 15 books and more than 50 articles. His books includeMarketing: Concepts and Strategies andBusiness Ethics. His work has appeared inJournal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, among others. His major research focus is marketing implementation and ethical compliance frameworks for organizations.
Before commencing his academic career, he worked in sales, product management, and sales management with Exxon and Mobil.
He has received various teaching and research awards, including being named the Marketing Educator of the Year by Sales and
Marketing Executives International (SMEI). His primary research is in personal selling and sales management. His work has
appeared inJournal of Marketing, Journal of Marketing Research, Journal of Personal Selling & Sales Management, andJournal of the Academy of Marketing Science, among others. He is the coauthor of five textbooks, includingThe Professional Selling Skills Workbook, Sales Management: Analysis and Decision-Making, andMarketing Principles and Perspective. 相似文献
8.
Linda K. Good Thomas J. Page Clifford E. Young 《Journal of the Academy of Marketing Science》1996,24(2):148-156
A model of organizational turnover is expended from previously reported models to include an extraorganizational antecedent
and comparison across two different hierarchical levels of management. Role ambiguity, role conflict, and work-family conflict
were used as antecedents of job satisfaction, organizational commitment, intent to leave, and actual turnover. The basic model
of turnover was supported in both levels of management. In addition, several additional relationships that have been found
in previous studies were tested. Implications of these results for retail managers are discussed.
She received her Ph.D. from Oklahoma Stae University. Her research interests include retail turnover, socialization of entry-level
management trainees, the role of social support in reducing employee stress, consumer distribution systems in Russian and
Poland, and motivation of Russian and Polish employees. Her articles have appeared inJournal of Retailing, International Marketing Review, andMarketing Education Review.
He received his Ph.D. from Ohio State University. His research interests include attitude-behavior relationships, information
processing, and the use of structural equations in marketing. His research has appeared in theJournal of Marketing, Journal of Marketing Research, Journal of Experimental Social Psychology, Journal of Advertising, andJournal of Business Research.
He received his Ph.D. from University of Utah. He has extensive experinece in computer applications in marketing and business
and has conducted research and seminars for a variety of companies. His major interests are in quantitative methods and sales
manamgement. His articles have appeared inJournal of Retailing, Journal of Marketing, Journal of Personal Selling and Sales Management, Business Horizons, Journal of
Public Policy and Marketing, andJournal of Business Logistics and Business. 相似文献
9.
The channel literature has paid little attention to issues related to exclusive dealing governance arrangements. Consequently,
there is only limited knowledge about how exclusive dealing impacts various channel processes and outcomes. This gap is especially
regrettable since exclusive dealing, in addition to being one of the most commonplace governance formats within the distribution
channels, is also one of the best exemplars of viable unilateral governance formats. In this initial investigation, the authors
explore the linkages among the constructs of exclusive dealing, relationalism, communication, and performance. Empirical data
for the study were drawn from the photocopier industry.
He obtained his M.B.A. and D.B.A. degrees from Boston University. His primary research interest includes channels of distribution,
franchisor-franchisee relationships, and consumer purchase behavior in international contexts. He has published articles inJournal of Marketing Channels and the proceedings of several marketing conferences.
This article was crafted when Rajiv Dant was at Boston University. He received his M.B.A. from Bombay University and his Ph.D.
from Virginia Polytechnic Institute and State University. His research focuses on channels of distribution, with primary emphasis
on franchise structure, franchisee-franchisor relationships, and public policy aspects of franchising growth and ownership
topics. His research has been published inJournal of Marketing, Journal of Public Policy & Marketing, Research in Marketing, Journal of Retailing, Journal of Business
Research, Journal of Business Venturing, Journal of the Operations Research Society, Marketing Letters, Journal of Small Business
Management, Journal of Economic Psychology, Southern Business & Economics Journal, Philosophical and Radical Thought in Marketing,
Journal of Healthcare Marketing, Journal of Marketing Channels, andInternational Small Business Journal. 相似文献
10.
The influence of store environment on quality inferences and store image 总被引:17,自引:0,他引:17
Julie Baker Dhruv Grewal A. Parasuraman 《Journal of the Academy of Marketing Science》1994,22(4):328-339
The study reported here examines how combinations of specific elements in the retail store environment influence consumers’
inferences about merchandise and service quality and discusses the extent to which these inferences mediate the influence
of the store environment on store image. Results show that ambient and social elements in the store environment provide cues
that consumers use for their quality inferences. In addition, store environment, merchandise quality, and service quality
were posited to be antecedents of store image—with the latter two serving as mediators—rather than components of store image
(as they are typically treated in the store image literature). Theoretical and managerial implications of the findings are
discussed, and future research directions are proposed.
She received her Ph.D. from Texas A&M University. Her areas of interest include store environment, consumer behavior, and
product/service quality. She has published articles in theInternational Journal of Research in Marketing and theJournal of Retailing.
He received his Ph.D. from Virginia Polytechnic Institute and State University. His areas of interest include pricing, consumer
behavior, product/service quality, and customer satisfaction. He has published articles in a number of journals, including
theJournal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Public
Policy and Marketing, andJournal of Retailing.
He received his D.B.A. from Indiana University in 1975. His research interests focus on the measurement and improvement of
service quality and on services marketing strategy. He is the recipient of several teaching and research awards. In 1988,
he was selected as one of the ten most influential figures in quality by the editorial board ofThe Quality Review. His articles have appeared in theJournal of Marketing, Journal of Marketing Research, Journal of Services Marketing, andBusiness Horizons, among other publications. He is the author ofMarketing Research, a college textbook, as well as coauthor ofMarketing Services: Competing through Quality andDelivering Quality Service: Balancing Customer Perceptions and Expectations. He is also an active consultant to a number of major corporations. 相似文献
11.
Hyokjin Kwak Anupam Jaju Trina Larsen 《Journal of the Academy of Marketing Science》2006,34(3):367-385
Consumer ethnocentrism is an important concept that is used to understand international marketing phenomena. In this article,
the authors conduct two empirical studies. Using consumer data from the United States, South Korea, and India (three diverse
cultural and economic environments), they explore six hypotheses. In Stage 1, the results suggest that across all three countries,
consumer ethnocentrism provokes negative attitudes toward both foreign advertisements and foreign products. The authors identify
a set of consumer variables (i.e., consumers’ global mind-set) that may mediate consumers’ unfavorable attitudes toward foreign
advertisements and products derived by consumer ethnocentrism. In Stage 2, the authors find that consumer ethnocentrism dampens
consumers’ online consumption activities on a foreign Web site. Finally, the authors find that marketers’ e-mail communications
to foreign consumers mediate consumer ethnocentrism in online environments.
Hyokjin Kwak (hkwak@drexel.edu) is an assistant professor of marketing at Drexel University. His research interests include advertising
effects, consumer communications, and strategic marketing. He has publications in theJournal of Consumer Psychology, theJournal of Advertising Research, theJournal of Current Issues and Research in Advertising, theJournal of Consumer Marketing, and other marketing journals.
Anupam Jaju (ajaju@gmu.edu) is an assistant professor of marketing in the School of Management at George Mason University. His main research
interests are in marketing strategy, marketing-technology interface, and international marketing. His work has been published
in theJournal of International Management, Marketing Theory, andMarketing Education Review.
Trina Larsen Andras (published as Trina Larsen, larsent@ drexel.edu) is a professor and the head of the Marketing Department at Drexel University.
Her research has been published in many of the major professional journals in her field, includingHarvard Business Review, theColumbia Journal of World Business, International Marketing Review, Industrial Marketing Management, Management International
Review, theJournal of Global Marketing, and theJournal of International Marketing, among others. Her research is focused on international marketing, specifically, cross-cultural behavioral and relationship
issues in international marketing management. 相似文献
12.
Kevin Mason Thomas Jensen Scot Burton Dave Roach 《Journal of the Academy of Marketing Science》2001,29(3):307-317
A multidimensional approach for accuracy of ratings is introduced that examines consumers’ abilities to assess various brands
across a set of attributes and attribute performances across a set of brands. A model is presented that addresses the roles
of the relevancy of information, attribute-relationship schemata, and consumers’ product category experience on the accuracy
of their brand attribute ratings. Study participants were provided either with relevant or irrelevant attribute information
for various automobile brands and later asked to rate the attribute performances of brands. The results indicate that the
provision of relevant information in the judgment environment increases brand and attribute rating accuracy but does not favorably
affect consumers’ brand attribute-relationship schemata. Rather, consumers’ product experience was directly related to their
attribute-relationship schemata, which in turn were related to improved accuracy of brand and attribute ratings.
Kevin Mason is an associate professor of marketing at Arkansas Tech University. His research interests include consumer information processing
and choice strategies. He has published in theJournal of Marketing Theory and Practice, Journal of Consumer Marketing, Central Business Review, Journal for the Association
of Marketing Educators, andInternational Advances in Economics Research.
Thomas Jensen is professor and Wal-Mart lecturer in retailing in the Department of Marketing and Transportation at the University of Arkansas.
His research interests include consumer information processing, advertising and price perceptions, and retail image and patronage.
His work has been published in theJournal of Consumer Research, Journal of Experimental Social Psychology, Psychology and Marketing, Personality and Social
Psychology Bulletin, Journal of Retailing, Journal of Business Research, and other journals.
Scot Burton is professor and Wal-Mart chairholder in marketing, Department of Marketing and Transportation, University of Arkansas. His
research interests include public policy and consumer welfare concerns, survey research measurement issues, and consumer price
and promotion perceptions. His work has been published in theJournal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science,
Public Opinion Quarterly, Journal of Applied Psychology, Journal of Public Policy & Marketing, Journal of Retailing, and other journals.
Dave Roach is a professor of management at Arkansas Tech University. His research interests include information processing, judgmental
accuracy, and organization change. He has published inHuman Relations, Journal of Applied Psychology, International Journal of Computer Integrated Manufacturing, Journal of Information
Technology Management, Journal of Consumer Marketing, Central Business Review, andJournal for the Association of Marketing Educators. 相似文献
13.
Edwin Nijssen Jagdip Singh Deepak Sirdeshmukh Hartmut Holzmüeller 《Journal of the Academy of Marketing Science》2003,31(1):46-60
Few, if any, past studies have attempted to develop a model to capture and explain industry context variability and hypothesize
its effects on consumer-firm relationships. Generally, industry effects are ignored, described, or explained post hoc. Using
the notion of consumers' dispositions toward a market, a framework is proposed for understanding the influence of industry
context on consumer satisfaction, trust, value, and loyalty in relational exchanges. The empirical results of a survey in
two service industries show that industry contexts matter and yield significant direct and moderating effects on consumer-firm
relationships. The study underscores the promise of a dispositional approach for providing insights for the theory and practice
of relationship marketing, resolvin goutstanding questions, and proposing fruitful areas for further examination.
Edwin Nijssen, Ph.D., is a professor of marketing at the Nijmegen School of Management at the University of Nijmegen, the Netherlands.
His research interest focuses on strategic and international marketing issues, relationship marketing, brand management, and
new-product development. He has published inLong Range Planning, theJournal of Product Innovation Management, Technology Forecasting and Social Change, R&D Management, Industrial Marketing Management, and theJournal of International Marketing and has written several books on marketing strategy.
Jagdip Singh, Ph.D., is a professor of marketing at the Weatherhead School of Management at Case Western Reserve University. His primary
areas of research include consumer dissatisfaction and trust, measurement issues—including relationships between theoretical
concepts and empirical observations— and the effectiveness of boundary role personnel. He has published in theJournal of Marketing, theAcademy of Management Journal, theJournal of the Academy of Marketing Science, Behavioral Research in Accounting, andManagement Science, among others.
Deepak Sirdeshmukh, Ph.D., is a visiting assistant professor of marketing at the Weatherhead School of Management at Case Western Reserve University.
His primary areas of research include consumer trust and consumer processing of brand information. He has published in theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, theJournal of the Academy of Marketing Science, and theJournal of Consumer Psychology, among others.
Hartmut H. Holzmüeller, Ph.D., is a professor of marketing at the School of Business at Dortmund University, Germany. His research interests include
cross-national consumer research and customer relationship marketing. Most of his work has been published in German. His articles
also appeared in theJournal of International Marketing, Management International Review, andInternational Business Review. 相似文献
14.
Barry J. Babin James S. Boles William R. Darden 《Journal of the Academy of Marketing Science》1995,23(2):94-105
This study examines salesperson stereotypes and their effect on the selling environment. After reviewing relevant literature,
the authors advance a hierarchical structure of salesperson stereotype categories. Experimental results suggest that stereotypes
influence consumer emotions, and these emotions then mediate the relationship between stereotype activation and subsequent
consumer cognitions.
He received his Ph.D. from Louisiana State University in 1991. His expertise is in the area of consumer behavior and research
methods. Current research topics center on consumption-related emotions, their measurement, and their impact on decision making.
His research appears in theJournal of Consumer Research, Journal of Business Research, Journal of Consumer Affairs, Advances in Consumer Research, as well as in numerous other national and regional publications.
He received his Ph.D. from Louisiana State University. His research centers on sales management and the conflicting roles
of salespeople. His work appears in prestigious outlets such as theJournal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Marketing Education, as well as in various conference proceedings.
He received his Ph.D. from the University of North Carolina. He was named Outstanding Marketing Educator by the Academy of
Marketing Science in 1990. He has published more than 400 scholarly articles in prestigious outlets such as theJournal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing Research, andJournal of Marketing. 相似文献
15.
John B. Ford Michael S. LaTour Tony L. Henthorne 《Journal of the Academy of Marketing Science》1995,23(2):120-131
Following the approach of the classic 1974 marital-role influence study of Davis and Rigaux, the present study focuses on
differences in decision making (i.e., joint, husband dominated, wife dominated) across 24 product categories as a function
of two key factors. These factors are stage of the decision process (i.e., problem recognition, information search, and the
final decision) and culture (People’s Republic of China and the United States). The Jacobson Marital-Role Egalitarianism Scale
is included to further assess individual differences in husband and wife traditionality-modernism. The major findings are
that emphasis on joint, husband-dominated, and wife-dominated decisions vary by stage and by stage-culture interaction. Practical
implications are presented with suggestions for future research.
He graduated from the University of Georgia in 1985 with a Ph.D. in marketing. His research interests include global strategic
market planning and cross-cultural research issues and methodologies. He has published in such journals asJournal of Advertising Research, Industrial Marketing Management, Journal of the Academy of Marketing Science, Columbia Journal
of World Business, International Marketing Review, Journal of Business Strategy, andJournal of Consumer Marketing.
He graduated with honors in 1986 from the University of Mississippi with a Ph.D. in marketing. His research interests include
cross-cultural consumer behavior and emotional responses to advertising stimuli. He has published in such journals asJournal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Psychology and Marketing,
Journal of Health Care Marketing, andInternational Marketing Review.
He graduated from the University of Mississippi in 1986 with a Ph.D. in marketing. His research interests focus on cross-cultural
consumer behavior. He has published in such journals asJournal of Advertising, Journal of Business Ethics, Journal of Health Care Marketing, Psychology and Marketing, and theInternational Journal of Purchasing and Materials Management. 相似文献
16.
Source effects in communication and persuasion research: A meta-analysis of effect size 总被引:2,自引:0,他引:2
Elizabeth J. Wilson Daniel L. Sherrell 《Journal of the Academy of Marketing Science》1993,21(2):101-112
The effect of a message source on the persuasion of a target audience has been a topic of interest to scholars in psychology,
consumer behavior, and communications for many years. Narrative reviews of this literature are available; the contribution
of this study is that we present a quantitative review of studies of source effects on persuasion. One of our research goals
is to determine how strong and consistent source manipulations tend to be. We find that, on average, source manipulations
account for nine percent of explained variance among studies reporting significant findings. In particular, expertise tends
to have the greatest effect on persuasion with an average of 16 percent of the explained variance being due to the expert
versus non-expert manipulation. As well as gaining insight into the pattern of results across a body of literature, our findings
may be used as benchmarks by researchers, as advocated by Sawyer and Ball (1981), to evaluate results of future persuasion
studies employing a source manipulation.
She received a Ph.D. in Business Administration from the Pennsylvania State University in 1989. Dr. Wilson’s research interests
include persuasion processes, meta-analysis, and issues in business marketing. Her work has been published in theJournal of the Academy of Marketing Science, Journal of Marketing Research, Marketing Letters, and elsewhere.
He received a Ph.D. in Business Administration from the University of South Carolina in 1980. Dr. Sherrell’s research interests
include consumer behavior, retailing, and marketing management. His work has been published in theJournal of the Academy of Marketing Science, Journal of Consumer Research, Psychology and Marketing, and elsewhere. 相似文献
17.
Xing Pan Brian T. Ratchford Venkatesh Shankar 《Journal of the Academy of Marketing Science》2002,30(4):433-445
It has been hypothesized that the online medium and the Internet lower search costs and that electronic markets are more competitive
than conventional markets. This suggests that price dispersion of an item with the same measured characteristics across sellers
at a given point in time for identical products sold by e-tailers online should be smaller than it is offline, but some recent
empirical evidence reveals the opposite. Based on an empirical analysis of 105 e-tailers comprising 6.739 price observations
for 581 items in eight product categories, the authors show that online price dispersion is persistent, even after controlling
for e-tailer heterogeneity. The general conclusion is that the proportion of the price dispersion explained by e-tailer characteristics
is small. Also, after controlling for differences in e-tailer service quality, prices at pure-play e-tailers are equal to
or lower than those at bricks-and-clicks e-tailers for all categories except books and computer software.
Xing Pan is a doctoral candidate in marketing at the Robert H. Smith School of Business, University of Maryland. His research interests
include pricing, electronic commerce, industrial organization, and consumer economics. His dissertation, which investigates
price dispersion and price competition in online retail markets, won the 12th Annual Doctoral Research Fellowship awarded
by the Economic Club of Washington. He has published in theAdvances in Applied Microeconomics and has presented several papers at Marketing Science conferences and MSI conferences.
Brian T. Ratchford holds the Pepsico Chair in Consumer Research at the Robert H. Smith School of Business at the University of Maryland. He
holds M.B.A. and Ph.D. degrees from the University of Rochester. His research interests are in economics applied to the study
of consumer behavior, information economics, and marketing productivity. He has published more than 30 articles in the leading
journals in marketing and related fields, includingJournal of Consumer Research, Marketing Science, Management Science, andJournal of Marketing Research. He is past editor ofMarketing Science and currently on the editorial review boards ofJournal of Consumer Research, Journal of Marketing Research, andJournal of Retailing.
Venkatesh (Venky) Shankar is the Ralph J. Tyser Fellow and a professor of marketing and entrepreneurship at the Robert H. Smith School of Business,
University of Maryland. His research interests include e-business, competitive strategy, international marketing, pricing,
innovation, and supply chain management. His research has been published in journals such as theJournal of Marketing Research, Marketing Science, Marketing Letters, and theJournal of Retailing. He is an associate editor ofManagement Science and is also on the editorial boards ofMarketing Science, International Journal of Research in Marketing, Journal of Retailing, and theJournal of the Academy of Marketing Science. He was a visiting faculty member at the Sloan School of Management, MIT, last year and has also taught at the Chinese European
International Business School, Shanghai. 相似文献
18.
Domestic country bias,country-of-origin effects,and consumer ethnocentrism: A multidimensional unfolding approach 总被引:1,自引:0,他引:1
George Balabanis Adamantios Diamantopoulos 《Journal of the Academy of Marketing Science》2004,32(1):80-95
This study uses a multidimensional unfolding approach to examine the preference patterns of U.K. consumers for domestic products
and those originating from specific foreign countries for eight product categories. Results indicate that the observed variability
in preferences is linked to consumer ethnocentrism. However, the latter's capability in explaining consumer bias in favor
of domestic products is dependent both on the specific country of origin and the particular product category. Implications
of the findings are considered and future research directions identified.
George Balabanis (g.balabanis@city.ac.uk) is a senior lecturer at City University in London. He has published articles in several journals
including theJournal of International Business Studies, theBritish Journal of Management, International Marketing Review, theEuropean Journal of Marketing, andInternational Business Review.
Adamantios Diamantopoulos (a.diamantopoulos@lboro. ac.uk) is a professor of marketing and business research at Loughbough University Business School,
United Kingdom. His main research interests are in international marketing and research methodology. His work has been published,
among others, in theJournal of Marketing Research, theJournal of International business Studies, theInternational Journal of Research in Marketing, theInternational Jorunal of Forecasting, and theJournal of Business Research. 相似文献
19.
Jeffrey G. Blodgett Long-Chuan Lu Gregory M. Rose Scott J. Vitell 《Journal of the Academy of Marketing Science》2001,29(2):190-202
This study applied Hofstede’s typology to examine the effect of culture on ethical sensitivity toward various stakeholders.
It was found that uncertainty avoidance had a positive effect and that power distance and individualism/masculinity had negative
effects on ethical sensitivity. The results also indicated that ethical sensitivity to stakeholder interests is dependent
on which stakeholder is affected. Although Americans and Taiwanese sales agents were equally sensitive to customer interests,
the Taiwanese were more sensitive to the interests of their company and a competitor but were less sensitive to the interests
of a colleague. This study should prove valuable to international marketers because the cultural typology allows managers
to identify differences in work-related values of employees across different nationalities and thus provides a theoretical
base for designing more effective sales management practices.
Jeffrey G. Blodgett (Ph.D., Indiana University) is an associate professor of marketing at the University of Mississippi. His research interests
include consumer complaint behavior and cross-cultural issues. His work has been published in theJournal of Retailing, Journal of Services Research, Journal of Business Research, Psychology and Marketing, and in other marketing journals.
Long-Chuan Lu is an assistant professor of marketing at the National Chung-Cheng University of Taiwan. He received his Ph.D. from the University
of Mississippi. His work has previously appeared in theJournal of Business Ethics, in addition to other journals and conference proceedings.
Gregory M. Rose (Ph.D., University of Oregon) is an assistant professor of marketing at the University of Mississippi. His research interests
include consumer socialization and cross-cultural consumer behavior. He has published articles in theJournal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Consumer
Psychology, Journal of Advertising, Journal of Marketing, and other journals and proceedings.
Scott J. Vitell is the Phil B. Hardin Professor of Marketing at the University of Mississippi, receiving his Ph.D. from Texas Tech University.
His previous work has appeared in theJournal of the Academy of Marketing Science, Journal of Business Research, andResearch in Marketing and the Journal of Business Ethics, in addition to numerous other journals and conference proceedings. 相似文献
20.
Modeling the determinants of customer satisfaction for business-to-business professional services 总被引:5,自引:0,他引:5
Paul G. Patterson Lester W. Johnson Richard A. Spreng 《Journal of the Academy of Marketing Science》1997,25(1):4-17
This research empirically examines for the first time the determinants of customer satisfaction or dissatisfaction (CS/D)
in the context of business professional services. The simultaneous effect of key CS/D constructs (expectations, performance,
and disconfirmation) and several variables—fairness (equity), purchase situation (novelty, importance, and complexity)—and
individual-level variables (decision uncertainty and stakeholding) are examined in a causal path framework. Data were obtained
from a two-stage longitudinal survey of client organizations. The results indicated substantial support for the hypothesized
model. The effect of purchase situation and individual-level variables (via their indirect affects) rivals that of disconfirmation
and expectations in explaining CS/D. Performance was found to affect CS/D directly but not as powerfully as disconfirmation.
His current research interests include modeling customer satisfaction and service quality, services marketing (especially
in a business-to-business environment), and relationship marketing. His research has appeared in theInternational Journal for Research in Marketing, Industrial Marketing Management, Advances in Services Marketing and Management,
European Journal of Marketing, Journal of Business-to-Business Marketing, Psychology & Marketing, Asia-Pacific Journal of
Management, R & D Management, Journal of International Marketing, and others.
he has been on the faculty of a number of U.S. and Australian universities. His research interests focus on services marketing,
marketing research methods, and modeling satisfaction processes. He has published in theJournal of Advertising Research, Journal of Business, Journal of Services Marketing, and others. He is currently the editor of theAustralasian Journal of Market Research.
He received his Ph.D. from Indiana University. His research interests include consumer satisfaction, service quality, and
consumer information processing. His work has appeared in theJournal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal
of Services Marketing, Journal of Product Innovation Management, and others. 相似文献